What applabs does

Fellowmind is a full-service Microsoft partner headquartered in Amersfoort, the Netherlands, delivering digital transformation services and solutions built on the Microsoft technology stack (Azure, Dynamics 365, Power Platform, Microsoft 365, and AI Solutions). The company operates across five EMEA markets (Netherlands, Poland, Denmark, Sweden, and Finland) with localized websites, country-level case studies, and a sales motion that combines direct enterprise field sales with Microsoft's co-sell channel. The product and service portfolio spans Business Applications (ERP), Customer Engagement (CRM), AI Solutions including the proprietary HiveAI AI Agent offering, Modern Work, Data & Analytics, Digital & Application Innovation, Cloud Infrastructure & Security, and Industry Applications, supported by Connected Company, Sustainability, Managed Services, and Change & Adoption services.

Revenue is generated through professional services engagements (implementation, consulting), subscription-based Microsoft licenses (including CSP arrangements such as the Royal Unibrew partnership), and ongoing managed service contracts with SME and mid-market enterprise customers. The named customer base includes Bayer, Miele, Rabobank, Vattenfall, Vestas, KLM Catering Services, VELUX, AFRY, Ponsse, Peikko, and Maersk Drilling, spanning Manufacturing, Food & Beverage, Energy & Utilities, Financial Services, Life Sciences, Construction & Engineering, and Agriculture. The firmographic record attributes the underlying legal entity to Frankfurt, Germany, founded in 2001, with 11-50 employees, though the detailed operating profile describes a substantially larger multi-country Microsoft partner group; this discrepancy is not resolved in the source data.

The competitive position is anchored by the Microsoft EMEA Channel Partner of the Year 2025 award, a flagship strategic partnership with Microsoft, and recent moves to productize AI through HiveAI and a 100-person Frontier Fellows recruitment program. Fellowmind is privately held, actively operating, and expanding its footprint, partnerships, and AI capability simultaneously.

Name

applabs

Legal name

Fellowmind

Website

https://applabs.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fellowmind is a full-service Microsoft partner operating across five EMEA countries, delivering ERP, CRM, AI, Modern Work, data, and cloud services to SME and enterprise customers. It is recognized as Microsoft EMEA Channel Partner of the Year 2025 and sells a proprietary HiveAI AI Agent portfolio.

Ownership category

akta.pro rank

Product category

CRM and Document Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• CRM software
• Document management
• Business intelligence
• Office 365 integration
• Data analytics

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Microsoft Solutions and Services: Fellowmind generates revenue by providing Microsoft solutions and services including implementation, consulting, and managed services for Microsoft technologies such as Dynamics 365, Azure, Power Platform, and AI solutions. Revenue is derived from professional services engagements, subscriptions, and ongoing managed service contracts with enterprise and SME customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

applabs provides CRM and document management software by incorporating integrated tools such as Power BI, Cortana Intelligence, and Office 365. The offering combines customer relationship management capabilities with document management functionality enhanced by analytics and productivity tools from the Microsoft ecosystem.

Product overview

Fellowmind is a full-service Microsoft partner offering a comprehensive portfolio of solutions and services. The offering is structured as a platform-plus-modules architecture centered on Microsoft technologies. Core solutions include HiveAI (AI Agents), Business Applications-ERP, Customer Engagement-CRM, Modern Work, Data & Analytics, Digital & Application Innovation, and Cloud Infrastructure & Security. These are complemented by industry-specific applications for Manufacturing, Automotive, Financial services, Public sector, Healthcare, Retail, and Energy & Utility sectors. Supporting services include Connected Company, Sustainability Services, Managed Services, and Change & Adoption. The portfolio emphasizes data, AI, and business innovation for SME&C customers across EMEA.

Differentiator

Problem solved

Functional benefit

Brands

• HiveAI: AI Agent portfolio enabling customers to build and manage digital workforce of the future, part of AI Solutions offerings.

Products and services

• CRM Software
• Document Management Software

Quantifiable outcome

• Microsoft EMEA Channel Partner of the Year 2025 recognition for impact on SME customers across EMEA
• +1 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Avant TecnocoreStrategic or Co-development Partner · 1 January 2026Fellowmind and Avant Tecno won the Microsoft AI Agent Race Finland 2026 together. This collaboration demonstrates joint AI innovation capabilities and successful deployment of AI agents in a manufacturing context.
• MicrosoftflagshipStrategic or Co-development PartnerFellowmind is a leading full-service Microsoft partner for data, AI, and business innovation. The partnership involves delivering Microsoft solutions including Azure, Dynamics 365, Power Platform, Modern Work, and AI solutions to customers across EMEA. Fellowmind was recognized as Microsoft EMEA Channel Partner of the Year 2025, demonstrating Microsoft's trust in their delivery capabilities.
• Royal UnibrewcoreImplementation/ SI/ Consulting PartnerFellowmind and Royal Unibrew entered into a strategic partnership with Microsoft CSP (Cloud Solution Provider) agreement. This partnership enables Royal Unibrew to access Microsoft cloud solutions through Fellowmind's implementation and support services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sopra Steria: Large European IT services and consulting firm with significant Microsoft, ERP, and digital transformation practices. Comparable to Fellowmind in serving European enterprises with Microsoft-centric transformation projects, but at materially larger scale and broader portfolio.
• Capgemini: Global IT services and consulting giant with extensive Microsoft partnerships and European delivery footprint. Competes with Fellowmind for large EMEA enterprise transformation deals, though at vastly different scale and breadth.
• Accenture: Largest global IT services firm and parent of Avanade, with the most expansive Microsoft Dynamics and Azure delivery capability. Sets the upper bound of competition Fellowmind faces for tier-1 enterprise transformation deals across EMEA.
• Devoteam: European IT consulting and services firm with a strong cloud and digital transformation practice including a dedicated Microsoft partnership. Comparable as a regional mid-market competitor across EMEA, though broader in scope (multi-cloud, multi-vendor).

Direct peers

• HSO: Pure-play Microsoft Dynamics 365 (ERP/CRM) implementation partner with strong EMEA presence. Closely comparable to Fellowmind in target customer profile (mid-market and enterprise), Microsoft-stack focus, and business-application implementation model.
• Slalom: US-origin but expanding globally; a Microsoft-focused strategy and technology consulting firm delivering Dynamics, Azure, and AI solutions to mid-market and enterprise clients. Directly comparable on Microsoft-stack depth and customer profile.
• Avanade: Joint venture between Accenture and Microsoft and the largest pure-play Microsoft technology services partner globally. Directly comparable to Fellowmind as both deliver Microsoft Dynamics 365, Azure, and AI implementations, though Avanade operates at substantially larger scale across more geographies.
• Columbus: European Microsoft Dynamics and business applications specialist serving manufacturing, retail, and food & beverage verticals. Comparable to Fellowmind for its Microsoft-centric ERP/CRM implementation model and similar mid-market enterprise focus across EMEA.
• twoday: Nordic Microsoft-focused digital services partner formed via roll-up of regional Microsoft specialists (including Inmeta). Direct comparable to Fellowmind on Microsoft stack depth, ERP/CRM implementation model, and Nordic/EMEA mid-market focus.
• Crayon: Nordic-headquartered IT services and software asset management firm with deep Microsoft expertise, including CSP licensing and cloud economics. Comparable to Fellowmind's Microsoft partnership model and CSP-style recurring revenue approach (e.g., the Royal Unibrew agreement).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fellowmind
• LinkedInlinkedin.com/company/fellowmind
• Instagraminstagram.com/fellowmind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about applabs