H Group

What H Group does

H GROUP USA LLC is a privately-held B2B ingredient supplier founded in 2013 and headquartered in Atlanta, Georgia, with a regional office in Seoul, South Korea. The company produces all-natural nutraceutical ingredients, fruit and vegetable concentrates, blends, purees, flavors, powders, teas, liquid proteins, tenderizers, seasonings, and natural preservatives under a portfolio of 15 product lines marketed as the "Real" brand (e.g., Real Fruits, Real Veggies, Real Blends, Real Purees, Real Protein, Real Powder, Real Freshness, Real Skin Care, Real Hair Care). It serves manufacturers in the functional food and beverage industry as well as the cosmetics/personal care industry. Corporate filings indicate an LLC structure with no disclosed parent company, subsidiaries, or institutional investors.

The company's underlying technology centers on plant-based, certified organic, non-GMO ingredient formulation manufactured under GMP standards, with proprietary techniques including flash pasteurization of juice concentrates, freeze-drying and cold-temperature drying to preserve phytonutrient bioactivity, clear whey protein isolate processing with high BCAA bioavailability, and plant-based preservative systems (J Fresh, K Fresh, V Fresh) demonstrated against pathogens such as Clostridium botulinum, Listeria monocytogenes, and Bacillus Cereus. The company cites approximately 40 years of cumulative R&D experience, supporting a clinically-studied eczema/psoriasis topical and supplement product line with reported lesion-reduction outcomes.

H Group operates a sales-led, inquiry-driven B2B motion: products are distributed in bulk packaging (55 US gallon drums, 5 gallon pails, minimum 20kg for powders) directly to functional food/beverage manufacturers, dietary supplement companies, and cosmetics manufacturers. Private labeling is offered across the catalog, providing a contract-manufacturing revenue stream alongside branded ingredient sales. Pricing is not publicly disclosed, no app, API, or external integrations are offered, and the company's marketing is concentrated on its website and educational blog content. With 1-10 employees, no disclosed revenue, and no documented funding rounds, H Group appears to be a small, bootstrapped, privately-held operation.

Name

H Group

Legal name

H GROUP USA LLC

Website

https://hgroupusa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

H GROUP USA LLC is a privately-held B2B supplier of natural, non-GMO nutraceutical ingredients, fruit and vegetable concentrates, flavors, natural preservatives, and personal care formulations serving functional food/beverage and cosmetics manufacturers across the United States and South Korea.

Ownership category

akta.pro rank

Product category

Nutraceutical Ingredients

NAICS

Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (311930), Dried and Dehydrated Food Manufacturing (311423)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

akta.pro secondary industries

Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Food-Grade Additives & Functional Ingredients Trading/Wholesale (AFAIAKAI)

Keywords

• Nutraceutical ingredients
• Fruit and vegetable concentrates
• Natural flavor formulations
• Plant-based preservatives
• Private label manufacturing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. B2B Ingredient Sales: Wholesale supply of natural nutraceutical ingredients, fruit and vegetable concentrates, blends, purees, flavors, powders, teas, liquid proteins, tenderizers, seasonings, and preservatives to food, beverage, and dietary supplement manufacturers
2. Private Label Manufacturing: Private labeling available on all products with minimum requirements varying by product line
3. Whey Protein Products: Clear whey protein isolate ready-to-drink products formulated with natural juice concentrates

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

H Group manufactures and supplies all-natural nutraceutical ingredients, fruit and vegetable concentrates, blends, purees, flavors, powders, teas, liquid proteins, natural meat tenderizers, plant-based preservatives, and natural skin/hair care and protection products for B2B customers in the functional food, beverage, dietary supplement, and cosmetic industries. The company creates unique all-natural formulations and guides clients through the full product creation process, from updating existing products to developing new ones, and offers private labeling on all products.

Product overview

H Group is a provider of all natural nutraceutical ingredients and functional food/beverage products. The portfolio consists of 15 core product lines under the 'Real' brand: Real Fruits, Real Veggies, Real Blends, Real Purees, Real Flavors, Real Teas, Real Nutraceuticals, Real Cleanse/Detox, Real Protein, Real Powder, Real Tender (Love Me Tender brand), Real Freshness preservatives, plus personal care lines Real Skin Care, Real Hair Care, and Real Protection. Products serve the food, beverage, dietary supplement, and cosmetic industries, with offerings ranging from fruit/vegetable concentrates and juice blends to protein powders, meat tenderizers, natural preservatives, and topical skincare solutions. All products emphasize natural, organic, and non-GMO ingredients with GMP manufacturing standards.

Differentiator

Problem solved

Functional benefit

Brands

• Real Cleanse/Detox: Range of blended vegetables, juices, and natural plant extracts for cleanse and detox functions
• Real Nutraceuticals
• Real Teas
• Real Flavors
• Real Protection
• Real Hair Care
• Real Skin Care
• Real Freshness
• Real Tender
• Real Powder
• Real Protein
• Real Purees
• Real Blends
• Real Fruits
• Real Veggies
• Love Me Tender

