Auto Consultant

What Auto Consultant does

Auto Consultant (legal entity SA Auto Consultant) is a French HR consulting firm founded in 1991 and headquartered in Lille, operating exclusively in the mobility and automotive distribution sector. The company serves three customer segments: (1) automotive distribution networks and dealerships seeking confirmed professionals such as directors, DAFs, sales managers, workshop chiefs, and commercial advisors; (2) individuals seeking career change into the mobility sector through reconversion programs pairing job placement with training; and (3) companies needing workforce training in management, front-office, sales force, and after-sales disciplines. Core services include direct recruitment, digital sourcing, Job Dating events, professional reconversion programs (Business Academy and Tech Academy formats), and a catalogue of structured training programs ranging from 3 to 17 days.

The underlying technology is service-delivery oriented rather than platform-based. The company uses Digiforma as its LMS for training tracking and has integrated AI tools for CV analysis and soft-skill detection, but no proprietary software platform or AI models were disclosed. In 2024, the firm launched a new AI training module (Formation Intelligence Artificielle) targeted at commercial advisors in B2B and B2C mobility contexts, and operates an Agent Automobile franchise network with a 20,000 euro entry fee that bundles digital back-office, CRM, and field support.

Revenue mechanics combine professional services fees for recruitment, training program fees billed via deposit plus monthly invoicing against attendance sheets, training funded through the OPCO Mobilites partnership, and a one-time 20,000 euro franchise fee for the Agent Automobile channel. GTM is sales-led and event-driven: direct engagement with distribution networks, complemented by Job Dating events, content marketing through blog and social channels, and self-service job listings on the company website. Certifications include Qualiopi (training quality), Référent Handicap (disability inclusion), and RGPD compliance.

Name

Auto Consultant

Legal name

SA Auto Consultant

Website

https://autoconsultant.fr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Recruitment and HR Consulting

NAICS

Human Resources Consulting Services (541612), Executive Search Services (561312), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Customer, Marketing & Sales Consulting (BPAHACAG), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Automotive recruitment services
• Mobility sector HR consulting
• Professional retraining programs
• Automotive training programs
• Job dating events

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recruitment Services: Recruitment services for confirmed professionals in the mobility sector, including approach, candidate evaluation, and placement. Services include direct recruitment (approche directe), digital sourcing (sourcing digital), candidate evaluation, and assessment services.
2. Professional Retraining (Reconversion Professionnelle): Recruitment and training mission mandate for launching Business Academy or Tech Academy programs. Includes candidate sourcing, interview organization, behavioral tests, and training coordination with potential for direct recruitment fee if candidate is hired directly.
3. Training Programs: Professional training programs for automotive distribution sector including managerial training (3-17 days), front-office training, sales force training, and after-sales training. Pricing is based on inter-company or intra-company formats with VAT applied. Payment structured with deposit followed by monthly invoicing against attendance sheets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Auto Consultant is an HR consulting firm that recruits confirmed professionals for automotive distribution networks and runs professional retraining (reconversion) programs that combine candidate sourcing, training, and placement into mobility-sector jobs. It also delivers structured training programs (managerial, front-office, sales force, after-sales, and AI) to automotive and mobility companies across France, with event-based Job Dating recruitment as a flagship engagement model.

Product overview

Auto Consultant operates as an HR advisory and recruitment firm specializing in France's mobility and automotive distribution sector. The company offers a unified portfolio combining recruitment services (matching confirmed professionals with employers), professional retraining programs (training and job placement for career changers), and professional training courses. Training offerings include four structured programs: Formation Manageriale (3-17 day management training), Formation Force de Vente (sales training), Formation Front-Office (front-office credibility training), and Formation Après-Vente (after-sales standards training). The company also provides Job Dating event services for streamlined recruitment, and has recently expanded into AI training for commercial teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Accompagnement RH (Recrutement) HR advisory and recruitment services for the mobility sector, connecting confirmed professionals with automotive distribution networks across France using direct approach and digital sourcing.
• Reconversion Professionnelle Professional retraining program combining candidate sourcing, interview, behavioral tests, and training coordination to place career changers into mobility-sector roles.
• Formation Managériale Management training program spanning 3 to 17 days, designed to enhance leadership and managerial skills within automotive distribution organizations. Delivered in inter-company or intra-company formats.
• Formation Force de Vente Sales force training program designed to help sales teams convince and reassure customers effectively in mobility-sector selling environments.
• Formation Front-Office Front-office training program providing skills for establishing professional credibility with customers in automotive and mobility settings.
• Formation Après-Vente After-sales service training program focused on keeping automotive staff current with industry standards and methods.
• Job Dating Event-based recruitment service that brings together employers and preselected candidates for rapid, structured hiring events in the mobility sector, with real-time evaluation and personalized follow-up.
• Formation Intelligence Artificielle AI training offering designed to help commercial advisors integrate AI into their sales strategy, personalize customer experiences, and streamline the sales process in B2B and B2C mobility contexts.
• Agent Automobile (Independent Franchise Network) Franchise-like opportunity for experienced automotive professionals to create their own used vehicle agency under the network brand, including digital back-office (CRM, management tools, website, national communication), field support, and network solidarity for a one-time entry fee of 20,000 EUR.

Quantifiable outcome

• 47% of recruitments in commercial functions, 37% in managerial functions, 16% in support functions

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• OPCO MOBILITEScoreOthersOPCO (Opérateur de Compétences) for the mobility sector, responsible for collecting and managing training efforts of mobility sector companies. Auto Consultant works with OPCO MOBILITES for training funding and professional development programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RH Partners: French executive search and HR consulting firm operating across functional verticals. Closely comparable on mid-market recruitment and HR advisory; Auto Consultant differentiates via strict mobility specialization.

Broad incumbents

• Hays France: Specialist recruitment firm with dedicated automotive and engineering practices in France. Comparable in mid–senior automotive role placement but without Auto Consultant's full training and reconversion integration.
• Manpower France: Global staffing and recruitment leader with a large French automotive vertical practice. Direct competitor for mid-to-senior automotive placements; broader portfolio (not specialized in mobility) makes Auto Consultant's vertical focus its only structural edge.
• Adecco France: Major French staffing and HR-solutions firm with automotive and industrial accounts. Competes on temporary and permanent placement; offers broader workforce solutions including reskilling, similar to Auto Consultant's reconversion training.
• Walters People / Robert Walters France: Mid-market professional recruitment firm active in automotive sales, finance and engineering roles in France. Comparable on the recruitment side; less overlap on the corporate training catalogue.
• Walt Corporate / Evolem (HR transformation consulting): Larger French HR transformation consultancies serving enterprise automotive groups. Adjacent competition on workforce transformation engagements, though typically at higher price points and broader scope than Auto Consultant's mid-market training programs.
• PageGroup France (Michael Page): Global professional recruitment group with French automotive dealer-network mandates. Overlaps on direct approach recruiting for DAF, sales manager and workshop manager roles — the same roles Auto Consultant targets.
• Manpower Group Solutions / Futurskills (reconversion programs): The reconversion-program format (job placement + training) competes with larger-scale reskilling operators, including Manpower's vocational retraining initiatives and Pôle Emploi-contracted reconversion providers across France.

Emerging players

• Afcar Mobility / Pobot (sector training consultancies): Smaller French mobility-sector training consultancies serving overlapping dealer-network clients. Direct competition on the Qualiopi-certified manageriale, front-office, and après-vente training programs; more limited on the recruitment and reconversion services.

Others

• Indeed France (job dating / event recruitment): Mass-market French job platform through which Auto Consultant actually sources candidates (per candidate quote). Indirect competitor on the recruitment funnel upstream; partner-distribution channel at the candidate-acquisition layer.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLY00l-j6O3vwYbhiBK3BTA
• Facebookfacebook.com/AutoConsultant0
• LinkedInfr.linkedin.com/company/auto-consultant
• Xx.com/autoconsultant2

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Consultant