UNIPLAN

What UNIPLAN does

UNIPLAN - Centro Universitário Planalto do Distrito Federal is a private Brazilian higher education institution headquartered in Águas Claras, Brasília, and maintained by ASSOBES ENSINO SUPERIOR LTDA, part of the OBJETIVO educational group (50+ years of operating history in Brazilian education). Founded in 2002, the institution delivers a portfolio of 15 traditional undergraduate programs (bacharelado and licenciatura across health, engineering, law, education, and humanities) and 9 technology-focused higher education programs (shorter-cycle, applied fields such as IT management, graphic design, and computer networks). Its core commercial model is recurring monthly tuition collected from individual students enrolling through vestibular examinations, ENEM score-based admission, or transfers, supplemented by government funding flows from FIES and PROUNI programs. The institution also operates postgraduate (lato sensu and stricto sensu) offerings distributed through a partner platform (posunip.com.br).

In 2014, UNIPLAN received MEC accreditation to operate distance learning (EAD) programs under Portaria nº 667/2014, initially with 71 poles and capacity to scale to roughly 121 poles across Brazilian states under Decree nº 9.057/2017. EAD delivery relies on a conventional Virtual Learning Environment (AVA) for SEI (online) and SEPI (semipresential) modalities, with the same diplomas issued as in-person tracks. The Vestibular 2026 cycle offers 5,235+ vagas across undergraduate and technology programs. Supporting infrastructure includes a Scientific Initiation program (CNPq-aligned), Academic Internationalization with 101 partner institutions, a Legal Practice Nucleus for Law students under OAB partnership, and digital diploma/document issuance systems. Customer acquisition runs through multiple channels — institutional website, organic social (Facebook, Instagram), TV Web, WhatsApp, ENEM score program, SEO — with no disclosed marketing automation or AI-native personalization.

Revenue is generated primarily from monthly tuition across in-person and EAD modalities, with FIES/PROUNI government financing acting as a key distribution channel to price-sensitive student segments. The institution is privately held within the OBJETIVO group; no external equity funding, IPO, or M&A activity is disclosed. Risks to the business model include MEC regulatory dependency (continuous recognition renewals across every program), student concentration in FIES/PROUNI which carries government policy and default risk, and limited differentiation in EAD against larger Brazilian HEI groups (Yduqs, Ser Educacional, Cogna).

Name

UNIPLAN

Legal name

Centro Universitário Planalto do Distrito Federal

Website

https://uniplandf.edu.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

UNIPLAN is a private Brazilian higher education institution headquartered in Brasília that delivers traditional undergraduate, technology, and distance-learning (EAD) programs across 121 nationwide poles, serving individual students through vestibular exams, ENEM scores, and government financing (FIES/PROUNI).

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Telecom, Unified Communications & VoIP (EDAOAIAN)

akta.pro secondary industries

Cooperative Education (Co-op) Technical Universities (EDAHAEAF), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• Distance learning programs
• Undergraduate degree programs
• Postgraduate specialization
• Vocational technology courses

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition Fees (Mensalidades): UNIPLAN generates revenue primarily through tuition fees charged to students for undergraduate and graduate programs, both in-person and distance learning modalities. Monthly tuition rates vary by program.
2. Government Educational Funding Programs: The institution participates in FIES (Higher Education Student Financing Fund) and PROUNI (University for All Program), which channel government funding to eligible students for tuition payment.
3. Entrance Exam (Vestibular) Fees: Candidates are exempt from the registration fee for vestibular admission exams. The institution may charge fees for other administrative services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

UNIPLAN is a private higher education institution that delivers accredited undergraduate degrees (bacharelado, licenciatura, and cursos superiores de tecnologia) in both in-person and distance learning (EAD) modalities, alongside lato sensu and stricto sensu postgraduate programs. It serves high school graduates and continuing education seekers through a campus in Brasília/DF and a national network of EAD support poles. Revenue is generated through recurring monthly tuition fees (mensalidades) for these degree programs.

Product overview

UNIPLAN - Centro Universitário Planalto do Distrito Federal is a higher education institution offering a comprehensive portfolio of educational services. Its core offerings include traditional undergraduate degrees (Graduação Tradicional) across disciplines such as Administration, Law, Nursing, Engineering, and Health Sciences; technology-focused programs (Cursos Superiores de Tecnologia) with shorter durations in fields like IT, Computer Networks, and Design; and distance learning programs (UNIPLAN EaD) delivered through SEI (Online) and SEPI (Semi-presential) modalities across 71+ presencial support centers (polos) nationwide. Supporting services include postgraduate programs (Pós-Graduação), scientific research initiation programs, academic internationalization with 101 partner institutions, an online learning environment (AVA), and digital document services including digital diplomas. The institution operates from its campus in Águas Claras, Brasília/DF, and is maintained by ASSOBES.

