Vinesia
Vinesia is a Luxembourg-based web3 marketplace that tokenizes fine wine bottles as NFTs, enabling private and institutional investors to buy, store, trade, and track provenance-verified wine assets using blockchain, NFC, and IoT sensor technology from a bonded Luxembourg warehouse.
- Company typePrivate
- Founded2022
- HeadquartersNiederanven, Luxembourg
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Vinesia does
Vinesia SARL is a Luxembourg-based web3 marketplace for fine wine investment, founded in October 2022 by Fabrice Mopin (CEO and Chief Wine Officer, sommelier since 1991), Bastian Mopin (COO), and Adam Stępnik (CTO, with AI research background). The company tokenizes each wine bottle as an NFT on the Ethereum/Polygon blockchain and pairs it with NFC authentication tags and BLE/IoT sensors that continuously record provenance, ownership history, and storage conditions immutably on-chain. Core products comprise the Vinesia Wine Investment Platform (vinesia.com), the Web3 Marketplace for secondary NFT trading (app.vinesia.com), the Vinesia Shop e-commerce storefront (shop.vinesia.com), bonded storage in a purpose-built Luxembourg warehouse (12-14°C, 65-75% humidity, biometric access, 24/7 monitoring), the Cellar Collector's Pass gift product, and a B2B "Peace of Mind" API with white-label web3 technology for enterprise partners.
The platform serves three segments — private/individual investors (primary), institutional investors (family offices and funds), and wine collectors/enthusiasts — operating across twelve European countries. The AI-powered investment engine performs portfolio modeling based on investor time horizon, risk profile, and wine preferences, and identifies emerging winemakers. In October 2024, Vinesia announced a partnership with Timeless Investments to enable fractional ownership of premium wine assets, launching with Château Cos d'Estournel COS100.
Vinesia's revenue model combines a tiered AUM-based subscription fee (1.2% to 1.8% annually, semi-annual billing, volume discounts at higher AUM tiers), wine sales margin from direct sourcing (100% of wines sourced directly from 40+ wineries), recurring bonded storage fees (€2.00 per case per month or €0.50 per bottle per month, with insurance and condition checks included), and B2B API/managed-service revenue. Go-to-market is hybrid: consultation-led sales with a wine investment committee for higher-value portfolios, plus self-service marketplace access for smaller buyers. The company is privately held, headquartered at 55 Rue Gabriel Lippmann, 6947 Niederanven, Luxembourg, with a current headcount of 1-10.
Vinesia firmographics
Firmographics- Name
- Vinesia
- Legal name
- Vinesia SARL
- Website
- https://vinesia.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vinesia is a Luxembourg-based web3 marketplace that tokenizes fine wine bottles as NFTs, enabling private and institutional investors to buy, store, trade, and track provenance-verified wine assets using blockchain, NFC, and IoT sensor technology from a bonded Luxembourg warehouse.
- Ownership category
- akta.pro rank
Vinesia industry classification
Industry- Product category
- Wine Investment Platform
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Vinesia is headquartered
LocationHeadquarters
- HQ city
- Niederanven
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
Vinesia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Service Fees: Annual service fees ranging from 1.2% to 1.8% of Asset Under Management, covering storage, insurance, wine maintenance, platform technology development, AI engine, and smart contract audits. Fees are charged semi-annually based on Net Asset Value.
- Wine Sales Commission: Revenue from direct wine sales sourced from wineries, sold to investors through the marketplace. Company owns wines before selling, earning margin on the transaction.
- Wine Storage Fees: Storage fees for wines held in Luxembourg bonded warehouse: €2.00 per case per month or €0.50 per bottle per month (up to 6 bottles). Includes full insurance and condition checks.
