Iron Smoke Whiskey
Iron Smoke Whiskey LLC is a NYS farm distillery in Fairport, NY that produces small-batch apple wood smoked bourbon and flavored whiskeys, selling direct-to-consumer online, through its Watering Room tasting room and bar, and via independent liquor retailers and on-premise accounts across the northeastern US.
- Company typePrivate
- Founded2011
- HeadquartersFairport, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Iron Smoke Whiskey does
Iron Smoke Whiskey LLC is a privately held New York State farm distillery headquartered at 111 Parce Ave Suite 5B, Fairport, NY, founded in 2011 by musician Tommy Brunett. The company produces small-batch bourbon whiskey using a proprietary four-grain mash bill (corn, wheat, barley, rye) sourced from Finger Lakes family farms, with grains lightly smoked on a handmade machine using apple wood prior to pot and column distillation (1,000-gallon Vendome pot still and 250-gallon Vendome 4-plate column) and aged in air-dried virgin oak barrels for a minimum of 36 months. Master Distiller Drew Wescott oversees production and personally selects barrels for limited releases.
The product portfolio spans flagship 80-proof Straight Bourbon, 120-proof Casket Strength, Special Reserve Single Barrel expressions, double-oaked and Bottled in Bond variants, flavored whiskey sub-brand Rattlesnake Rosie's (Apple Pie, Maple Bacon, Chocolate Peanut Butter Pie Bourbon Cream, Pumpkin Pie), Pura Vida Hot Honey, and celebrity/veteran collaborations such as Rock the Barrel with John Petrucci of Dream Theater and Purple Heart Bourbon with Rocky and Bob Bleier. Pricing ranges from $44.99 for flavored 750ml bottles to $89.96 for cask strength, with limited releases priced at $79.99 and above.
Revenue is generated through four channels: direct-to-consumer e-commerce via buyironsmoke.com, the on-site Watering Room tasting room and licensed bar (22 draft beers, flights $5–$30, tours $10/person), wholesale distribution through independent liquor stores and on-premise accounts across the northeastern US with a 'Find Near You' locator, and a merchandise store. Marketing emphasizes earned media (Forbes, Jim Murray's Whiskey Bible with 95.5 rating, Distiller.com listings), brand storytelling around the founder's music background, event-driven live music programming, and repeat limited-release collaborations. The company operates with 11–50 employees, has no disclosed external funding, and has produced no recorded M&A activity.
Iron Smoke Whiskey firmographics
Firmographics- Name
- Iron Smoke Whiskey
- Legal name
- Iron Smoke Whiskey LLC
- Website
- https://ironsmokedistillery.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iron Smoke Whiskey LLC is a NYS farm distillery in Fairport, NY that produces small-batch apple wood smoked bourbon and flavored whiskeys, selling direct-to-consumer online, through its Watering Room tasting room and bar, and via independent liquor retailers and on-premise accounts across the northeastern US.
- Ownership category
- akta.pro rank
Iron Smoke Whiskey industry classification
Industry- Product category
- Craft Bourbon Whiskey
- NAICS
- Distilleries (312140), Distilleries (31214)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
Keywords
Where Iron Smoke Whiskey is headquartered
LocationHeadquarters
- HQ city
- Fairport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Iron Smoke Whiskey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bottle Sales - Direct Online: Direct-to-consumer online sales through buyironsmoke.com for all product lines including bourbon, flavored whiskeys, and specialty releases
- Tasting Room & Bar Sales: On-site sales at the Watering Room bar featuring whiskey flights, cocktails, full bar with 22 draft beers, and guided tours
- Wholesale Distribution: Wholesale to independent liquor stores, retailers, and bars/restaurants across the northeastern US market
- Merchandise: Branded merchandise including apparel, accessories, and commemorative items sold through dedicated merch store
- Special Release Collaborations: Limited edition collaboration products (Rock the Barrel with John Petrucci, Purple Heart Bourbon with Rocky Bleier) commanding premium pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Iron Smoke Straight Bourbon 750ml |
| Unit Pricing | Pay-as-you-go | Casket Strength Straight Bourbon 750ml |
| Unit Pricing | Pay-as-you-go | Special Reserve Single Barrel 90 Proof 750ml |
| Unit Pricing | Pay-as-you-go | Rattlesnake Rosie's Apple Pie Whiskey 750ml |
| Unit Pricing | Pay-as-you-go | Rattlesnake Rosie's Maple Bacon Whiskey 750ml |
| Unit Pricing | Pay-as-you-go | Distillery Tour & Tasting |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Iron Smoke Whiskey product offering
Product offeringCore offering
Iron Smoke Whiskey is a craft distillery that produces and sells small-batch bourbon and flavored whiskeys defined by a proprietary apple wood smoking process applied to a four-grain mash bill. Products are sold direct-to-consumer online, through an on-site tasting room and bar, and via wholesale to independent retailers and on-premise accounts primarily across the northeastern US. The company also operates an experiential venue offering distillery tours, tastings, live music events, and collaborative limited-release bottles tied to celebrity and veteran partnerships.
