Hanabusaen

What Hanabusaen does

Hanabusaen (はなぶさ苑; legal name 社会福祉法人 熊谷福祉会 はなぶさ苑) is a Japanese Social Welfare Corporation (社会福祉法人), a non-profit legal entity type, founded circa 1991 and operating from its headquarters at Tamai 1145-1, Kumagaya City, Saitama Prefecture, Japan. The organization delivers comprehensive elderly care services through a hub-and-spoke physical network. Its portfolio spans roughly 25 service lines organized into three categories: (1) residential and admission services (特別養護老人ホーム, 介護老人保健施設, ケアハウス, and the サービス付き高齢者向け住宅 sub-brand "レジデンスはなぶさ苑"); (2) home-based services including home-visit care (訪問介護), home-visit rehabilitation (訪問リハビリ), and four day-service centers (Menuma, Chuo, Tobu, Arakawa); and (3) regional exchange/community services for functionally active elderly. The Day Rehabilitation Center (通所リハビリテーション) celebrated its 20th anniversary in 2025, having opened in 2005, and the 35th Anniversary Building opened in April 2023. The organization employs 501–1,000 staff.

The corporation monetizes almost entirely through Japan's public long-term care insurance (介護保険) system, with users paying ~10% of fees and the remainder reimbursed by government insurance at regulated rates tied to care-level classifications (要支援1–2, 要介護1–5) and service/room type. Revenue is not publicly disclosed. Pricing is published via an official fee guide and supported by an online nursing-care consultation form. The go-to-market model is community-led: most residents and families are acquired via word-of-mouth, the official website, and the regularly updated corporate blog (はなぶさブログ), supplemented by community events, regional exchange programs, and local partnerships (e.g., JA Kumagaya/Fukaya agricultural cooperative for produce sales, entertainment providers for resident programming).

The operating model is explicitly traditional rather than technology-led. There is no proprietary technology platform, no AI/automation, no app, no patents, no APIs, and no disclosed data infrastructure. The three marketed differentiators are physical and human: (1) natural hot spring (onsen) bathing facilities, with a large-bath renovation completed in September 2025; (2) comprehensive rehabilitation programming (physical therapy, occupational therapy, yoga, nutrition education); and (3) meals prepared in an in-house dietitian-supervised kitchen emphasizing nutrition, taste, and seasonal ingredients. Defensive operations include a 10-day isolation protocol for infectious disease — stricter than Ministry of Health guidelines. Customer concentration is effectively total on a single demographic (Japanese elderly aged 65+) within Kumagaya City and Saitama Prefecture.

Name

Hanabusaen

Legal name

社会福祉法人 熊谷福祉会 はなぶさ苑

Website

https://hanabusaen.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hanabusaen is a Japanese Social Welfare Corporation in Kumagaya, Saitama, delivering comprehensive elderly care — residential, home-based, and community services — reimbursed primarily through Japan's public long-term care insurance system, with onsen bathing, rehabilitation, and in-house meals as its three differentiators.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Elderly care services
• Long-term care
• Rehabilitation services
• Nursing home care
• Senior day services

Headquarters

HQ city

Kumagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Long-Term Care Insurance Services (介護保険サービス): The primary revenue stream comes from government-subsidized long-term care insurance (介護保険) services in Japan. Services are classified under Japan's public long-term care insurance system, where care recipients pay a portion (typically 10% for standard users) and the remaining costs are reimbursed by the insurance system. Service categories include facility-based care (入所・入居サービス), home-based care (在宅サービス), and community exchange services (地域交流サービス).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hanabusaen is a Social Welfare Corporation (社会福祉法人) in Kumagaya, Saitama Prefecture, Japan, providing comprehensive elderly care and welfare services. Its core offerings include facility-based residential care (Special Nursing Home, Elderly Rehabilitation Facility, Care House, and Residence Hanabusaen), home-based care (home-visit care, home-visit rehabilitation, and four day service centers), day rehabilitation programs, and regional exchange/community engagement services. Distinctive features include natural hot spring (onsen) bathing, in-house dietitian-prepared meals, and rehabilitation-focused programs.

