Wohnungsbaugesellschaft Magdeburg

What Wohnungsbaugesellschaft Magdeburg does

Wohnungsbaugesellschaft Magdeburg mbH (WOBAU Magdeburg) is a privately held municipal housing company and the largest residential landlord in Magdeburg, Germany, founded in 1992 (firmographics reference: 1990). The company owns and manages approximately 40,000 residential units and 500 commercial units spanning nearly all city districts of Magdeburg — including Alte Neustadt, Altstadt, Brückfeld, Cracau, Stadtfeld Ost and West, Sudenburg, Neu Olvenstedt, and others. Its portfolio is segmented by tenant persona: singles, families, seniors, and students, and product type ranges from 1- to 4-room apartments to row houses (Reihenhäuser) at three locations, commercial space at the Katharinenturm and Gewerbezentrum Berliner Chaussee, parking/garages, guest apartments, and land offerings.

The company operates a direct-to-consumer, multi-channel leasing model with no intermediary resellers. Distribution spans the corporate website (wobau-magdeburg.de) with district-filtered property search, physical Geschäftsstellen offices (including the WOBAU Wohnungsbörse und Vermietungsbüro), the WOBAU App for digital tenant servicing, and the WOBAU FanCard loyalty program. Supporting technology is conventional: Sendinblue for newsletter marketing, Matomo for self-hosted web analytics, OpenStreetMap/MapTiler for property mapping, and an MDCC partnership providing up to 1000 Mbit/s fiber internet in many units. No public APIs, third-party developer integrations, or AI/ML capabilities are disclosed. The company is GDPR-compliant and operates under a supervisory board structure chaired by Jörg Rehbaum, with Peter Lackner serving as Managing Director (Geschäftsführer).

WOBAU's revenue model is overwhelmingly subscription-based rental income across four streams: residential rental (cold rents €280–€1,040/month), commercial rental, parking/garage rentals, and short-term guest apartments. Additional revenue comes from the WEG-Verwaltung (third-party owners' association property management) service line and add-on services such as carsharing and social management programs. The company manages an active construction and modernization pipeline (Beimssiedlung, Galileostraße/Sputnikstraße, Hermelinweg, Astonstraße/Tucholskystraße, and row house developments) and serves specialized demographics through Sozialmanagement programs including ambulant betreute Wohngemeinschaften (assisted living communities) and the Servicepunkt Nachbarschaftshilfe launched in 2026. Total revenue is not publicly disclosed; based on rental rates and unit count, implied annual revenue most likely falls in the $250M–$500M range.

Name

Wohnungsbaugesellschaft Magdeburg

Legal name

Wohnungsbaugesellschaft Magdeburg mbH

Website

https://wobau-magdeburg.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Wohnungsbaugesellschaft Magdeburg mbH is Magdeburg's largest municipal housing company, owning approximately 40,000 residential units and 500 commercial units across nearly all city districts, serving singles, families, seniors, students, and commercial tenants through direct rental and ancillary property management services.

Ownership category

akta.pro rank

Product category

Residential Housing Rental Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Corporate / Executive Housing Management (BPAJAFAK), Temporary Housing & Corporate Housing Management (HSAKAJAD), Mixed-Use Community Association Management (BPAJAHAF)

Keywords

• Residential property rental
• Municipal housing services
• Commercial real estate leasing
• Apartment rentals Magdeburg
• Housing management

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Rental: Rental income from approximately 40,000 residential units across Magdeburg, with rents ranging from approximately €280 to €1,040 cold rent per month depending on size and location
2. Commercial Property Rental: Rental income from approximately 500 commercial units including Katharinenturm and Gewerbezentrum Berliner Chaussee
3. Parking and Garage Rental: Revenue from rental of parking spaces, garages, and gardens
4. Guest Apartments: Short-term rental of guest apartments for temporary housing needs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Wohnungsbaugesellschaft Magdeburg (WOBAU) is the largest housing company in Magdeburg, Germany, founded in 1992, managing approximately 40,000 residential units and 500 commercial units across nearly all districts of the city. The company rents residential apartments (1- to 4-room units), row houses, commercial spaces, parking/garages, and guest apartments, alongside offering social management services, WEG property administration, and ongoing construction projects.