Differentiator

Problem solved

Functional benefit

Products and services

• Graduação Presencial (Cursos Superiores Tradicionais) Traditional in-person undergraduate degree programs (bacharelado and licenciatura) across disciplines including Administration, Architecture, Accounting, Law, Nursing, Civil Engineering, Pharmacy, Physiotherapy, Speech Therapy, History, Letters, Nutrition, and Pedagogy, for high-school graduates admitted via vestibular, ENEM scores, or transfers.
• Cursos Superiores de Tecnologia Shorter-duration (2-3 year) technology-focused undergraduate programs including Analysis and Systems Development (ADS), Information Technology Management, Computer Networks, Graphic Design, Interior Design, Aesthetics and Cosmetics, HR Management, Private Security Management, Managerial Processes, and Radiology, offered in-person and targeting students seeking quicker workforce-ready credentials.
• UNIPLAN EaD Distance learning higher education programs delivered through SEI (fully online) and SEPI (semi-presential) modalities via a network of support poles (polos) across Brazil, granting students the same diplomas as in-person courses while enabling flexible remote study with local support.
• Pós-Graduação Lato sensu (specialization) and stricto sensu (master's and doctorate) postgraduate programs for graduates seeking continuing professional education, specialization, and advanced academic credentials, delivered through the partner platform posunip.com.br.

Quantifiable outcome

• Over 52 scientific research projects completed in areas including health sciences, technology, and humanities
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, operational and supporting.

• UNIP (Universidade Paulista)coreStrategic or Co-development PartnerUNIPLAN operates in partnership with UNIP for internationalization programs and academic exchange. Together they maintain cooperation with 101 international institutions and agencies for student and faculty exchange, joint research activities, and international publications. UNIP is part of the same OBJETIVO educational group with over 50 years of experience.
• GETNET (Santander Group)operationalTechnology or IntegrationGETNET, part of Santander group, provides payment processing services for the institution. All payment information is encrypted and protected by firewalls. Credit card data is immediately discarded after payment processing.
• 101 International Academic InstitutionscoreStrategic or Co-development PartnerInternational cooperation agreements with 101 institutions and agencies worldwide for academic exchange of professors, students, and researchers; joint research activities; international publications; collaboration in seminars and academic meetings; exchange of teaching materials; and development of international academic programs.
• MEC (Ministry of Education - Brazil)coreStrategic or Co-development PartnerAccredited by MEC through Portaria MEC nº 667 for distance learning (EAD) programs. Subject to regulatory oversight and compliance with e-MEC system requirements.
• CNPq (National Council for Scientific and Technological Development)supportingStrategic or Co-development PartnerCNPq supports Scientific Initiation programs at UNIPLAN, providing framework for student research participation following national guidelines for scientific development.
• INEP (National Institute of Educational Studies)supportingTechnology or IntegrationINEP provides ENEM score verification system allowing students to use ENEM exam scores for admission to UNIPLAN programs through direct system integration.
• OAB (Brazilian Bar Association)supportingStrategic or Co-development PartnerPartnership for Law program's Legal Practice Nucleus (Núcleo de Prática Jurídica) providing practical legal training through courts, Public Prosecutor's Office, OAB, and public/private entities.
• Courts and Public Prosecutor's Office (Tribunais e Ministério Público)supportingImplementation/ SI/ Consulting PartnerLegal internship placements through partnerships with various courts and Public Prosecutor's offices for practical training of Law students.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Anhanguera (Kroton): Large private HE brand under Cogna/Kroton, operating nationwide EAD and on-campus programs. Comparable course portfolio and broad reliance on government-funded students via FIES/PROUNI.
• Cogna Educação (Kroton / Unopar): Largest Brazilian private education group with major EAD operations through Unopar and Kroton brands. Comparable on scale, multi-state pole distribution, and FIES/PROUNI reliance, though materially larger than UNIPLAN.
• Universidade Anhembi Morumbi: Brazilian private university (Laureate International Universities) with strong undergraduate, graduate, and EAD offerings. Comparable delivery model and Brazilian private HE market positioning.
• Estácio: One of Brazil's largest private for-profit higher education groups (part of Yduqs), operating on-campus and large-scale EAD programs nationwide. Directly comparable on business model and target student segments, with significantly larger scale.

Direct peers

• Unyleya Educacional: EAD-focused Brazilian higher education institution with broad pole network. Closely comparable distance-learning-only delivery model, multi-state pole distribution, and target student segments in working-adult and continuing-education markets.
• Centro Universitário IESB: Private university center based in Brasília/DF, competing directly for the same on-campus student catchment in the Federal District. Directly comparable program mix (undergraduate, technology, EAD) and tuition-based revenue model.
• UNIP (Universidade Paulista): Sister institution within the same OBJETIVO educational group, offering undergraduate, graduate, and EAD programs across Brazil. Highly comparable business model, distribution strategy (multi-state EAD), and revenue mix including FIES/PROUNI participation.
• Universidade Cruzeiro do Sul: Brazilian private university with strong EAD presence through multiple polos and in-person campuses. Comparable on dual-modality delivery (EAD + presencial) and participation in FIES/PROUNI government funding programs.
• Centro Universitário do Distrito Federal (UDF): University center located in Brasília/DF, directly competing for the same local student base. Similar program mix including health sciences, law, and technology programs, with comparable tuition positioning.
• FMU / UniFIAM (Centro Universitário das Faculdades Metropolitanas Unidas): São Paulo-based private university center offering comprehensive undergraduate and EAD programs. Comparable dual-modality (presencial + EAD) delivery, FIES/PROUNI participation, and broad program portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeunip.br/tvweb
• Facebookfacebook.com/uniplansuafaculdade
• Instagraminstagram.com/uniplanpresencialdf?igsh=b2R1bHdzcm4xOWg2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIPLAN