Colorvilla

What Colorvilla does

Colorvilla S.r.l. is a family-owned Italian specialty retailer of paints and coatings, founded in 1972 by Sig. Franco Villa and headquartered in Lecco, Lombardy. The company operates a multi-vertical distribution business across five segments — Carrozzeria (auto body refinishing), Falegnameria (woodworking), Industria (industrial coatings), Edilizia (construction), and Fai da Te (DIY) — stocking products from major third-party brands including Max Meyer/PPG Refinish, Remmers, Sayerlack (Sherwin-Williams Italy), SIKKENS and HERBOL (AkzoNobel), Renner Italia, and SINNEK (BESA, Spain). Its core technical positioning is specialization in water-based paints and coatings ("vernici all'acqua") applicable to any substrate, complemented by color matching, technical problem-solving, and the ability to dispense small custom color packages.

The business operates a hybrid distribution model: a PrestaShop-powered e-commerce storefront at colorvilla-shop.it (available in Italian, English, and French) plus a physical retail store and 600 sqm covered plus 200 sqm uncovered warehouse at C.so Emanuele Filiberto 8 in Lecco. Shipping is handled via UPS with tracking, and payments are processed through PayPal and major credit cards. The company sells primarily to SMB trade customers (auto body shops, carpenters, contractors, industrial painters) and DIY consumers across six Lombardy provinces — Lecco, Como, Sondrio, Varese, Bergamo, and Monza/Brianza.

Revenue is generated through one-time unit-priced sales of paints, coatings, and complementary equipment, with public per-product pricing (e.g., €19.52–€121.15 for representative SKUs) and quantity discounts on selected items (e.g., SPRAY Acrilico). The company remains privately held by the founding family — Franco Villa and his son-in-law Beppe Brambilla, who joined in 1989 — with no external investors, parent company, or disclosed financial information. Operational technology is conventional: no proprietary systems, no AI/ML capabilities, and standard third-party integrations for payments, shipping, analytics, and digital advertising.

Name

Colorvilla

Legal name

Colorvilla S.r.l.

Website

https://colorvilla-shop.it

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Colorvilla S.r.l. is a family-owned Italian multi-brand distributor of paints and coatings, founded in 1972 in Lecco, serving SMB trades (auto body, woodworking, industrial, construction) and DIY consumers across Lombardy via e-commerce and a physical store.

Ownership category

akta.pro rank

Product category

Paint and Coatings Retail

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Paint and coatings
• Industrial coatings retail
• Automotive refinishing supplies
• Wood finishing products
• Construction paints

Headquarters

HQ city

Lecco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online sales of paints, coatings, and equipment through their PrestaShop e-commerce platform. Products include industrial coatings, wood finishes, auto body paints, construction paints, and related equipment. Individual product pricing is publicly listed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Colorvilla is an Italian multi-brand paint and coatings retailer selling industrial coatings, automotive refinishing paints, wood finishes, construction paints, and DIY/home improvement products through its PrestaShop e-commerce store (colorvilla-shop.it) and a physical retail location in Lecco. The catalog spans five main vertical categories: Carrozzeria (auto body), Falegnameria (woodworking), Edilizia (construction), Industria (industrial), and Fai da Te (DIY), with distribution partnerships with brands such as Max Meyer/PPG, Remmers, Sayerlack (Sherwin-Williams), Sikkens/Herbol (AkzoNobel), Renner Italia, and SINNEK (BESA).

Product overview

Colorvilla is an Italian paint and coatings e-commerce retailer based in Lecco, operating since 1972. The company operates a multi-brand e-commerce platform (Color Villa Shop) selling paints, coatings, and finishing products across five main sectors: Carrozzeria (automotive refinishing), Falegnameria (woodworking/joinery), Edilizia (construction), Industria (industrial), and Fai da Te (DIY). The product portfolio includes their own branded offerings as well as major third-party brands including SIKKENS and HERBOL (Akzo-Nobel), Max Meyer/PPG Refinish (automotive), REMMERS and SAYERLACK (Sherwin-Williams Italy, for wood), RENNER Italia (wood coatings, 2023 partnership), and SINNEK (BESA Spain, automotive, 2024). The platform offers equipment and accessories alongside paints, serving both professional tradespeople and retail consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pitture e vernici per edilizia (Construction paints and coatings) Paint and coatings line for the building construction sector, covering internal and external wall surfaces, enamels, wall paints, primers, and floor coatings. Targeted at construction contractors and professional painters working on residential and commercial buildings.
• Pitture e vernici per carrozzeria (Automotive refinishing paints) Automotive refinishing paints and coatings for cars, motorcycles, and industrial vehicles, including touch-up products, polishing materials, and related equipment. Targeted at auto body repair and refinishing shops.
• Pitture e vernici per falegnameria (Woodworking/joinery coatings) Wood finishing products including impregnants, finishes, parquet/wooden floor treatments, and wood maintenance solutions. Targeted at carpenters, woodworking professionals, and furniture manufacturers.
• Pitture e vernici per industria (Industrial paints and coatings) Industrial paints and coatings for manufacturing operations, industrial painting, touch-ups, restoration, and industrial coating applications. Targeted at industrial customers and manufacturers.
• Prodotti Fai da Te (DIY paints, decorative products, and accessories) Do-it-yourself paints, decorative products, fillers (stucchi), spray guns (pistole), equipment, and accessories for home decoration, DIY painting projects, and hobby crafts. Targeted at DIY consumers and home improvement enthusiasts.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core.

