Active Rehabilitation Center

What Active Rehabilitation Center does

Active Rehabilitation Center operates two outpatient physical therapy and rehabilitation clinics in Michigan's Detroit metropolitan area, headquartered in Madison Heights at 28200 John R Rd. with a second location in Shelby Township at 48380 Van Dyke Suite 100. Founded by Arnold A. Slominski, PT — who opened his first private practice in 1997 and renamed it Active Rehab Center in 2000 — the clinic delivers physical therapy, sports medicine, medical wellness, and rehabilitation services supplemented by therapeutic massage. It is a private, founder-owned practice with no disclosed external investors, employing 11-50 staff across the two sites, including five named clinicians (three PTs, one PTA, one massage therapist) combining 120+ years of clinical experience and trained in multiple manual therapy techniques (Cranio-Sacral, Kaltenborn-Evjenth, Maitland, Mulligan, Rolfing, Myofascial Release, Visceral Manipulation).

The clinic's technical differentiation is centered on specialized therapeutic modalities rather than software: it operates a Deep Muscle Stimulator (percussion/vibration), an Anodyne Neuropathy Care Center (FDA-cleared infrared therapy for diabetic and peripheral neuropathy), Light Therapy, a Balancer System (overhead suspension, Class I medical device, for fall prevention), MSK Flossing System bands, and a Traction Table for spinal decompression. The reported outcome that approximately 89% of chronic-pain patients achieved excellent to total pain relief within twelve 45-minute Anodyne sessions is a clinically meaningful data point supporting the modality's positioning. Patient testimonials document recovery outcomes across spine arthritis, neck pain, rotator cuff post-surgery, and bicep reattachment cases.

Revenue is generated through professional-services billing — predominantly fee-for-service outpatient PT and massage billed per visit through insurance (Medicare, Medicaid, Blue Cross, Aetna, Cigna, Humana, HAP, Priority Health, workers' compensation), with a small cash-pay component via $60/hour massage gift certificates. Distribution is direct-to-consumer via two physical clinics plus an online appointment-request form; patient acquisition relies on physician referrals, insurance participation, word-of-mouth, and an active content-marketing footprint including blog, email newsletter, YouTube testimonials, and Facebook. The clinic has no public APIs, mobile app, or disclosed AI/ML capabilities, and operates exclusively in Southeast Michigan.

Name

Active Rehabilitation Center

Legal name

Active Rehab Center

Website

https://www.activerehabcenter.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Rehabilitation Center operates two outpatient physical therapy and rehabilitation clinics in Michigan's Detroit metro area, delivering PT, sports medicine, medical wellness, and massage services to a diverse patient base including geriatric, athletic, pediatric, post-surgical, and neuropathy populations using specialized FDA-cleared modalities.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Ambulatory Health Care Services (6219)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Outpatient physical therapy
• Sports rehabilitation services
• Massage therapy clinic
• Manual therapy techniques
• Neuropathy pain treatment

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Services: Outpatient physical therapy services billed per visit or through insurance. Includes evaluation, treatment, manual therapy, and therapeutic exercises.
2. Massage Therapy Services: Therapeutic massage services including relaxation, deep tissue, and sport massage. Priced at $60 per hour for gift certificates.
3. Insurance Billing: Accepts most major insurance plans including Medicare, Medicaid, Blue Cross, Aetna, Cigna, Humana, HAP, Priority Health, and worker compensation. Bills insurance directly for covered services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Active Rehabilitation Center delivers outpatient physical therapy, sports medicine, medical wellness, and rehabilitation services through licensed physical therapists and a massage therapist across two Michigan clinics. Core treatment combines hands-on manual therapy (Cranio-Sacral, Rolfing, Myofascial Release, Mulligan, etc.) with specialized therapeutic modalities including Deep Muscle Stimulation, FDA-cleared Light Therapy / Anodyne Neuropathy Therapy, MSK Flossband flossing, Traction Table spinal decompression, the Balancer System fall-prevention harness, and Universal Exercise Unit training. New patients require a physician prescription/referral and accepted insurances are billed directly for covered services.

