Barone Group

What Barone Group does

Barone Group S.A. is a privately held Argentine insurance brokerage (Sociedad Anónima) founded in 1990 and registered with the Superintendencia de Seguros de la Nación (SSN) under registration number 985. The company distributes personal and commercial insurance products from multiple first-tier carriers — including La Meridional, Allianz, Integrity, Sancor, Chubb, Swiss Medical Seguros, Mercantil Andina, and Noble — acting as an intermediary rather than an underwriter. Its portfolio spans automotive, home, personal accident, on-demand, commercial, condominium, maritime, travel, and life insurance for individuals, plus corporate programs and insurance-marketing services for enterprises across agriculture, transport, construction, manufacturing, energy, and other sectors.

The firm reports more than 9,000 clients and over 30 years of operating history. Operationally, Barone Group runs as a traditional sales-led brokerage: customer acquisition and servicing are handled through phone, WhatsApp, email, and in-person consultation, supported by a basic WordPress-based website and direct claims-management workflows (including a 72-hour claim notification process and dedicated siniestros email channel). No proprietary technology stack, digital platform, APIs, mobile applications, or AI capabilities are disclosed; the business model is commission-based, with the broker earning recurring commissions on policies placed and renewed through its carrier partners, supplemented by volume-negotiated pricing and discounts for new and loyalty clients.

Revenue mechanics are entirely reliant on commission flows from partner carriers, with no disclosed direct-fee revenue, subscription pricing, or premium float. Customer concentration is dispersed across the 9,000+ client base, but supplier-side concentration exists in the seven to eight carrier partnerships. The firm has no disclosed funding rounds, no headcount figures, no M&A activity, no executive team details, and no disclosed revenue, operating as an independent, self-funded Argentine brokerage with SSN oversight.

Name

Barone Group

Legal name

Barone Group S.A.

Website

https://baronegroup.com.ar

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Barone Group S.A. is an Argentine insurance brokerage, founded in 1990, distributing personal and commercial insurance products from multiple first-tier carriers to over 9,000 individual and corporate clients through traditional sales-led channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Commercial Property Insurance (FSAJACAE), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage
• Personal insurance products
• Commercial insurance broking
• Claims management services
• Corporate benefits programs

Headquarters

HQ city

Olivos

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, Barone Group earns commissions from insurance companies for placing policies with clients. They represent multiple insurance carriers including La Meridional, Allianz, Integrity, Sancor, Chubb, and Swiss Medical Seguros, earning commissions on each policy sold and renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Barone Group S.A. is an Argentine insurance brokerage that intermediates personal and commercial insurance policies between clients and multiple insurance carriers (La Meridional, Allianz, Integrity, Sancor, Chubb, Swiss Medical Seguros, Mercantil Andina). It distributes a diversified product portfolio covering vehicles, home, personal accidents, on-demand classic-car/motorcycle, commercial, condominium, watercraft, travel, and life insurance, while also running corporate employee-benefit programs and an insurance marketing service for mass call-center distribution. The firm is compensated by carrier commissions and supports clients throughout policy delivery and claims handling.

Product overview

Barone Group S.A. is an insurance broker with 30+ years of experience serving over 9,000 clients in Argentina. The company operates a platform-based offering comprising personal insurance products (Automotores, Hogar, Accidentes Personales, Seguros On-Demand, Travel, Vida) and commercial/business insurance products (Comercios, Consorcios, Embarcaciones). The portfolio also includes corporate programs for employee benefits administration and insurance marketing services for mass distribution through call centers. The company works with multiple insurance carriers including La Meridional, Allianz, Chubb, Sancor, Swiss Medical, Integrity, and Mercantil Andina.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotores Vehicle insurance coverage spanning motorcycles, classic cars, and trucks, sourced from multiple first-tier carriers and distributed to retail and corporate customers.
• Hogar Home insurance product protecting residences for individual homeowners seeking peace of mind through carrier-partnered coverage.
• Accidentes Personales Personal accident insurance offering comprehensive protection against unforeseen situations for individuals.
• Seguros On-Demand Pay-per-use insurance for motorcycles and classic cars allowing customers to pay only for the time they use the vehicle.
• Comercios Business/commercial insurance coverage aimed at protecting businesses and supporting their growth.
• Consorcios Insurance for buildings and condominium consortia ensuring the integrity of structures and providing tranquility to each resident.
• Embarcaciones Maritime/watercraft insurance providing security for vessels and ensuring worry-free voyages.
• Travel Travel insurance covering customers during trips and adventures worldwide.
• Vida Life insurance product designed to protect the policyholder's legacy and the wellbeing of loved ones.
• Programas Corporativos Corporate benefits platform that delivers employee and executive benefit packages with group pricing for personal insurance coverage within companies.
• Insurance Marketing Insurance product development service enabling mass sales through call center operations, offering innovative coverage in association with partner companies and mutual organizations.
• Gestión de Siniestros (Claims Management) Dedicated claims management service providing clients with documented reporting procedures for automotive and other insurance lines, third-party claim handling, and direct escalation to carrier emergency lines.