Product overview
Iron Smoke Distillery is a craft bourbon whiskey producer offering a portfolio of apple wood smoked whiskeys and flavored whiskey products. The core lineup includes Straight Bourbon Whiskey, Casket Strength, and Special Reserve Single Barrel expressions. The flavored spirits sub-brand Rattlesnake Rosie features Apple Pie, Maple Bacon, Chocolate Peanut Butter Pie Bourbon Cream, and Pumpkin Pie whiskeys. Special collaborations include Rock The Barrel with John Petrucci and Purple Heart Bourbon with Rocky Bleier. Additional products include Pura Vida Hot Honey Whiskey and ready-to-drink cocktails like Grandpa Joe's Manhattan. The distillery operates a NYS farm distillery in Fairport, NY with on-site tasting room (Watering Room) and event space (Sideshow).
Differentiator
Problem solved
Functional benefit
Brands
- Rattlesnake Rosie's: Flavored whiskey line including Apple Pie Whiskey, Maple Bacon Whiskey, Chocolate Peanut Butter Pie Bourbon Cream, and Pumpkin Pie Whiskey
- Grandpa Joe's Manhattan
- Pura Vida Hot Honey Whiskey
Products and services
- Iron Smoke Straight Bourbon Whiskey Flagship apple wood smoked straight bourbon whiskey, 750ml, 80 proof (40% ALC/VOL), handcrafted with the proprietary four-grain mash bill and aged to perfection. Targeted at bourbon enthusiasts seeking a smooth tasting pour with a distinctive apple wood smoke note for sipping neat, Old Fashioneds, and imaginative cocktails.
- Iron Smoke Casket Strength Straight Bourbon Whiskey Unfiltered, uncut small batch bourbon at 120 proof (60% ALC/VOL), handpicked from triple char virgin white oak barrels. Notes of butterscotch, vanilla, and caramel. Targeted at collectors and serious bourbon drinkers seeking high-proof, cask-strength expressions.
- Special Reserve Single Barrel 90 Proof Extremely limited spring and fall release. Each barrel handpicked by accounts from the Master Distiller's top picks. 750ml, 90 proof (45% ALC/VOL), includes collectable leather neck tag and empty barrel for display. Targeted at collectors and account buyers seeking collectible single barrel expressions.
- Special Reserve Single Barrel 120 Proof Elevated rendition of flagship bourbon at higher proof with bolder character. Master Distiller hand-selects limited barrels annually, each accompanied by a collectible hand-signed leather tag. Targeted at high-proof collectors.
- Iron Smoke Double Oaked Aged for 3 years before being transferred to a second #3-level char barrel. Offers greater depth, richer color, and unmatched smoothness with notes of deep caramel, warm vanilla, and sweet oak. 750ml bottle. Targeted at bourbon enthusiasts seeking layered oak-driven profiles.
- Rattlesnake Rosie's Apple Pie Whiskey Award-winning apple pie whiskey made with artisan corn whiskey, Upstate New York apple cider, cinnamon, vanilla, and brown sugar. 750ml, 70 proof (35% ALC/VOL). Targeted at flavored whiskey consumers and gift purchasers.
- Rattlesnake Rosie's Maple Bacon Whiskey Flavored whiskey combining artisan crafted bourbon with Upstate New York maple syrup and natural bacon flavors. 750ml, 70 proof. Targeted at flavored whiskey and novelty spirit consumers.
