digital ad service

What digital ad service does

Digital AD Service Co., Ltd. (株式会社デジタル・アド・サービス), operating under the trade names 'das.' and 'D.A.S', is a Japan-based design management and creative services firm established in March 1993. The company is headquartered in Tokyo (Taito-ku) with a secondary office in Niigata and reported 72 employees as of July 2018. Digital AD Service provides project-based professional services across five integrated service lines — Branding, Communication, Vision Management, Education Design, and Workshops & Training — supplemented by video production, print media creation, and digital media design. Its client base is horizontally diversified across large enterprises (Tokyo Electron, Uchida Techno, Fukuda Doro, Central Uni, BSN Broadcasting), educational institutions (Kochi College of Technology, Meishugakuin High School), welfare organizations (Social Welfare Corporation Tokyo Tetzugata Ikuseikai, Social Welfare Corporation Remonkai), municipal government (Niigata City Policy Planning Department), and non-profits (Sado International Art Promotion Organization).

Name

digital ad service

Legal name

株式会社デジタル・アド・サービス

Website

https://dascorp.co.jp

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Digital AD Service (das.) is a Japan-based design management firm founded in 1993 that delivers project-based branding, communication design, vision management consulting, and education design services to enterprise, education, welfare, and government clients across Tokyo and Niigata.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Design management services
• Brand identity design
• Creative production services
• Vision management consulting
• Education design services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Creative Services: Project-based professional services including branding, communication design, web/app development, video production, catalog/brochure design, and CI/VI design. Revenue is generated through project fees based on scope and complexity.
2. Vision Management Consulting: Organizational vision development and implementation consulting services, including workshops, training programs, and ongoing advisory engagements.
3. Education Design Services: Educational content planning, design, and implementation support services for schools and educational institutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Digital AD Service (das.) is a design management and creative services firm that delivers branding, communication design, vision management, education design, workshops and training, print and digital media design, and video/TVCM production for B2B clients. Engagements are project-based and span brand strategy, identity development, internal/external communication, organizational vision co-creation, and execution of digital and physical creative outputs across industries.

Product overview

Digital ad service (das.) is a design management and creative services firm operating as a single unified service offering rather than a software platform. The company provides a portfolio of creative services including branding, communication strategy, Vision Management, Education Design, workshops and training, video production, and print/digital media creation. Key named products and services include the Vision Management service (ビジョンマネジメント) for organizational vision building, the Education Design department for educational content, the award-winning card game 'こまった課？' for disability awareness, the HANETTA net adventure brand, and the COLOGUE design management sub-brand. The company primarily serves as a creative partner for clients across diverse industries including healthcare, education, local government, media, and hospitality, delivering both strategic consulting and executed creative outputs.

Differentiator

Problem solved

Functional benefit

Brands

• こまった課？: A card game to help people understand invisible disabilities through communication and dialogue.

Products and services

• Branding (ブランディング) Brand strategy and identity development services including logo design, brand concept formulation, brand guidelines, and brand communication design, helping organizations articulate and express their unique identity. Target buyers are enterprises and institutions seeking brand development.
• Communication Design (コミュニケーション) Strategic communication design services that bridge organizational vision with stakeholders through various media and touchpoints, including internal branding and external messaging. Target buyers are enterprises and institutions across industries.
• Vision Management (ビジョンマネジメント) A structured service for designing and implementing organizational vision through co-creation processes. Involves vision canvas workshops, stakeholder facilitation, and ongoing organizational alignment to build and execute a shared vision. Target buyers are enterprises, welfare organizations, educational institutions, and public-sector clients.
• Education Design (教育デザイン) Educational content planning, design, and implementation support services. The team observes and listens to educational settings, extracts challenges and aspirations, and designs learning materials and systems that are easy to understand. Target buyers are schools, colleges of technology, and educational institutions.
• Workshops & Training (ワークショップ・研修) Facilitated workshop and training program design and delivery services for organizational development, leadership training, and educational institution staff development. Includes vision management workshops, middle manager training, and curriculum design for educational institutions. Target buyers are corporate training leads, welfare organizations, and educational institutions.
• Komatta Ka? (こまった課？) Card Game A communication card game where players act as government officials to identify characteristics of residents with various invisible disabilities and solve their problems. Designed to promote awareness of invisible disabilities through interactive dialogue. Co-developed with welfare facilities and partner organizations. Target buyers are welfare organizations, schools, and consumers interested in disability awareness. Won the 2022 Good Design Award.
• Print Media Design (Catalogs, Brochures, Corporate Brochures) Design management and creation of paper media including catalogs, brochures, corporate brochures, promotional materials, and annual reports for clients across industries. Target buyers are enterprises producing marketing collateral.
• Digital Media Design (Websites, Web Applications, Landing Pages) Design management and creation of digital media including websites, web applications, landing pages, online promotional content, and motion graphics for enterprise and institutional clients.
• Video & TVCM Production Video production services including TV commercial creation, promotional videos, motion graphics, and branded movie production for corporate and product branding purposes. Target buyers are enterprises running anniversary campaigns and brand initiatives.