- API/B2B Solutions: Custom API solutions and business partnerships providing real-time data on storage conditions, asset authenticity, and tailored monitoring features for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Entry Level (€0-10,000 AUM) |
| Subscription | Multi-year contract | Growth Level (€10,001-30,000 AUM) |
| Subscription | Multi-year contract | Professional Level (€30,001-100,000 AUM) |
| Subscription | Multi-year contract | Premium Level (€100,001-200,000 AUM) |
| Subscription | Multi-year contract | VIP Level (€200,001+ AUM) |
| Unit Pricing | Annual | Case Storage (up to 12 bottles) |
| Unit Pricing | Annual | Single Bottle Storage |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Vinesia product offering
Product offeringCore offering
Vinesia operates a digital fine wine investment and cellaring platform that tokenizes physical wine bottles into blockchain-backed NFTs, stores them in a Luxembourg bonded warehouse under IoT-monitored conditions, and enables investors to purchase, trade, and resell wine assets via a web3 marketplace. The company also offers wine investment advisory, B2B API integrations, and white-label web3 solutions for enterprise partners.
Product overview
Vinesia is a unified digital wine investment ecosystem comprising a core investment platform (vinesia.com), a marketplace/app (app.vinesia.com), and an e-commerce shop (shop.vinesia.com). The platform enables investors to purchase wine assets as blockchain-backed NFTs, store them in a Luxembourg bonded warehouse with real-time monitoring, and trade them on a secondary marketplace. Supporting products include the Cellar Collector's Pass (gift product), Peace of Mind API and Web3 Technology Platform (B2B offerings), wine investment advisory services, and bonded storage solutions. The platform uses AI for portfolio recommendations and blockchain (Polygon/Ethereum) for asset tokenization and verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinesia Wine Investment Platform A digital fine wine investment and cellaring platform that enables investors to purchase, store, and trade wine assets as blockchain-backed NFTs with full transparency and real-time monitoring.
- Web3 NFT Marketplace A web3-enabled marketplace where digital certificates of ownership (NFTs) of wine are transferred between investors, providing secondary-market liquidity and transparent transactions.
- Wine NFT Tokenization Transformation of physical wine bottles into tradable digital twins (NFTs) on the Ethereum blockchain, each with real-time storage data and proof of ownership recorded immutably.
- Bonded Wine Storage Professional bonded storage in Luxembourg with temperature control (12-14°C), humidity control (65-75%), and full market-value insurance, offered on a per-case or per-bottle monthly basis.
- Cellar Collector's Pass A gift voucher product offering a personalized wine experience including a private sommelier consultation, digital cellar onboarding, and one year of complimentary storage and service fees.
- Peace of Mind API Real-time data API providing access to storage conditions, asset authenticity, and monitoring capabilities for business partners; customizable for reporting, monitoring, and system integration.
- Web3 Technology Platform for Businesses White-label digital cellar solution enabling businesses to create and manage NFTs representing physical wine assets, with customizable digital portfolios and blockchain transparency.
- Vinesia Shop E-commerce platform for purchasing fine wines directly from estates, with options for home delivery or storage in the digital cellar.
- Fractional Wine Ownership (with Timeless Investments) Fractional ownership offering for premium wine assets enabled through the Timeless Investments partnership, allowing investors to own shares of high-value wine assets such as Château Cos d'Estournel COS100.
Quantifiable outcome
- 11.7% annual return since company creation
- +2 more outcomes
Companies that use Vinesia
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Vinesia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Vinesia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Timeless InvestmentscorePartnership to enhance wine investment opportunities with fractional ownership. Combines Vinesia's wine authentication and direct sourcing from wineries with Timeless Investments' fractional ownership platform. Initial selection includes Château Cos d'Estournel COS100. Allows investors to own shares of premium wine assets with full blockchain traceability.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Vinesia competitors and assessment
Company assessmentEmerging players
- RealT: RealT is a tokenized real estate platform that fractionalizes rental properties into on-chain tokens. While the asset class is real estate, the underlying model of tokenizing physical assets and providing a secondary market is closely analogous to Vinesia's wine NFTs.