Product overview

WOBAU Magdeburg operates a diversified residential housing platform offering rental apartments across nearly all Magdeburg city districts. The core product portfolio comprises rental apartments (1- to 4-room units) segmented by tenant profile: Single-Wohnungen (singles), Familienwohnungen (families), Altersgerechte Wohnungen (seniors), and Studenten- & WG-Zimmer (students/shared flats). Complementary offerings include row houses (Reihenhäuser) at three locations, approximately 500 commercial units (Gewerbe) at two business centers, short-term guest apartments (Gästewohnungen), and parking/garage/garden rentals. Value-added services include the WOBAU FanCard & App for tenant digital self-service (online repair requests, newsletters, neighborhood assistance), carsharing partnerships, and a Social Management division providing senior housing projects, assisted living communities, and a neighborhood assistance service point (Servicepunkt Nachbarschaftshilfe, launched January 2026). The company also offers WEG-Verwaltung (owners' association property management) and ongoing construction projects (Bauprojekte) expanding the housing portfolio across multiple neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Apartments (Wohnungen) Residential apartments ranging from 1-room to 4-room units offered for rent across nearly all Magdeburg city districts, targeted at singles, families, seniors, and students with monthly cold rents ranging from approximately €281 to €1,040 depending on size, location, floor, and amenities.
• Row Houses (Reihenhäuser) Single-family row houses for rent at three Magdeburg locations (Neu Olvenstedt / Bruno-Beye-Ring, Silberschlagstraße, and Marderweg), offered as an alternative residential format to apartments.
• Commercial Properties (Gewerbe) Commercial real estate units for lease, including the Katharinenturm office/retail building and the Gewerbezentrum 'Berliner Chaussee' business center, totaling approximately 500 commercial units in the portfolio for businesses seeking office and retail space in Magdeburg.
• Parking, Garages & Gardens (Stellplätze, Garagen & Gärten) Parking spaces, garages, and garden plots available for rent to tenants and residents of WOBAU properties, available as supplementary rentals.
• Guest Apartments (Gästewohnungen) Fully furnished guest apartments available for short-term rental, suitable for visitors of WOBAU tenants or other guests needing temporary housing in Magdeburg.
• Land for Purchase (Grundstücke zum Kauf) Land plots offered for purchase by WOBAU, listed under a dedicated acquisition section for buyers seeking to acquire residential or development land.
• WEG-Verwaltung (Owners' Association Property Management) Management and administration services for residential owner associations (Wohnungseigentümergemeinschaften / WEG), offered as a separate business service line for property owners seeking professional administration.
• Social Management Services (Sozialmanagement) Social management services including alternative housing projects for seniors, assisted living communities (ambulant betreute Wohngemeinschaften), a neighborhood assistance service point (Servicepunkt Nachbarschaftshilfe), and on-site social workers supporting WOBAU tenants.
• Construction Projects (Bauprojekte) Ongoing and planned residential construction and renovation projects across multiple Magdeburg neighborhoods (Beimssiedlung, Galileostraße/Sputnikstraße, Hermelinweg, Astonstraße/Tucholskystraße, and row house developments), representing new housing supply additions to the WOBAU portfolio.

Quantifiable outcome

• 40,000 tenants served
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• SCARAMEDIAminorImplementation/ SI/ Consulting PartnerWebsite design and implementation partner responsible for the WOBAU website development and maintenance (listed in Impressum as 'Realisierung & Umsetzung').
• IDT Beratung Stefan PohlensängerminorOthersExternal data protection officer (Datenschutzbeauftragter) providing GDPR compliance services. Located at Hauptstraße 6, 39343 Hohe Börde.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel
• Facebookfacebook.com/wobau.magdeburg
• LinkedInlinkedin.com/company/wobau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnungsbaugesellschaft Magdeburg