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Uchida System Co., Ltd.coreStrategic or Co-development PartnerLong-term collaboration partner in welfare sector projects, including joint development of vision management and organizational development services for welfare facilities.
• Uchida Human Resources Development CentercoreStrategic or Co-development PartnerCollaborative partner for workshop and training program delivery, particularly for education sector projects including the Kochi College of Technology DESIGN & EDUCATION project.
• Tramu Co., Ltd.coreTechnology or IntegrationTechnology partner for website development, maintenance, and WordPress customization. 10+ years of collaborative relationship for client web projects including Kawaba Ski Resort website.
• SukurakkocoreStrategic or Co-development PartnerIllustration partner for the 'Komatta Ka?' card game, providing character designs that depict diverse characters in a natural, non-discriminatory manner.
• Social Welfare Corporation Tokyo Tetzugata IkuseikaicoreStrategic or Co-development PartnerCo-development and co-creation partner for the 'Komatta Ka?' card game project, specifically the Hidamari no Sato Kiyose facility.
• General Incorporated Association Poron no IecoreStrategic or Co-development PartnerCo-development partner for 'Komatta Ka?' card game, with representative Kyoko Togashi (Clinical Developmental Psychologist SV, Special Needs Education Specialist) providing expertise.
• Katare Co., Ltd.coreStrategic or Co-development PartnerInternal branding subsidiary of BSN (Niigata Broadcasting System) that emerged from the vision project. Co-creation partner for subsequent branding and communication design work.
• Infosign Co., Ltd.coreStrategic or Co-development PartnerRelated company established in 2001, co-located in the same office floor. Specializes in EdTech with expertise in CBT (Computer Based Testing) platforms. Collaborative partner for education-related projects and events.
• DesignshipminorStrategic or Co-development PartnerIndustry organization providing administrative design support services. Company designer serves as instructor for their programs including Minato-ku new employee training.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Takram: Tokyo design innovation firm combining design, technology, and consulting for enterprise clients. Comparable to das. in its integration of strategic visioning work with hands-on creative execution, and in serving Japan-headquartered enterprise customers.
• Drill Design: Tokyo design studio known for branding, identity, and editorial work for Japanese enterprises. Comparable to das. as a specialist creative firm with a strong reputation in identity and communication design serving B2B clients.
• TAKT Inc. Japanese design firm offering brand strategy, identity, and organizational design services. Highly comparable to das. given its combined focus on branding plus organizational/vision consulting, and similar positioning as a specialist mid-sized creative firm.
• DRAFT Inc. Japanese design agency specializing in brand identity, editorial design, and creative direction. Closely comparable to das. on creative services depth and B2B enterprise client focus, with similar size and Japan-only geographic scope.
• Whatever Co. Tokyo-based design firm offering branding, identity, and creative services to enterprise clients in Japan. Highly comparable to das. in service mix (branding, communication design, web/app, video) and target customer profile (large and mid-sized Japanese corporations).

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group offering integrated communications, creative, and digital services. Comparable in the same Japanese enterprise branding/communications space but as a global incumbent whose scale and breadth dwarf das.'s specialist positioning.
• ADK Holdings: Major Japanese advertising and communications group offering creative, media, and digital services to enterprise clients. Comparable as a competitor for branding and communication design work in Japan but with a much broader portfolio and larger scale.
• TBWA HAKUHODO: Japan affiliate of global creative network TBWA, offering creative campaigns, branding, and content for Japanese and multinational clients. Comparable to das. on the creative/branding axis but as part of a global network with significantly greater resources.
• Hakuhodo Inc. One of Japan's largest advertising agencies offering full-service advertising, branding, and creative services. Comparable as a competitor in the Japanese branding/communication design market but operating at far greater scale and as a broad incumbent rather than a niche design specialist.

Emerging players

• BAUM (or similar Japanese design studio): Tokyo-based design and creative firm offering branding and design services to enterprise and cultural-sector clients. Comparable to das. as a small/mid-sized Japanese creative peer with overlapping capabilities in branding and communication design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/das_corp
• Facebookfacebook.com/DigitalADService
• Instagraminstagram.com/digital_ad_service_
• Pinterestpinterest.jp/digitaladservice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digital ad service