Products and services

• Real Fruits 100% natural, non-GMO fruit juice concentrates flash-pasteurized to preserve quality, available in 65-68 brix concentrations packed in pails or metal drums. Designed for B2B food, beverage, and dietary supplement manufacturers.
• Real Veggies 100% vegetable juice concentrates made from carefully selected vegetables representing best quality in flavor, aroma, and texture, free of salt and vinegar preservatives used by competitors. For B2B food, beverage, and dietary supplement manufacturers.
• Real Blends Synergistically formulated blended juice concentrates that nutritionally complement each other, focused on fruits similar in taste and color that complement each other in nutritional delivery. For B2B food and beverage manufacturers.
• Real Purees Completely pulverized whole fruit including all juices, pulp, and skin, delivering fiber and skin components not normally found in clarified juices. For B2B food, beverage, and dietary supplement manufacturers.
• Real Flavors Fresh burst of flavor products for food or drink applications, including smoothie concentrate flavors and syrup flavors made with highest-quality ingredients including pure cane sugar. For B2B food and beverage manufacturers.
• Real Teas Natural tea extracts including Green Matcha Tea, White Tea, and Black Tea concentrates, available in sweetened with cane sugar, no sugar added, and low calorie versions. For B2B beverage manufacturers.
• Real Nutraceuticals Target-specific functional products supplementing dietary requirements, including mineral/vitamin supplements derived from natural fruit extracts, probiotics, prebiotics, antioxidants, adaptogens, and multifunctional blends. For B2B dietary supplement manufacturers.
• Real Cleanse/Detox Blended vegetables, juices, and natural plant extracts carefully formulated to enhance human body functioning, including functional meal replacement combinations and high fiber/probiotic products. For B2B food, beverage, and supplement manufacturers.
• Real Protein Clear whey protein isolate-based products with high bioavailability and BCAA concentration; ready-to-drink versions are transparent, naturally flavored with no artificial colors, preservatives, or additives. For B2B beverage and supplement manufacturers.
• Real Powder Freeze-dried and cold temperature-dried fruit and vegetable powders that preserve freshness, color, aroma, nutrients, and phytonutrient bioactivity through temperature-controlled processing with oxygen-free, moisture-free packaging. Minimum order pack size of 20 kg. For B2B food, beverage, and supplement manufacturers.
• Love Me Tender (Real Tender) Meat tenderizer products formulated with natural Papain from papaya fruit, available in beef, chicken, pork, seafood, smoky, and herbal flavors. No added salt, safe for hypertension sufferers. For B2B food manufacturers and seasonings market.
• Real Freshness Natural line of preservatives using plant-based extracts, including J Fresh (juice), K Fresh (kimchi), and V Fresh (vegetables). Controls pathogens such as Clostridium Botulinum, Listeria monocytogenes, and Bacillus Cereus, and extends shelf life. For B2B food manufacturers.
• Real Skin Care All natural skin care including Eczema Relief Cream, Psoriasis Relief Cream, Psoriasis Relief Supplement, skin moisturizers, sunscreen, and after sun products, made with certified organic and natural plant extracts. For B2B cosmetic and personal-care manufacturers, with clinical efficacy in eczema/psoriasis relief.
• Real Hair Care Hair care products formulated from natural, certified organic, and non-GMO ingredients, replacing synthetic preservatives, color, and functional ingredients with clean, safe, natural alternatives. For B2B cosmetic and personal-care manufacturers.
• Real Protection All natural skin protection products including sunscreen (SPF 30, zinc oxide-based) and DEET-free insect repellent using natural oils and extracts. For B2B cosmetic and personal-care manufacturers.
• Private Labeling / OEM Manufacturing Private labeling service available across the entire H Group product portfolio, with minimum order requirements varying by product line, allowing B2B customers in food, beverage, dietary supplement, and cosmetics industries to put their own brand on H Group formulations.

Quantifiable outcome

• 33% reduction in appearance of eczema lesions after 4 weeks of daily application
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ingredion: Global ingredient solutions provider offering plant-based sweeteners, starches, and nutrition ingredients to food and beverage manufacturers. Directly comparable to H Group as a B2B specialty ingredient supplier serving functional food/beverage formulators.
• Sensient Technologies: Manufacturer of flavors, extracts, and natural ingredients for food, beverage, and personal care. Comparable to H Group for its B2B supply of natural flavors, fruit/vegetable extracts, and cosmetic-grade ingredients.
• Kerry Group: Taste and nutrition company supplying flavor systems, functional ingredients, and clean-label solutions to global food and beverage manufacturers. Highly comparable to H Group across the functional food, beverage, and nutraceutical verticals.
• Döhler: Natural ingredient and beverage base supplier offering fruit concentrates, flavors, and ingredient systems to global food and beverage brands. Closely matches H Group's fruit/vegetable concentrate, blend, and puree portfolio.
• Tate & Lyle: Specialty food and beverage ingredients company with deep expertise in texturants, sweeteners, and clean-label formulation. Comparable to H Group for its focus on functional ingredient systems sold to food manufacturers.

Broad incumbents

• Givaudan: World's largest flavor and fragrance company with a broad natural ingredient portfolio including cosmetic actives. Comparable to H Group as an established B2B supplier of flavors, extracts, and cosmetic ingredients, though far larger and more diversified.
• Cargill: Diversified agricultural and food ingredient company offering plant proteins, sweeteners, cocoa, and specialty ingredients. Comparable to H Group as a large-scale supplier of natural food and beverage ingredients, though operating at significantly greater breadth and scale.
• Symrise: Global flavors, fragrances, and natural cosmetic actives supplier serving food, beverage, and personal care manufacturers. Comparable to H Group's Real Flavors, Real Freshness preservatives, and natural skin/hair care lines.
• ADM (Archer Daniels Midland): Global food and nutrition ingredient giant producing plant-based proteins, flavors, and specialty ingredients. Comparable to H Group for natural/plant-based ingredients, nutraceuticals, and protein systems, though at vastly greater scale.
• International Flavors & Fragrances (IFF): Major ingredient conglomerate offering flavors, fragrances, enzymes, and functional ingredients across food, beverage, and personal care. Overlaps with H Group's Real Flavors, Real Skin Care, and Real Hair Care categories, but at much greater scale and broader scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h-group-usa-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H Group