GOOD FOUNDERS

Name

GOOD FOUNDERS

Legal name

Good Founders

Website

https://goodfounders.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Founders is a France-based boutique advisory firm that provides M&A, fundraising, capital restructuring, and strategic consulting services to SME and mid-cap (ETI) company leaders across France, Morocco, Spain, and the Caribbean.

Ownership category

akta.pro rank

Product category

Corporate Finance and Strategy Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Governance & Board Effectiveness Advisory (BPAHAFAC)

akta.pro secondary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

Keywords

• M&A advisory services
• Corporate fundraising consulting
• Capital restructuring advisory
• Business model optimization
• Private equity advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory & Consulting Fees: Good Founders generates revenue through professional advisory fees charged for financing structuration, M&A advisory, strategic consulting, and business model optimization engagements. Their five-step process (Diagnostic, Structuration, Roadshow, Execution, Follow-up) suggests project-based and retainer-style fee structures typical of boutique advisory firms. The firm does not disclose specific fee structures publicly.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

GOOD FOUNDERS is a boutique advisory firm that delivers integrated financing, growth strategy, and business model optimization services to small and medium enterprises (PME) and mid-cap (ETI) company leaders. Its three service pillars — Good Finance (debt, equity, LBO, public subsidies), Good Growth (strategic diagnostics, M&A, international expansion), and Good Models (financial modeling, pricing, ESG) — are delivered through a five-step engagement process running from diagnostic through roadshow execution to post-closing follow-up.

Product overview

GOOD FOUNDERS is a financing and strategy consulting firm that operates as a unified advisory platform offering three integrated service pillars. Good Finance handles capital raising and debt/equity structuring; Good Growth provides strategic growth advisory and M&A services; and Good Models delivers business model optimization with ESG integration. The three offerings work together as a comprehensive toolkit for PME growth and transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Good Finance: Financing structuring services including debt syndication, equity, corporate fundraising, LBO, and public financing
• Good Growth
• Good Models

Products and services

• Good Finance Financing structuring services for SME and mid-cap company leaders, covering access to debt financing, leasing, private equity, and public funding mechanisms, including syndication, corporate fundraising, LBO, working capital financing, and public subsidies.
• Good Growth Growth strategy services for company leaders, encompassing strategic diagnostics, M&A advisory, international expansion support, performance management, and lobbying/influence activities.
• Good Models Business model optimization and ESG integration services, including board membership, financial modeling, margin and cost optimization, advanced financial engineering, pricing strategy, and ESG reporting across Scopes 1, 2, and 3.

Quantifiable outcome

• Over €1 billion in financing operations completed since 2014
• +3 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• TBS Education (TBSeeds)minorStrategic or Co-development PartnerMohamed Gadi, founder of Good Founders, co-created TBSeeds, the startup incubator of TBS Education. This is an entrepreneurial/educational partnership rather than a commercial one, through which Good Founders contributes to identifying and supporting new entrepreneurial projects.
• HEC ParisminorStrategic or Co-development PartnerAbdelali Tounkaoui holds a certification in strategy from HEC Paris, and has been involved in teaching and mentorship activities. This represents an academic/educational affiliation rather than a commercial partnership.
• Berkeley SkyDeckminorStrategic or Co-development PartnerJean-Miguel Piqué, Good Partner, serves as an Advisor at Berkeley SkyDeck, the accelerator of Haas School of Business (UC Berkeley). This affiliation enhances Good Founders' ability to identify and support high-potential projects with international innovation scope.
• Caraïbes AngelsminorChannel Partner/ Reseller/ DistributorLionel Lombard, Good Partner based in Martinique, serves as President of Caraïbes Angels, a private investor network supporting startups and innovative projects in the Caribbean. This network provides a channel for investment referrals and deal flow in the Caribbean region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avascent: Global strategy consulting firm serving aerospace, defense, and industrial clients on growth strategy and M&A. Comparable to Good Founders' strategy/M&A advisory capabilities but focused on different sectors and at larger scale.
• AlixPartners: Global consulting firm specializing in restructuring, performance improvement, and corporate finance advisory. Overlaps with Good Founders' turnaround and capital restructuring capabilities but operates at significantly larger scale.
• Rothschild Martin Maurel: French arm of the Rothschild & Co global advisory group, providing mid-market M&A and financing advisory to French SMEs and family-owned businesses. Comparable to Good Founders on French SME/ETI advisory but operating with the broader Rothschild franchise.

Direct peers

• Accuracy: Global independent advisory firm specializing in corporate finance, disputes, and strategy, with significant Paris presence serving French and international corporates. Comparable to Good Founders on independent advisory positioning and deal advisory expertise.
• Lincoln International: Global mid-market investment bank advising on M&A, financing, and restructuring, with a Paris office serving French SMEs/ETIs. Comparable to Good Founders on advisory focus and cross-border mid-market execution.
• Clipperton Finance: Paris-based independent investment bank focused on mid-market technology and growth companies, advising on M&A and financing. Comparable to Good Founders on boutique scale, French base, and SME/ETI advisory focus.
• Eight Advisory: Independent advisory firm providing transaction services, restructuring, and corporate finance advice to mid-market companies in France and Europe. Overlaps with Good Founders on financing/M&A advisory for SMEs and ETIs.
• DC Advisory: Global mid-market M&A and financing advisor with strong European (including Paris) presence serving SMEs and mid-caps. Comparable to Good Founders on deal advisory services and mid-market focus.
• Cambon Partners: French mid-market M&A advisory boutique advising SMEs, ETIs, and growth companies on buy-side and sell-side transactions, capital raises, and strategic deals. Directly comparable to Good Founders on target client, deal size, and service mix.
• Capitalmind: European mid-market advisory firm advising on M&A, capital raising, and financing across France, Benelux, DACH, and the Nordics. Comparable to Good Founders on cross-border mid-market deal execution and financing advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Goodfounders
• LinkedInlinkedin.com/company/good-founders

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD FOUNDERS