Biasi UK

What Biasi UK does

Biasi UK Ltd is a privately held UK heating solutions distributor and the British subsidiary of Hungarian parent BSG-Hungaria Kereskedelmi Kft, established in 1990 to serve the UK and British Isles market. The company markets a portfolio of Italian-manufactured residential boilers (RinNova Adaptive, Antares, Dina, Basica), industrial gas boilers (Multiparva 3, Powercond series 115-595 kW), air-to-water heat pumps (ADATTA Monoblock, Sintesi Monoblock and Split), the Easy Hybrid heat-pump-plus-boiler system, and a connected-controls line (Biasi Connect app, WFC0120 WiFi module, RC21 thermostat) plus accessories and spare parts guaranteed for 12+ years. The core technology is a proprietary single-spiral, large-water-volume heat exchanger with 14 mm pear-shaped tubes developed in 2016, delivering a 1:10 modulation range, weather-compensated factory-fitted controls, and NOX Class 6 / 2018 ErP compliance; flagship warranties run 5-9 years.

The business model is B2B wholesale hardware sales. Revenue is generated through three streams: boiler sales, heat pump sales, and boiler accessories/spare parts. Biasi UK does not publish a retail price list; pricing is distributed via a net pricelist portal requiring authorized merchant and installer login, with direct contact routed through a Willenhall head office and a 64,000 sqft Walsall operations and training facility. Marketing is trade-channel focused — product catalogue, technical documentation, store-locator, and a small organic social presence — rather than direct-to-consumer advertising. Customers span four segments: residential homeowners, industrial and commercial facilities, Gas Safe registered installers/contractors, and the UK-wide network of plumbing and heating merchant stockists; no named end-customer logos are disclosed.

Name

Biasi UK

Legal name

BSG-Hungaria Kereskedelmi Kft

Website

https://biasi.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Biasi UK distributes Italian-manufactured residential boilers, industrial gas boilers, air-to-water heat pumps, hybrid systems, and heating accessories across the UK through plumbing merchants, accredited installers, and a 422-strong service engineer network.

Ownership category

akta.pro rank

Product category

Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Fabricated Plate Work (Boiler Shops) (3443), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Boiler Installation & Replacement (HSAOACAC), Boiler Repair, Maintenance & Tune-Ups (HSAOACAD)

Keywords

• Gas boilers
• Condensing boilers
• Industrial boilers
• Air source heat pumps
• Heating equipment

Headquarters

HQ city

Bloxwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Boiler Sales: Biasi generates revenue primarily through the sale of gas boilers, including condensing combi boilers, condensing heating boilers, and conventional gas boilers for domestic and industrial applications.
2. Heat Pump Sales: Revenue from air-to-water heat pumps including monoblock and split systems for residential and commercial heating applications.
3. Boiler Accessories and Spare Parts: Sales of accessories including room thermostats, WiFi modules, flue systems, outdoor temperature sensors, heating modules, and magnetic sludge filters. Spare parts available for 12+ years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Biasi UK manufactures and distributes gas-fired boilers for residential and industrial/commercial use, air source heat pumps, hybrid heating systems, and related accessories and spare parts. The company operates as the UK arm of the Biasi brand, with Italian heritage dating back to 1938 and a UK presence established in 1990, supplying heating products primarily through plumbing and heating merchants and accredited installers across the United Kingdom.

Product overview

Biasi UK operates as a comprehensive heating solutions provider offering an integrated portfolio of residential and commercial heating products. The core product lines include domestic condensing combi and system boilers (RinNova Adaptive, Antares, Dina ranges), industrial gas boilers (Multiparva 3, Powercond series), air-to-water heat pumps (ADATTA Monoblock, Sintesi Monoblock and Split), and hybrid systems (Biasi Easy Hybrid combining heat pump with condensing boiler). These products are supported by a complementary range of smart controls and accessories including the WiFi Module WFC0120 with Biasi Connect app for remote management, RC21 room thermostat for weather compensation control, and boiler accessories (flue systems, sensors, magnetic sludge filters). The portfolio is designed to serve applications from residential homes to industrial facilities, with products available in various fuel types (gas, electric, hybrid heat pump) and output capacities ranging from 24kW to 595kW.

Differentiator

Problem solved

Functional benefit

Brands

• Antares: Premium condensing combi and system gas boiler range
• RinNova Adaptive
• Dina
• Basica
• Multiparva 3
• Powercond
• ADATTA
• Sintesi
• Easy Hybrid
• Biasi Connect

Products and services

• Residential Gas Boilers

Quantifiable outcome

• Up to 20% hydrogen compatibility (Dina range)
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Viessmann: European heating manufacturer with residential and commercial boilers, heat pumps, and hybrid systems. Closely comparable to Biasi UK on product breadth across gas and electric heating technologies.
• Glow-worm: UK boiler brand owned by Vaillant, focused on the mid-market residential segment. Directly comparable to Biasi UK on product (combi, system boilers) and go-to-market (merchant + installer network).
• Ferroli: Italian boiler manufacturer with strong UK presence; comparable to Biasi UK on Italian heritage, condensing boiler technology, and trade-channel distribution model across residential and commercial segments.
• Baxi: Major UK domestic and commercial boiler manufacturer with a comparable product range (combi, system, heat pumps) and a UK-wide installer and merchant network. Directly competes with Biasi UK in both residential and commercial heating.
• Vaillant: European boiler and heat pump manufacturer with strong UK presence (also owns Glow-worm). Directly comparable to Biasi UK across combi boilers, system boilers, and heat pumps, with similar installer accreditation programmes.
• Ideal Boilers: UK-based boiler manufacturer with a strong trade-channel focus and full residential combi/system boiler range. Directly competes with Biasi UK for merchant shelf space and installer relationships.
• Worcester Bosch: UK market leader in domestic gas boilers and a growing heat pump and hybrid player. Compares directly to Biasi UK's range of condensing combi, system, and conventional boilers, with similar merchant/installer distribution model.
• Vokera: UK-focused boiler brand (historically owned by HeatMerchants / AIG) serving residential and light commercial markets. Direct competitor with Biasi UK on domestic combi boilers and the trade installer model.
• Alpha Heating Innovation: UK boiler manufacturer with a similar mid-market combi/system boiler range and trade-channel distribution. Comparable to Biasi UK on product positioning, target customer, and gas boiler focus.

Broad incumbents

• Daikin UK: Global heat pump leader with significant UK presence. As Biasi UK's heat pump transition becomes more important to growth, Daikin represents a broader incumbent competing in the same air-to-water heat pump category the Biasi ADATTA and Sintesi ranges address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biasiuk
• Xx.com/biasiuk
• LinkedInlinkedin.com/company/biasiukltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biasi UK