cellar-tek
Cellar-Tek is a Canadian distributor and rental company supplying commercial wineries, breweries, cideries, and distilleries with production equipment, ingredients, and consumables, operating from two warehouses in Kelowna, BC and St. Catharines, ON.
- Company typePrivate
- Founded2004
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What cellar-tek does
Cellar-Tek Supplies Ltd is a privately held Canadian distributor and rental company supplying commercial beverage production equipment, ingredients, and consumables. Founded in 2004 in Kelowna, British Columbia, the company operates from two stocked warehouses — its Okanagan headquarters in Kelowna and a second facility in St. Catharines, Ontario, in the Niagara wine region — and serves commercial wineries, craft breweries, cideries, and distilleries across Canada and North America. The catalog spans winemaking, brewing, cider-making, and distilling categories, comprising crush-pad equipment, tanks, pumps, filtration systems, laboratory instruments, barrels and oak alternatives, packaging closures, and ingredients such as yeasts, nutrients, enzymes, tannins, and fining agents sourced from global manufacturers including AEB, Laffort, Diemme, Tonnellerie Demptos, François Frères, Liverani, Kiesel, Parker, and Filtrox.
The business generates revenue through three streams: one-time equipment and consumable sales via an e-commerce storefront with publicly listed unit prices (ingredients from CAD 46 to CAD 1,178 per unit; major equipment from CAD 1,038 to CAD 25,515), a subscription-based equipment rental program, and professional service and installation work. Distribution is direct-to-customer through the website and a sales-led motion featuring subject-matter-expert consultation, with fulfillment from the two regional warehouses. The company is 100% Canadian-owned and operated, employs approximately 15 people, and operates a related coffee-roasting distribution sub-brand, Coffee-Tek, through a separate website.
There are no disclosed funding rounds, parent companies, or external investors; growth has been entirely organic over a 21-year operating history. The technology layer is a transactional e-commerce catalog supported by telephone and email technical support, with no proprietary software, AI/ML capabilities, APIs, or patents in evidence. Value proposition centers on local technical expertise, regional warehouse proximity to Canadian wine and craft beer clusters, and curated access to premium global equipment brands.
cellar-tek firmographics
Firmographics- Name
- cellar-tek
- Legal name
- Cellar-Tek Supplies Ltd
- Website
- https://cellartek.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cellar-Tek is a Canadian distributor and rental company supplying commercial wineries, breweries, cideries, and distilleries with production equipment, ingredients, and consumables, operating from two warehouses in Kelowna, BC and St. Catharines, ON.
- Ownership category
- akta.pro rank
cellar-tek industry classification
Industry- Product category
- Beverage Production Equipment Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
- akta.pro secondary industries
- Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Beverage Logistics, Warehousing & Cold-Chain Distribution (AFAIAGAM)
Keywords
Where cellar-tek is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
cellar-tek business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Equipment and Supplies Sales: Sale of commercial beverage production equipment including tanks, pumps, filtration, barrels, laboratory equipment, ingredients and additives. Products sourced from global manufacturers and sold through e-commerce platform.
- Equipment Rental: Rental equipment services for commercial beverage producers.
- Service and Installations: Service and installation services for equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment and large machinery |
| Unit Pricing | Pay-as-you-go | Ingredients and additives |
| Subscription | Monthly | Equipment rental |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
cellar-tek product offering
Product offeringCore offering
Cellar-Tek distributes commercial-grade equipment, ingredients, and supplies for wineries, craft breweries, cideries, and distilleries across Canada and North America. The company sources products from global manufacturers (including AEB, Laffort, Diemme, Tonnellerie Demptos, François Frères, Parker, and Filtrox) and sells them through an e-commerce platform plus direct sales with technical consultation. It also offers equipment rental and on-site service and installation support.
Product overview
Cellar-Tek Supplies is a commercial beverage industry supplier offering equipment and ingredients for winemaking, brewing, cider-making, and distilling. The company operates as a product supplier/distributor organized into four main product categories: Winemaking Supplies (featuring ingredients & additives, crush pad equipment, cellar equipment, tanks, laboratory, barrels & oak, filtration, pumps, fittings/hoses, and packaging), Brewing Supplies (including glycol chilling/heating, beer tanks, production equipment, filtration, lab supplies, barrels, packaging, and pumps), Cider-Making Supplies (with similar subcategories to winemaking), and Distilling Supplies (for gins, whiskeys, and spirits production). The company also offers related coffee roasting supplies through Coffee-Tek. Core product brands include AEB and LAFFORT for ingredients, Diemme for presses and processing equipment, Thermo Scientific for laboratory equipment, and various barrel suppliers. Services include equipment rental and installation support. The company is 100% Canadian owned and operated since 2004, serving commercial wineries, breweries, cideries, and distilleries across Canada and North America from warehouses in Kelowna, BC and St. Catharines, ON.
Differentiator
Problem solved
Functional benefit
Brands
- Cofffe Tek: Coffee roasting supplies brand for coffee roasters, operated as a separate website at coffee-tek.com
Products and services
- Winemaking Supplies Complete range of winemaking equipment and ingredients for commercial wine production, including yeasts, nutrients, enzymes, tannins, fining agents, crush pad equipment, cellar equipment, tanks, barrels, filtration, pumps, fittings/hoses, and packaging. Targeted at commercial wineries producing premium wine.
- Brewing Supplies Intelligent and technological brewing equipment and supplies for commercial craft brewers, including brewing ingredients, glycol chilling/heating systems, beer tanks, brewery production equipment, filtration, lab supplies, barrels, packaging, pumps, fittings/hoses, and cellar equipment and chemicals.
