Selkirk Stone

What Selkirk Stone does

Selkirk Stone Distributors Ltd. is a privately held manufactured stone and brick veneer supplier headquartered in Calgary, Alberta, with a second showroom in Edmonton. Founded in 2012, the company designs and supplies a comprehensive catalog of manufactured stone veneer profiles (Northern Ledgestone, Mountain Ledge, Country Cliffstone, Rustic Ledgestone, Chiseled Limestone, Fieldstone, Glacier Stone, Shadow Ledgestone, Strip Ledge) and brick veneer products (Aged Brick, Contemporary Brick), along with non-combustible mantels and trim accessories. The core product is a man-made stone composed of Portland Cement, lightweight aggregates, and oxide pigments, hand-colored and cast to mimic natural stone; the product weighs under 15 lb per square foot and is backed by a 50-year warranty and independent freeze/thaw durability testing.

The company operates a sales-led go-to-market targeting builders, contractors, architects, and designers through a Lunch & Learn program, dealer network, and direct showroom sales, with secondary direct-to-consumer sales via e-commerce and courier shipping across Canada. Pricing is primarily quote-based for stone veneer (with mantels publicly listed at CA$1,415–CA$1,530), and free consultation services support product selection. Customer evidence centers on Alberta residential construction, with named accounts including Sterling Homes, Wolverine Custom Homes, Landmark Homes, Braemyn Homes, and neighborhood showcases with Carrington, New Brighton, and Yorkville. The company also distributes Sunstone brand products and operates a web-based Visualizer App that allows customers to preview veneer products on sample scenes or project images.

Name

Selkirk Stone

Legal name

Selkirk Stone Distributors Ltd.

Website

https://selkirkstone.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Selkirk Stone Distributors Ltd. is a privately held Calgary-based manufacturer and distributor of manufactured stone and brick veneer, lightweight aggregates, and complementary building products, serving builders, contractors, architects, and homeowners across Alberta with showrooms in Calgary and Edmonton.

Ownership category

akta.pro rank

Product category

Building Materials - Manufactured Stone & Brick Veneer

akta.pro industry

PRIMARYIMADABAI

Masonry Veneer Units (Thin Brick, Stone Veneer)

Industrials, Manufacturing & Construction/Building Materials & Products/Bricks, Blocks & Masonry Products

SECONDARYIMAKAHAG

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone)

Industrials, Manufacturing & Construction/Metals & Mining/Aggregates & Dimension Stone (Crushed Stone, Sand & Gravel, Limestone, Granite, Marble)

Keywords

• Manufactured stone veneer
• Brick veneer supply
• Stone building materials
• Veneer accessories
• Non-combustible mantels

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Stone Veneer Products: Manufactured stone veneer products sold to builders, contractors, architects, and homeowners for interior and exterior applications. One-time purchase model with products like Northern Ledgestone, Country Cliffstone, Mountain Ledge, Rustic Ledgestone, Shadow Ledgestone, Fieldstone, Glacier Stone, Chiseled Limestone, Strip Ledge, Aged Brick, and Contemporary Brick.
2. Non-Combustible Mantels: Hand-finished mantels designed to mimic natural wood, offered in 5ft and 6ft lengths with Rustic Brown, Weathered Grey, and Barnwood colors. Sold directly through store and website.
3. Stone Veneer Accessories: Accessories including Hearthstones, Sills, Trim Stone, Keystones, Electrical Box Trims, Light Box Trims, Water Spigot Trims, Wall Caps, and Caps. Available in 6 accent colors to complement stone veneer selections.
4. Consultation Services: Free consultation services provided to help customers select the right stone veneer for their projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Selkirk Stone manufactures and distributes manufactured stone veneer and brick veneer products for residential and commercial interior and exterior applications. The company offers a broad catalog of stone profiles (Northern Ledgestone, Mountain Ledge, Country Cliffstone, Rustic Ledgestone, Fieldstone, Glacier Stone, Chiseled Limestone, Shadow Ledgestone, Strip Ledge), brick veneer profiles (Aged Brick, Contemporary Brick), non-combustible mantels, and complementary accessories such as hearthstones, sills, and trim pieces. Products are sold through Calgary and Edmonton showrooms, an e-commerce store, and a dealer network across Canada.

Product overview

Selkirk Stone is a manufactured stone and brick veneer supplier based in Calgary, Alberta, operating since 2012. The company offers a comprehensive portfolio of manufactured stone veneer products (Northern Ledgestone, Mountain Ledge, Country Cliffstone, Rustic Ledgestone, Chiseled Limestone, Fieldstone, Glacier Stone, Shadow Ledgestone, Strip Ledge) and brick veneer products (Aged Brick, Contemporary Brick). The product line includes various color collections and accessory products such as non-combustible mantels (5ft and 6ft in Rustic Brown, Weathered Grey, and Barnwood finishes) and trim pieces (hearthstones, sills, keystones, caps, electrical box trims). Selkirk Stone also distributes Sunstone brand products including Tumbled Stackstone, Modern Edge Stackstone, Mountain Rubble, Hackett, Tuscan Villa, Western Ledgestone, Classic Brick, and Used Brick. A complementary digital Visualizer App enables customers to visualize products on their projects. All products come with a 50-year warranty and are made from Portland Cement, lightweight aggregates, and oxide pigments.

Differentiator

Problem solved

Functional benefit

Products and services

• Northern Ledgestone

Quantifiable outcome

• Cost savings of up to 50% compared to natural stone installation
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Arriscraft: Canadian manufacturer of stone and masonry products, headquartered in Ontario, competing with Selkirk Stone in the broader Canadian manufactured-stone and brick veneer market from a different regional base.
• Mutual Materials: Pacific Northwest masonry and manufactured stone veneer producer with similar builder-channel distribution and freeze/thaw-tested products relevant to Selkirk's northwest climate focus.

Direct peers

• Coronado Stone Products: Manufactured stone veneer producer with a broad profile catalog (ledgestone, fieldstone, cut stone) that competes head-to-head with Selkirk Stone on assortment and builder relationships across North America.
• StoneCraft Industries: Manufactured stone veneer manufacturer serving builders and homeowners with profiles and accessories similar to Selkirk Stone's catalog, including ledgestone and brick veneer offerings.
• Eldorado Stone: One of the largest North American manufacturers of architectural stone veneer, directly competing with Selkirk Stone across builder, designer, and homeowner channels in both residential and commercial applications.
• Cultured Stone: Manufactured stone veneer pioneer offering profiles and color palettes that overlap heavily with Selkirk Stone's Northern Ledgestone, Mountain Ledge, and Country Cliffstone lines for similar residential exteriors and interiors.

Broad incumbents

• Techo-Bloc: Large hardscape manufacturer offering concrete pavers, slabs, and manufactured stone products through a broad dealer network, competing with Selkirk in landscape and exterior applications from a wider portfolio.
• Boral Limited (Westlake Royal Stone Solutions): Building products conglomerate that owns Eldorado Stone and Cultured Stone, representing the largest direct competitive platform versus Selkirk Stone and offering broader regional coverage and SKU depth.

Emerging players

• Real Stone Systems: Niche manufactured stone veneer producer with thin-profile, lightweight panels that overlap with Selkirk Stone's installation-friendly positioning for renovation and specialty applications.
• GenStone: Faux stone panel producer focused on DIY-friendly, lightweight polyurethane panels, overlapping with Selkirk Stone's lightweight, easy-install positioning but targeting a more DIY/renovation consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/selkirkstoneca
• Xx.com/selkirk_stone
• Facebookfacebook.com/selkirkstoneca
• LinkedInlinkedin.com/company/selkirk-stone-distributors-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selkirk Stone