What Picture This Productions does

Picture This Productions is a privately held, Indigenous-owned bilingual (English/French) full-service video production agency headquartered in Montreal, Quebec, and founded in 1996 by co-founders Maureen Marovitch (Creative Director) and David Finch (Senior Producer). The company delivers end-to-end video production across three service phases — pre-production (concept development, scriptwriting, storyboarding, casting, location scouting, crew/equipment sourcing), production (full or partial film crews, broadcast-quality 4K Sony cameras, Sennheiser wireless audio, dimmable LED lighting, teleprompters, drone/aerial filming, studio rentals), and post-production (editing, motion graphics, sound design/mixing, colour grading, subtitles/closed captioning, language versioning). It serves a diversified client base across corporate, healthcare, education, non-profit, and broadcast verticals.

The company monetizes exclusively through project-based custom quotes, with pricing variables including filming days, locations, crew size, video length, animation needs, and talent requirements; a 50% deposit is collected at project start with the balance due on completion, and a 3-hour minimum "Quick Shoots" tier is offered for short-form work. Go-to-market is sales-led and consultative: clients initiate engagement via website form, phone, or email for a discovery call, after which a custom quote is issued; there is no reseller or channel partner network. Customer acquisition relies on direct outreach, client referrals, an active bilingual website blog, organic social media, SEO-optimized video transcripts, Clutch reviews, and earned media through film festival recognition. Named customers span enterprise and institutional buyers including CBC, APTN, United Nations, MUHC (McGill University Health Centre), Desjardins, Moroccanoil, Concordia University, and Sky Service Air.

Name

Picture This Productions

Legal name

Picture This Productions

Website

https://picturethis.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Picture This Productions is a Montreal-based Indigenous-owned, bilingual full-service video production agency founded in 1996 that produces corporate, healthcare, education, non-profit, and broadcast documentary content for clients across Canada and internationally.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Corporate & Internal Communications Video (MPADAEAC), Unscripted/Reality TV Production (Live-Action) (MPADABAC), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Video production services
• Corporate video production
• Documentary filmmaking
• Broadcast content production
• Post-production services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Video Production Projects: Project-based fees for corporate videos, documentaries, promotional content, educational videos, and broadcast series. Pricing varies based on number of filming days, locations, crew size, video length, animation needs, and talent requirements. 50% deposit at project start, remainder on completion. Quick shoots available with 3-hour minimum starting rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Picture This Productions is a bilingual, full-service video production agency that delivers end-to-end video content creation spanning pre-production (concept, scripting, storyboarding, casting, location scouting), production (broadcast-quality filming with professional crews, lighting, sound, drone/aerial), and post-production (editing, motion graphics, sound design, colour grading, subtitles/closed captioning, French/English versioning). The agency produces corporate videos, healthcare content, education videos, non-profit storytelling, and award-winning documentary/series work for broadcasters including APTN, CBC, CBC Gem, and TVO.

Product overview

Picture This Productions is an Indigenous-owned, bilingual (English/French) full-service video production agency based in Montreal, Canada. Founded in 1996, the company offers a comprehensive suite of video production services organized into three core phases: Pre-Production (concept development, scriptwriting, storyboarding, casting, location scouting, crew/equipment sourcing), Production (full/partial crews, broadcast-quality 4K Sony cameras, LED lighting, sound equipment, teleprompter, drone/aerial filming, studio rentals), and Post-Production (editing, motion graphics, sound design/mixing, colour grading, subtitles/captions, language versioning). The company also specializes in distinct verticals including corporate videos, healthcare, education, non-profit storytelling, and documentary/TV series production. Notable productions include documentary series like 'Watchers of the North,' 'Seen & Heard,' 'Warrior Up!,' and 'Arm Nation,' distributed through broadcasters such as CBC, APTN, CBC Gem, and TVO. The company has produced over 300+ videos for businesses, institutions, and organizations globally, and maintains an extensive network for filming across Canada and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Production Services Concept development, scriptwriting, storyboarding, talent casting, location scouting, location permits, crew and equipment sourcing, and project management for video projects.
• Production Services Full or partial film crews including directors, field producers, camera teams, sound recordists, production managers, and makeup/hair; lighting, sound and camera equipment, studio rentals, teleprompter, drone and aerial filming, and still photography.
• Post-Production Services Editing, motion graphics, sound recording, sound design, sound mixing, colour grading, accessibility services including subtitles and closed captioning, and language versioning.
• Documentary and Series Production Original award-winning documentaries, documentary series, and short films for television and streaming platforms, including 'Watchers of the North', 'Seen & Heard', 'Warrior Up!', and 'Arm Nation' produced for APTN and CBC.
• Corporate Video Production Brand awareness, lead generation, company culture highlight videos, and promotional content for businesses and organizations.
• Healthcare Video Production Educational and promotional video content for healthcare organizations and medical institutions, including patient education and procedure explanations.
• Education Video Production Educational and promotional video content for educational institutions and programs, including student recruitment and online learning materials.
• Non-Profit Video Storytelling Mission-driven video content for non-profit organizations to educate, inspire, and motivate audiences, including donor appeals and impact documentation.
• Quick Shoots Expedited video production services with a 3-hour minimum, including travel time, 1 hour of video coverage, and 1 hour of equipment setup and breakdown.

Quantifiable outcome

• 300+ videos produced for businesses, institutions, and organizations globally
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• The Mill: Global production and post-production network offering commercial video, VFX, and content services. Overlaps on end-to-end corporate/branded production at a much larger scale.
• Shaftesbury Films: Toronto-based Canadian content creator producing scripted and unscripted series for broadcasters and streamers. Comparable in delivering broadcast-quality productions to Canadian and international networks.
• Blue Ant Media: Canadian content producer and broadcaster commissioning documentary and factual series. Comparable as a documentary commissioner/partner rather than direct competitor.
• National Film Board of Canada: Canada's public-sector film and video producer with deep documentary and Indigenous content programs. Overlaps with Picture This on documentary production and broadcast distribution, though at vastly larger scale.

Direct peers

• ToolBox Studios: Montreal creative production studio specializing in corporate video and branded content. Direct peer competing in the same Montreal enterprise and SMB production market.
• Eagle Vision: Indigenous-owned Montreal-based production company producing documentaries, series, and corporate content for Canadian broadcasters. Closely comparable niche positioning to Picture This Productions.
• Lankry Films: Montreal-based commercial and branded video production house serving enterprise clients. Similar service offering, target verticals, and creative agency positioning.
• Coconut Beach Media: Canadian boutique production studio producing brand, corporate, and broadcast content. Comparable mid-sized full-service model with documentary and corporate verticals.
• Quiet Motion Pictures: Montreal-based boutique video production agency offering corporate, commercial, and branded content. Direct peer competing for the same Montreal enterprise and SMB clients.

Regional players

• Eggplant Picture & Sound: Canadian production and post-production studio delivering commercial and branded content. Comparable service stack though anchored in a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/picturethispro
• YouTubeyoutube.com/user/PictureThisMontreal
• Facebookfacebook.com/PictureThisProd
• LinkedInlinkedin.com/company/picture-this-productions_2
• Instagraminstagram.com/picturethisprod

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picture This Productions