Quantifiable outcome

• 9000+ satisfied customers

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• La MeridionalcoreOthersInsurance company providing automotive coverage and assistance services. Barone Group distributes La Meridional insurance products to retail and corporate customers. Emergency phone lines provided: 0800-333-3244 (assistance), 0800-333-4358 (mechanical assistance).
• AllianzcoreOthersGlobal insurance company providing comprehensive coverage products. Barone Group offers Allianz products to customers. Multiple customer service lines provided: 0810-222-2243, 0800-888-24324, 0800-888-24337, 4129-8100.
• IntegritycoreOthersInsurance provider partnered with for automotive coverage. Barone Group distributes Integrity insurance products. Customer service: 0800-222-3700.
• SancorcoreOthersArgentinian insurance company providing various coverage products including automotive insurance. Barone Group distributes Sancor products. Claims lines: 0800-777-4643, 0800-333-2766.
• ChubbcoreOthersGlobal insurance provider offering comprehensive coverage products. Barone Group distributes Chubb insurance products. Contact: 4114-4000, 0800-5555-24822.
• Swiss Medical SeguroscoreOthersHealth and insurance provider offering medical and general insurance coverage. Barone Group distributes Swiss Medical Seguros products as part of their comprehensive insurance portfolio.
• Mercantil AndinacoreOthersRegional insurance company providing automotive and general insurance products. Barone Group distributes Mercantil Andina insurance coverage in their service areas.

Scale indicators2 records

Broad incumbents

• Lockton Argentina: Global independent insurance broker with Argentine operations. Competes with Barone Group for mid-market and corporate clients across commercial property, casualty, and specialty lines.
• Marsh Argentina: Argentine operations of global insurance broker Marsh. Provides brokerage and risk advisory across commercial lines; competes with Barone in the corporate segment and represents the upper end of scale in the Argentine brokerage market.
• Willis Towers Watson Argentina: Global insurance and advisory firm with Argentine presence. Comparable to Barone Group as a multi-line insurance broker serving both commercial and individual clients, though focused more heavily on enterprise risk management.
• Aon Argentina: Argentine arm of global insurance broker Aon. Operates as an insurance intermediary serving commercial and corporate clients across multiple lines; directly comparable to Barone Group's brokerage function but at significantly larger scale and broader geographic reach.
• Howden Argentina: Part of the Howden global insurance broking group with Argentine operations. Offers commercial and specialty insurance brokerage services, directly comparable to Barone's Empresas segment in product mix and customer profile.

Others

• Grupo San Cristóbal: Large Argentine insurance group offering both personal and commercial lines through captive and broker channels. Adjacent to Barone as a competitor for underlying customers, though primarily an insurer rather than a pure broker.
• Sancor Seguros: Major Argentine insurance carrier with broad personal and commercial line coverage. Functions as one of Barone's key carrier partners but is also a competitor when selling direct, making it a strategic peer in the distribution landscape.
• La Caja Seguros: Established Argentine insurer offering personal and commercial lines. Adjacent to Barone as a competitor for end customers and a potential carrier partnership, sharing the Argentine multi-line distribution market.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/baronegroupsa
• Facebookfacebook.com/BaroneGroupSA
• LinkedInlinkedin.com/company/baronegroupsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barone Group