American University of Madaba

What American University of Madaba does

American University of Madaba (AUM) is a private, non-profit higher education institution founded in 2011 in Madaba, Jordan, approximately 35 km southwest of Amman. It delivers American-style education registered in the USA and is currently a candidate for accreditation with the New England Commission of Higher Education (NECHE). AUM offers undergraduate and graduate programs across seven faculties (Engineering, Science, Health Sciences, Information Technology, Business, Architecture and Design, Languages and Communication), totaling 21 majors, plus study abroad exchange opportunities and ancillary centers including a Language Center (Intensive English, Arabic for non-native speakers, and foreign languages) and a Consulting, Studies and Training Center (CSTC). The institution has graduated 11 cohorts from 2015 to 2025, totaling 2,840 alumni drawn from 50 nationalities, and reports a 95% graduate employment rate; notable alumni placements include Microsoft, Samsung Electronics Levant, PWC Berlin, Deloitte, and Ernst & Young.

The core technology platform is a conventional higher-education IT stack: a Learning Management System (elearning.aum.edu.jo) for course delivery, a bilingual (Arabic/English) electronic admission portal (registration.aum.edu.jo), an internal Research Portal for faculty publications and research ethics submissions, a course finder tool, and an Alumni Portal. No proprietary AI/ML systems, external-facing APIs, or developer SDKs are documented. Governance is led by a Board of Trustees chaired by Eng. Azzam Shweihat; Prof. Mamoun Akrroush served as President and was succeeded by Dr. Adi Aridha (عدي عريضه) in a recent leadership transition.

AUM's business model is tuition-funded, with recurring undergraduate and graduate tuition/registration fees as the primary revenue stream, complemented by subscription-style Language Center programs and professional services revenue from the CSTC. Pricing is not publicly disclosed at the program level; scholarships, online payment, and refund policies are published. Go-to-market is a hybrid of direct-to-consumer online application, event-driven off-campus open days (including at Marriott Hotel Amman), and community-led engagement (e.g., partnerships with IEEE, ZenHR, Arab Thought Forum, JoDDB), distributed primarily through the official website (aum.edu.jo), Instagram, and news publications.

Name

American University of Madaba

Legal name

American University of Madaba

Website

https://aum.edu.jo

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK), Academic English / EAP Materials (EDAGAHAI)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Professional training services
• Language education programs

Headquarters

HQ city

Madaba

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Undergraduate Tuition and Registration Fees: Tuition and registration fees charged to undergraduate students for enrolled programs. The university offers scholarships to qualifying students.
2. Graduate Tuition and Registration Fees: Tuition and registration fees charged to graduate students pursuing master's degrees and other graduate programs.
3. Consulting, Studies and Training Services: The Consulting, Studies and Training Center (CSTC) provides consultation services, training courses, and vocational skills training to the local community, generating revenue through professional development offerings.
4. Language Center Programs: The Language Center offers language courses including Intensive English Program, Arabic for non-native speakers, and foreign language instruction (Italian, French, Spanish) to students and community members, with courses designed to enhance employability.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

American University of Madaba (AUM) is a private higher education institution in Jordan that delivers American-style undergraduate and graduate degree programs across seven faculties (Engineering, Science, Health Sciences, Information Technology, Business, Architecture and Design, Languages and Communication). It also operates a Language Center offering Intensive English and foreign language programs, and a Consulting, Studies and Training Center (CSTC) providing vocational and professional training to the wider community.

Product overview

American University of Madaba (AUM) is a higher education institution offering a comprehensive portfolio of academic programs across seven faculties (Engineering, Science, Health Sciences, Information Technology, Business, Architecture and Design, Languages and Communication). The university's product ecosystem consists of a four-day academic week model serving approximately 2,840 graduates and 50 nationalities. Core service offerings include: the E-Learning System (LMS) for online and hybrid learning; the Language Center delivering Intensive English, foreign language instruction, and Arabic programs; the Consulting, Studies and Training Center (CSTC) for vocational and professional training; an Online Admission System with bilingual interface; a Research Portal for faculty and graduate research management; and an Alumni Portal for post-graduation engagement. The institution operates under American-style education with accreditation through New England Commission of Higher Education (NECHE) candidacy and is registered in the U.S.A.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Four-year bachelor's degree programs across seven faculties including Engineering, Science, Health Sciences, Information Technology, Business, Architecture and Design, and Languages and Communication, targeted at high school graduates seeking American-style higher education in Jordan.
• Graduate Degree Programs Master's degree programs such as MBA, MSc Business Administration and Business Analytics, and Master's in Risk Management, offered to students pursuing advanced credentials and specialized professional knowledge.
• Language Center Programs Language learning center offering the Intensive English Program for academic preparation, Arabic for non-native speakers, and foreign language courses in Italian, French, and Spanish for AUM students and the broader community.
• Consulting, Studies and Training Center (CSTC) The CSTC provides consultation services, vocational skills training courses, and professional development programs to the local community, offering certificates recognized locally and internationally and aligned with American-style education.
• Study Abroad Program An exchange program that allows AUM students to study at partner institutions internationally, providing cross-cultural educational experiences and international academic exposure.

