Alliance Nutrition Group
Alliance Nutrition Group is a Shanghai-based, privately held B2B firm founded in 1996 that sources, distributes, and markets functional nutritional ingredients and products to customers in China's nutrition industry, with a headcount of 11-50 employees.
- Company typePrivate
- Founded1996
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alliance Nutrition Group does
Alliance Nutrition Group is a privately held, for-profit company headquartered in Shanghai, China, founded in 1996. Per its own short description, the firm specializes in the sourcing, distribution, and marketing of functional nutritional ingredients and products, operating as an intermediary between upstream ingredient suppliers and downstream buyers in China's nutrition industry. Its headcount is reported in the 11-50 employee range, placing it in the small-to-mid segment of ingredient distributors.
The company's core business activity consists of three linked functions: (1) sourcing functional nutritional ingredients, implying supplier qualification, procurement, and inbound logistics; (2) distribution of those ingredients to downstream customers such as formulators, contract manufacturers, or branded nutrition product companies; and (3) marketing support for the ingredients or finished products it represents. The functional-nutrition positioning suggests a category-specialized rather than commodity-ingredient distributor, with implicit technical knowledge of ingredient applications, regulatory positioning for the China market, and supplier-side curation.
The revenue model is not explicitly disclosed in the available source material; no pricing models, customer segments, distribution channels, or contract terms are documented. As a B2B ingredient intermediary, the standard mechanics would be buy-sell margin on distributed ingredients plus potentially margin on marketing or value-added services, but the input data does not confirm which of these apply. The company operates a website at alliance-nutrition.com, but at the time of data collection the site returned a loader/verification page, so deeper product, customer, or financial disclosure could not be retrieved. Consequently, customer base, geographic reach beyond China, subsidiary structure, and ownership composition are not determinable from the input.
Alliance Nutrition Group firmographics
Firmographics- Name
- Alliance Nutrition Group
- Website
- https://alliance-nutrition.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alliance Nutrition Group is a Shanghai-based, privately held B2B firm founded in 1996 that sources, distributes, and markets functional nutritional ingredients and products to customers in China's nutrition industry, with a headcount of 11-50 employees.
- Ownership category
- akta.pro rank
Alliance Nutrition Group industry classification
Industry- Product category
- Nutritional Ingredients Distribution
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented) (AFAKAJAB)
- akta.pro secondary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where Alliance Nutrition Group is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
Alliance Nutrition Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Alliance Nutrition Group product offering
Product offeringCore offering
Alliance Nutrition Group specializes in sourcing, distribution, and marketing of functional nutritional ingredients and products. The company acts as a B2B supplier, procuring functional nutritional ingredients and providing distribution and marketing services to downstream customers in the nutrition industry. Core revenue-bearing activities are sourcing raw ingredients, distributing them to buyers, and supporting the marketing of nutritional products.
Differentiator
Problem solved
Functional benefit
Companies that use Alliance Nutrition Group
Customer profileIdeal customer profiles1 record
Alliance Nutrition Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alliance Nutrition Group partnerships and signals
Strategic signalRecent moves1 record
Alliance Nutrition Group competitors and assessment
Company assessmentBroad incumbents
- Ingredion: Global ingredient solutions provider serving food and nutrition manufacturers, overlapping Alliance's functional ingredient distribution focus.
- Archer Daniels Midland (ADM) Nutrition: Large global nutrition ingredient supplier with functional and specialty ingredient lines that overlap Alliance's category at scale.
- dsm-firmenich: Major producer and supplier of nutritional ingredients, vitamins, and functional actives, competing in the same ingredient category as Alliance Nutrition.
- Glanbia Nutritionals: Global supplier of functional nutrition ingredients and premix solutions; directly overlaps with Alliance Nutrition's focus on functional nutritional ingredients but at far larger scale.
- Kerry Group: Global taste and nutrition ingredients company serving food and supplement manufacturers, overlapping with Alliance's functional ingredient sourcing and marketing.
Regional players
- Zhejiang NHU: Chinese producer of nutritional ingredients including vitamins and fine chemicals, a domestic supplier peer in the functional ingredient space.
- By-Health: Leading Chinese dietary supplement and nutrition brand, operating in the same domestic functional nutrition market as Alliance Nutrition.
- Sirio Pharma: China-based nutritional supplement and functional product manufacturer, sharing Alliance's home market and nutrition-product focus.
Direct peers
- Balchem: Specialty supplier of nutritional and functional ingredients (minerals, encapsulates) to food and supplement makers, closely aligned with Alliance's ingredient distribution model.
- Blue California: Develops and supplies functional and botanical nutrition ingredients, comparable to Alliance's sourcing and marketing of functional ingredients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Alliance Nutrition Group social profiles
Digital presenceAlliance Nutrition Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Nutrition Group leadership team
Management profileNumber of profiles
Alliance Nutrition Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Nutrition Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Nutrition Group
What does Alliance Nutrition Group do?
Alliance Nutrition Group specializes in sourcing, distribution, and marketing of functional nutritional ingredients and products. The company acts as a B2B supplier, procuring functional nutritional ingredients and providing distribution and marketing services to downstream customers in the nutrition industry. Core revenue-bearing activities are sourcing raw ingredients, distributing them to buyers, and supporting the marketing of nutritional products.
When was Alliance Nutrition Group founded?
Alliance Nutrition Group was founded in 1996. It employs 11 to 50 people.
Where is Alliance Nutrition Group based?
Alliance Nutrition Group is headquartered in Shanghai, China, in the Asia region.
Who are Alliance Nutrition Group's main competitors?
Broad incumbents on record are Ingredion, Archer Daniels Midland (ADM) Nutrition, dsm-firmenich, Glanbia Nutritionals and Kerry Group. Regional players are Zhejiang NHU, By-Health and Sirio Pharma. Direct peers are Balchem and Blue California.
Does Alliance Nutrition Group have an API?
No public API is recorded for Alliance Nutrition Group.
What industry is Alliance Nutrition Group in?
Alliance Nutrition Group's product category is Nutritional Ingredients Distribution. Its primary akta.pro industry code is AFAKAJAB, Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 456191 and its SIC code is 2090.