Porsche Sport

What Porsche Sport does

PorscheSport is an online motorsport media publication founded in 2005 in London, operating the website porschesport.com. The platform functions as a centralized hub for Porsche motorsport news, reports, and photography, covering GT racing, Formula E, IMSA WeatherTech SportsCar Championship, European Le Mans Series, Porsche Mobil 1 Supercup, Porsche Sprint Challenge, and regional Carrera Cup championships across North America, Europe, Asia, South America, the Middle East, and Oceania. The core technology is a digital media site built on Squarespace that aggregates and distributes editorial content alongside podcast/video formats under the PorscheSport TV/Podcast brand. A second product surface, PorscheSport eSports, fields competitive sim-racing teams in iRacing leagues (PorscheSport Carrera Cup, ARA Porsche Cup, Porsche Club GB, ASR Endurance, Virtual Endurance) and is broadcast via RaceSpot TV, Simracersworld TV, and Apex Racing League.

The business operates a professional-services model anchored by partner engagements with motorsport teams, drivers, sponsors, and suppliers. Services published on the Partners page include social media management, content creation (press releases, brand images, interviews, brand videos, campaign content), and branded merchandise design and production, with merchandise co-branded alongside SRW, STRASSE, Darkhorse, and Mydas. The go-to-market motion is community-led: the team leverages its editorial reach, established relationships with race championships, and presence at race meetings to sell content and merchandise services, while distributing free editorial coverage to grow audience and brand equity. The firm remains privately-held, founder-operated, and has never disclosed external funding or revenue, with headcount reported at 1-10 employees.

Name

Porsche Sport

Legal name

PorscheSport

Website

https://www.porschesport.com/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

PorscheSport is a London-based independent online publication delivering worldwide news, interviews, reports, and photography on Porsche motorsport across GT, prototype, and Carrera Cup series, with an eSports sim-racing division and partner services in social media, content, and merchandise.

Ownership category

akta.pro rank

Product category

Motorsport Media & Publishing

NAICS

Other Spectator Sports (711219)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsport news coverage
• Racing content publishing
• Motorsport media services
• Sim racing leagues
• Branded merchandise

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Motorsport Media Services: Providing social media management, content creation, and branded merchandise services to partners in the motorsport sector. Services include delivering features and news, hosting events, and producing high-quality supportive content for social media and other platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PorscheSport operates an online motorsport media platform (porschesport.com) delivering worldwide news, reports, interviews, and photos covering Porsche racing series such as GT racing, Formula E, IMSA, European Le Mans Series, Porsche Mobil 1 Supercup, Carrera Cup series, and more. The platform extends into eSports sim racing competitions on iRacing and offers partner services including social media management, content creation (press releases, brand images, interviews, brand videos), and branded merchandise design and production.

Product overview

PorscheSport is a single unified news and media platform for Porsche motorsport. The core product is the PorscheSport website (porschesport.com), which delivers comprehensive worldwide coverage of Porsche motorsport including GT racing, Formula E, IMSA WeatherTech SportsCar Championship, European Le Mans Series, Porsche Mobil 1 Supercup, Porsche Sprint Challenge, and various Carrera Cup regional series (North America, Australia, Deutschland, France, Italia, Japan, Scandinavia, Benelux, GB, Asia, Brasil). The platform extends into esports through PorscheSport eSports, featuring sim racing competitions on iRacing including the PorscheSport Carrera Cup, ARA Porsche Cup Championship, Porsche Club GB Sim Racing Championship, ASR Endurance Championship, and Virtual Endurance Championship. Additional offerings include PorscheSport TV/Podcast interviews, plus partner services for social media management, content creation, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• PorscheSport eSports: Professional esports division competing in iRacing leagues including PorscheSport Carrera Cup Championship, ARA Porsche Cup Championship, Porsche Club GB Championship, ASR Endurance Championship, and Virtual Endurance Championship.

