Desire To TRADE

What Desire To TRADE does

Desire To TRADE is a Forex trading education company that operates a multi-tier learning ecosystem for retail traders, spanning beginning traders learning technical analysis and price action, intermediate traders seeking consistent profitability, and advanced traders scaling to professional income. Founded by Etienne Crete in Montreal, Canada, with the blog launched in September 2015, the company delivers structured education through its flagship Desire To Trade Academy membership, individual courses including The Ultimate Day Trader Course and Profitable Trader Bundle, and a substantial free content footprint anchored by a 569+-episode podcast and ongoing blog. The company is registered as Desire To Trade Ltd., operates as a bootstrapped private entity with 1–10 employees, and reports no external funding rounds or institutional backing.

The underlying technology combines a proprietary price action trading methodology with algorithmic trading tools built as Expert Advisors for the MetaTrader 4 and MetaTrader 5 platforms, including the BBR (Bollinger Bands Reversal) EA and the Secretariat EA. These tools integrate with Telegram for trade notifications and support VPS deployment. Distribution is predominantly content-led, leveraging the podcast (distributed on Apple Podcasts, Spotify, YouTube, Google Play, and SoundCloud), a YouTube channel of daily vlogs from 2017 onward, a blog published biweekly since 2015, email newsletter capture, and a free Forex Trader Community Facebook group to drive top-of-funnel traffic and convert into paid programs.

The business monetizes through four primary revenue streams: transactional course sales with lifetime access, recurring annual Academy subscriptions (application-based admission), a proprietary Funded Accounts Program providing trader capital through evaluation challenges with profit-sharing mechanics, and affiliate referral commissions from broker and prop firm partners including Darwinex (core tier), Eightcap, ForestParkFX, The5ers, FTMO, Forex Tester, TradingView, Edgewonk, and Soft4FX. Customer segments are horizontal, spanning beginning, intermediate, and advanced/professional traders globally, with Etienne Crete's personal brand and the lifestyle demonstration of trading while traveling since January 2017 serving as the central marketing asset.

Name

Desire To TRADE

Legal name

Desire To Trade Ltd.

Website

https://desiretotrade.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Desire To TRADE is a bootstrapped online education platform founded in 2015 by Etienne Crete that teaches Forex trading to retail traders globally through its Academy, courses, a 569+-episode podcast, proprietary algo trading tools, and an in-house funded accounts program.

Ownership category

akta.pro rank

Product category

Trading Education

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Multi-Asset Electronic Trading Platforms (FSAFANAH)

akta.pro secondary industries

FX & Spot Metals Brokerage (FSAEACAK), Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)

Keywords

• Forex trading education
• Algorithmic trading tools
• Trading mentorship programs
• Funded trading accounts
• Price action trading

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Educational Courses and Programs: Sale of online trading courses including The Ultimate Day Trader Course, Profitable Trader Bundle, and specialty masterclasses. Courses are one-time purchases with lifetime access.
2. Desire To Trade Academy Membership: Premium membership program providing comprehensive trading education, community access, and personalized support through a structured curriculum.
3. Funded Accounts Program: Proprietary funded trading accounts program allowing traders to access capital by passing evaluation challenges.
4. Affiliate Partnerships: Revenue through affiliate relationships with brokers (Darwinex, Eightcap, ForestParkFX), prop firms (The5ers, FTMO), and trading software providers (Forex Tester, TradingView, Edgewonk).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Desire To TRADE operates an online Forex trading education platform that delivers structured learning paths for retail traders ranging from beginner to advanced. Its core offerings include the Desire To Trade Academy mentorship program, individual paid courses (Ultimate Day Trader Course, Profitable Trader Bundle, Ultimate Prop Firm Trading Program), proprietary algorithmic trading tools (BBR, Secretariat, and Algo-Nation Expert Advisors for MetaTrader 4/5), and an in-house funded trading accounts program.

Product overview

Desire To TRADE is a Forex trading education company offering a multi-tiered learning ecosystem centered on three experience levels: Beginner (trading basics, technical analysis, price action), Intermediate (becoming consistently profitable), and Expert/Advanced (scaling to $10k/month and beyond). The core offerings include the Desire To Trade Academy (flagship mentorship program), the Desire To Trade Podcast (#1 Forex trading podcast since 2016), and the Desire To Trade Blog. Premium programs include the Ultimate Prop Firm Trading Program for passing prop firm evaluations, the Profitable Trader Collection for beginners, and the Algo-Nation suite of automated trading algorithms (MT4/MT5 Expert Advisors). The company also operates its own funded accounts program for traders to access capital. Supporting free resources include trading checklists, one-page trading plan templates, a Facebook community, YouTube vlogs, and documentation. The product integrates with MetaTrader 4/5 platforms, Telegram for notifications, and recommends third-party tools including TradingView, Forex Tester, Edgewonk, and MyFxBook.

Differentiator

Problem solved

Functional benefit

Products and services

• Desire To Trade Academy Flagship application-based mentorship program that takes traders from beginner to full-time trading through structured courses, community support, and personalized coaching from Etienne Crete and professional traders.
• Ultimate Prop Firm Trading Program

Quantifiable outcome

• Traders achieving profitability and quitting 9-5 jobs
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DarwinexcoreTechnology or IntegrationTrusted regulated broker for traders who also want a shot at getting more out of their trading by the way of capital allocations from DarwinIA. Darwinex Zero program offering guaranteed funding allocations from 25K to 250K for top performers.
• EightcapminorChannel Partner/ Reseller/ DistributorTrusted broker for FX and Crypto traders. Affiliate partnership for referring traders.
• ForestParkFXminorChannel Partner/ Reseller/ DistributorTrusted partner helping traders find a good broker and get rebates on their trading.
• The5ersminorChannel Partner/ Reseller/ DistributorProprietary trading firm offering funded accounts. 5% discount offered for first evaluation when joining through Desire To Trade link.
• FTMOminorChannel Partner/ Reseller/ DistributorFeatured partner prop trading firm. Affiliate relationship for trader referrals.
• Algo-NationcoreTechnology or IntegrationAlgorithmic trading tools including Expert Advisors (EAs) for MetaTrader 4/5. DTT algos including BBR and Secretariat products with documentation and support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Darwinex: Regulated broker and capital allocation platform designated as a 'core' strategic partner of Desire To Trade (Darwinex Zero offering). Adjacent infrastructure provider rather than competitor, but tightly coupled to the trader journey.
• TradingView: Preferred charting platform and affiliate partner of Desire To Trade. Represents an adjacent enabling technology provider in the retail trading ecosystem rather than a direct competitor, but operates in the same workflow.

Direct peers

• Asia Forex Mentor: Premium Forex trading education brand offering paid mentorship programs, courses, and signal services. Operates a similar founder-led, education-plus-community model targeting aspiring and intermediate traders globally.
• TopDog Trading: Founder-led Forex and futures education platform offering courses, webinars, and community. Featured on Desire To Trade's homepage, suggesting explicit industry overlap in the trading-education content niche.
• Bear Bull Traders: Day trading education platform with a community-led model, courses, and mentorship. Comparable in targeting active traders seeking structured education and ongoing engagement via Discord-style community.
• BabyPips: One of the largest free Forex education platforms, offering structured learning paths, a community forum, and trading tools. Directly comparable to Desire To Trade's beginner-to-advanced educational funnel and content-led GTM approach.
• Trading Heroes: Forex education blog and community run by a single founder, offering courses and trading resources. Closely comparable to Desire To Trade's blog + podcast + courses structure targeting independent retail traders.

Emerging players

• MyForexFunds (predecessor concept / prop firm space): Representative of the broader prop-firm category that Desire To Trade is now competing within via its own funded accounts program; illustrates both the scale opportunity and the regulatory fragility of the model.

Broad incumbents

• FTMO: Largest proprietary trading firm offering funded accounts via evaluation challenges. Desire To Trade is an affiliate partner; FTMO represents the scaled incumbent in the funded-accounts segment Desire To Trade is now entering directly.
• The5ers: Established proprietary trading firm offering funded accounts with scaling plans. A current Desire To Trade affiliate partner and direct functional peer to Desire To Trade's in-house funded accounts program.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/desiretotrade
• YouTubeyoutube.com/c/desiretotrade
• Facebookfacebook.com/desiretotrade
• LinkedInlinkedin.com/company/desiretotrade
• Instagraminstagram.com/etiennecrete

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desire To TRADE