- Cider-Making Supplies Premium-quality cider-making equipment and ingredients for commercial cideries producing sweet, dry cider and scrumpy, including barrels, oak, cellar equipment, filtration, fruit processing, ingredients, fittings, hoses, laboratory, packaging, pumps, and tanks.
- Distilling Supplies Superior-quality distilling equipment and ingredients for producing premium gins, whiskeys, and other spirits, including barrels, cellar equipment, distilling production equipment, filtration, ingredients, fittings, hoses, laboratory, packaging, pumps, and tanks.
- Coffee Roasting Supplies (Coffee-Tek) Coffee roasting equipment and supplies for commercial coffee roasters, operated as a related sub-brand (Coffee-Tek) on a separate website at coffee-tek.com.
- Service & Installations Technical support, service, and installation services for equipment supplied by Cellar-Tek, including engineering work such as glycol piping design and chiller consultation. Targeted at commercial beverage producers purchasing capital equipment.
- Rent Equipment Monthly equipment rental program for commercial beverage producers, providing access to production equipment without full capital purchase.
Companies that use cellar-tek
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
cellar-tek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cellar-tek partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AEB GroupcoreAEB is a key supplier of winemaking ingredients including yeast, nutrients, enzymes, tannins, and fining agents. Cellar-Tek offers AEB products including Fermoplus, Fermol, Levulia, Primaflora, and MicroSafe O2 units.
- LaffortcoreLaffort supplies high-quality winemaking ingredients. Cellar-Tek offers Laffort products including Zymaflore yeasts, Actiflore, Argilact, and Nobile barrel products (chips, staves, blocks, refresh).
- DiemmecoreItalian manufacturer of closed tank pneumatic presses, hydraulic basket presses, and peristaltic pumps for winemaking. Products range from Velvet to Tecnova presses.
- StelvinminorScrew cap closure manufacturer for wine packaging.
- Tonnellerie DemptoscorePremium French oak barrel cooperage. Demptos barrels known for long-term maturing of great wines.
- François FrèrescoreHighly regarded Burgundy cooperage producing French oak barrels for winemaking.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
cellar-tek competitors and assessment
Company assessmentBroad incumbents
- GW Kent: Large US-based beverage production supply distributor offering equipment, ingredients, and services across brewery, winery, distillery, and cidery customers. Overlaps with Cellar-Tek on most product categories but at significantly larger scale and broader geographic reach.
- Stout Tanks and Kettles: Manufacturer-distributor of brewery production equipment including brewhouses, fermentation tanks, and cellar equipment. Overlaps with Cellar-Tek's brewing product line but as a more vertically integrated equipment manufacturer rather than a multi-brand distributor.
Direct peers
- Criveller Group: Canadian distributor of winery equipment, packaging, and supplies headquartered in Ontario. Closest direct Canadian peer given shared geography and almost identical customer segment (commercial wineries) and product categories (bottling, packaging, tanks, processing equipment).
- Prospero Equipment Corp: Distributor of winemaking, brewing, and distilling equipment and supplies across North America. Direct overlap with Cellar-Tek in serving commercial wineries, breweries, and distilleries with branded equipment (presses, tanks, pumps, filtration, ingredients) plus technical consultation.
- BSG Craftbrewing (Brewers Supply Group): Major North American supplier of brewing ingredients, equipment, and winemaking supplies. Direct competitor in craft brewery and commercial winery supplies, particularly in the ingredients/yeast/nutrients and equipment categories that Cellar-Tek carries from AEB and Laffort.
- Country Malt Group: North American distributor of craft beverage ingredients and equipment for breweries, cideries, and distilleries. Direct peer in the craft-supply wholesale model with comparable product breadth in ingredients, fermentation inputs, and equipment.
Regional players
- Pope Packaging: Ontario-based supplier of beverage packaging, closures, and related production supplies serving the Canadian wine, beer, and spirits industry. Comparable as a complementary regional beverage-industry supply partner and partial category overlap in packaging and closures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
cellar-tek social profiles
Digital presencecellar-tek financial estimates
Financial estimateRevenue estimate
Valuation estimate
cellar-tek leadership team
Management profileNumber of profiles
cellar-tek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cellar-tek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cellar-tek
What does cellar-tek do?
Cellar-Tek distributes commercial-grade equipment, ingredients, and supplies for wineries, craft breweries, cideries, and distilleries across Canada and North America. The company sources products from global manufacturers (including AEB, Laffort, Diemme, Tonnellerie Demptos, François Frères, Parker, and Filtrox) and sells them through an e-commerce platform plus direct sales with technical consultation. It also offers equipment rental and on-site service and installation support.
Is cellar-tek a public or private company?
cellar-tek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cellar-tek founded?
cellar-tek was founded in 2004. It employs 11 to 50 people.
Where is cellar-tek based?
cellar-tek is headquartered in Kelowna, Canada, in the North America region.
How does cellar-tek make money?
Three revenue lines are on record. Equipment and Supplies Sales are the primary driver. The others are equipment Rental and service and Installations.
Who are cellar-tek's main competitors?
Broad incumbents on record are GW Kent and Stout Tanks and Kettles. Direct peers are Criveller Group, Prospero Equipment Corp, BSG Craftbrewing (Brewers Supply Group) and Country Malt Group. Pope Packaging is listed as a regional player.
Does cellar-tek have an API?
No public API is recorded for cellar-tek.
What industry is cellar-tek in?
cellar-tek's product category is Beverage Production Equipment Distribution. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale, with a secondary code of AFAIAGAI, Bar, Restaurant & On-Premise Beverage Supply Wholesale. Its NAICS code is 42482 and its SIC code is 5180.