- Rattlesnake Rosie's Chocolate Peanut Butter Pie Bourbon Cream Dessert-inspired bourbon cream spiritous blend of chocolate and creamy peanut butter with hand crafted bourbon and fresh Upstate NY dairy cream. Shelf stable for up to a year. 750ml, 30 proof (15% ALC/VOL). Targeted at dessert and flavored cream spirit consumers.
- Rattlesnake Rosie's Pumpkin Pie Whiskey Fall seasonal flavored whiskey featuring natural pumpkin with hints of cinnamon, allspice, nutmeg, and vanilla. 750ml bottle. Targeted at seasonal gift purchasers and holiday cocktail makers.
- Pura Vida Hot Honey Whiskey Small-batch unaged whiskey sweetened with Upstate NY raw honey and infused with jalapeño and habanero peppers. A portion of proceeds supports honeybee conservation efforts. Targeted at consumers seeking spicy sweet flavored whiskey and purpose-driven brands.
- Rock The Barrel (John Petrucci collaboration) 93-proof special edition bourbon collaboration with Grammy-winning guitarist John Petrucci of Dream Theater. Hand-signed by Petrucci with custom label; original batch sold out in less than 18 hours on May 3, 2021. Targeted at collectors and music fandom-driven bourbon buyers.
- Purple Heart Bourbon Whiskey Four grain bourbon created in collaboration with NFL Hall of Famer Rocky Bleier and Bob Bleier. Limited release of 546 bottles, 750ml, 90 proof (45% ALC/VOL), with proceeds supporting the Military Order of the Purple Heart organization. Targeted at veteran supporters and collectors.
- Grandpa Joe's Manhattan Ready-to-drink Manhattan cocktail featuring Iron Smoke bourbon whiskey. Targeted at consumers seeking convenient premium craft cocktails.
- GG Guice Bourbon Whiskey Straight bourbon whiskey expression in the Iron Smoke portfolio. Targeted at bourbon enthusiasts seeking additional core lineup options beyond the flagship.
- Iron Smoke Bouncing Souls Collaboration Special collaboration release with the Bouncing Souls band. Targeted at music fandom-driven bourbon buyers.
- Iron Smoke Bottled in Bond Batch Two Bottled in Bond straight bourbon whiskey release, Batch Two. Targeted at bourbon enthusiasts seeking federally regulated Bottled in Bond quality assurance.
- Distillery Tours and Tasting Flights On-site experiences at the Fairport, NY distillery: guided tours at $10/person and whiskey flights ranging from $5 Splash Flight to $30 Premium Flight. Includes access to The Watering Room bar with 22 draft beers and cocktail service. Targeted at visitors, tourists, and local craft beverage enthusiasts.
- Branded Merchandise Apparel, accessories, and commemorative Iron Smoke branded merchandise sold through the dedicated merch storefront. Targeted at brand enthusiasts and visitors to the distillery.
Quantifiable outcome
- Rated 95.5 in Jim Murray's Whiskey Bible 2018 - higher than Jim Beam Black, Pappy Van Winkle, Booker's, and Buffalo Trace
- +3 more outcomes
Companies that use Iron Smoke Whiskey
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Iron Smoke Whiskey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Iron Smoke Whiskey partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- John Petrucci (Dream Theater)flagshipCollaboration with Grammy-award winning guitarist John Petrucci of Dream Theater on 'Rock the Barrel' bourbon whiskey. Original batch sold out in under 18 hours. Petrucci handpicks barrels and provides marketing endorsement. Second batch 'Rock the Barrel 2' launched at 93 proof honoring his wedding year.
- Rocky BleiercoreCollaboration with NFL Hall of Famer and Vietnam veteran Rocky Bleier on Purple Heart Bourbon limited release. Bleier co-crafted the four-grain bourbon honoring military veterans. Proceeds support Military Order of the Purple Heart organization.
- Bob BleiercoreCo-creator of Purple Heart Bourbon with cousin Rocky Bleier. Bob Bleier is a retired New England Patriots player.
- Vendome Copper & Brass WorkscoreSupplier of copper pot stills - 1,000 gallon Vendome pot still and 250 gallon Vendome 4 plate column still shipped from Kentucky
- Finger Lakes Region Family FarmscoreLocal farm suppliers providing grains (corn, wheat, barley, rye) from family owned farms within a crow's flying distance to the distillery
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Iron Smoke Whiskey competitors and assessment
Company assessmentDirect peers
- WhistlePig Whiskey: Vermont-origin craft rye whiskey brand scaled nationally with limited releases and premium pricing, providing a benchmark for the trajectory Iron Smoke is pursuing.
- Kings County Distillery: Brooklyn-based craft whiskey producer combining small-batch bourbon with a heavy tasting-room and tourism model, comparable in experiential emphasis to Iron Smoke's Watering Room.
- Smooth Ambler Spirits: West Virginia craft distillery producing bourbon and rye with emphasis on small-batch sourcing and tasting room, comparable in craft scale and premium positioning to Iron Smoke.
- Few Spirits: Chicago-area craft distiller producing bourbon and gin with tasting room and limited releases, similar in product mix and craft-DTC positioning to Iron Smoke.
- Tuthilltown Spirits / Hudson Whiskey: New York State craft distillery producing whiskeys with on-site tasting room and DTC focus, directly comparable to Iron Smoke's NYS farm distillery model and experiential venue strategy.
- New Riff Distilling: Independent Kentucky craft bourbon and rye distillery with tasting room, limited single-barrel program, and national wholesale ambition — a useful comparable for Iron Smoke's expansion path.
- Hillrock Estate Distillery: Estate-grown, hand-crafted bourbon producer in the Hudson Valley with estate tours and tastings, mirroring Iron Smoke's farm-to-bottle sourcing and venue-driven consumer experience.
- Wilderness Trail Distillery: Kentucky craft bourbon and rye producer with private-barrel programs and growing national distribution, a useful peer for evaluating Iron Smoke's ability to scale beyond its home state.
- Brother Justus Whiskey: Minneapolis craft distiller with a distinctive smoked-grain whiskey process and limited DTC/Special Reserve releases, closely paralleling Iron Smoke's apple-wood smoking differentiator.
Broad incumbents
- Jefferson's Bourbon: National craft-style bourbon brand known for experimental finishes and ocean-aged expressions — established incumbent with wider distribution and similar flavored/specialty positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Iron Smoke Whiskey social profiles
Digital presenceIron Smoke Whiskey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iron Smoke Whiskey leadership team
Management profileNumber of profiles
Profiles2 records
Iron Smoke Whiskey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iron Smoke Whiskey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iron Smoke Whiskey
What does Iron Smoke Whiskey do?
Iron Smoke Whiskey is a craft distillery that produces and sells small-batch bourbon and flavored whiskeys defined by a proprietary apple wood smoking process applied to a four-grain mash bill. Products are sold direct-to-consumer online, through an on-site tasting room and bar, and via wholesale to independent retailers and on-premise accounts primarily across the northeastern US. The company also operates an experiential venue offering distillery tours, tastings, live music events, and collaborative limited-release bottles tied to celebrity and veteran partnerships.
Is Iron Smoke Whiskey a public or private company?
Iron Smoke Whiskey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iron Smoke Whiskey founded?
Iron Smoke Whiskey was founded in 2011. It employs 11 to 50 people.
Where is Iron Smoke Whiskey based?
Iron Smoke Whiskey is headquartered in Fairport, United States, in the North America region.
How does Iron Smoke Whiskey make money?
Five revenue lines are on record. Bottle Sales - Direct Online is the primary driver. The others are tasting Room & Bar Sales, wholesale Distribution, merchandise and special Release Collaborations.
Who are Iron Smoke Whiskey's main competitors?
Direct peers on record are WhistlePig Whiskey, Kings County Distillery, Smooth Ambler Spirits, Few Spirits, Tuthilltown Spirits / Hudson Whiskey, New Riff Distilling, Hillrock Estate Distillery, Wilderness Trail Distillery and Brother Justus Whiskey. Jefferson's Bourbon is listed as a broad incumbent.
Does Iron Smoke Whiskey have an API?
No public API is recorded for Iron Smoke Whiskey.
What industry is Iron Smoke Whiskey in?
Iron Smoke Whiskey's product category is Craft Bourbon Whiskey. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka). Its NAICS code is 312140 and its SIC code is 2082.