In Touch Weekly
In Touch Weekly is a MediaCo LLC-owned digital entertainment news publication covering celebrity news, reality TV, true crime, and lifestyle topics for a general consumer audience, monetized via programmatic advertising, digital subscriptions, and affiliate marketing.
- Company typePrivate
- Founded-
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What In Touch Weekly does
In Touch Weekly is a digital entertainment news publication operated by MediaCo LLC, headquartered at 45 Rockefeller Plaza in New York. It serves a horizontal consumer audience interested in celebrity news, reality television, true crime, celebrity couples, style and fashion, and celebrity children, distributing this content through a WordPress-based publishing platform at intouchweekly.com. The site carries over 23,091 indexed pages of content built up over the publication's operating history, organized into distinct editorial verticals (News, Reality TV, True Crime, Couples, Style, Entertainment, OMG!, Celeb Kids) and supplemented by image and video assets.
The business generates revenue through three primary streams. Programmatic advertising, served primarily through Google's ad platforms, is the core monetization layer and operates separately from the editorial team to preserve content independence. A digital subscription product, managed via SmartMags with annual auto-renewal, provides a recurring consumer revenue layer, while a clearly disclosed affiliate-marketing program with retail partners generates commissions on editorially chosen product links. Audience data is enhanced through a LiveRamp partnership that enables pseudonymous cross-device targeting for programmatic bidding.
The publication maintains a strict editorial AI policy requiring human supervision of any AI-assisted content, and pursues editorial fact-checking with original sources as a trust differentiator. Senior editorial leadership includes veterans of People, Us Weekly, OK!, and Star, providing established celebrity-journalism expertise and trade relationships. Distribution relies on organic search traffic, social media channels, and email newsletters, with the site freely accessible without mandatory registration.
In Touch Weekly firmographics
Firmographics- Name
- In Touch Weekly
- Legal name
- MediaCo LLC
- Website
- https://intouchweekly.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In Touch Weekly is a MediaCo LLC-owned digital entertainment news publication covering celebrity news, reality TV, true crime, and lifestyle topics for a general consumer audience, monetized via programmatic advertising, digital subscriptions, and affiliate marketing.
- Ownership category
- akta.pro rank
In Touch Weekly industry classification
Industry- Product category
- Digital Entertainment News
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Entertainment & Celebrity Magazines (MPAJAEAK)
Keywords
Where In Touch Weekly is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In Touch Weekly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Programmatic Advertising: The primary revenue source stems from programmatic advertising, leveraging platforms including Google to serve ads. This model ensures editorial team remains unaffected by direct advertising sales and brand partnerships.
- Digital Subscriptions: Digital subscriptions with automatic renewal at the end of each billing period. Subscribers can cancel at any time. Subscription payments are non-refundable and subject to applicable sales tax.
- Affiliate Marketing: Company participates in affiliate marketing programs, receiving commissions on editorially chosen products purchased through links to retailer sites. Affiliate links are clearly marked with disclosure statements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Subscription |
Distribution channels1 record
Marketing channels3 records
In Touch Weekly product offering
Product offeringCore offering
In Touch Weekly is a digital entertainment news publication that produces and distributes editorial articles, photo galleries, and multimedia content covering celebrity news, reality TV, true crime, celebrity couples, fashion and style, entertainment, OMG moments, and celebrity kids. The publication is operated by MediaCo LLC and generates revenue primarily through programmatic advertising on its free content, supplemented by digital subscriptions and affiliate marketing commissions.
Product overview
In Touch Weekly is a digital entertainment news publication operated by MediaCo LLC. The core offering is the In Touch Weekly Website, a content platform delivering entertainment news, celebrity coverage, true crime stories, reality TV updates, and Hollywood scandal reporting through articles, images, and video content. The publication also offers Digital Subscriptions as an additional paid service with automatic renewal features. The site generates revenue through programmatic advertising and affiliate partnerships while maintaining editorial independence.
Differentiator
Problem solved
Functional benefit
Products and services
- In Touch Weekly Website
Companies that use In Touch Weekly
Customer profileSegments1 record
Ideal customer profiles1 record
In Touch Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In Touch Weekly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GooglecoreGoogle serves as the primary programmatic advertising platform for In Touch Weekly. The company leverages Google's advertising platforms to serve ads, ensuring editorial team remains unaffected by direct advertising sales operations.
- Various Retail Affiliate PartnersminorAffiliate marketing partnerships for editorially chosen products. Company receives commissions on products purchased through affiliate links, with clear disclosure to readers.
- AAA (American Arbitration Association)minor
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
In Touch Weekly competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
In Touch Weekly social profiles
Digital presenceIn Touch Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Touch Weekly leadership team
Management profileNumber of profiles
Profiles5 records
In Touch Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Touch Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Touch Weekly
What does In Touch Weekly do?
In Touch Weekly is a digital entertainment news publication that produces and distributes editorial articles, photo galleries, and multimedia content covering celebrity news, reality TV, true crime, celebrity couples, fashion and style, entertainment, OMG moments, and celebrity kids. The publication is operated by MediaCo LLC and generates revenue primarily through programmatic advertising on its free content, supplemented by digital subscriptions and affiliate marketing commissions.
Is In Touch Weekly a public or private company?
In Touch Weekly is a private company. It is classified as corporate owned and is currently operating.
When was In Touch Weekly founded?
In Touch Weekly was founded in -1. It employs 1 to 10 people.
Where is In Touch Weekly based?
In Touch Weekly is headquartered in Boca Raton, United States, in the North America region.
How does In Touch Weekly make money?
Three revenue lines are on record. Programmatic Advertising is the primary driver. The others are digital Subscriptions and affiliate Marketing.
Does In Touch Weekly have an API?
No public API is recorded for In Touch Weekly.
What industry is In Touch Weekly in?
In Touch Weekly's product category is Digital Entertainment News. Its primary akta.pro industry code is MPAJAEAK, Entertainment & Celebrity Magazines. Its NAICS code is 513120 and its SIC code is 2721.