Products and services

• PorscheSport Website Independent Porsche motorsport news platform delivering worldwide news, interviews, and reports covering GT racing, Formula E, IMSA WeatherTech SportsCar Championship, European Le Mans Series, Porsche Mobil 1 Supercup, Porsche Sprint Challenge, Carrera Cup series across multiple countries, and Porsche Club Great Britain Championship.
• PorscheSport eSports Sim racing competitions and leagues on iRacing including PorscheSport Carrera Cup Championship, ARA Porsche Cup Championship, Porsche Club GB Sim Racing Championship, ASR Endurance Championship, and Virtual Endurance Championship featuring 24 and 12-hour races. Broadcast on RaceSpot TV and Simracersworld TV platforms.
• PorscheSport Podcast Podcast and video content featuring interviews with Porsche motorsport personalities and racing drivers including Patrick Long and Jörg Bergmeister.
• Social Media Management Services Partner services offered to motorsport teams, drivers, sponsors and suppliers including social media presence expansion, platform launches, and marketing and branding support within the Porsche motorsport ecosystem.
• Content Creation Services Production of high-quality supportive content for partners including press releases, brand images, interviews, brand videos, and campaign content for social media and other platforms.
• Branded Merchandise Professional merchandise design and production featuring partner branding, worn by the PorscheSport media team at race meetings and available for sale to fans (e.g., PorscheSport Gaming T-Shirt).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• STRASSEminorGTM or Marketing PartnerPartner brand featured on PorscheSport merchandise and marketing materials.
• DarkhorseminorGTM or Marketing PartnerPartner brand featured on PorscheSport merchandise and marketing materials.
• MydasminorGTM or Marketing PartnerPartner brand featured on PorscheSport merchandise and marketing materials.
• RaceSpot TVcoreChannel Partner/ Reseller/ DistributorPorscheSport Carrera Cup Championship broadcast on RaceSpot TV platform. Gavin Halls and Ryan Parkins compete in the 911 Cup on this platform.
• SRWminorGTM or Marketing PartnerPartner brand featured on PorscheSport merchandise and marketing materials.
• Simracersworld TVcoreChannel Partner/ Reseller/ DistributorPorsche Club GB Sim Racing Championship broadcast on Simracersworld TV. Competitors include Carl Sharkey, Gavin Halls, Jacob Tofts, Paul Riga, Austin Greatorex, and Ryan Parkins.
• Apex Racing LeagueminorChannel Partner/ Reseller/ DistributorARA Porsche Cup Championship - 9 round, 18 race championship following official series calendar. Josh Camm competes in this series.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sportscar365: Digital motorsport media outlet covering sports car racing series including IMSA, WEC, and Porsche customer racing programs. Highly comparable to PorscheSport in audience focus (Porsche-relevant sports car racing) and digital-first content model.
• dailysportscar: Long-running independent sports car racing news outlet covering GT, endurance, and single-make Porsche series globally. Closely comparable to PorscheSport in editorial scope (sports car racing) and independent digital publisher model.
• Motorsport.com: Large digital motorsport media company covering F1, endurance racing, GT racing, and Porsche customer motorsport. Comparable as a motorsport news platform overlapping significantly in Porsche racing coverage and partner services model.
• Autosport: Iconic motorsport publication (print + digital) covering all major series including Porsche customer racing. Comparable as a motorsport editorial brand with overlapping Porsche motorsport coverage and racing fan audience.
• The Race: Digital-first motorsport media outlet covering F1, endurance, GT racing, and customer motorsport programs. Comparable to PorscheSport in digital publishing model and motorsport editorial scope including Porsche-relevant series.
• Endurance-Info: Independent digital media outlet focused on endurance racing including WEC and ELMS, both of which feature Porsche customer teams extensively. Comparable in independent digital publisher model and audience overlap with PorscheSport's endurance racing coverage.
• Speedcafe: Independent motorsport news outlet (Australia-led) covering Supercars, endurance, and international series. Comparable as an independent motorsport digital publisher; regional Porsche Carrera Cup Australia coverage overlaps with PorscheSport's Porsche-specific editorial scope.

Broad incumbents

• Porsche Newsroom: Official press and media channel of Porsche AG, providing news, press releases, and editorial coverage of all Porsche activities including motorsport. Comparable as the authoritative Porsche content source, but broader (covers Porsche road cars, lifestyle, and business) and not a peer-sized independent.

Emerging players

• DriverDB: Motorsport statistics and driver database covering racing series globally, including Porsche Carrera Cups and customer racing. Comparable as a digital motorsport data/content platform with overlapping audience of Porsche racing fans and teams.

Others

• iRacing: Professional sim racing platform on which PorscheSport eSports competes and which powers its virtual championships. Comparable as enabling infrastructure for PorscheSport's esports division rather than a content competitor; a platform partner and ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/porschesport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche Sport