Beaumont Etiquette

What Beaumont Etiquette does

Beaumont Etiquette, LLC is a New York-based, privately held and female-owned etiquette and protocol training company founded in 2012 by Myka Meier. It delivers a multi-format curriculum — British, Continental European, and American etiquette — across self-paced online courses (e.g., Finishing Program, Society Savant at $597, Duchess Effect, dining and wine courses), one-on-one and group private instruction (in NYC, at client sites, or via Zoom), bespoke corporate training (in-person, live virtual, and video lessons), speaking engagements, a selective six-month Train the Trainer certification delivered with The English Manner ($5,660), books, and branded merchandise. The proprietary five-step "Meier Method" anchors the curriculum and is supported by a credentialed trainer team.

The business serves three primary customer segments: enterprise clients (Fortune 100 companies in financial services, technology, luxury, healthcare, and hospitality — e.g., Uber, PayPal, JP Morgan, PwC, Gucci, Fendi, NBCUniversal, the Plaza Hotel, Fairmont, HSBC, Capital One, Venmo, Mass General, NYU); affluent individual adults seeking personal finishing; and children/families through the Mini Manners sub-brand and dedicated children's courses. Distribution is omnichannel: a self-serve website for individual course enrollment, a direct enterprise sales motion for corporate training, an application-based selective admissions process for the certification, and an event-driven keynote and PR presence amplified by the founder's media profile (Today Show, Vogue, TIME, Bravo's Ladies of London: The New Reign, 2026).

The core technology is a service platform rather than software: the company operates an e-commerce course site, ships branded merchandise through Amazon, and uses standard web/email/Zoom infrastructure for delivery, with no proprietary AI/ML or SaaS component disclosed. Revenue mechanics blend one-time course licenses ($597-$5,660 range), quoted-fee professional services (private courses, corporate training, speaking), and selective certification cohorts, with payment plans via Klarna, Afterpay, and Affirm. The model is asset-light, self-funded, and structurally dependent on the founder's personal brand and the trainer bench for growth.

Name

Beaumont Etiquette

Legal name

Beaumont Etiquette, LLC

Website

https://beaumontetiquette.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Beaumont Etiquette, founded in 2012 in New York, delivers multi-format etiquette and protocol training — online courses, private sessions, corporate programs, and a Train the Trainer certification — to Fortune 100 enterprises, affluent individuals, and families worldwide.

Ownership category

akta.pro rank

Product category

Professional Etiquette Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workplace Communication & Professional Etiquette (EDAAAKAE)

akta.pro secondary industry

Professionalism & Business Etiquette (EDABAMAK)

Keywords

• Etiquette training
• Protocol coaching
• Corporate training
• Professional development
• Finishing programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Online Courses: Pre-recorded, self-paced online courses available for individual purchase. Courses include Finishing Program, Duchess Effect, Confident Dining, Wine Etiquette, Afternoon Tea, Children's Etiquette, Teen Etiquette, Nanny Etiquette, and Society Savant.
2. Society Savant Course: Premium online course priced at $597 with payment plans available through Klarna, Afterpay, and Affirm. Four-module framework for intentional social living.
3. Private Courses: One-on-one personalized instruction for individuals, executives, children, teens, and families. Offered in NYC office, at client's location, or via Zoom. Includes dining, social, business etiquette, executive coaching, and family programs.
4. Corporate Training: Bespoke corporate programs for teams covering communication, business protocol, luxury sales, professionalism. Offered as video lessons, live virtual trainings, or in-person workshops. Tailored to client needs.
5. Train the Trainer Program: Six-month online certification program priced at $5,660 with payment plans available. Includes Grade One certification for becoming etiquette instructor. Next session 2027.
6. Speaking Engagements: Keynote speaking engagements booked for conferences, seminars, and corporate events. Topics include charisma, good manners, etiquette for success, and women in business.
7. Books and Merchandise: Sale of books including Modern Etiquette Made Easy and Business Etiquette Made Easy. Merchandise including Mind Your Manners branded sweaters for women and children sold through Amazon.
8. Reputation & Public Image Consulting: Media training, image training, and crisis communications consulting services for individuals and organizations.
9. Social Calendar & Lifestyle Consultancy: Bespoke advisory service for individuals navigating elite social, cultural, and philanthropic circles.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Beaumont Etiquette provides modern etiquette, protocol, and social-confidence training through self-paced online courses (Finishing Program, Society Savant, Duchess Effect, Confident Dining, Wine, Afternoon Tea, Children's, Teen, and Nanny courses), one-on-one private instruction for individuals and families, customized corporate training programs in business protocol and luxury sales, and a six-month Train the Trainer certification delivered in partnership with The English Manner. Programs are taught using the proprietary five-step Meier Method and delivered virtually and in-person across NYC, North America, Europe, Asia, and South/Latin America to individual consumers, families, and Fortune 100 enterprises.

