What Städhem does

Städhem is a privately held Swedish cleaning services company founded in 2014, headquartered in Västerås with regional offices in Eskilstuna and Köping, operating through three distinct legal entities (Städhem i Västerås AB, Städhem i Eskilstuna AB, Städhem i Köping AB). The company delivers five core cleaning services: regular home cleaning (Hemstädning), office cleaning (Kontorsstädning), deep cleaning (Storstädning), window cleaning (Fönsterputs), and move-out cleaning (Flyttstädning), all priced on a fixed-fee basis with materials included and a quality guarantee.

Städhem serves both residential customers (homeowners, tenants, and pensioners, who receive a 20% discount) and B2B office clients, with a primary footprint in central Sweden. Residential subscriptions are structured around weekly, bi-weekly, or every-fourth-week cadence at 1,078–6,867 kr per month after RUT (household services tax deduction), while one-time services are priced by property size. The company's go-to-market is hybrid: direct-to-consumer via website, phone, and contact form, paired with a sales-led motion for B2B accounts that begins with a free on-site visit and customized cleaning instructions.

Technology is light and customer-facing rather than core-IP: the Mina Städtjänster mobile app (iOS/Android) provides a customer portal for appointments, extra bookings, deviation reporting, and invoices. Operational differentiators include consistent cleaner assignments, environmentally certified cleaning products, a 750 kr personal cleaning kit included with home cleaning, collective agreement employment terms, liability coverage through Länsförsäkringar, GDPR-compliant data handling, and a registered Städhem® trademark. The company reports 40–50 employees, 500+ monthly customers, 1,000+ completed move-out cleanings, 800+ completed deep cleanings since inception, and a 4.3/5 customer rating on Reco. Revenue is not publicly disclosed.

Name

Städhem

Legal name

Städhem i Västerås AB

Website

https://stadhem.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Städhem is a privately held Swedish cleaning services company founded in 2014, operating in Västerås, Eskilstuna, and Köping. It delivers subscription home cleaning, office cleaning, deep cleaning, window cleaning, and move-out cleaning to residential and B2B customers using fixed pricing, RUT tax deductions, and a mobile customer portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Home Cleaning Subscriptions: Monthly subscription-based home cleaning services performed weekly, bi-weekly, or every fourth week. Customers pay a fixed monthly price based on hours per session. Includes personal cleaning kit and same cleaner each visit.
2. One-time Moving Cleaning: One-time deep cleaning services for customers moving out, priced by property size. Includes quality guarantee and RUT deduction.
3. Deep Cleaning Services: One-time intensive cleaning services priced by property size. Includes quality guarantee and RUT deduction.
4. Window Cleaning: Hourly-based window cleaning services at 440 kr/hour after RUT deduction.
5. Office Cleaning Services: B2B office cleaning services for businesses of all sizes, with personalized cleaning instructions and ongoing follow-up.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Städhem is a Swedish cleaning services company founded in 2014 in Västerås that provides home, office, deep, window, and move-out cleaning services. The company operates in Västerås, Eskilstuna, and Köping with 40-50 employees, and supports customers with a digital portal called Mina Städtjänster for booking and managing services. Pricing benefits from the Swedish RUT household services tax deduction for eligible private customers.

Product overview

Städhem is a local cleaning services company offering a portfolio of five core cleaning services: Hemstädning (home cleaning), Kontorsstädning (office cleaning), Storstädning (deep cleaning), Fönsterputs (window cleaning), and Flyttstädning (move-out cleaning). All services feature fixed pricing, quality guarantees, environmentally certified cleaning materials, and staff covered by collective agreements. The company operates primarily in Västerås, Eskilstuna, and Köping, Sweden. Additionally, they offer a mobile customer portal app called 'Mina Städtjänster' for managing appointments and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Cleaning Routine residential cleaning service for households in Västerås, Eskilstuna, and Köping. Eligible for Swedish RUT household services tax deduction, materially reducing the out-of-pocket cost for private customers.
• Office Cleaning Commercial cleaning service for businesses and offices in Västerås, Eskilstuna, and Köping. Provides routine workplace cleaning to local small and mid-sized companies.
• Deep Cleaning Intensive, top-to-bottom cleaning service for homes and offices requiring thorough detail work beyond routine maintenance cleaning.
• Window Cleaning Interior and exterior window cleaning service for residential and commercial properties in the Västerås, Eskilstuna, and Köping service area.
• Move-out Cleaning End-of-tenancy cleaning service for tenants vacating rental properties, intended to return the unit to move-in condition for landlords and new occupants.

Quantifiable outcome

• Over 500 customers served monthly
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LänsförsäkringarsupportingOthersLänsförsäkringar provides liability insurance for Städhem. If an accident occurs during cleaning services, the company's liability insurance with Länsförsäkringar covers damages.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solhemma Städ: Swedish subscription-based home cleaning provider with recurring weekly/bi-weekly plans and RUT deduction processing. Directly comparable to Städhem on subscription model, RUT workflow and consumer ICP.
• Hemfrid: One of Sweden's largest home and office cleaning companies, offering subscription-based hemstädning, storstädning, flyttstädning and kontorsstädning with RUT deduction. Directly comparable to Städhem on services, customer segment and GTM.
• Comfort (KF)/Städning.se: Swedish cleaning brand/franchise offering home cleaning, office cleaning, window cleaning and move-out cleaning with RUT deductions across multiple Swedish cities. Comparable in scope and pricing structure to Städhem's offerings.
• Maid for You Sweden: Swedish subscription-based home cleaning company operating in multiple Swedish cities with RUT deductions and recurring weekly/bi-weekly plans. Directly comparable service portfolio, pricing model and target customer to Städhem.

Broad incumbents

• ISS A/S: Global facility services giant with significant Swedish operations in office cleaning, janitorial and workplace services. Comparable to Städhem's B2B kontorsstädning arm but operates as a broad multi-service incumbent rather than a specialized local provider.
• Sodexo Sverige: Multinational facility management and food services company operating in Sweden, with office cleaning and workplace maintenance services. Comparable to Städhem's office cleaning offering as a broad incumbent, not a niche B2C player.
• Samhall: Swedish state-owned provider of cleaning, property services and facility management with national coverage. Comparable as an incumbent competitor in office and commercial cleaning across Sweden, though it competes more on B2B contracts.

Regional players

• Pågens Städ: Regional Swedish cleaning company focused on home and office cleaning with RUT deductions in mid-size Swedish cities. Comparable to Städhem in service mix and customer segment but operates in different geographies (Gothenburg/west Sweden).
• Olivia Personlig Assistans / Städservice: Swedish personal assistance and household services provider also offering home cleaning (städservice) with RUT deductions, operating across multiple cities. Comparable cleaning services line but with broader personal-assistance focus.

Emerging players

• Städfirma.se (Sweden Clean): A Swedish marketplace and booking platform that connects customers with local cleaning firms, including RUT-eligible home cleaning. Comparable to Städhem on RUT-driven home cleaning, but operates as an aggregator rather than an in-house cleaning provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Städhem