Hotel Institute Montreux

What Hotel Institute Montreux does

Hotel Institute Montreux (HIM Business School) is a private higher-education institution founded in 1985 and based in Montreux, Switzerland. It operates as a portfolio school of Swiss Education Group, a diversified Swiss hospitality-education conglomerate. HIM serves predominantly international undergraduate students, with a student community representing 50+ nationalities and an alumni network exceeding 10,000 graduates (within SEG's broader 45,000-alumni network).

The institution's core products are degree programs: a 3-year Bachelor of Business Administration (with bilingual French-English and Chinese-English tracks), a 2.5-year Swiss Federal Diploma in Business Administration that includes one year of internships, and a 1-year Master in Applied AI in Customer Experience. These are complemented by English and Immersion Foundation Programs for academic preparation, an 11-22 week Study Abroad program, and a Business Immersion layer (Business Challenges, Business Roleplay, Industry Connection, Research & Data Analytics, Signature Events). Career services include internship support and an International Recruitment Forum. The pedagogical platform is a Swiss hospitality-integrated business education methodology combining the "Swiss Hospitality Touch" approach with three pillars: soft skills development, real-world industry immersion, and professional training with cultural empathy. No proprietary software, patents, or AI/ML research assets were disclosed.

HIM runs a tuition-driven subscription revenue model: degree, foundation, and study-abroad tuition constitute the recurring revenue base, with pricing not publicly disclosed. Go-to-market is direct-to-consumer through a multilingual website (18+ languages), Open Days, virtual tours, a student ambassador chat, email/newsletter marketing, a refer-a-friend program, and a network of international education agents. Industry partners serve as both curriculum co-designers and placement channels. The school does not disclose revenue and is privately held within SEG with no external funding rounds.

Name

Hotel Institute Montreux

Legal name

Hotel Institute Montreux (HIM Business School)

Website

https://him.ch

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Institute Montreux is a private Swiss hospitality and business school in Montreux, part of Swiss Education Group, offering BBA, Swiss Federal Diploma, and Master's programs to international students from 50+ nationalities.

Ownership category

akta.pro rank

Product category

Higher Education (Hospitality & Business Administration)

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), University & College Study Tours (THAKAGAC)

Keywords

• Hospitality education
• Business administration degrees
• Hotel management school
• Higher education programs
• Professional training

Headquarters

HQ city

Montreux

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Degree Program Tuition: Revenue generated from tuition fees for BBA programs (3 years full-time), Swiss Federal Diploma (2.5 years including internships), and Master programs (1 year)
2. Foundation Programs: English Foundation Program and Immersion Foundation Program providing preparatory education for degree programs
3. Study Abroad Programs: Semester abroad programs lasting 11-22 weeks for international academic exposure

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Institute Montreux (HIM Business School) is a private Swiss higher-education institution that sells degree programs and professional courses in hospitality management and business administration. Its core offer comprises a 3-year Bachelor of Business Administration (BBA) in Hospitality Management or Management, a 2.5-year Swiss Federal Diploma in Business Administration, a 1-year Master in Applied AI in Customer Experience, bilingual BBA tracks (French-English, Chinese-English), English and Immersion Foundation Programs, and an 11-22 week Study Abroad program. Educational delivery is supplemented by Business Immersion components (Business Challenges, Roleplay, Industry Connection, Research & Data Analytics, Signature Events) and Career Services including an International Recruitment Forum.

Product overview

Hotel Institute Montreux (HIM) Business School is an educational institution offering a portfolio of degree programs and professional development services. The core offerings include undergraduate programs (Swiss Federal Diploma, BBA with bilingual tracks in French-English and Chinese-English), a Master in Applied AI in Customer Experience, and foundation programs. The institution complements academic instruction with Business Immersion components (Business Challenges, Business Roleplay, Industry Connection, Research & Data Analytics, Signature Events) and Career Services (Internship & Career Support, International Recruitment Forum), all delivered at its Montreux, Switzerland campus.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% of alumni highly satisfied with HIM education
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Swiss Education GroupcoreStrategic or Co-development PartnerSwiss Education Group is the parent organization of Hotel Institute Montreux. HIM is part of the Swiss Education Group network which includes 45,000 alumni. The group provides shared resources, quality assurance frameworks, and brand positioning for hospitality education institutions in Switzerland.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swiss Hotel Management School (SHMS): SHMS is a Swiss hospitality management school (also part of Swiss Education Group network historically) offering undergraduate and postgraduate hospitality programs, directly comparable to HIM's offering.
• César Ritz Colleges Switzerland: César Ritz Colleges is a Swiss Education Group peer institution offering hospitality and entrepreneurship programs. It competes with HIM for the same premium international hospitality student segment.
• Les Roches International School of Hotel Management: Les Roches is another Swiss Education Group institution offering hospitality and business degrees, competing for the same international student pool and sharing the SEG parent and alumni network.
• IMI International Management Institute Switzerland: IMI is a Swiss-based hospitality and business management school offering bachelor and master programs to international students. It competes head-to-head with HIM in the international Swiss hospitality segment.
• Glion Institute of Higher Education: Glion is a sister school to HIM within the same Swiss Education Group, offering Swiss hospitality and business degrees in a comparable premium Swiss setting. It shares SEG resources, alumni network, and admissions infrastructure, making it the closest structural peer.
• Hotelschool The Hague: Hotelschool The Hague is a top-ranked European hospitality management school offering BBA-equivalent programs with a strong hospitality + business curriculum, directly comparable to HIM's positioning.
• École hôtelière de Lausanne (EHL): EHL is the leading Swiss hospitality management school and the most direct competitor to HIM. Both compete for the same international undergraduate audience, share the Swiss hospitality heritage positioning, and are ranked in the QS Hospitality & Leisure Management subject ranking.
• BHMS (Business & Hotel Management School): BHMS is a Swiss hospitality and business school based in Lucerne offering BBA and diploma programs. It targets the same international undergraduate market as HIM at a comparable price point.

Broad incumbents

• INSEEC Grande École (hospitality track): INSEEC is a large French business school group with a hospitality and luxury management track. It overlaps with HIM's offering but operates across a broader portfolio of business disciplines rather than specializing in hospitality.
• Cornell University - Nolan School of Hotel Administration: Cornell's Nolan School is the most established university-based hospitality management program globally. While it sits within a broader research university, it competes for the same top-tier international hospitality student pool and is the global benchmark for hospitality degrees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/him.business.school
• LinkedInlinkedin.com/company/him-business-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Institute Montreux