Bethesda Christian Counseling

What Bethesda Christian Counseling does

Bethesda Christian Counseling Midwest, Inc. is a private nonprofit outpatient behavioral health practice headquartered in Sioux Falls, South Dakota, with a branch office in Orange City, Iowa and five satellite offices co-located with partner churches across Eastern South Dakota, Northwest Iowa, and Southwest Minnesota. Founded in 1898 as Bethesda Sanatorium and reincorporated as an independent nonprofit in 1992, the organization delivers individual psychotherapy, marriage and family therapy, child-focused therapy (Orange City only), premarital counseling (using the Prepare/Enrich inventory), trauma interventions including EMDR and Life Span Integration, psychological testing, medication management, EAP assessments, and church pastoral support services.

The organization's clinical delivery model relies entirely on licensed clinicians (psychologists, LCSWs, LPCs, LMHCs, MSWs) who integrate Christian biblical principles with evidence-based therapeutic approaches. There is no proprietary technology platform; service delivery is in-person across seven offices supplemented by telehealth forms for remote sessions. The company is HIPAA-compliant and operates with a small administrative infrastructure including a Privacy Officer, Office Manager, Customer Care Specialist, and a Church Relations Coordinator who maintains referral pipelines to pastors and congregations.

Bethesda generates revenue primarily through fee-for-service therapy sessions, priced at $200 for initial sessions and $87.50-$175 for follow-up sessions depending on duration (30/45/60 minutes), with some insurance coverage accepted and psychological testing requiring upfront payment. The go-to-market motion is sales-led via a hybrid of church-based referrals, EAP panel access, and community word-of-mouth; there are no enterprise customers, no published ARR or GMV, and no digital marketing or paid acquisition signals. The organization has no parent company, no subsidiaries, no funding rounds, and no disclosed financials.

Name

Bethesda Christian Counseling

Legal name

Bethesda Christian Counseling Midwest, Inc.

Website

https://bethesdachristiancounseling.org

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Bethesda Christian Counseling Midwest, Inc. is a nonprofit, faith-based outpatient behavioral health practice in Sioux Falls, SD, with seven offices across the tri-state region serving individuals, couples, families, and churches through licensed clinicians who integrate Christian principles with evidence-based therapy.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Christian counseling services
• Individual psychotherapy
• Marriage family therapy
• Psychological testing
• Trauma recovery therapy

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Fee-for-service model with session-based pricing. Initial session $200, follow-up sessions ranging from $87.50-$175 depending on duration. Some insurance coverage may apply; psychological testing requires full payment upfront with refund if insurance pays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bethesda Christian Counseling provides outpatient mental health counseling services integrating biblical principles with licensed clinical therapy. Services include individual psychotherapy, marriage and family therapy, child-focused therapy, psychological testing, premarital counseling, trauma recovery, medication management referrals, and Employee Assistance Program assessments, delivered across two central offices and five satellite locations in the tri-state region of South Dakota, Iowa, and Minnesota, plus telehealth.

