Rebellion Racing
HeyLink.me is a freemium link-in-bio platform serving 11.7M+ creators, SMBs, agencies, and enterprises across 195 countries, offering centralized link management, commerce features, QR codes, and 200+ integrations via PRO subscriptions.
- Company typePrivate
- Founded-
- HeadquartersRomanel-sur-lausanne, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Rebellion Racing does
Note: firmographic metadata labels the entity as "Rebellion Racing" in Switzerland, but all substantive product, customer, technology, and revenue data describes HeyLink.me, a link-in-bio platform. The description below is grounded in the substantive data.
HeyLink.me is a link-in-bio platform that enables individuals, creators, and businesses to consolidate multiple online destinations — social profiles, stores, videos, payment links, and other web content — into a single shareable URL distributed across Instagram, YouTube, TikTok, Facebook, X, messengers, and SMS. The platform serves four primary customer segments: individual creators and influencers (primary), small and medium businesses, marketing agencies managing multiple client accounts, and large enterprises requiring white-label and API integration. As of the data, HeyLink.me reports 11.7M+ customers across 195 countries with localized content in 40+ languages, alongside sub-brands KODE.link (QR codes and digital business cards), HeyLink.au (Australia), and NonProfit-Link.org (nonprofits).
The product surface spans a freemium link-in-bio builder, a 100+ app marketplace, an integrated commerce/store module with crypto wallet and payment form support, social analytics, QR code generation, digital business card tools, and lead-generation forms. Technical infrastructure includes 200+ third-party integrations (social platforms, music streaming, NFT marketplaces like OpenSea, e-commerce), a robust enterprise API, white-label solutions, and a multi-account agency dashboard starting at 3 PRO accounts. The company has no publicly disclosed funding rounds and is described as a privately held, bootstrapped business with no parent company or institutional ownership structure evidenced.
Monetization operates through three streams: a PRO subscription at $5.90-$9.00/month (annual billing offers 23% discount) with a 1-month free trial, transaction fees on commerce (9.9% + $0.30 free, 3.9% + $0.30 PRO), and AdSense revenue share on user pages. Go-to-market is product-led growth via self-serve signup, freemium onboarding, and localized content marketing; enterprise sales is a dedicated direct channel for white-label and API customers. Headcount is reported at 11-50 employees.
Rebellion Racing firmographics
Firmographics- Name
- Rebellion Racing
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HeyLink.me is a freemium link-in-bio platform serving 11.7M+ creators, SMBs, agencies, and enterprises across 195 countries, offering centralized link management, commerce features, QR codes, and 200+ integrations via PRO subscriptions.
- Ownership category
- akta.pro rank
Rebellion Racing industry classification
Industry- Product category
- Link Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
- akta.pro secondary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Rebellion Racing is headquartered
LocationHeadquarters
- HQ city
- Romanel-sur-lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Rebellion Racing business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Others
Revenue model
- PRO Subscription: Monthly or annual subscription model ($5.90-$9.00/month) offering expanded features including 100 links, custom branding, custom domain, themes, advanced analytics, and reduced transaction fees
- Transaction fees: Transaction fees on commerce: 9.9% + 30 cents for Starter tier, 3.9% + 30 cents for PRO tier on payments and donations processed through the platform
- Advertising (AdSense): Revenue share from AdSense ads displayed on user pages - users earn money by enabling ads, with estimated earnings calculator showing potential based on traffic and content category
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features for link management |
| Subscription | Monthly | Premium subscription with advanced features and reduced fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rebellion Racing product offering
Product offeringCore offering
HeyLink.me is a link-in-bio SaaS platform that enables individuals, creators, and businesses to consolidate all of their online destinations into a single shareable URL. The platform supports social media integrations (Instagram, YouTube, TikTok, Facebook, X), built-in e-commerce and payment processing, QR code generation through KODE.link, social analytics, free templates, lead generation forms, AdSense monetization, and an apps marketplace with 200+ integrations. Tiered offerings include a free Starter tier, a paid PRO subscription, plus dedicated Business, Agency, and Enterprise tiers with white-label and API options.
Product overview
HeyLink.me is a single unified link-in-bio platform that allows users to create and manage all their online links through one central URL. The platform comprises the core HeyLink.me Platform as the main product, supplemented by the KODE.link QR code and digital card solution, a Marketplace with 100+ apps and integrations, and tiered offerings including HeyLink.me for Business, Agency (multi-account management), Custom Domain connectivity, and Enterprise (with API integration and white-label options). The ecosystem also includes free customizable templates across 15+ categories and an Earn Money feature powered by AdSense for monetization.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: QR code generation and management platform
- HeyLink.au
- NonProfit-Link.org
Companies that use Rebellion Racing
Customer profileSegments4 records
Ideal customer profiles4 records
Rebellion Racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature10 records
Rebellion Racing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Rebellion Racing competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rebellion Racing social profiles
Digital presenceRebellion Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebellion Racing leadership team
Management profileNumber of profiles
Rebellion Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebellion Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebellion Racing
What does Rebellion Racing do?
HeyLink.me is a link-in-bio SaaS platform that enables individuals, creators, and businesses to consolidate all of their online destinations into a single shareable URL. The platform supports social media integrations (Instagram, YouTube, TikTok, Facebook, X), built-in e-commerce and payment processing, QR code generation through KODE.link, social analytics, free templates, lead generation forms, AdSense monetization, and an apps marketplace with 200+ integrations. Tiered offerings include a free Starter tier, a paid PRO subscription, plus dedicated Business, Agency, and Enterprise tiers with white-label and API options.
Is Rebellion Racing a public or private company?
Rebellion Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rebellion Racing founded?
Rebellion Racing was founded in -1. It employs 11 to 50 people.
Where is Rebellion Racing based?
Rebellion Racing is headquartered in Romanel-sur-lausanne, Switzerland, in the Europe region.
How does Rebellion Racing make money?
Three revenue lines are on record. PRO Subscription is the primary driver. The others are transaction fees and advertising (AdSense).
Does Rebellion Racing have an API?
Yes. HeyLink.me Enterprise offers robust API integration for seamless connectivity, allowing businesses to integrate HeyLink.me's powerful features directly into their existing systems. The API ensures a smooth, efficient, and tailored user experience. However, no public API documentation URL or specific API details (such as REST, GraphQL, auth methods, rate limits) are provided in the available source content.
What industry is Rebellion Racing in?
Rebellion Racing's product category is Link Management Software. Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio), with a secondary code of BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 518 and its SIC code is 7372.