• Sikkens and Herbol (AkzoNobel)coreTechnology or Integration · 1 January 2013Historic German brands under AkzoNobel group. Partnership began in 2013 to expand Colorvilla's offering into construction and DIY painting segments, completing their paint market coverage.
• Remmers ItaliacoreTechnology or Integration · 1 January 1995German market leader for wood paints. Partnership established in mid-1990s when Colorvilla expanded into wood coatings after surveying local carpenters who identified Remmers as a market leader.
• Sayerlack (Sherwin-Williams Italy)coreTechnology or Integration · 1 January 1995Multinational wood coatings brand under Sherwin-Williams Italy S.r.l. Partnered in mid-1990s as part of the wood coatings expansion.
• Max Meyer / PPG RefinishcoreTechnology or Integration · 1 January 1972Original and flagship supplier partner since 1972 when founder Sig. Franco Villa started commercializing Max Meyer brand paints for auto body shops. The company has remained loyal to Max Meyer/PPG throughout all 50+ years of business. The partnership expanded into industrial applications in the 1980s.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Regional players

• Farrow & Ball: Premium decorative paint brand with strong e-commerce presence in Europe, comparable to Colorvilla in direct-to-consumer specialty paint retail. Operates primarily in UK/other European markets rather than Italy, illustrating a digitally native premium paint retail model that Colorvilla could emulate or compete against for cross-border customers.

Broad incumbents

• Bricoman Italia: Italian building materials and home improvement retailer serving professional tradespeople and DIY consumers. Comparable to Colorvilla in serving the edilizia/construction segment and adjacent equipment/accessory sales, but with significantly larger scale and a multi-category retail model.
• Leroy Merlin Italia: Large French-owned home improvement retailer operating in Italy, selling paints, coatings, and decorating supplies alongside a much wider home improvement assortment. Comparable to Colorvilla in retailing architectural paints (edilizia) and DIY, but operates at national scale with a broad product portfolio rather than a specialist paint focus.

Direct peers

• Viero Colorificio: Italian paint manufacturer and retailer specializing in architectural, decorative, and wood coatings. Comparable to Colorvilla in the edilizia and falegnameria segments with a similar Italian professional-trade customer base, but as a vertically integrated producer-retailer rather than pure distributor.
• Colorificio San Marco: Italian paint manufacturer and brand (San Marco Group) selling decorative, professional, and architectural coatings through its own distribution and partners. Comparable to Colorvilla in serving Italian professional and DIY paint buyers with architectural/edilizia products, though San Marco is primarily a producer-brand competing with the third-party brands Colorvilla distributes.

Others

• PPG Industries: Global coatings manufacturer whose Max Meyer/PPG Refinish brand is Colorvilla's longest-tenured supplier (since 1972) and core auto-body/carrozzeria anchor. PPG is the upstream partner whose product portfolio Colorvilla commercializes, and a key dependency for the carrozzeria segment.
• Sherwin-Williams (Sayerlack): Global coatings company whose Sayerlack wood coatings brand (Sherwin-Williams Italy) has been a core Colorvilla supplier since the mid-1990s. Connected through Colorvilla's falegnameria segment and serves as both supplier and potential direct-to-customer competitor in the Italian wood coatings market.
• RENNER Italia: Italian wood coatings manufacturer that entered a partnership with Colorvilla in 2023 to expand wood coatings distribution. Connected as a recent supplier-partner, and comparable through the falegnameria segment where RENNER products complement Sayerlack and REMMERS in Colorvilla's catalog.
• REMMERS Italia: German wood protection and finishing products specialist, with Italia distribution partly through Colorvilla since the mid-1990s. Comparable through the falegnameria segment and represents both a supplier relationship and a brand that could distribute directly or via alternative Italian partners.
• AkzoNobel (Dulux, Sikkens, Herbol): Global paint manufacturer whose Sikkens and Herbol brands are core distribution partners of Colorvilla. Connected because AkzoNobel is both supplier and potential competitor via direct-to-customer channels, and the two brands anchor Colorvilla's edilizia and DIY segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/colorificio.colorvilla
• LinkedInlinkedin.com/company/colorvilla-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorvilla