Frome Livestock Auctioneers
Frome Livestock Auctioneers operates a traditional livestock auction market at Frome Market in Somerset, UK, serving farmers and livestock producers across South West England with weekly and special livestock sales, online bidding, and private sales services.
- Company typePrivate
- Founded1990
- HeadquartersFrome, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Frome Livestock Auctioneers does
Frome Livestock Auctioneers Limited operates a traditional livestock auction market from Frome Market at Standerwick, Somerset, United Kingdom. The business was founded in 1990 and is operated jointly by auctioneers Cooper & Tanner and Symonds & Sampson. Core operations consist of weekly Wednesday sales covering prime cattle, cull cows, calves, dairy cows, prime and store sheep, and bi-weekly pig sales, plus Friday store cattle sales. Monthly special sales extend the offering into suckler cattle, organic store cattle, weaned calves, breeding sheep, TB-restricted orange market sales, and poultry. Dedicated fieldsmen cover sub-regions across Somerset, Wiltshire, Gloucestershire, Hampshire, the Isle of Wight, West Sussex, and Dorset, providing vendor outreach and livestock valuation services.
The company's technology stack is conventional for a regional auction house: a website with online catalogue previews, a downloadable PDF entry-form system, an online pre-entry portal for vendors, a hosted online auction platform at frome.auctionmarts.com, Google Analytics for traffic tracking, and MailChimp for segmented email marketing by livestock category. Private buying and selling services operate as a parallel off-ring transaction channel. Market reports are published as PDFs documenting throughput and price trends.
The revenue model is transaction-based: Frome Livestock Auctioneers earns commission on livestock sold through its auction ring, with volumes dependent on regional farmer and livestock producer throughput. Pricing is quote-based through the market office rather than publicly disclosed. The customer base is fragmented across many individual farmers and small livestock producers in South West England, with no named enterprise accounts. The company is privately held with no external investors or parent organization identified, and operates with 1–10 employees.
Frome Livestock Auctioneers firmographics
Firmographics- Name
- Frome Livestock Auctioneers
- Legal name
- Frome Livestock Auctioneers Limited
- Website
- https://fromelivestock.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frome Livestock Auctioneers operates a traditional livestock auction market at Frome Market in Somerset, UK, serving farmers and livestock producers across South West England with weekly and special livestock sales, online bidding, and private sales services.
- Ownership category
- akta.pro rank
Frome Livestock Auctioneers industry classification
Industry- Product category
- Livestock Auction Services
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)
Keywords
Where Frome Livestock Auctioneers is headquartered
LocationHeadquarters
- HQ city
- Frome
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Frome Livestock Auctioneers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Auction Commission: Traditional livestock auction house generating revenue through commissions charged to both buyers and sellers during live auction sales. Revenue is transactional and volume-dependent on livestock throughput.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Standard auction rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Frome Livestock Auctioneers product offering
Product offeringCore offering
Frome Livestock Auctioneers operates Frome Market as a regional livestock auction service for cattle, calves, dairy stock, sheep and pigs, with weekly Wednesday and Friday sales plus regular specialist sales. The company also provides private livestock sales and online pre-entry so vendors can register stock for catalogues and buyer notification.
Product overview
Frome Livestock Auctioneers operates a traditional livestock auction business with a portfolio of auction services. The core offering consists of weekly Wednesday sales of prime cattle, cull cows, calves, dairy cows, sheep, and bi-weekly pig sales, alongside Friday store cattle sales. The company supplements regular auctions with monthly special sales including suckler cattle, organic stores, weaned calves, breeding sheep, and TB-restricted orange market sales. An online pre-entry system and dedicated auction platform at frome.auctionmarts.com support digital transactions, while market reports provide historical sale data. The company also offers private sales for off-ring transactions and professional livestock valuation through partnered auctioneers Cooper & Tanner and Symonds & Sampson.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Sales
- Special Sales
- Private Sales
- Online Pre-Entry System
- Online Auction Platform
- Livestock Valuation Services
Companies that use Frome Livestock Auctioneers
Customer profileSegments1 record
Ideal customer profiles2 records
Frome Livestock Auctioneers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Frome Livestock Auctioneers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cooper & TannercoreJoint Auctioneers at Frome Market. Cooper & Tanner brings wide breadth of livestock valuation and auctioneering expertise, committed to providing first class service.