Product overview

Beaumont Etiquette offers a comprehensive suite of etiquette training services across multiple delivery formats: online self-paced courses (including Society Savant, The Finishing Program, Duchess Effect, Confident Dining, Wine Etiquette Fundamentals, Afternoon Tea Etiquette, Children's, Teen, and Nanny courses), private one-on-one and group instruction (covering dining, social, business, children's, family etiquette, executive coaching, and lifestyle consultancy), corporate training programs (in communication, business protocol, luxury sales, and professionalism), a Train the Trainer certification program (in partnership with The English Manner), and speaking engagements. The company operates as a female-owned business established in 2012, headquartered in New York City, providing virtual and in-person training globally.

Differentiator

Problem solved

Functional benefit

Brands

• Mini Manners: A global hub for children's etiquette offering fun and free educational videos, practical family advice, kids manners resources, and engaging content to help parents and children learn kindness, confidence, and respect.

Products and services

• The Finishing Program by Myka Meier A first-of-its-kind distinguished online course in modern etiquette, presence, and social confidence, taught via the proprietary five-step Meier Method, covering poise, modern conversation, confident speaking, gracious entertaining, and instinctual practice for adult learners seeking personal polish.
• Society Savant A premium online course providing a strategic four-module framework for cultivating and building a deliberate social life, covering social intelligence, conversation skills, and intentional networking for adults.
• The Duchess Effect Course An online course exploring timeless secrets of royal poise and etiquette combined with modern techniques for commanding respect in any room, aimed at adult learners.
• Confident Dining An online course teaching dining presence with expert techniques blending modern manners with timeless etiquette, for adults seeking confident formal-dining skills.
• Wine Etiquette Fundamentals An online course covering the essentials of wine in social settings, including serving, selecting glasses, and confidently enjoying wine, for adult learners.
• The Etiquette of Afternoon Tea An online course transforming the tradition of afternoon tea into an opportunity to build relationships and showcase gracious hospitality, for adult learners.
• Children's Etiquette (Online) An online etiquette course for children ages 5-9 teaching confidence-building social skills through engaging activities.
• Teen & Pre-Teen Etiquette (Online) An online course for teens and pre-teens mastering modern social skills, including dining etiquette and digital communication.
• Nanny Etiquette Course An online etiquette training course for childcare professionals (nannies) to help them excel in their careers with proper manners.
• Dining Etiquette Private Course One-on-one private lessons to master Western table manners from casual meals to formal dining occasions, delivered for individuals in the NYC office, at the client's location, or via Zoom.
• Social Etiquette Private Course Bespoke private sessions to build confidence and refine social and dining skills in elegant in-person or virtual settings, for individual adult learners.
• Business Etiquette Private Course Personalized one-on-one training to master professional skills from networking to workplace interactions with confidence and poise, for adult professionals and executives.
• Children's Etiquette Private Course Fun one-on-one private sessions for children ages 5-9 to develop manners, confidence, and essential social skills.
• Teen & Pre-Teen Etiquette Private Course Private lessons for teens and pre-teens ages 10-17 to build confidence, modern manners, communication skills, and social grace.
• Family Etiquette Course Private family lessons covering modern manners, dining etiquette, communication skills, travel etiquette, and social confidence for households together.
• Service and Household Staff Training Tailored training for domestic, hospitality, and restaurant staff to deliver professional service in private households, hotels, and restaurants.
• Group Etiquette Course Engaging customizable instruction in social, business, or dining etiquette for teams, groups, or private gatherings, delivered in-person or virtually.
• Children's Group Courses NYC NYC in-person manners parties combining dining and social etiquette through dress-up play for children, delivered as private group events.
• 1:1 Executive Coaching Virtual one-on-one coaching designed for executives, C-suite leaders, founders, and senior professionals, focused on presence, communication, and executive polish.
• Reputation & Public Image Consulting Media training, image training, and crisis communications consulting services for individuals and organizations seeking reputation management.
• Social Calendar & Lifestyle Consultancy A bespoke advisory service for individuals navigating elite social, cultural, and philanthropic circles, providing guided itineraries and lifestyle planning.
• Corporate Training Customized corporate programs in communication, business protocol, luxury sales, and professionalism for all levels from associates to executives, delivered as in-person workshops, live virtual trainings, or video lessons.
• Train the Trainer Program (Grade One) A six-month online certification program ($5,660, application-based with a $150 non-refundable fee) teaching etiquette instruction across interpersonal skills, deportment, dining etiquette, afternoon tea, dress codes, and business protocol, delivered in partnership with The English Manner (William Hanson, Jo Bryant).
• Speaking Engagements Keynote speaking services featuring Myka Meier (and team) on modern etiquette, professionalism, charisma, women in business, and the art of conversation, booked for conferences, seminars, and corporate events worldwide.
• Beaumont Etiquette Books and Merchandise Sale of books including Modern Etiquette Made Easy and Business Etiquette Made Easy, plus Mind Your Manners branded merchandise such as sweaters for women and children sold through Amazon and standard retail channels.

