APS
APS is a German full-service event agency, founded 1994, specializing in automotive events (off-road experiences, media drives, driving academies, trade shows) for major OEMs including Land Rover, Jaguar, Porsche, and BMW, operating the Land Rover Experience Center in Wülfrath.
- Company typePrivate
- Founded1994
- HeadquartersWülfrath, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What APS does
APS Agentur für Promotion und Service GmbH is a German full-service event agency founded in 1994 and headquartered in Wülfrath, Germany. The company specializes in automotive event management, delivering road trips, off-road experiences, media drives, product launches, trade show presence, and driving academies for major automotive original equipment manufacturers (OEMs) including Land Rover, Jaguar, Porsche, BMW, Mercedes-Benz, Volvo, and Toyota. APS operates the Land Rover Experience Center in Wülfrath and has run 13 editions of the Land Rover Experience Tour, covering 113,000 km across 40 countries, alongside the Jaguar Driving Academy and First Drive youth training programs.
The company's service portfolio is organized into eight capability areas: Strategy, Creative, Consulting, Production, Technology, Trained Staff, Logistics, and Analytics. Supporting technology includes virtual reality experiences, custom mobile applications, micro-sites, drone/aerial footage, and event IT systems, with proprietary capabilities in off-road course design and E-Mobility event program management (including EV charging infrastructure and load management). A dedicated warehouse facility in Wülfrath supports logistics and fleet operations for multi-country deployments.
APS generates revenue through professional services engagements structured as project-based, quote-priced contracts. The go-to-market motion is enterprise field sales targeting automotive brand managers, marketing departments, and event coordinators, supplemented by industry visibility at trade shows such as IAA, boot Düsseldorf, and Pferd und Jagd. The company also holds membership in the FAMAB communications agency association. APS operates as a private German limited company (GmbH) under Managing Director Dag Rogge, with EVENCO GmbH & Co. KG as a related group entity.
APS firmographics
Firmographics- Name
- APS
- Legal name
- APS Agentur für Promotion und Service GmbH
- Website
- https://aps-team.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- APS is a German full-service event agency, founded 1994, specializing in automotive events (off-road experiences, media drives, driving academies, trade shows) for major OEMs including Land Rover, Jaguar, Porsche, and BMW, operating the Land Rover Experience Center in Wülfrath.
- Ownership category
- akta.pro rank
Where APS is headquartered
LocationHeadquarters
- HQ city
- Wülfrath
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
APS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Event Management Services: APS generates revenue through planning, organizing, and executing automotive events including road trips, media drives, trade shows, product launches, and driving experiences for enterprise automotive clients.
- Instruction & Training Services: Revenue from providing trained staff including instructors, moderators, driving safety specialists, and promoters for automotive events and experiences.
- Logistics & Fleet Management: Services including fleet management, disposition, merchandise handling, international shipping, and travel management for automotive events.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
APS product offering
Product offeringCore offering
APS is a German full-service event agency that plans, produces, and executes automotive brand experiences including multi-country road trips, media drives, trade shows (IAA, boot Düsseldorf), off-road tours, driving academies, E-mobility events, and product launches for premium automotive OEMs. The company operates the Land Rover Experience Center in Wülfrath, runs the Jaguar Driving Academy, and provides skilled personnel (instructors, moderators, drivers) plus logistics and proprietary off-road infrastructure to deliver end-to-end automotive event solutions.
Product overview
APS GmbH is a German event agency and full-service promotion company specializing in automotive events for both on-road and off-road experiences. Rather than a software product, APS provides a comprehensive suite of event services organized into eight capability areas: Strategy (360° Strategie), Creative (Kreation), Consulting (Beratung), Production (Produktion), Technology (Technologie), Trained Staff, Logistics (Logistik), and Analytics. Their core offerings include incentive programs, product presentations, off-road tours, roadshows, test drive events, media drives, children's driving training, trade show management, and E-mobility events. APS operates the Land Rover Experience Center in Wülfrath and organizes driving academies and adventure travel experiences in destinations like Namibia and Botswana. The company has 30 years of experience and serves major automotive brands including Land Rover, Jaguar, BMW, Porsche, Toyota, Volvo, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Land Rover Experience: Off-road driving experiences and adventure tours for Land Rover vehicles, including the Land Rover Experience Tour program with global expeditions.
- Jaguar Experience
Products and services
- Automotive Event Management Services
- Land Rover Experience Tour
- Land Rover Experience Center Wülfrath
- Jaguar Driving Academy
- E-Mobility Event Program
- Trade Show Management
- Media Drive Programs
- Off-Road Tour & Adventure Travel
- Industrial Roadshow Services
- Event Logistics & Fleet Management
Companies that use APS
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
APS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
APS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Land Rover ExperienceflagshipAPS operates as the exclusive or primary implementation partner for Land Rover Experience programs in Germany, including Experience Tours, Experience Centers, and off-road events. Manages the Land Rover Experience Tour (bi-annual global expedition) and the Land Rover Experience Center in Wülfrath.
- Jaguar ExperienceflagshipAPS serves as the primary partner for Jaguar Experience initiatives including the Jaguar Driving Academy, First Drive youth training programs, and media events for Jaguar product launches.
- EVENCO GmbH & Co.KGcoreGroup company within the APS corporate structure, part of the APS holding/group of companies operating in the event and travel industry.
- HegersportcorePartnership with Hegersport for the Jaguar Driving Academy, where APS collaborates with Hegersport for complete event design, invitation management, and logistics.
- FAMABminorMembership in FAMAB (Kommunikationsagenturen e.V.), the German event and communication agency association, demonstrating industry credibility and standards compliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
APS competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
APS social profiles
Digital presenceAPS compliance and trust
Trust signalCompliance1 record
APS financial estimates
Financial estimateRevenue estimate
Valuation estimate
APS leadership team
Management profileNumber of profiles
Profiles1 record
APS subsidiaries and ownership
Company hierarchySubsidiaries1 record
APS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APS
What does APS do?
APS is a German full-service event agency that plans, produces, and executes automotive brand experiences including multi-country road trips, media drives, trade shows (IAA, boot Düsseldorf), off-road tours, driving academies, E-mobility events, and product launches for premium automotive OEMs. The company operates the Land Rover Experience Center in Wülfrath, runs the Jaguar Driving Academy, and provides skilled personnel (instructors, moderators, drivers) plus logistics and proprietary off-road infrastructure to deliver end-to-end automotive event solutions.
Is APS a public or private company?
APS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APS founded?
APS was founded in 1994. It employs 1 to 10 people.
Where is APS based?
APS is headquartered in Wülfrath, Germany, in the Europe region.
How does APS make money?
Three revenue lines are on record. Event Management Services are the primary driver. The others are instruction & Training Services and logistics & Fleet Management.
Does APS have an API?
No public API is recorded for APS.