Causeway Link

What Causeway Link does

Causeway Link is the largest public bus provider in Johor, Malaysia, operating cross-border bus services between Singapore and Johor Bahru (routes CW1–CW7 spanning both the 1st Link and 2nd Link checkpoints), local buses within Johor and Klang Valley, state-funded Bus Muafakat Johor and BAS.MY city services in Johor Bahru and Melaka, airport shuttles to Senai International Airport, Legoland, and Desaru Coast, and long-distance express services to Kuala Lumpur, Melaka, Mersing, and Batu Pahat. The company is operated by Handal Indah Sdn Bhd (287467-M) under the HI Mobility Berhad (1569440-A) holding entity and is headquartered in Johor Bahru with a physical counter network across Singapore and Malaysian transit hubs.

The underlying technology stack is centered on a cashless payment and journey-planning ecosystem rather than autonomous or AI-driven systems: the ManjaLink stored-value card, ManjaPay digital wallet, and Transit with Visa/Mastercard integrations enable tap-and-go fare payment, while the LUGO mobile app provides journey planning, nearest bus-stop location, live ETAs, Manja top-up, and Visa transaction history. A points-based loyalty program administered via ManjaLink rewards express bus spend. Causeway Link is migrating to fully cashless operations across all routes by 2026.

Revenue is generated through transaction-fee streams (cross-border, local, express, airport shuttle, and charter bus fares), pass sales (2-day RM55/SGD20 and 3-day RM80/SGD28 unlimited-ride passes), hardware sales (ManjaLink cards, RM18 ManjaSIM cross-border data SIMs), bus advertising, and ancillary travel packages via the Causeway Link Holidays subsidiary. Go-to-market is direct-to-consumer through counters, the express.causewaylink.com.my booking platform, the LUGO app, and partner channel promotions with AirAsia and Ryt Bank.

Name

Causeway Link

Legal name

Handal Indah Sdn. Bhd.

Website

https://causewaylink.com.my

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Causeway Link is the largest public bus operator in Johor, Malaysia, running cross-border Singapore–Johor routes, local and state-funded city buses, airport shuttles, and express services, with a ManjaLink/ManjaPay cashless and LUGO app ecosystem.

Ownership category

akta.pro rank

Product category

Public Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Interurban and Rural Bus Transportation (4852)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Ground Transportation Interface & Intermodal Connectivity (Taxi/Bus/Rail, Parking) (TLAHAEAH)

Keywords

• Public bus services
• Cross-border bus services
• Express bus transportation
• Airport shuttle bus
• Charter bus rental

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bus Fares - Cross-border Services: Revenue from Singapore-Johor cross-border bus services (CW1, CW2, CW3, CW4, CW5, CW6, CW7 routes) using cash, ManjaLink card, or cashless payments.
2. Bus Fares - Local Bus Services: Revenue from local bus services within Johor and Klang Valley, including myBAS Johor Bahru and Bas Muafakat Johor.
3. Express Bus Tickets: Revenue from long-distance express bus services to destinations including Kuala Lumpur, Melaka, Mersing, and Batu Pahat. Sold online and at counters with loyalty program integration.
4. Airport Shuttle: Revenue from shuttle services connecting Senai International Airport to JB Sentral, Legoland Malaysia Resort, and Desaru Coast.
5. Bus Rental/Charter: Revenue from charter bus services including shuttle bus, exhibition bus, factory bus, and coach hire.
6. Bus Passes: 2-day (RM55/SGD20) and 3-day (RM80/SGD28) unlimited ride passes for cross-border and local bus services.
7. ManjaLink Card Sales: Revenue from ManjaLink transportation card purchases.
8. ManjaSIM: Cross-border mobile SIM card at RM18 with unlimited data.
9. Bus Advertising: Advertising space on buses and promotional banners on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Causeway Link operates public bus transportation services across Singapore and Peninsular Malaysia, including cross-border routes (CW1–CW7) between Singapore and Johor Bahru, local city buses (BAS.MY Johor Bahru, BAS.MY Melaka, Bus Muafakat Johor), Senai International Airport shuttles, long-distance express buses to Kuala Lumpur, Melaka, Mersing, and Batu Pahat, and bus rental/charter services for corporate clients. The company also sells digital products such as the ManjaLink cashless card, ManjaPay, the LUGO journey-planning app, and the ManjaSIM cross-border data SIM.

