MetricSalad

What MetricSalad does

METRIC SALAD, S.L. (branded MetricSalad) is a privately-held Spanish digital technology consultancy headquartered in Valencia, Spain, with a US subsidiary called TheLineBTWN based in New York. The firm specializes in emerging-technology consulting and custom development across five core service lines: Extended Reality (VR/AR/MR/metaverse), Artificial Intelligence, Business Intelligence and data analytics, Blockchain and Web3, Digital Transformation (delivered through its proprietary HUMAN-DT methodology), and Cybersecurity. Its stated track record includes more than 800 completed projects for clients across Europe, the Americas, and Asia.

The company's service portfolio spans strategy consulting, custom software and immersive application development, R&D project execution, and ongoing maintenance and support. Notable technology outputs include XR-based neurocognitive rehabilitation applications, business intelligence dashboards with predictive analytics, custom metaverse environments, NFT-based cultural heritage experiences (such as the Dansa València, Ana Locking fashion, and Fallas NFT initiatives), and dedicated cybersecurity solutions. The firm holds the "Innovativa SME" (Innovative SME) seal from Spain's Ministry of Science and Innovation, is an approved technology provider of the Valencia Chamber of Commerce (Cámara Valencia), and has been a recipient of public R&D grants including an €86,057.55 IVACE award in 2022.

MetricSalad operates a project-based professional services model with custom pricing negotiated per engagement. Its go-to-market relies on direct sales through its website contact channel, participation in industry events (Forinvest, GoDigital, Madrid Tech Show), public-sector tendering, and word-of-mouth referrals. The customer base spans financial services (BBVA, CNMV), IT services (NTT Data), municipal government (Barcelona and Valencia city councils), and higher education institutions (Universidad Politécnica de Valencia, Universidad Pompeu Fabra, Universidad Alfonso X). The firm appears to be founder-owned and independently operated, with no disclosed institutional investors or external funding rounds.

Name

MetricSalad

Legal name

METRIC SALAD, S.L.

Website

https://metricsalad.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MetricSalad is a Valencia-based private digital consultancy delivering custom projects across AI, Extended Reality, Blockchain, Business Intelligence, and Cybersecurity for clients including BBVA, NTT Data, CNMV, and Spanish municipal governments.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Scientific Research and Development Services (5417)

SIC

Services-Business Services, Nec (7389)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE), Smart Contract Frameworks & SDKs (developer kits, templates, standards) (FSAPABAB), API Development, Integration & Microservices Modernization (BPAEAFAD)

Keywords

• Digital transformation consulting
• Extended reality development
• Blockchain solutions
• Business intelligence services
• Artificial intelligence consulting

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Custom Technology Solutions: Metric Salad generates revenue through project-based consulting engagements delivering custom digital solutions (AI, blockchain, XR, digital transformation) tailored to client needs. Projects are priced individually based on scope, and the company operates on a services model with direct client engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MetricSalad is a B2B digital technology consultancy that designs and delivers custom solutions in artificial intelligence, business intelligence, blockchain/Web 3.0, extended reality (VR/AR/mixed reality), and digital transformation. Engagements are governed by its proprietary HUMAN-DT methodology and span industries including financial services, government, and education, with additional cybersecurity advisory services for SMEs.

Product overview

Metric Salad is a digital technology consulting company offering a portfolio of interconnected services centered around data science, artificial intelligence, and digital transformation. Their core offerings include Realidad Extendida (Extended Reality/VR/AR/MR) for immersive experiences and metaverso development; Business Intelligence for data management and strategic decision-making; Blockchain/Web 3.0 for decentralized solutions and NFT tokenization; and Transformación Digital using the proprietary HUMAN-DT methodology. Additional services include Cybersecurity and general Consulting. The company operates as a services firm rather than a software product company, delivering customized solutions across all industries with a focus on innovation and internationalization.

Differentiator

Problem solved

Functional benefit

Products and services

• Extended Reality (Realidad Extendida) Creation of virtual, augmented, or mixed reality spaces to maximize client interactivity, project positioning, and business profitability, including metaverse development, NFT tokenization, and 3D digital twins for enterprise and cultural-sector clients.
• Business Intelligence Intelligent data management solutions facilitating extraction, processing, organization, visualization, and generation of strategic knowledge from business data for executive decision-making.
• Blockchain / Web 3.0 Blockchain technology services providing decentralized management, immutability, encrypted security, and product traceability through smart contracts and NFT tokenization.
• Digital Transformation (Transformación Digital) Organizational and business model transformation engagements structured around the proprietary HUMAN-DT methodology, covering audit, analysis, consulting, digitalization, innovation, and co-creation phases.
• Consulting Services (Consultoría) Advisory services covering data analysis, cybersecurity, process analysis, and digital transformation, delivered through an understand-propose-resolve methodology to enterprise and public-sector clients.
• Cybersecurity (Ciberseguridad) Advanced cybersecurity services advising on infrastructure protection, network security, and domestic cybercrime prevention for SMEs and public-sector clients.
• XR Therapies for Neurocognitive Diseases Custom VR/AR therapy applications developed with AI for personalized treatment of neurocognitive diseases, including real-time data collection and adaptive therapy intensity on Quest 2 headsets.