- Symonds & SampsoncoreJoint Auctioneers at Frome Market. Symonds & Sampson brings wide breadth of livestock valuation and auctioneering expertise, committed to providing first class service.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Frome Livestock Auctioneers competitors and assessment
Company assessmentEmerging players
- SellMyLivestock: UK digital livestock marketplace enabling direct online trade between farmers, bypassing the traditional physical auction ring. Represents an emerging alternative channel to Frome's brick-and-mortar model.
Broad incumbents
- Harrison & Hetherington: Multi-mart livestock auctioneering group operating several northern England markets (including Carlisle and Lockerbie), offering the same livestock auction services as Frome but at significantly greater scale and geographic breadth.
Direct peers
- Cirencester Market: Gloucestershire livestock auction with cattle and sheep sales serving a Cotswolds vendor base, overlapping Frome's Gloucestershire catchment with a similar traditional auction model.
- Bakewell Market: Derbyshire livestock auction with regular cattle, sheep, and calf sales plus seasonal breeding stock events, comparable to Frome in its traditional weekly auction cadence and species mix.
- Sedgemoor Auction Centre: Largest livestock auction market in Somerset, offering weekly sales of cattle, calves, sheep and pigs with a regional vendor and buyer base that directly overlaps Frome's Somerset catchment.
- Exeter Livestock Market: Devon livestock auction operating weekly primestock and store sales across cattle and sheep, comparable regional South West auction venue with similar species coverage to Frome.
- Thame Farmers Auction Mart: Oxfordshire-based livestock auction operating a traditional weekly sales calendar for cattle, sheep, and pigs with on-site and online bidding, mirroring Frome's hybrid physical/digital auction model.
- Gisburn Auction Marts: Lancashire livestock auction running weekly primestock and store cattle sales plus seasonal breeding sheep events, comparable in traditional auction model and livestock categories to Frome.
- Newark Livestock Market: One of the largest traditional livestock markets in the Midlands with multi-species weekly sales, directly comparable in operating model though larger in scale than Frome.
- Hallworthy Stockyard: Cornwall livestock auction market with weekly cattle, calf, and sheep sales serving South West vendors; comparable species mix and regional auction model to Frome.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Frome Livestock Auctioneers social profiles
Digital presenceFrome Livestock Auctioneers compliance and trust
Trust signalCompliance2 records
Frome Livestock Auctioneers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frome Livestock Auctioneers leadership team
Management profileNumber of profiles
Profiles8 records
Frome Livestock Auctioneers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frome Livestock Auctioneers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frome Livestock Auctioneers
What does Frome Livestock Auctioneers do?
Frome Livestock Auctioneers operates Frome Market as a regional livestock auction service for cattle, calves, dairy stock, sheep and pigs, with weekly Wednesday and Friday sales plus regular specialist sales. The company also provides private livestock sales and online pre-entry so vendors can register stock for catalogues and buyer notification.
Is Frome Livestock Auctioneers a public or private company?
Frome Livestock Auctioneers is a private company. It is classified as unknown and is currently operating.
When was Frome Livestock Auctioneers founded?
Frome Livestock Auctioneers was founded in 1990. It employs 1 to 10 people.
Where is Frome Livestock Auctioneers based?
Frome Livestock Auctioneers is headquartered in Frome, United Kingdom, in the Europe region.
How does Frome Livestock Auctioneers make money?
One revenue line is on record: auction Commission.
Who are Frome Livestock Auctioneers's main competitors?
SellMyLivestock is listed as an emerging player. Harrison & Hetherington is listed as a broad incumbent. Direct peers are Cirencester Market, Bakewell Market, Sedgemoor Auction Centre, Exeter Livestock Market, Thame Farmers Auction Mart, Gisburn Auction Marts, Newark Livestock Market and Hallworthy Stockyard.
Does Frome Livestock Auctioneers have an API?
No public API is recorded for Frome Livestock Auctioneers.
What industry is Frome Livestock Auctioneers in?
Frome Livestock Auctioneers's product category is Livestock Auction Services. Its primary akta.pro industry code is AFAEABAI, Beef Cattle Trading & Order Buying (Live Cattle). Its SIC code is 700.