Catholic Standard
Catholic Standard is the official newspaper and website of The Roman Catholic Archdiocese of Washington, providing print and digital Catholic news, faith, and community coverage to parishioners, families, clergy, and parishes across the Washington D.C. metropolitan area, supplemented by the El Pregonero Spanish-language sub-brand.
- Company typePrivate
- Founded2000
- HeadquartersHyattsville, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Catholic Standard does
Catholic Standard is the official newspaper and website of The Roman Catholic Archdiocese of Washington, operating as a non-profit publication under the governance of that Archdiocese. It delivers Catholic news coverage across local, national (US & World), and Vatican/international stories, alongside faith formation content, culture, and community coverage for Catholic parishioners, families, clergy, and parishes across the Washington D.C. metropolitan area and surrounding Maryland suburbs. Specialized verticals include Junior Saints (children/youth content), Care for Creation (environmental topics from a Catholic perspective), and Voices (opinion/homilies), with photo galleries documenting archdiocesan events such as ordinations, masses, and pilgrimages. The company’s distribution surface combines a weekly print newspaper delivered by subscription with a comprehensive website at cathstan.org organized into topical sections, supplemented by an email newsletter via Mailchimp and a Spanish-language sibling publication, El Pregonero.
The core product set comprises the Catholic Standard Website, the Print Newspaper, a Subscription Service bundling print and digital access, and ancillary modules including a Classifieds Service and a Classified Ad Submission Platform with pay-as-you-go word-based pricing (starting at $25 for 30 words, with optional print-edition add-on and formatting upgrades). Display advertising is also sold to businesses and organizations targeting the Catholic community, and event photography is offered via a branded Smugmug storefront. The technology stack is a web-based CMS for digital publishing, with email distribution through Mailchimp and self-serve submission/payment forms for classifieds; no mobile app, public API, SDK, or proprietary platform infrastructure is disclosed.
Revenue is generated through three streams: recurring individual subscriptions to the print and digital newspaper, display advertising sold to regional businesses and faith-based organizations, and classified advertising — both online and print — at unit-priced word rates covering categories such as business services, cemetery lots, coming events, and senior care. The go-to-market motion is subscription-recurring for readers and direct sales for advertising/classifieds customers, with the parent Archdiocese of Washington functioning as both governing owner and primary institutional stakeholder for content and distribution through parish networks. The publication has no external funding, operates as a private non-profit, and has been recognized with 11 awards in the 2026 Catholic Media Awards competition.
Catholic Standard firmographics
Firmographics- Name
- Catholic Standard
- Legal name
- Catholic Standard
- Website
- https://cathstan.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Catholic Standard is the official newspaper and website of The Roman Catholic Archdiocese of Washington, providing print and digital Catholic news, faith, and community coverage to parishioners, families, clergy, and parishes across the Washington D.C. metropolitan area, supplemented by the El Pregonero Spanish-language sub-brand.
- Ownership category
- akta.pro rank
Catholic Standard industry classification
Industry- Product category
- Catholic Newspaper and Religious Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)
Keywords
Where Catholic Standard is headquartered
LocationHeadquarters
- HQ city
- Hyattsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catholic Standard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Classified Advertising: Classified ads for local businesses, services, events, cemetery lots, senior care, and other community listings published in both the print newspaper and website.
- Subscription Revenue: Print and digital newspaper subscriptions providing Catholic news coverage to individual readers and families in the Archdiocese of Washington.
- Display Advertising: Display advertising opportunities for businesses and organizations targeting the Catholic community, including featured placements and sponsorship options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classified word-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Catholic Standard product offering
Product offeringCore offering
Catholic Standard is the official newspaper and website of the Roman Catholic Archdiocese of Washington, publishing local, national, and international Catholic news, faith content, culture, community event coverage, and specialized sections including Junior Saints for youth and Care for Creation. The publication offers both a weekly print newspaper distributed to subscribers and a comprehensive digital website at cathstan.org.
Product overview
Catholic Standard is a media organization offering both a print newspaper and website serving The Roman Catholic Archdiocese of Washington. The core products consist of the Catholic Standard Website (cathstan.org) delivering multi-section news coverage and the Catholic Standard Print Newspaper distributed to subscribers. Additional offerings include a Classifieds Service for online and print advertising across categories like Business Services, Cemetery Lots, Coming Events, and Senior Care, backed by a Classified Ad Submission Platform for submitting listings. The Photo Gallery feature showcases archdiocesan event photography, while the Subscription Service provides combined print and digital access. The organization also publishes related publications including El Pregonero.
Differentiator
Problem solved
Functional benefit
Brands
- El Pregonero: A related publication/site linked from the Catholic Standard website
Products and services
- Catholic Standard Website The official online publication of the Roman Catholic Archdiocese of Washington, delivering news, faith content, local stories, and community information across multiple sections including Local, US & World, Faith, Culture, Junior Saints, and Care for Creation. Targeted at Catholic parishioners, families, and the broader Catholic community in the Washington D.C. metropolitan area.
- Catholic Standard Print Newspaper The weekly print edition of the Catholic Standard newspaper delivered to subscribers, serving the Catholic community of the Archdiocese of Washington with local, national, and international Catholic news, faith coverage, and community information.
- Classifieds Service Online and print classified advertising service featuring categories including Business Services, Cemetery Lots For Sale, Coming Events, and Senior Care. Listings can be purchased for both online and print editions. Available to local businesses, service providers, and community members seeking to reach Catholic readers in the Washington area.
- Subscription Service Paid subscription service providing access to both the weekly print newspaper delivered to homes and online digital content access for Catholic news, faith coverage, and community information.
- El Pregonero A related Spanish-language Catholic publication linked from the Catholic Standard website, serving Spanish-speaking Catholic communities in the Archdiocese of Washington region.
Companies that use Catholic Standard
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Catholic Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Catholic Standard partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Catholic Standard competitors and assessment
Company assessmentOthers
- Catholic News Service: U.S. conference-level Catholic news wire whose content Catholic Standard syndicates and competes with for original Vatican/Catholic news coverage in the Washington market.
Broad incumbents
- Our Sunday Visitor: National Catholic news publication producing diocesan-newspaper content alongside its own platform; competes for advertisers and readers seeking national Catholic coverage at a larger scale than Catholic Standard.
- National Catholic Reporter: Independent national Catholic news outlet with a digital-first model; reaches overlapping Catholic audiences in the Washington region and competes for advertising share and digital subscriptions.
Direct peers
- The Pilot (Boston): Official newspaper of the Archdiocese of Boston with parish communications, classified listings, and display advertising; directly comparable as a multi-channel archdiocesan publication.
- El Pregonero: Sister bilingual (Spanish-language) Catholic publication linked from the Catholic Standard website, serving the Archdiocese of Washington with overlapping mission, advertisers, and operational resources - the closest direct comparable.
- Catholic Review (Baltimore): Diocesan newspaper of the Archdiocese of Baltimore with the same print-plus-digital subscription, advertising, and classifieds model; the most structurally comparable diocesan peer adjacent to the Washington market.
- Angelus (Archdiocese of Los Angeles): Diocesan newspaper of the largest U.S. archdiocese, operating across English and Spanish editions; comparable business model, sponsorship structure, and parish communications role.
- Catholic Philly: Multi-channel Catholic publication serving the Archdiocese of Philadelphia with comparable print, digital, and advertising operations; another near-twin diocesan newspaper peer.
Regional players
- America Magazine: Jesuit-affiliated Catholic magazine with national readership including Washington-area Catholics; competes for engaged-Catholic advertising and subscription share with deeper editorial resources.
Emerging players
- Crux (Catholic media): Digital-first Catholic news outlet covering Rome and U.S. church news; an emerging player that competes for online Catholic readership and advertiser attention overlapping with Catholic Standard's national coverage sections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Catholic Standard social profiles
Digital presenceCatholic Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catholic Standard leadership team
Management profileNumber of profiles
Profiles7 records
Catholic Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catholic Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catholic Standard
What does Catholic Standard do?
Catholic Standard is the official newspaper and website of the Roman Catholic Archdiocese of Washington, publishing local, national, and international Catholic news, faith content, culture, community event coverage, and specialized sections including Junior Saints for youth and Care for Creation. The publication offers both a weekly print newspaper distributed to subscribers and a comprehensive digital website at cathstan.org.
Is Catholic Standard a public or private company?
Catholic Standard is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Catholic Standard founded?
Catholic Standard was founded in 2000. It employs 101 to 250 people.
Where is Catholic Standard based?
Catholic Standard is headquartered in Hyattsville, United States, in the North America region.
How does Catholic Standard make money?
Three revenue lines are on record. Classified Advertising is the primary driver. The others are subscription Revenue and display Advertising.
Who are Catholic Standard's main competitors?
Catholic News Service is listed as an others. Broad incumbents are Our Sunday Visitor and National Catholic Reporter. Direct peers are The Pilot (Boston), El Pregonero, Catholic Review (Baltimore), Angelus (Archdiocese of Los Angeles) and Catholic Philly. America Magazine is listed as a regional player. Crux (Catholic media) is listed as an emerging player.
Does Catholic Standard have an API?
No public API is recorded for Catholic Standard.
What industry is Catholic Standard in?
Catholic Standard's product category is Catholic Newspaper and Religious Publishing. Its primary akta.pro industry code is MPAJAHAI, Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters). Its NAICS code is 513110 and its SIC code is 2711.