Quantifiable outcome

• 78% of individuals report increased confidence, poise, and professionalism
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• The English MannercoreStrategic or Co-development PartnerBeaumont Etiquette delivers the Train the Trainer etiquette certification program in partnership with The English Manner in London. The English Manner is owned by William Hanson, who co-developed the curriculum and leads live webinars. This partnership provides international credibility and access to British etiquette expertise.
• The Plaza HotelflagshipStrategic or Co-development PartnerCo-founder of The Plaza Hotel Finishing Program. Beaumont Etiquette trains adults, children, and corporate groups at The Plaza Hotel, offering programs at this prestigious venue. This flagship partnership provides access to luxury clientele and enhances brand prestige.
• Downton Abbey: The ExhibitioncoreGTM or Marketing PartnerOfficial etiquette partner of Downton Abbey: The Exhibition during its U.S. tour. Team member Anne spoke on British and Royal Wedding Traditions. This partnership provided significant media exposure and brand credibility.
• Mini MannerscoreOthersFounded by Myka Meier as the go-to global hub for children's etiquette. Offers free educational videos, practical family advice, kids manners resources, and engaging content. Co-created with Ariana. Provides brand extension into children's market.
• St. Jude Children's Research HospitalminorOthersGlobal ambassador for St. Jude Children's Research Hospital. Philanthropic partnership supporting children's causes.
• Princess Grace FoundationminorOthersGlobal ambassador for Princess Grace Foundation. Philanthropic partnership supporting emerging artists and performers.
• ATeam CommunicationscoreGTM or Marketing PartnerATeam Communications (co-founded by Abigail Hennelly) has worked with Myka Meier for over a decade, shaping brand across digital platforms, press, partnerships, and live experiences. Abigail now leads marketing through Maison AFT.
• Bravo/Ladies of London: The New ReigncoreGTM or Marketing PartnerMyka Meier joined cast of BBC-produced television series 'Ladies of London: The New Reign' on Bravo in 2026. Featured alongside British aristocrat Martha, Lady Sitwell. Provides significant media exposure.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mind Your Manners (Lisa Gaché): Los Angeles-based etiquette and protocol firm founded by Lisa Gaché offering corporate training, youth programs, and finishing-style courses. Comparable as a U.S. female-founder-led etiquette brand serving both enterprises and individuals.
• Debrett's: British authority on etiquette, manners, and social codes; trains corporates and individuals and publishes well-known etiquette reference books. Comparable in positioning as a heritage etiquette/protocol training and publishing brand, with similar corporate and HNW individual clientele.
• The English Manner: UK-based etiquette and protocol training school owned by William Hanson, offering corporate training, private courses, and a joint Train the Trainer certification program with Beaumont. Directly comparable in service offering, methodology, and target customer (corporates, high-net-worth individuals, embassies).
• The Protocol School of Washington: U.S.-based etiquette, protocol, and image training school offering corporate workshops, certification programs, and private coaching. Directly comparable in that it operates the same training/credentialing business model targeting Fortune 500 clients and aspiring etiquette instructors.
• American School of Protocol: U.S.-based etiquette and finishing school offering children's, teen, and adult programs plus corporate training. Comparable in multi-segment offering (youth, individual, corporate) and certification program model.

Broad incumbents

• BetterUp: Enterprise coaching and professional development platform offering soft skills, leadership, and communication training to large corporate clients. Comparable as a B2B soft skills/coaching competitor at the executive and corporate layer, though far broader than etiquette specifically.
• Coursera (Wharton/industry soft skills courses): Large-scale online education platform offering professional development and soft skills courses from business schools. Comparable as a distribution channel for professional development content though much broader in scope and much lower in price point than Beaumont's premium positioning.

Regional players

• Plaza Hotel Finishing Program: The luxury finishing program co-founded by Beaumont Etiquette and offered at The Plaza Hotel in NYC. Comparable as an in-person, venue-based etiquette training product though distributionally tied to a single hotel location.

Emerging players

• Leila's Etiquette: U.S. etiquette school offering courses for children, teens, and adults plus corporate training with a focus on social skills development. Comparable in core offering (multi-age etiquette instruction) but smaller scale than Beaumont.
• The Etiquette Academy of Ohio: Midwestern U.S.-based etiquette and protocol training provider offering certification programs, youth classes, and corporate workshops. Comparable in the certification/training program business model though more regionally focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mykameieretiquette
• Facebookfacebook.com/MykaMeier
• LinkedInlinkedin.com/company/beaumont-etiquette
• Instagraminstagram.com/mykameier
• Xx.com/MykaMeier

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaumont Etiquette