Product overview

Causeway Link operates as a comprehensive public bus transportation provider in Johor, Malaysia, offering both core bus services and integrated digital products. Core offerings include cross-border Singapore Bus routes (CW1-CW7), Local Bus services in Johor and Klang Valley, Airport Shuttle to Senai Airport, Express Bus long-distance routes, Shopping & Leisure Bus routes, Bus Muafakat Johor state services, and BAS.MY city bus services in Johor Bahru and Melaka. These are supplemented by Bus Rental services (Shuttle, Exhibition, Factory, Coach Hire, Charter) and Bus Advertising. The digital ecosystem includes ManjaLink cashless payment cards, ManjaPay digital payments, Transit Pass for free connecting rides, Travel Bus Pass for unlimited day passes, LUGO journey planning app, and ManjaSIM cross-border data SIM. All services are operated under HI Mobility Berhad parent company and Handal Indah Sdn Bhd.

Differentiator

Problem solved

Functional benefit

Brands

• ManjaLink: Loyalty program, stored value card, and cashless payment system for Causeway Link bus services.
• ManjaPay
• ManjaSIM
• LUGO
• Causeway Link Express Premium
• myBAS

Products and services

• Cross-Border Singapore Bus (CW1–CW7) Affordable cross-border bus services connecting Singapore (Kranji, Queen Street, Newton Circus, Jurong East, Boon Lay, Tuas Link, Jurong Town Hall) with Johor Bahru via seven routes (CW1, CW2, CW3, CW4, CW4S, CW5, CW6, CW7), designed for daily commuters, tourists and casual travelers with cashless ManjaLink/Visa/Mastercard payment options.
• Local Bus Services Local bus services operating within the city of Johor and the Klang Valley for daily intra-city commuting by local residents and intra-state travelers.
• Airport Shuttle Bus Shuttle bus service connecting Senai International Airport to JB Sentral, Legoland Malaysia Resort, Desaru Coast, and other destinations for inbound and outbound air travelers.
• Express Bus Long-distance express bus services from Singapore and Johor Bahru to major Malaysian cities including Kuala Lumpur, Melaka, Mersing, and Batu Pahat, sold online via express.causewaylink.com.my and at counters with loyalty program integration.
• Shopping & Leisure Bus Bus routes (JPO1, JPO2, S1, LM1, SL1) connecting passengers from Singapore and Johor to popular shopping centers and leisure attractions such as Johor Premium Outlets.
• BAS.MY Johor Bahru (myBAS) Modern, reliable, comfortable and environmentally friendly public city bus service for Johor Bahru operated under the BAS.MY brand with concession fares (myBAS50 for seniors, myBASKonsesi for OKU).
• BAS.MY Melaka (myBAS) Modern city bus service operating in Melaka as part of the myBAS public transportation network for intra-city commuters and tourists.
• Bus Muafakat Johor State-funded public transportation network throughout Johor operated under the Johor State Government's public transit initiative, serving intra-state residents with reliable, subsidized bus services.
• Bus Rental and Charter Services Charter bus rental services including Shuttle Bus, Exhibition Bus, Factory Bus, Coach Hire, and customized Charter Bus Rental Services for corporate clients, factories, exhibitions, and event organizers in Singapore and Malaysia.
• Bus Advertising Advertising space on Causeway Link buses and promotional banners on the company website for marketing and brand exposure to a captive cross-border commuter and tourist audience.
• ManjaLink Transportation Card Stored-value cashless transportation card for tap-and-go payment on Causeway Link buses, integrated with the ManjaLink loyalty program for point earning and redemption.
• ManjaPay Digital payment service for transit fares integrated with the Manja ecosystem, enabling cashless top-ups and bus fare payments via the LUGO app and ManjaLink balance.
• Transit Pass Card providing free unlimited rides on cross-border and shopping/leisure routes to/from Larkin Sentral, with two 24-hour tokens valid for connecting to express buses toward Mersing, Batu Pahat, Melaka and Kuala Lumpur, delivering up to 66% savings on transport costs from Singapore to Malaysia destinations.
• Travel Bus Pass Time-limited unlimited ride passes valid for 2 days (RM55 or SGD20) or 3 days (RM80 or SGD28) on selected Causeway Link buses including cross-border CW1–CW6 routes and shopping routes JPO1, JPO2, S1, LM1, SL1 in Johor Bahru and Singapore.
• LUGO Mobile App Mobile application for journey planning, nearest bus stop location, live ETAs, Manja top-up, and transit card/transaction management on Causeway Link services.
• ManjaSIM Cross-border SIM card offering unlimited data at RM18 for travelers between Singapore and Malaysia, bundled as an ancillary travel product alongside Causeway Link bus services.