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• IVACE (Instituto Valenciano de la Competitividad Empresarial)coreStrategic or Co-development Partner · 1 January 2022Metric Salad received funding of €86,057.55 from IVACE (through the PYME INNOVA-CV program, Convocatoria IVACE Innova Teic 2022, funded by FEDER) to develop XR applications for neurocognitive diseases. This partnership enabled the development of custom VR/AR therapy applications for conditions including Alzheimer's, Parkinson's, and TDAH.
• CEAFA (Confederación Española de Familias de Personas con Alzheimer)coreStrategic or Co-development PartnerCEAFA is a partner in the XR neurocognitive diseases project, providing expertise on Alzheimer's care and patient needs to inform the design of therapeutic VR/AR applications.
• FEVAFA (Federación Valenciana de Asociaciones de Familiares de Personas con Alzheimer)coreStrategic or Co-development PartnerFEVAFA collaborated on the XR therapies project, contributing knowledge on neurocognitive disease care to help develop personalized therapeutic VR/AR experiences.
• Hospital General de ValenciacoreStrategic or Co-development PartnerThe Hospital General de Valencia is a partner in the XR neurocognitive disease project, providing clinical expertise and validation for the therapeutic applications developed.
• Cámara ValenciaminorOthersCámara Valencia has granted Metric Salad the seal of approved technology provider, certifying the company as a qualified technology vendor.
• Universidad Politécnica de ValenciacoreStrategic or Co-development PartnerUPV collaborated on multiple projects including the Fashion Art Institute metaverse exhibition and the XR therapies project. The university provided research facilities and academic expertise for technology development.
• Fashion Art InstitutecoreStrategic or Co-development PartnerCollaborated on the 'Kimonobata' fashion art metaverse project, which digitized 17 pieces representing the 17 SDGs of the 2030 Agenda, involving over 19 artists from Spain and Japan. The project was exhibited in the metaverse and auctioned as NFTs.
• Plataforma AteneaminorStrategic or Co-development PartnerPartnered on the Fashion Art Institute metaverse project and hosted a roundtable on NFTs and cultural heritage at Atenea 2021.
• TheLineBTWNcoreOthersTheLineBTWN is the US operating entity of Metric Salad, registered in the United States to serve the entire American continent from the New York office.
• Fundación Valenciaport / OpentopminorStrategic or Co-development PartnerThe MetaPort XR project connecting citizens with the port was selected for the I Programa de Incubación de Opentop, the innovation hub of Fundación Valenciaport and Telefónica Open Future.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thoughtworks: Global technology consultancy focused on software excellence, data, and AI-driven transformation. Comparable on custom digital delivery and emerging-tech advisory to mid-market and enterprise clients.
• Minsait: Indra's digital transformation and IT subsidiary, focused on AI, analytics, and digital services for enterprises and public administration in Spain and Latin America. Directly overlapping customer base and service portfolio.
• Globant: Latin-American-rooted digital transformation consultancy delivering AI, blockchain, XR, and data services across industries. Closely comparable boutique-to-mid-market consulting model with a horizontal technology stack.
• Sopra Steria: European-headquartered IT services and digital transformation firm with strong presence in Spain and public-sector contracts. Similar European boutique-to-mid-market positioning and vertical coverage.
• Indra: Spain's largest IT services and digital transformation company. Comparable on Spanish market presence, multi-vertical delivery, and offerings across digital, AI, and defense/public-sector work.
• VIEWNEXT: IBM-owned Spanish IT services company specializing in digital transformation, cloud, AI, and data for enterprise and public-sector clients. Direct competitor in the Spanish market.

Broad incumbents

• Accenture: Global professional services giant with deep digital transformation, AI, blockchain, and XR practices. Competes for the same enterprise RFPs but at vastly larger scale and brand recognition.
• NTT Data: Global IT services provider with deep digital, AI, and consulting capabilities; also a disclosed Metric Salad customer. Competes for enterprise transformation deals at significantly greater scale.
• Deloitte Digital: Big Four digital transformation arm delivering strategy, creative, technology, and operations work. Overlaps on enterprise digital strategy and emerging-tech implementation mandates.
• Capgemini: Global IT services and consulting leader with strong digital, data, and engineering practices. Comparable offerings across AI, blockchain, and XR but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metricsalad
• Facebookfacebook.com/MetricSalad3.0
• LinkedInes.linkedin.com/company/metricsalad
• Instagraminstagram.com/metricsalad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetricSalad