CPL Training
- Company typePrivate
- Founded1991
- HeadquartersBirkenhead, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
CPL Training firmographics
Firmographics- Name
- CPL Training
- Legal name
- CPL Training / CPL Learning
- Website
- https://cpltraining.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
CPL Training industry classification
Industry- Product category
- Hospitality Compliance Training
- NAICS
- Other Technical and Trade Schools (611519), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Legal & Compliance (CLE, Paralegal CE) (EDAAALAB)
- akta.pro secondary industries
- Food Safety, Sanitation & HACCP Training (EDAOAKAG), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
Keywords
Where CPL Training is headquartered
LocationHeadquarters
- HQ city
- Birkenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CPL Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Online Course Sales: Sale of accredited online courses including APLH (England and Wales), SCPLH and SCPLH Refresher (Scotland). Self-service purchasing through website shopping basket.
- In-Person Training Courses: Face-to-face training courses including Emergency First Aid at Work, Fire Marshal Award, First Aid at Work, and Food Safety Level 3 at CPL training venues across the UK.
- Premises Licence Application Service: Professional service assisting businesses with premises licence applications for selling alcohol, entertainment, or late-night refreshment.
- Premises Licence Variation Service: Service helping businesses make changes to existing premises licences.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CPL Training product offering
Product offeringCore offering
CPL Training (trading as CPL Learning) delivers accredited alcohol licensing qualification courses — the Award for Personal Licence Holders (APLH) for England and Wales, and the Scottish Certificate for Personal Licence Holders (SCPLH) and SCPLH Refresher for Scotland — delivered via 24/7 online e-learning. The company also offers in-person compliance training (Emergency First Aid at Work, First Aid at Work, First Aid at Work Refresher, Fire Marshal Award, Food Safety Level 3), themed course collections for hotels, retail, compliance, personal development, and team development, and a Premises Licence Application and Variation Service for hospitality businesses.
Product overview
CPL Training (trading as CPL Learning) is a training provider offering a portfolio of online courses and in-person training focused on the hospitality and licensing sectors. The core product offering consists of alcohol licensing qualification courses including the Award for Personal Licence Holders (APLH) for England and Wales, and the Scottish Certificate for Personal Licence Holders (SCPLH) and SCPLH Refresher for Scotland. These are complemented by supplementary services including Premises Application Service and Premises Licence Variation Service. The company also provides compliance, hotel, retail, personal development, and team development course collections, plus in-person first aid (Emergency First Aid at Work, First Aid at Work, First Aid at Work Refresher), fire safety (Fire Marshal Award), and food safety (Food Safety Level 3) training. Additional offerings include Essentials of Pub Management (EPM) and elearning site licence packages, supported by a Hospitality Learning Management System platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Award for Personal Licence Holders (APLH) Accredited online course covering the essentials of the Licensing Act 2003 to enable individuals to responsibly sell alcohol and obtain a personal licence in England and Wales.
- Scottish Certificate for Personal Licence Holders (SCPLH) Essential certification course covering key aspects of managing licensed premises and complying with Scotland's licensing laws.
- Scottish Certificate for Personal Licence Holders (SCPLH) Refresher Refresher course covering the most important aspects of licensing law and regulation for Scotland-based personal licence holders.
- Premises Application Service Professional service assisting businesses with premises licence applications required to sell alcohol, offer entertainment, or serve hot food and drinks between 11pm and 5am.
- Premises Licence Variation Service Professional service helping businesses make changes to existing premises licences.
- Emergency First Aid at Work In-person first aid training course for emergency situations in the workplace.
- Fire Marshal Award In-person training for fire safety and marshal responsibilities.
- First Aid at Work Comprehensive in-person first aid training course meeting HSE requirements.
- First Aid at Work Refresher Refresher course for those who need to renew their First Aid at Work qualification.
- Food Safety Level 3 Advanced in-person food safety training at Level 3 for supervisors and managers.
- Compliance Courses Collection Collection of online compliance-related training courses.
- Hotel Courses Collection Collection of online courses tailored for the hospitality and hotel industry.
- Retail Courses Collection Collection of online courses for the retail sector.
- Personal Development Courses Collection Collection of online courses for personal development and skills enhancement.
- Team Development Courses Collection Collection of online courses for business owners and team development.
- Essentials of Pub Management (EPM) Comprehensive training programme for managing licensed premises such as pubs.
- eLearning Packages (Site Licence) Site licence packages enabling organisations to access elearning courses for multiple users.
- Hospitality Learning Management System Learning management system platform for hospitality industry training and development.
Companies that use CPL Training
Customer profileSegments3 records
Ideal customer profiles3 records
CPL Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CPL Training partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
CPL Training competitors and assessment
Company assessmentDirect peers
- iHASCO: UK-based e-learning provider offering accredited health & safety, food safety, fire safety, and HR compliance training to businesses. Directly comparable to CPL's compliance course collections and LMS-led delivery approach.
- High Speed Training: UK-based e-learning provider offering accredited courses for hospitality and licensed-trade professionals, including APLH, SCPLH, food safety, and first aid training. Directly comparable to CPL Learning in product mix, audience, and self-service e-learning delivery model.
- Flow Hospitality Training: UK specialist training provider for the licensed hospitality trade, offering personal licence qualifications, food safety, and compliance training. Overlaps with CPL on core APLH/SCPLH product lines and similar in-person + e-learning delivery model.
- Virtual College: UK e-learning compliance and professional development provider with courses across food safety, first aid, fire safety, and licensing. Comparable to CPL Learning in the breadth of compliance catalogue and self-service e-commerce model.
- Intellelearn: UK e-learning provider offering accredited personal licence, food safety, first aid, and health and safety courses with self-service purchasing. Closely comparable to CPL Learning on product set, audience, and online self-service GTM.
- Acorn Learning: UK training provider offering APLH, SCPLH, food safety, and first aid courses for the hospitality and licensed trade. Directly comparable on the licensing-qualification core and SME hospitality buyer profile.
Broad incumbents
- BIIAB: UK awarding body offering regulated qualifications including APLH and SCPLH, and accredits training centres. Functions both as a competitor (training delivery) and as the standards body underpinning the qualifications CPL delivers.
- The Access Group: Parent company of CPL Training/CPL Learning and a major UK vertical-software provider with a significant hospitality and HR software portfolio. Relevant as parent and as a potential cross-sell channel into the broader Access Group customer base.
Emerging players
- British Institute of Innkeeping (BII): UK trade body for the licensed hospitality sector that provides training, qualifications, and member support. Adjacent peer serving the same DPS and pub-operator audience with overlapping training and CPD content.
Others
- Totara Learn: Open-source enterprise LMS platform used by training providers to deliver online courses. Comparable to CPL's Hospitality LMS offering as a technology/platform layer underpinning compliance and professional training delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CPL Training social profiles
Digital presenceCPL Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPL Training leadership team
Management profileNumber of profiles
CPL Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPL Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPL Training
What does CPL Training do?
CPL Training (trading as CPL Learning) delivers accredited alcohol licensing qualification courses — the Award for Personal Licence Holders (APLH) for England and Wales, and the Scottish Certificate for Personal Licence Holders (SCPLH) and SCPLH Refresher for Scotland — delivered via 24/7 online e-learning. The company also offers in-person compliance training (Emergency First Aid at Work, First Aid at Work, First Aid at Work Refresher, Fire Marshal Award, Food Safety Level 3), themed course collections for hotels, retail, compliance, personal development, and team development, and a Premises Licence Application and Variation Service for hospitality businesses.
Is CPL Training a public or private company?
CPL Training is a private company. It is classified as corporate owned and is currently operating.
When was CPL Training founded?
CPL Training was founded in 1991. It employs 51 to 100 people.
Where is CPL Training based?
CPL Training is headquartered in Birkenhead, United Kingdom, in the Europe region.
How does CPL Training make money?
Four revenue lines are on record. Online Course Sales are the primary driver. The others are in-Person Training Courses, premises Licence Application Service and premises Licence Variation Service.
Who are CPL Training's main competitors?
Direct peers on record are iHASCO, High Speed Training, Flow Hospitality Training, Virtual College, Intellelearn and Acorn Learning. Broad incumbents are BIIAB and The Access Group. British Institute of Innkeeping (BII) is listed as an emerging player. Totara Learn is listed as an others.
Does CPL Training have an API?
No public API is recorded for CPL Training.
What industry is CPL Training in?
CPL Training's product category is Hospitality Compliance Training. Its primary akta.pro industry code is EDAAALAB, Legal & Compliance (CLE, Paralegal CE), with a secondary code of EDAOAKAG, Food Safety, Sanitation & HACCP Training. Its NAICS code is 611519 and its SIC code is 8200.