Renta Leasing

What Renta Leasing does

Renta Leasing GmbH is a privately held, bank-independent and manufacturer-independent leasing company founded in 1992 and headquartered in Augsburg, Germany. The firm operates under BaFin authorization granted pursuant to §1 Abs. 1a Satz 2 Nr. 10 of the German Banking Act (Kreditwesengesetz) and is a member of BDL Bundesverband Deutscher Leasing-Unternehmen e.V. Its core business is financing mobile assets — vehicles (passenger cars, trucks), agricultural and construction machinery, medical and IT equipment, and event and scaffolding technology — for businesses, tradespeople, freelancers, municipalities, and private customers across Germany.

The product portfolio comprises four primary offerings: Leasing (full or partial amortization contracts with fixed monthly rates), Mietkauf (hire purchase with ownership transferring upon final installment and VAT due at contract start), Sale-and-Lease-Back (asset monetization while retaining operational use), and Vendor-Leasing (dealer/manufacturer-embedded financing with credit risk borne by Renta). A secondary market exists for Rückläufer (returned equipment and vehicles from prior contracts). The firm has also extended into E-Bike and e-cargo bike leasing, leveraging BAFA subsidies, and is developing WEB ID videochat digital identification and digital signature capabilities to streamline onboarding. Technology consists of a standard web-based platform with no proprietary AI components.

Renta Leasing generates revenue primarily through recurring monthly lease payments (subscription_recurring model), with one-time transaction fees from Sale-and-Lease-Back transactions. Pricing is transaction-specific and determined per-customer assessment; disclosed sample monthly rates on the Rückläufer inventory range from approximately EUR 153 to EUR 2,934 plus special payments. The go-to-market is a sales-led, individual consultation model with direct customer engagement across all segments, supplemented by website content marketing and Sendinblue-managed email newsletters. The company does not publicly disclose revenue and operates without parent company, subsidiaries, or external funding rounds.

Name

Renta Leasing

Legal name

Renta Leasing GmbH

Website

https://renta-leasing.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Renta Leasing GmbH is a BaFin-regulated, bank-independent German leasing company founded in 1992 in Augsburg. It finances mobile assets — vehicles, machinery, and equipment — via leasing, hire purchase, sale-and-lease-back, and vendor-leasing for businesses, tradespeople, freelancers, municipalities, and private customers across Germany.

Ownership category

akta.pro rank

Product category

Equipment Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL), Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Asset leasing services
• Hire purchase financing
• Sale leaseback financing
• Vendor leasing programs
• Equipment lease financing

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Leasing Financing: Monthly lease payments from customers for mobile assets including vehicles, machinery, and equipment. Full or partial amortization financing options available.
2. Hire Purchase (Mietkauf): Customer purchases mobile objects through installment payments with ownership transferring upon final payment. VAT is due at contract start.
3. Sale-and-Lease-Back: Companies sell mobile assets to Renta and lease them back, generating one-time proceeds and ongoing lease payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Renta Leasing GmbH is a bank-independent and manufacturer-independent leasing company that finances mobile assets (vehicles, machinery, equipment, IT, medical technology) via operating/finance leases, hire-purchase (Mietkauf), sale-and-lease-back, and vendor-leasing programs for businesses, tradespeople, freelancers, municipal clients, and private customers in Germany.

Product overview

Renta Leasing GmbH is a bank-independent leasing company offering a comprehensive suite of financing solutions for mobile assets. The core product portfolio consists of four main offerings: Leasing (operating and finance leasing), Mietkauf (hire purchase with ownership transfer), Sale-and-Lease-Back (asset monetization while retaining use), and Vendor-Leasing (dealer/manufacturer financing programs). Supporting these is a secondary market for Rückläufer – returned lease equipment and vehicles available for resale or re-leasing. The company finances a wide range of mobile assets across categories including passenger vehicles, commercial trucks, agricultural machinery, medical technology, IT equipment, and construction/scaffolding technology, serving businesses, tradespeople, professionals, and municipalities. As a bank-independent provider, the company offers cost-effective access to mobile capital goods without manufacturer or financial institution ties.

Differentiator

Problem solved

Functional benefit

Products and services

• Leasing Financing solution allowing customers to use mobile assets (vehicles, machinery, equipment) without ownership, with fixed monthly rates during the lease term and flexibility in contract duration aligned with tax-defined depreciation periods. Full or partial amortization variants available.
• Mietkauf (Hire Purchase) Financing arrangement where the financed object appears in the customer's fixed assets and is depreciated by them, with VAT due at contract start and automatic ownership transferring upon payment of the final installment.
• Sale-and-Lease-Back Customers sell mobile assets they already own to Renta Leasing and continue using them through monthly lease payments, generating immediate liquidity, balance sheet improvement, and preserving existing credit lines.
• Vendor-Leasing Financing solution for dealers and manufacturers to offer their products to end customers, where Renta Leasing assumes administration and credit risk, promoting vendor sales while freeing the end customer's credit lines.
• Rückläufer (Used Equipment/Vehicle Offerings) Portfolio of returned lease items available for sale or re-leasing, including commercial vehicles, passenger cars, agricultural equipment, and machinery from previous lease contracts.
• E-Bike/E-Fahrrad Leasing Specialized leasing offering for electric bicycles and e-cargo bikes, benefiting from tax equalization with company cars, with BAFA subsidies of up to 25% (maximum EUR 2,500) available for e-cargo bikes.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fokus Zukunft GmbH & Co. KGminorOthersExternal sustainability consulting company that calculated the greenhouse gas footprint for Renta Leasing according to Greenhouse Gas Protocol standards. Certified the company as climate-neutral for 2025-2026.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KGAL GmbH & Co. KG: German independent leasing and asset finance provider focused on aircraft, real estate, and infrastructure; broadly comparable as a bank-independent German lessor, though active in larger asset classes than Renta.
• LeasePlan Corporation: Large European vehicle leasing and fleet management company (now part of Ayvens); comparable to Renta on corporate car leasing products and customer use cases, but with global scale and broader services.
• Deutsche Leasing: Subsidiary of the Sparkassen-Finanzgruppe and one of Germany's largest leasing providers for vehicles, equipment, real estate, and large-ticket assets; competes with Renta in the mid-market vehicle and equipment leasing space but at significantly greater scale.
• Siemens Financial Services (SFS): Captive finance arm of Siemens offering equipment leasing and vendor finance to industrial customers; comparable to Renta on equipment/machinery leasing and vendor programs, but with deep captive dealer pipeline.
• ALD Automotive (Societe Generale): Major European full-service vehicle leasing and fleet management provider; competes with Renta in corporate vehicle leasing but operates at significantly larger scale with multinational reach.
• Mercedes-Benz Bank / Mobility AG: Captive finance and leasing arm of Mercedes-Benz for vehicles and fleet customers in Germany; directly comparable to Renta's auto-leasing product line but with manufacturer-tied financing and dealer origination.

Emerging players

• VR Smart Finanz / DZ Bank Group: German cooperative-bank-affiliated leasing brand offering mobile-asset and equipment leasing to SMBs; competes with Renta in the German Mittelstand with a bank-network advantage but similar product range.

Direct peers

• abcfinance GmbH: German bank-independent lessor providing mobile-asset leasing and hire-purchase to SMBs — closely overlapping with Renta's core products (Leasing, Mietkauf, Sale-and-Lease-Back) and target customers.
• GRENKE AG: German-listed bank-independent leasing company headquartered in Baden-Baden, providing leasing for IT, office, and small-ticket equipment to SMBs — directly comparable to Renta's bank-independent model and small-business customer base.

Regional players

• Baloise Leasing (Deutschland): Insurance-affiliated leasing provider active in Germany offering vehicle and equipment leasing; comparable to Renta on lease products and target customer profile, though backed by a Swiss insurance parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/renta-leasing-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renta Leasing