What Princeton Capital Group does

Princeton Capital Group is a privately held, boutique-style commercial mortgage brokerage firm headquartered at 150 Airport Rd. Suite 970 in Lakewood, New Jersey. Founded in July 2020 by Judah Aderet, with Avi Weiss joining as Managing Partner, the firm arranges commercial real estate financing for investors across multifamily, office, industrial, mixed-use, and mobile home community (MHC) asset classes. The company is intentionally small (1-10 employees) and operates without a proprietary technology platform, positioning itself as a high-touch service intermediary between real estate investors and a wide network of capital providers including local, regional, and national banks, CMBS lenders, agency lenders, and specialty finance firms.

The firm's core offering is transaction-based commercial mortgage brokerage. Principals Judah Aderet and Avi Weiss personally manage client relationships from initial consultation through loan closing, handling business plan analysis, lender matching, underwriting support, and negotiation of bank terms. The firm earns transaction fees or commissions on each successfully closed deal. Marketing is conducted primarily through referrals, word-of-mouth, and testimonials from prominent industry figures such as Scott E. Belsky of JLL Valuation Advisory and Brandon Turner of Open Door Capital. The firm's go-to-market motion is sales-led and relationship-driven, with no public pricing, no marketing automation, and no disclosed customer acquisition costs.

Recent disclosed transactions demonstrate deal sizes ranging from approximately $2.3MM to $49MM across multiple states (New Jersey, Missouri, South Carolina, Delaware, New York, Tennessee, Nebraska, and Michigan), covering bridge loans, refinances, purchases, agency executions, and CMBS executions. The firm maintains no external institutional backing, no parent company, and no disclosed funding rounds; it operates as a founder-owned boutique with a clear domain specialization in manufactured housing communities alongside broader commercial real estate financing capabilities.

Name

Princeton Capital Group

Legal name

Princeton Capital Group

Website

https://princetoncapgrp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Princeton Capital Group is a boutique commercial mortgage brokerage firm founded in 2020 in Lakewood, NJ, that arranges financing for real estate investors across multifamily, mobile home community, office, industrial, and mixed-use properties via a network of bank, CMBS, agency, and specialty lenders.

Ownership category

akta.pro rank

Product category

Commercial Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

akta.pro secondary industry

Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Commercial mortgage brokerage
• Real estate financing
• Multifamily property loans
• Mobile home community financing
• CRE lending services

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mortgage Brokerage Fees: The firm earns fees by arranging financing for commercial real estate investors. As a mortgage brokerage, they procure best-in-class financing solutions and arrange prime and versatile financing for their clients, earning commissions or fees from lenders or borrowers upon successful transaction closings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Princeton Capital Group is a boutique-style commercial mortgage brokerage that arranges prime and versatile financing for real estate investors across multifamily, office, industrial, and mobile home community asset classes. The firm leverages a network of local, regional, and national banks as well as CMBS, agency, and specialty finance lenders to identify and negotiate optimal loan terms, managing the engagement from initial consultation through underwriting and closing. Founders Judah Aderet and Avi Weiss personally oversee every transaction, emphasizing transparent interaction, quick responsiveness, and tailored financing solutions.

Product overview

Princeton Capital Group is a boutique-style commercial mortgage brokerage firm offering a single unified service rather than a multi-module platform. The core offering consists of commercial mortgage financing advisory, where the firm arranges optimal financing for real estate investors across multifamily, office, industrial, and mobile home community asset classes. Their service portfolio includes a Financing Advisory service that provides personalized business plan analysis, lender networking (working with banks, CMBS lenders, agency lenders, and specialty finance firms), and mortgage processing through to loan approval. A Recent Closings Portfolio showcases completed transactions demonstrating their execution capabilities across various property types and loan structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Mortgage Brokerage Services Boutique-style mortgage brokerage service that arranges prime and versatile financing for commercial real estate investors across multifamily, office, industrial, and mobile home community asset classes. The service covers the full engagement lifecycle—from initial consultation and business plan analysis, through lender matching across local, regional, and national banks plus CMBS, agency, and specialty finance lenders, to loan processing, underwriting support, and closing—led personally by the firm's principals.

Quantifiable outcome

• Successfully arranged financing ranging from $2.3MM to $49MM across multiple property types and geographic markets

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• JLL Valuation AdvisoryminorStrategic or Co-development PartnerJLL Valuation Advisory executive Scott E. Belsky has provided a testimonial praising Princeton Capital Group's expertise in the manufactured housing community space, indicating a working relationship in the commercial real estate industry.
• Open Door CapitalminorStrategic or Co-development PartnerBrandon Turner, founder of Open Door Capital and host of the BiggerPockets Podcast, has provided a testimonial praising Princeton Capital Group's work ethic, character, responsiveness, and ability to close deals.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HFF (now part of JLL): Former independent CRE capital markets intermediary acquired by JLL, historically a benchmark multifamily and CRE debt placement firm. Comparable in arranging commercial mortgage debt for institutional investors, though now integrated into JLL's broader platform.
• Berkadia: A major commercial real estate finance and sales platform arranging debt and equity for multifamily, MHC, and commercial properties. Comparable as a large-scale mortgage brokerage serving many of the same CRE investor segments, though far larger and with broader capital markets capabilities.
• Walker & Dunlop: Large commercial real estate finance company originating, brokering, and servicing loans across multifamily, CRE, and specialty assets. Comparable as a major CRE debt placement intermediary, though with proprietary capital and balance sheet lending that Princeton does not have.
• JLL Capital Markets: Global commercial real estate services platform with a dedicated debt advisory and capital markets business. Comparable in arranging financing for CRE investors, though embedded within a much broader global services firm and not exclusively focused on brokerage.
• CBRE Capital Markets: Investment sales, debt placement, and structured finance arm of the largest global CRE services firm. Comparable in arranging commercial mortgage financing for institutional investors, though embedded within a much broader real estate platform.
• Newmark: Full-service commercial real estate advisory with capital markets and debt placement capabilities. Comparable in arranging CRE debt for institutional and private investors across multifamily and specialty asset classes, though operating at materially greater scale.

Direct peers

• Northmarq: Privately-held commercial real estate debt and equity placement firm with a strong multifamily and MHC focus. Comparable in business model as a relationship-driven mortgage brokerage arranging debt for CRE investors, with overlapping lender networks and similar boutique-style regional offices.
• Capital Real Estate Partners: Boutique commercial real estate capital advisory firm arranging debt and equity for institutional and private investors across multifamily and specialty asset classes. Comparable as a similarly-sized, principal-led mortgage brokerage focused on mid-market CRE debt placement.
• Maverick Capital: Boutique commercial real estate capital advisory firm focused on multifamily and MHC debt placement. Comparable as a small, relationship-driven mortgage brokerage with similar asset class focus and direct principal-led deal execution.
• Dougherty Mortgage LLC: Mid-size commercial mortgage banking and brokerage firm arranging debt for multifamily, manufactured housing, and commercial properties. Comparable in business model as a relationship-led debt broker serving similar CRE investor segments, with overlapping specialty in MHC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/princeton-capital-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Capital Group