Lowi
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
Lowi firmographics
Firmographics- Name
- Lowi
- Legal name
- Vodafone España, S.A.U.
- Website
- https://lowi.es
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Lowi is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Lowi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D
Revenue model
- Mobile Services: Monthly subscription fees for mobile plans ranging from 15GB to 300GB of data, with unlimited calls included.
- Fiber Broadband: Monthly fees for fiber internet plans at 300Mb, 600Mb, and 1Gb speeds, often bundled with mobile services.
- Convergent Bundles: Combined fiber and mobile packages offering discounted rates compared to separate subscriptions.
- TV Streaming Services: Add-on services including Lowi TV, Netflix, Disney+, HBO Max, and Prime Video bundled with fiber and mobile plans.
- Additional Mobile Lines: Fees for additional mobile lines on family or multi-line plans.
- Portability Offers: Special promotional rates for customers switching from competitor networks like Digi Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1Gb Fiber + 2 Mobile Lines (25GB each) |
| Subscription | Monthly | Convergent Plan (Digi Competitor Offer) |
| Subscription | Monthly | Mobile Line 15GB |
| Subscription | Monthly | Mobile Line 50GB |
| Subscription | Monthly | Mobile Line 100GB |
| Subscription | Monthly | Mobile Line 150GB |
| Subscription | Monthly | Mobile Line 300GB |
| Subscription | Monthly | Fiber 300Mb |
| Subscription | Monthly | Fiber 600Mb |
| Subscription | Monthly | Fiber 1Gb |
| Subscription | Monthly | TV Add-on with Disney+ |
| Subscription | Monthly | Advanced Plan with Netflix |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Lowi product offering
Product offeringCore offering
Lowi sells no-contract mobile plans (15GB to 300GB on Vodafone 5G) and fiber broadband (300Mb, 600Mb, 1Gb) directly to Spanish consumers, with convergent bundles combining mobile, fiber, and TV streaming (Lowi TV plus Netflix, Disney+, HBO Max, Prime add-ons). The service is delivered as a digital-first MVNO on Vodafone España's infrastructure, with self-service managed through the Mi Lowi app and transparent, no-hidden-fee monthly pricing.
Product overview
Lowi is a Spanish telecommunications subsidiary of Vodafone España offering a unified convergent service portfolio combining mobile plans, fiber internet, and TV streaming content. The core offering consists of mobile plans (15GB to 300GB with 5G connectivity) and fiber plans (300Mb to 1Gb speeds) that can be purchased individually or bundled together. TV entertainment is provided through Lowi TV (over 100 channels) and third-party streaming partnerships with Netflix, Disney+, HBO Max, and Amazon Prime. Supplementary services include a WiFi 6 router, eSIM support, roaming, international calling, and a customer mobile app. The company operates as a no-contract, no-hidden-fees brand targeting price-conscious consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Lowi TV: Over 100 channel TV service offered by Lowi with fiber and mobile packages
- WeLowi
- Mi Lowi
- LOSdeLOWI
Products and services
- Mobile plans (Línea móvil) No-contract 5G mobile lines for Spanish individual consumers and small businesses, offered in tiered data allowances (15GB, 50GB, 100GB, 150GB, 300GB) with unlimited national calls, data accumulation, Zone 1 roaming included, and eSIM availability. Sold standalone or as part of convergent bundles.
- Fiber broadband (Fibra) Symmetric or asymmetric fiber-to-the-home broadband plans (300Mb, 600Mb, 1Gb) for Spanish residential and secondary-residence customers, delivered over Vodafone's fiber network with a WiFi 6 router included and free installation.
- Convergent Fiber + Mobile bundles Combined fiber broadband plus one or more mobile lines sold at a discounted combined monthly price, with optional TV add-ons; the headline Digi-competitor convergent offer prices 1Gbps fiber + 300GB 5G at €25/month.
- Lowi TV Lowi's own TV streaming service offering more than 100 channels, sold as an add-on bundled with Lowi fiber and mobile packages.
- Netflix add-on Netflix Standard (with ads) bundled into Lowi's advanced convergent fiber + mobile plan at €38/month, with the option for the customer to upgrade to higher Netflix tiers.
- Disney+ add-on Disney+ Standard with ads offered as a promotional add-on to Lowi convergent plans for €3.99/month (a €3 discount vs. current Disney+ pricing).
- HBO Max add-on HBO Max streaming service offered as a paid add-on to Lowi fiber and mobile bundles.
- Amazon Prime add-on Amazon Prime membership benefits — including fast shipping, Prime Video, music, eBooks, Prime Photos, and Prime Gaming — bundled with select Lowi convergent plans.
Quantifiable outcome
- 40% discount on standard rates for promotional offers targeting competitor customers
Companies that use Lowi
Customer profileSegments4 records
Ideal customer profiles3 records
Lowi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lowi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vodafone EspañacoreLowi is a second brand of Vodafone España, S.A.U. The company operates as a value brand utilizing Vodafone's network infrastructure including 5G mobile network and fiber optic technology. Vodafone provides the underlying network capabilities while Lowi handles brand, marketing, and customer acquisition as a separate commercial entity.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lowi competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lowi social profiles
Digital presenceLowi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lowi leadership team
Management profileNumber of profiles
Lowi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lowi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lowi
What does Lowi do?
Lowi sells no-contract mobile plans (15GB to 300GB on Vodafone 5G) and fiber broadband (300Mb, 600Mb, 1Gb) directly to Spanish consumers, with convergent bundles combining mobile, fiber, and TV streaming (Lowi TV plus Netflix, Disney+, HBO Max, Prime add-ons). The service is delivered as a digital-first MVNO on Vodafone España's infrastructure, with self-service managed through the Mi Lowi app and transparent, no-hidden-fee monthly pricing.
Is Lowi a public or private company?
Lowi is a private company. It is classified as corporate owned and is currently operating.
When was Lowi founded?
Lowi was founded in 2018. It employs 11 to 50 people.
Where is Lowi based?
Lowi is headquartered in Madrid, Spain, in the Europe region.
How does Lowi make money?
Six revenue lines are on record. Mobile Services are the primary driver. The others are fiber Broadband, convergent Bundles, TV Streaming Services, additional Mobile Lines and portability Offers.
Does Lowi have an API?
No public API is recorded for Lowi.