Product overview

Bethesda Christian Counseling is a faith-based outpatient behavioral health organization offering a comprehensive suite of counseling and mental health services integrated with Christian principles. The organization provides individual psychotherapy, marriage and family therapy, psychological testing, child-focused therapy, premarital counseling, medication management, trauma recovery (using EMDR and other specialized interventions), Employee Assistance Program assessments, and church health services including pastoral coaching and educational workshops. Services are delivered through two primary locations (Sioux Falls, SD and Orange City, IA) and five satellite offices, with all counseling incorporating biblical principles and Christian worldview alongside evidence-based clinical approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Psychotherapy One-on-one therapy sessions treating individuals for emotional, cognitive, and behavioral issues including depression, anxiety, trauma, anger management, and personal growth. Integrating Christian principles with clinical evidence-based approaches.
• Marriage and Family Therapy Couple, family, and group therapy addressing marital conflict, family dynamics, communication issues, and relationship restoration using systemic therapeutic approaches integrated with Christian principles.
• Psychological Testing Assessment tools for diagnosing mental disorders, personality evaluation, relationship assessment, and pre-adoption screening, administered by master's-level therapists and psychologists. Requires full payment upfront with refund if insurance covers.
• Child Focused Therapy Specialized play-based therapy for children ages 2-18 addressing emotional, behavioral, and social difficulties. Only offered at the Orange City, IA location.
• Premarital Counseling Counseling for engaged couples using the Prepare/Enrich Relationship Inventory to assess relationship typology, risks, strengths, and communication skills before marriage.
• Medication Management Psychiatric medication evaluation and management for organically-based mental illnesses including schizophrenia, bipolar disorders, ADHD, and depression when clinically indicated.
• Trauma Recovery Specialized trauma therapy using EMDR, Life Span Integration, and Mindfulness Therapy for survivors of abuse, combat, accidents, and other traumatic experiences.
• EAP Assessments Employee Assistance Program assessments providing 3-10 covered counseling sessions with mental health evaluation and recommendations for further care. All therapists are members of most EAP panels.
• Church Health Services Pastoral support, coaching, workshops, seminars, and relationship enhancement retreats for pastors, ministry staff, and church congregations. Includes psychoeducational programming for church, school, business, and civic organizations.

Quantifiable outcome

• Average treatment length of 6 months (approximately 17 sessions)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• First Reformed Church (Mitchell, SD)minorOthersSatellite office location providing counseling services to the Mitchell, SD community and surrounding areas through partnership with the church facility.
• American Reformed Church (Woodstock, MN)minorOthersSatellite office location providing counseling services to the Woodstock, MN community through partnership with the church facility.
• Hope Reformed Church (Spencer, IA)minorOthersSatellite office location providing counseling services to the Spencer, IA community through partnership with the church facility.
• Centerpoint Church (Sioux Center, IA)minorOthersSatellite office location providing counseling services to the Sioux Center, IA community through partnership with the church facility.
• Christian Reformed ChurchcoreStrategic or Co-development PartnerHistorical founding partner along with Reformed Church in America that provided funding base, board of directors, treatment professionals, and service population when Bethesda became Bethesda Christian Hospital in 1950. Dale Ellens is an ordained minister in the Christian Reformed Church available to serve churches of any denomination.
• Reformed Church in AmericacoreStrategic or Co-development PartnerHistorical founding partner along with Christian Reformed Church that established Bethesda Christian Hospital in 1950, providing the original funding base, governance, and service population for mental health services.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Meier Clinics: Faith-based Christian counseling practice network offering individual, marriage, and family therapy integrated with biblical principles; directly comparable in mission and service mix.
• Pine Rest Christian Mental Health Services: Faith-based (Christian Reformed-affiliated) behavioral health organization based in Grand Rapids, MI offering outpatient counseling, residential, and psychiatric services with similar theological integration and clinical model.
• New Life Ministries: Christian counseling and media ministry with a similar faith-integrated counseling model and Reformed/evangelical audience overlap.
• Christian Counseling & Educational Foundation (CCEF): Reformed Christian counseling and training organization that trains faith-integrated biblical counselors; comparable theological foundation and Reformed Christian counselor pipeline.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health provider offering therapy and psychiatry across many US states; competes for the same secular outpatient therapy demand but without faith integration.
• Rosecrance: Larger nonprofit behavioral health provider in the Midwest offering outpatient, residential, and substance abuse treatment; comparable outpatient counseling model though broader in scale and less denominationally narrow.
• Catholic Charities USA: National faith-based social services network providing counseling and mental health services across many dioceses; comparable in faith-integrated clinical delivery but broader in scope and population served.
• Focus on the Family Counseling Referrals: Large Christian family services organization that runs a counseling referral network; operates in adjacent space serving overlapping faith-based family counseling demand.

Emerging players

• Abide: Christian meditation and wellness app offering faith-integrated mental wellness content and access; adjacent rather than directly competitive but represents the digital faith-wellness category.
• Talkspace: Digital telehealth therapy platform offering remote counseling at scale; represents the digitally-native competitive threat to Bethesda's in-person delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bethesdamidwest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethesda Christian Counseling