- Tangible: Tangible is a real-world asset tokenization marketplace focused on luxury and collectible assets. It overlaps with Vinesia in the broader RWA tokenization space and represents an emerging alternative for tokenized physical asset investing.
Broad incumbents
- Sotheby's Wine: Sotheby's Wine is a global fine wine auction and merchant business serving collectors and investors. It is a broad incumbent in the high-end wine market and competes for the same high-net-worth customer base as Vinesia.
- Berry Bros. & Rudd: Berry Bros. & Rudd is one of the oldest fine wine merchants in the world, with established wine sourcing, storage, and private client investment services. It represents the traditional incumbent approach to fine wine investment that Vinesia is disrupting with technology.
Regional players
- Vinous: Vinous is a leading wine ratings and market data platform that provides pricing analysis and investment insights for fine wine. It serves as a complementary data provider in the fine wine investment ecosystem, with overlap on investor-facing research.
Direct peers
- Liv-ex: Liv-ex is the leading global trading platform for fine wine, providing pricing data, a marketplace, and settlement infrastructure. It overlaps with Vinesia's secondary marketplace ambitions and serves as the dominant venue for wine asset trading.
- Masterworks: Masterworks is the leading platform for tokenized investment in fine art, allowing fractional ownership of high-value artworks. While the underlying asset is art rather than wine, the model (sourcing, securitization, fractional shares, secondary trading) is directly analogous to Vinesia's approach.
- VinX: VinX is a tokenized wine investment platform offering exposure to fine wine via blockchain-based instruments. It is a direct competitor in the tokenized wine category, with a similar Web3-native investment model to Vinesia.
- Cult Wines: Cult Wines is an established fine wine investment platform offering sourced wines, storage, and portfolio management to private and institutional investors. It is the most direct competitor to Vinesia in wine investment, with a traditional (non-tokenized) model and deeper track record.
Others
- Securitize: Securitize is a leading tokenization infrastructure provider for regulated digital securities. It is adjacent to Vinesia as a potential infrastructure partner or competitor depending on the regulatory framing of wine NFTs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vinesia social profiles
Digital presenceVinesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinesia leadership team
Management profileNumber of profiles
Profiles13 records
Vinesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinesia
What does Vinesia do?
Vinesia operates a digital fine wine investment and cellaring platform that tokenizes physical wine bottles into blockchain-backed NFTs, stores them in a Luxembourg bonded warehouse under IoT-monitored conditions, and enables investors to purchase, trade, and resell wine assets via a web3 marketplace. The company also offers wine investment advisory, B2B API integrations, and white-label web3 solutions for enterprise partners.
Is Vinesia a public or private company?
Vinesia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinesia founded?
Vinesia was founded in 2022. It employs 1 to 10 people.
Where is Vinesia based?
Vinesia is headquartered in Niederanven, Luxembourg, in the Europe region.
How does Vinesia make money?
Four revenue lines are on record. Service Fees are the primary driver. The others are wine Sales Commission, wine Storage Fees and API/B2B Solutions.
Who are Vinesia's main competitors?
Emerging players on record are RealT and Tangible. Broad incumbents are Sotheby's Wine and Berry Bros. & Rudd. Vinous is listed as a regional player. Direct peers are Liv-ex, Masterworks, VinX and Cult Wines. Securitize is listed as an others.
Does Vinesia have an API?
Yes. The Vinesia API delivers real-time data on storage conditions, asset authenticity, and more, ensuring customers have up-to-date information. It provides transparent, real-time information about each asset, including temperature, humidity, and authenticity. The API can be customized for reporting, monitoring, and integration into existing systems. Cross-asset support allows for flexibility in managing other high-value items.
What industry is Vinesia in?
Vinesia's product category is Wine Investment Platform. Its primary akta.pro industry code is CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 445320 and its SIC code is 5180.