Quantifiable outcome

• Save up to 66% on transport costs with Transit Pass to destinations in Malaysia from Singapore

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ManjaLinkcoreTechnology or IntegrationManjaLink is the loyalty program partner for Causeway Link Express. The loyalty program is managed and administered by ManjaLink, allowing passengers to earn points on express bus purchases and redeem rewards. Existing ManjaLink account holders are automatically members of the loyalty program.
• LUGOcoreTechnology or IntegrationLUGO is the travel planning app partner providing journey planning, nearest bus stop location, live ETAs, Manja top-up, and Visa transaction checking features. The app is promoted on Causeway Link website and provides the WiFi password for daily access on cross-border buses.
• AirAsiaminorGTM or Marketing PartnerAA1TOFLY promotional partnership allows passengers with confirmed AirAsia flight itineraries to enjoy complimentary AA1 bus rides from JB Sentral to Senai Airport and vice versa. Valid from February 26, 2025 to February 26, 2026 with limited redemptions of 100 per month.
• VisacoreTechnology or IntegrationTransit with Visa enables cashless travel on all Causeway Link cross-border and BAS.MY Johor Bahru routes.
• MastercardcoreTechnology or IntegrationTransit with Mastercard enables cashless travel on all Causeway Link cross-border and BAS.MY Johor Bahru routes.
• Ryt BankminorGTM or Marketing PartnerCauseway Link and Ryt Bank cashback campaign offers up to RM4.50 cashback on bus rides for cardholders.
• Handal Indah Sdn BhdcoreOthersOperator of Causeway Link bus services. Registered as 199401001789 (287467-M). Website operated by Handal Indah Sdn Bhd.
• HI Mobility BerhadcoreOthersParent company as of 2024. Registered as 202401023591 (1569440-A). Copyright holder for 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aeroline: Cross-border express coach brand between Singapore and Kuala Lumpur/Penang with pick-ups across Singapore, including premium coach positioning. Competes for the same long-distance Singapore-Malaysia traveler segment that Causeway Link Express and Causeway Link Express Premium target.
• Transtar Travel & Tours: Singapore-based cross-border coach operator running premium and budget services to Malaysia, including Johor Bahru and KL. Directly competes with Causeway Link on Singapore-Malaysia bus routes and shares the same cross-border commuter and tourist customer base.
• StarMart Express: Singapore-based cross-border express bus operator running overnight and same-day coach services between Singapore and multiple Malaysian cities (KL, Penang, Ipoh). Direct competitor on express and cross-border routes overlapping with Causeway Link Express.
• KKKL Express: Singapore-Malaysia cross-border express bus operator running routes from Singapore to KL, Johor Bahru, Penang and other Malaysian cities using the same 1st Link / 2nd Link checkpoints. Closest head-to-head competitor to Causeway Link's CW series and express routes.
• S&S International: Cross-border bus and chartered transport operator serving Singapore-Malaysia routes including trips to Johor Bahru and other Malaysian destinations. Operates in the same regulatory and checkpoint environment as Causeway Link with comparable daily commuter and leisure use cases.

Broad incumbents

• SBS Transit: Singapore's largest scheduled public bus operator and a major MRT operator under the SMRT group, running the regulated Singapore bus network. Comparable to Causeway Link as a large-scale public bus operator serving daily commuters, with similar fleet, fare-collection, and route-scheduling operations.
• Prasarana Malaysia Berhad (Rapid Bus / Rapid Rail): Malaysia's dominant state-owned urban transit operator running RapidKL buses and rail in the Klang Valley and feeder services into other cities. Compares to Causeway Link as the larger incumbent in Malaysian public transport, including state-funded BAS.MY contracts that Causeway Link also operates.
• SMRT Corporation: Singapore incumbent public transport operator running the MRT rail network and related bus/advertising businesses. Comparable as a multimodal, fixed-route Singapore transit operator where Causeway Link serves Singapore-side bus stops feeding the JB-bound cross-border market.

Emerging players

• Grab Holdings: Dominant Southeast Asian super-app offering ride-hailing, food delivery and financial services across Singapore and Malaysia, including the JB-Singapore cross-border corridor. Overlaps with Causeway Link's local bus and last-mile transit trips and is a structural alternative-mode competitor worth tracking.

Regional players

• KTM Berhad (Keretapi Tanah Melayu): Malaysian national rail operator providing ETS and KTM Komuter services across Peninsular Malaysia, including connections into JB Sentral used by many cross-border travelers. Substitutes for some Causeway Link express and cross-border trips, and is a potential partner or competitor at JB Sentral interchange.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/causewaylink
• Xx.com/CausewayLinkMY
• LinkedInlinkedin.com/company/handal-indah-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Causeway Link