Product overview

Hanabusaen is a comprehensive elderly care welfare corporation operating a multi-facility network under the Social Welfare Corporation Kumagai Fukushikai. The organization offers a unified platform of integrated care services comprising facility-based care (special nursing home, elderly rehabilitation facility, care house), home-based services (home-visit care, home rehabilitation, day services at multiple centers), and residential housing (service-specified housing for elderly). Core differentiators include natural hot spring (onsen) bathing facilities, in-house rehabilitation programs, and nutritionally supervised meals from an on-site kitchen. The facility portfolio includes specialized day service centers (Menuma, Chuo, Tobu, Arakawa), a day rehabilitation center celebrating its 20th anniversary, short-stay services, and regional exchange/community programs. The 35th anniversary building houses the Residence Hanabusaen service-specified housing unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential/Admission Services (入所・入居サービス) Facility-based residential and admission services for elderly individuals requiring varying levels of long-term care. Includes Special Elderly Nursing Home (特別養護老人ホーム) for constant nursing care, Elderly Rehabilitation Facility (介護老人保健施設) for post-hospital transition, Care House (ケアハウス) for semi-independent living, and Residence Hanabusaen (レジデンスはなぶさ苑) service-attached housing.
• Home Care Services (在宅サービス) Support services enabling elderly individuals with care needs (要支援・要介護) to continue living at home, including Home-Visit Care (訪問介護/ヘルパー) providing personal care and household assistance, and Home-Visit Rehabilitation (訪問リハビリ) delivering rehabilitation services to patients' homes.
• Day Service Centers (デイサービス事業) Network of day service centers offering recreational activities, rehabilitation support, and care services for elderly day users. Includes Menuma Day Service Center (妻沼デイサービスセンター), Chuo Day Service (中央デイサービス), Tobu Day Service (東部デイサービス) with general and mechanical bath facilities, and Arakawa Day Service (荒川デイサービス) offering various care and recreational programs.
• Day Rehabilitation (通所リハビリ/デイケア) Day rehabilitation program providing physical therapy, occupational therapy, exercise programs, yoga events, and nutritional education supervised by registered dietitians. The Hanabusaen Onsen Day Rehabilitation Center "Choju no Yu" (はなぶさ温泉通所リハビリセンター「長寿の湯」) features hot spring bathing facilities with a large bath renovated in September 2025.
• Regional Exchange Services (地域交流サービス) Community engagement services available to elderly individuals who can actively participate in regional activities. Includes community exchange salons such as the Menuma Exchange Salon (妻沼交流サロン) hosting cooking classes and other events, supporting preventive care and social participation.
• Onsen Short Stay (温泉ショートステイ) Short-term residential stay services utilizing the facility's hot spring bathing infrastructure for temporary care needs, providing respite care and short-duration accommodation with onsen bathing.
• Community General Support Center (地域包括支援センター) Comprehensive community support center providing integrated care coordination, consultation, and support services for elderly individuals and their families in the local community, serving as a central access point for navigating long-term care services.
• Care Management Services (居宅介護支援/ケアマネージャー) Care management consultation services staffed by care managers (ケアマネージャー) to help families navigate care options, develop care plans, and coordinate services across the Hanabusaen network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• JA (Japan Agricultural Cooperative) — Kumagaya/Fukaya AreaminorStrategic or Co-development PartnerHanabusaen's daycare centers (荒川デイサービス, 中央デイサービス) regularly host JA agricultural product sales events, bringing fresh local produce to facility residents. These events feature seasonal fruits and vegetables from local farmers and are popular among residents. The partnership provides residents with access to fresh local produce while supporting the local agricultural community.
• そがみまこ (Sogami Mako) — Singer/EntertainerminorOthersProfessional singer who performed a folk song (童謡) concert at Menuma Day Service Center on May 14, 2025. The performance was organized as a community event for residents, providing entertainment and cultural enrichment.
• Medical/Healthcare Providers (医療機関・専門医)coreStrategic or Co-development PartnerThe facility's privacy policy explicitly mentions coordination with external medical institutions, clinics, dental clinics, dispensing pharmacies, and emergency services. For residents with acute health conditions, the facility coordinates with external doctors for opinions and advice, refers to hospitals for inpatient/outpatient care, and shares health information with emergency services as needed. This is a core partnership for delivering integrated elderly care.
• Swing Echoes (.swing echoes) — Musical BandminorOthersA trombone, guitar, saxophone, flute, and drums band from the Ikigai University alumni group. They performed an instrumental music enjoyment event at the Tamai Regional Exchange Center on November 18, 2025, providing cultural entertainment for facility residents and community members.
• Sakuranboen Strawberry FarmminorOthersThe facility organized an excursion to a local strawberry farm, where residents were able to pick and taste fresh strawberries. The farm is located near the facility's premises (老健前列の桜の木). This is part of the facility's recreational/outdoor activity program for residents.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tsukui (ツクイ): Listed Japanese operator with a nationwide network of day service centers (デイサービス), home-care, and residential facilities under 介護保険 reimbursement. Comparable mid-to-large-scale operator with a hub-and-spoke day service footprint similar to Hanabusaen's four day service centers plus day rehab center.
• Care 21: Listed Japanese elder care operator (株式会社ケア21) providing paid nursing care, assisted living, day services, home care, and care management nationwide. Comparable comprehensive service portfolio to Hanabusaen across residential, day, and home-care lines reimbursed under 介護保険.
• Japan Care Service: Listed Japanese elder care operator offering group homes, day services, and residential care facilities under 介護保険 reimbursement. Closely comparable in service mix (residential + day + in-home) and target demographic to Hanabusaen's integrated care model.
• SD Care: Japanese elder care operator focused on group homes and small-scale residential care facilities with strong day-service and rehabilitation components under 介護保険. Comparable mid-sized multi-modality operator serving a similar demographic to Hanabusaen's residents.
• Aeon Care Service: Subsidiary of the Aeon Group operating day services, group homes, and residential care facilities across Japan under 介護保険. Comparable multi-modality service model and similar reliance on day service hubs to extend community reach, though at greater national scale.
• Zenkokai (善光会): Social Welfare Corporation (社会福祉法人) operating comprehensive elderly care facilities including special nursing homes, day rehabilitation, and home care in Tokyo and surrounding prefectures. Most structurally comparable peer to Hanabusaen as a non-profit welfare corporation running a similar integrated care portfolio under 介護保険.
• Rakuwakai (洛和会): Social Welfare Corporation (社会福祉法人) based in Kyoto operating multiple hospitals, special nursing homes, elderly rehabilitation facilities, and day services. Highly comparable organizational form (社会福祉法人) and service portfolio to Hanabusaen across residential, rehab, and home-care lines.

Broad incumbents

• SOMPO Care: Japan's largest for-profit elderly care operator under SOMPO Holdings, running residential care homes, day services, in-home care, and care management across all 47 prefectures. Highly comparable service portfolio to Hanabusaen (特別養護老人ホーム-equivalent facilities, day rehab, home-visit care), with national scale advantages.
• Asahi Kasei Eldercare (旭化成シニアライフ): Subsidiary of Asahi Kasei operating paid nursing homes, service-specified housing for elderly, and day services nationally. Comparable service lines to Hanabusaen's residence (レジデンス), special nursing home, and day service centers, with corporate backing enabling broader geographic reach.
• Benesse Style Care: One of Japan's largest for-profit assisted living and elder care operators (a subsidiary of Benesse Corporation). Operates assisted living residences, group homes, day services, and care houses nationally — directly comparable to Hanabusaen's residential, day-care, and home-care service mix, but at much greater scale and as a for-profit brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanabusaen