What finkid does

finkid GmbH is a Berlin-based, privately held direct-to-consumer e-commerce brand that designs and sells sustainable outdoor clothing and accessories for children, with a secondary women's line branded FINSIDE. Founded in 2005, the company has operated for over 20 years with a Finnish-inspired design heritage, exemplified by its signature 'Zwergenkapuze' (pointed gnome hood) and Scandinavian aesthetic. The product portfolio spans children's jackets, pants, tops, shoes (including barefoot designs), accessories, backpacks, and school backpacks under the BUDDY sub-brand, complemented by women's outerwear under FINSIDE.

The company's core technology stack centers on functional apparel engineering: a modular Zip-in 3-in-1 jacket system that combines inner and outer layers for year-round use, Bite Protect insect protection using Si Repel Mosquito IR3535 textile finish (effective up to 100 washes), Bionic Finish Eco water repellency, UPF 50+ sun protection, and sustainable materials including recycled polyester, organic cotton, Tencel, bamboo viscose, and natural rubber. Production is dual-sourced across BSCI-audited Asian facilities and European partners to balance cost, sustainability, and short transport routes.

finkid operates an exclusively DTC model through finkid.de, shipping within Germany (free over €150) and Austria. Revenue is generated through one-time unit purchases at prices ranging roughly from €25 for children's sandals to €399.95 for premium women's winter parkas, with seasonal promotional discounts of up to 50%. Marketing relies on Instagram, email newsletter, organic SEO content, and seasonal sale events targeting parents of children from toddler to school age, with the FINSIDE line extending reach to mothers and active women in the same household. No external funding, parent company, or M&A activity is disclosed; the company appears independently operated.

Name

finkid

Legal name

finkid GmbH

Website

https://finkid.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

finkid GmbH is a Berlin-based DTC e-commerce brand selling sustainable, functional outdoor clothing for children and women across the DACH region, featuring proprietary 3-in-1 Zip-in jackets, insect protection technology, and Finnish-inspired design.

Ownership category

akta.pro rank

Product category

Children's Outdoor Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Backpacks & Travel Bags (CRAAAJAB), Gloves & Mittens (CRAAAJAG), Hats, Caps & Headwear (CRAAAJAE)

Keywords

• Children's outdoor clothing
• Sustainable outdoor apparel
• Kids rain jackets
• Children's footwear
• School backpacks

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (Direct E-commerce): finkid generates revenue through direct-to-consumer product sales via its official online shop (finkid.de). Customers purchase outdoor clothing and accessories for children (and women via the FINSIDE line) at listed retail prices. The revenue model is one-time purchase with no subscription component. Products include jackets, pants, tops, shoes, accessories, backpacks, and school bags.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

finkid GmbH designs, brands and sells sustainable functional outdoor clothing and accessories for children — including jackets, pants, tops, shoes, backpacks and school bags — through its direct-to-consumer online shop at finkid.de. The portfolio also extends to women's outdoor apparel via the FINSIDE sub-brand. Products are designed in Berlin with Finnish-inspired aesthetics, integrating proprietary features such as the Zip-in 3-in-1 jacket system, the BITE PROTECT insect-protection finish, and the signature Zwergenkapuze (gnome hood).

Product overview

finkid is an outdoor clothing brand for children (and women via FINSIDE sub-brand) established over 20 years ago in Germany with design origins from Finland. The product portfolio includes a comprehensive range of children's outdoor apparel and footwear: jackets (transition, rain, summer, winter, zip-in systems), pants (outdoor, rain, leggings, shorts, winter), tops (pullovers, longsleeves, T-shirts), shoes (barefoot shoes, sandals, rubber boots, outdoor shoes, winter boots), accessories (hats, scarves, gloves, socks), backpacks, and school backpacks (BUDDY). The brand is characterized by its Zip-in Prinzip (3-in-1 jacket system), BITE PROTECT insect protection technology, and signature 'Zwergenkapuze' (pointed hood). Key products include TIMI AIR rain jacket, KIVA MOVE summer jacket, BUDDY school backpack, and various footwear with barefoot designs. Materials include recycled polyester, organic cotton, bamboo viscose, wool, and leather from certified tanneries. FINSIDE offers women's outdoor jackets with extendable features for pregnancy and baby carrying.

Differentiator

Problem solved

Functional benefit

Brands

• FINSIDE: Women's outdoor clothing collection featuring winter jackets, parkas, and functional outdoor apparel for women
• FINSIDE Bestseller
• BUDDY
• BITE PROTECT
• Zip in

Products and services

• BUDDY Schulranzen (School Backpack) Ergonomic school backpack for children offering high safety, good visibility and ease of packing, available in CLASSIC, EKO SMART and EKO SPORT variants.
• TIMI AIR Rain Jacket Lightweight rain jacket for children with 10,000mm water column, sealed seams, soft mesh lining and reflective details, made with up to 50% recycled polyester.
• BITE PROTECT Series Insect-protection clothing line using Si Repel Mosquito (IR3535) technology, providing protection against mosquitoes, ticks and other insects for up to 100 wash cycles.
• Children's Jackets (Kinder Jacken) Range of children's outdoor jackets including transition, rain, summer, vest, zip-in and winter jackets designed for variable weather and active outdoor play.
• Children's Pants (Kinder Hosen) Children's pants range including outdoor pants, rain pants, leggings, casual pants, zip pants, shorts and winter pants.
• Children's Tops (Kinder Oberteile) Children's pullovers, longsleeves and T-shirts made from cotton, wool, bamboo viscose and fleece.
• Children's Shoes (Kinder Schuhe) Children's footwear collection including barefoot shoes, sandals, rubber boots, outdoor shoes and winter shoes in sizes 23-38.
• Zip in Jacket System (3-in-1) Modular 3-in-1 jacket system combining inner and outer jackets via zippers, providing three wearing options for year-round versatility.
• Children's Accessories (Kinder Accessoires) Children's accessories including hats, caps, scarves, gloves, socks and summer hats with UV protection.
• Children's Overalls (Kinder Overalls) Children's ski/snowsuits and baby overalls for winter activities.
• Children's Backpacks (Kinder Rucksäcke) Backpacks for children designed for outdoor adventures and everyday use.
• FINSIDE Women's Jackets Women's outdoor jackets under the FINSIDE sub-brand, including rain, zip-in, jacket extensions and winter jackets with functional Scandinavian-inspired styling.
• FINSIDE Women's Bestsellers Bestselling women's functional fashion items in Scandinavian style, including wool fleece jackets and outdoor parkas.

Quantifiable outcome

• Bite Protect insect protection lasts up to 100 wash cycles
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Asian Production FacilitiescoreOthersfinkid works with independent producers in Asia on the basis of long-term partnerships and personal exchange. Asian production facilities are BSCI-audited and meet social standards along the supply chain. All suppliers are obligated to a Code of Conduct according to International Labour Organisation guidelines for fair working hours, minimum wages, safe workplaces, and prohibition of child labor.
• European Production FacilitiescoreOthersfinkid works with independent producers in Europe, maintaining close collaboration and personal exchange. Emphasis is placed on short transport routes and direct cooperation.
• BSCI (Business Social Compliance Initiative)minorOthersAsian production facilities are BSCI-audited, meeting social compliance standards along the supply chain as part of finkid's commitment to fair production practices.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Patagonia (Kids): Iconic sustainable outdoor brand with a dedicated kids' line emphasizing durability, repair, and recycled materials. Comparable to finkid in longevity narrative, B-Corp sustainability positioning, and premium functional kidswear, though as part of a global adult-led brand.
• Houdini Sportswear: Swedish sustainable outdoor apparel brand with a smaller but growing kids' offering. Comparable to finkid in circular-design philosophy, recycled materials, and Scandinavian brand positioning, though primarily an adult-led portfolio.
• Jack Wolfskin: Major German outdoor brand with a substantial children's outerwear line. Broad incumbent in the same DACH outdoor market; offers overlapping weatherproof jackets and pants for kids but as part of a much wider adult-led portfolio rather than a specialist.
• The North Face (Kids): Global outdoor giant with a dedicated kids' line of weatherproof jackets, fleeces, and outdoor accessories. Broad incumbent; competes with finkid in the premium functional kids' outerwear segment but as part of a much larger adult-led brand portfolio.

Direct peers

• Frugi: UK-based sustainable children's clothing brand with organic cotton and recycled materials positioning. Comparable to finkid in sustainability narrative, organic/recycled fabric use, and premium-conscious parent target market.
• Liewood: Danish children's lifestyle and outerwear brand focused on sustainable, design-led apparel and accessories for kids. Comparable to finkid in sustainable materials positioning, premium price point, and Scandinavian aesthetic targeting design-conscious parents.
• Reima: Finnish children's outdoor wear brand with deep roots in functional kids' apparel for active outdoor use. Closest direct competitor to finkid, sharing Scandinavian design DNA, technical outerwear focus, and overlap in DACH/Nordic distribution.
• Didriksons: Swedish outdoor brand with a dedicated kids' line of functional outerwear. Overlaps with finkid in weatherproof shell jackets, Scandinavian heritage, and DACH/European distribution in the kids' outdoor category.
• Polarn O. Pyret: Swedish heritage children's clothing brand offering durable, functional everyday and outdoor wear for kids. Comparable to finkid in Scandinavian design language, longevity positioning, and broad product categories covering multiple seasons.
• Viking Outdoor (Viking Gjestgivergård): Norwegian heritage brand producing functional children's outdoor apparel including rainwear and winter suits. Comparable to finkid in technical kids' outerwear, weather protection focus, and Nordic design heritage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/finkidofficial
• Xx.com/finkid
• LinkedInlinkedin.com/company/finkid-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about finkid