Quantifiable outcome

• 95% graduate employment rate within their chosen fields
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Arab Thought ForumminorStrategic or Co-development Partner · 7 July 2026AUM signed an MoU with the Arab Thought Forum to establish a strategic partnership focused on intellectual exchange and regional dialogue. The partnership supports knowledge sharing and collaborative initiatives between the academic institution and the forum.
• ZenHRminorGTM or Marketing Partner · 6 July 2026AUM signed an MoU with ZenHR, a leading cloud-based HR technology company serving businesses across the Middle East and North Africa. The partnership aims to strengthen collaboration with industry leaders and provide students with valuable opportunities to bridge academic learning with professional practice. Both parties will work together to support student development, knowledge exchange, and initiatives that enhance the future of Human Resource Management.
• El Hassan Youth AwardminorStrategic or Co-development PartnerStudents of the Ra7alah Community at AUM are working toward the Bronze Award of the El Hassan Youth Award through a pathway combining safe hiking on the Jordan Trail, leadership development, teamwork, community service, and environmental awareness. The partnership draws from the legacy of Muslim travelers including Ibn Battuta.
• JoDDB (Jordan Cybersecurity Center of Excellence)minorStrategic or Co-development PartnerAUM collaborated with JoDDB to host an event exploring cybersecurity and artificial intelligence certificates. The event featured one of the most renowned organizations in the region in cybersecurity and AI fields, aimed at informing students about career opportunities in these growing industries.
• Hope Company and Simera CompanyminorStrategic or Co-development PartnerThe Faculty of Information Technology organized introductory sessions to present services offered by Hope Company and Simera Company as part of efforts to establish collaboration agreements with companies in the field. The sessions aimed to help students bridge the gap between academic theory and industry practice.
• Jordan Anti-Doping OrganizationminorStrategic or Co-development PartnerThe Faculty of Science at AUM collaborated with the Jordan Anti-Doping Organization to deliver an awareness lecture on the dangers of sports doping and its impact on health and athletic performance, contributing to raising sports awareness in the community.
• IEEE (Institute of Electrical and Electronics Engineers)minorStrategic or Co-development PartnerAUM launched its IEEE Student Branch under the patronage of AUM President Prof. Mamoun Akrroush. The student branch serves as a platform bringing together passionate students, innovators, and tech enthusiasts to shape the future of engineering and technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Applied Science University (ASU): Private Amman-based university with parallel faculties in business, IT, engineering, and architecture. Targets a similar student demographic and competes on tuition, scholarships, and graduate-employment outcomes.
• German-Jordanian University: Jordanian university offering a foreign-style (German) curriculum with strong industry partnerships and applied-learning emphasis. Directly comparable to AUM as a non-traditional higher-education model targeting international-style credentials in the Jordanian market.
• Princess Sumaya University for Technology: Jordanian private university with a comparable mix of undergraduate and graduate programs across IT, business, and engineering. Closest direct comparable among Jordanian private universities competing for the same domestic student segment with technology-led positioning.
• Al-Ahliyya Amman University: Private Jordanian university with comparable undergraduate and graduate program breadth across business, engineering, IT, and health sciences. Competes directly with AUM for the same domestic and regional student pool in Amman-area recruitment.
• Philadelphia University (now Amman Philadelphia University): Private Jordanian university operating in the same tuition tier and recruiting from the same domestic student base. Offers overlapping business, IT, and engineering programs, with comparable graduate employment positioning.

Regional players

• Middle East University (MEU): Private Jordanian university with comparable undergraduate programs and a similar tuition-tier positioning. Represents a regional peer for benchmarking graduate-employment outcomes and scholarship competition within Jordan.

Broad incumbents

• American University in Cairo (AUC): Established American-style university in Egypt with strong global brand and similar liberal-arts-plus-professional curriculum model. Competes for top-tier regional students and alumni recognition in the same broader MENA American-education category.
• American University of Beirut (AUB): The flagship American-style university in the Levant region. Sets the benchmark for 'American-style' credentials in the MENA market and competes for high-achieving regional students who might otherwise consider AUM's international-track positioning.
• Jordan University of Science and Technology (JUST): Largest public research university in Jordan with extensive programs across medicine, engineering, and IT. Represents the public-sector benchmark AUM competes against on tuition-led value, even though AUM targets a different student segment.

Emerging players

• Luminus Technical University College: Jordan-based vocational and applied-technology education provider with industry-aligned programs. Represents the applied-skills and short-form credentialing segment that increasingly competes for the same students who would otherwise enroll in four-year AUM programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aummadaba
• Xx.com/madabaau
• Facebookfacebook.com/AUMMadaba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American University of Madaba