Product overview

Active Rehabilitation Center is a physical therapy and rehabilitation clinic offering a unified suite of healthcare services at two Michigan locations. The core offering consists of Physical Therapy, Sports Medicine, Medical Wellness, and Rehabilitation services. These are supplemented by specialized therapeutic modalities including Deep Muscle Stimulation, Light Therapy (with Anodyne Neuropathy treatment), Massage Therapy, MSK Flossing System, and Traction Table Therapy. The clinic also utilizes the Balancer System for fall prevention. Together, these services provide comprehensive musculoskeletal care from injury recovery to athletic performance enhancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Core physical therapy service where licensed therapists examine, evaluate, treat, and create recovery plans for patients to improve mobility, reduce pain, and restore normal body function across conditions including back/neck pain, hip/knee/shoulder/arm pain, ankle and foot injuries, joint replacement rehab, and spinal cord/brain injuries.
• Sports Medicine Specialized rehabilitation for athletes and active individuals focused on sport-specific injury prevention, recovery programs, and performance conditioning.
• Medical Wellness Wellness programs for individuals of all ages, especially seniors, to maintain strength and mobility and age gracefully through exercises and treatment options including balance training and fall prevention.
• Rehabilitation Comprehensive rehabilitation services for injury recovery, prevention of worsening damage, and restoration of physical function.
• Balancer System Therapy Overhead suspension fall prevention system with adjustable harness (Prokinetic Class I medical device) that frees patients' hands during therapy for practice of daily functions while reducing fear of falling.
• MSK Flossing System Musculoskeletal flossing technique using specialized MSK flossbands (Latex or Latex-Free) applied to extremities, torso, and head to improve mobility and reduce pain.
• Massage Therapy Therapeutic massage services including deep tissue, sport, relaxation, and CranioSacral Therapy to relieve pain, reduce muscle tension, and promote healing; gift certificates priced at $60 per hour.
• Light Therapy and Anodyne Neuropathy Therapy FDA-cleared infrared light therapy for tissue repair, pain relief, neuropathy, and inflammatory conditions including arthritis, soft-tissue injuries, carpal tunnel syndrome, diabetic and peripheral neuropathy, and chronic non-healing wounds; offered as a certified Anodyne Neuropathy Care Center.
• Deep Muscle Stimulation (DMS) Percussion therapy using mechanical vibrations to reach deep muscle tissue, providing increased circulation, pain reduction, faster rehabilitation, lymphatic flow, scar tissue breakdown, and lactic acid reduction.
• Traction Table Therapy Non-invasive spinal decompression therapy using a traction table to gently stretch the spine and relieve pressure on spinal discs and nerves.
• Partial Body Suspension with Spinal Traction Advanced lumbar decompression therapy using partial body suspension to gently decompress the spine and relieve pressure on spinal structures.

Quantifiable outcome

• Nearly 89% of patients with chronic pain unresponsive to other treatments achieved excellent to total pain relief within twelve 45-minute Anodyne Therapy sessions
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• American Polish Cultural CenterminorOthers · 2 October 2021Venue partner for Active Rehab Center's 20th Anniversary Banquet celebration. Located in Troy, Michigan.
• IVG (Intervis Group)coreStrategic or Co-development Partner · 22 May 2021Arnold Slominski served as guest speaker at International Conference for Balance Rehabilitation and Fall Prevention organized by IVG. Discussed the Balancer System innovative equipment for modern therapy.
• OMA CompminorOthersTechnical support provider for International Conference for Balance Rehabilitation and Fall Prevention. Website development partner (referenced as site builder in footer).
• Deep Muscle StimulatorcoreTechnology or IntegrationEquipment provider for Deep Muscle Stimulator (DMS) technology used for percussion therapy and muscle rehabilitation.
• Anodyne TherapycoreTechnology or IntegrationCertified Anodyne Neuropathy Care Center offering Anodyne Therapy for neuropathy treatment. FDA-cleared technology for pain relief and increased circulation.
• Prokinetic System (Balancer System)coreTechnology or IntegrationProvider of Balancer System - Class I medical device for fall prevention therapy. Overhead suspension system manufactured by Prokinetic for physical therapy clinics.
• Insurance ProviderscoreOthersNetwork of accepted insurance providers including Medicare, Medicaid, Blue Cross, Aetna, Cigna, Humana, HAP, Priority Health, and worker compensation plans. Bill insurance directly for covered services.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Team Rehabilitation Physical Therapy: Michigan-headquartered outpatient physical therapy chain with multiple clinics across the state offering PT, sports medicine and manual therapy — directly comparable regional competitor in Active Rehab's home market.
• ATI Physical Therapy: Largest U.S. outpatient physical therapy provider with deep Michigan roots; offers orthopedic, sports medicine and workers' comp rehab under a multi-clinic model that competes head-on with independents like Active Rehab.
• Athletico Physical Therapy: National outpatient PT and athletic therapy chain (BDT Capital Partners portfolio) with locations across Michigan; competes on convenience, hours and direct access for MSK and sports injury patients.
• Ivy Rehab Network: PE-backed outpatient PT, pediatric therapy and sports medicine network rapidly expanding in the Midwest; directly comparable multi-modality outpatient clinic operator.
• PT Solutions: Private-equity-backed outpatient physical therapy company with a clinician-ownership model across multiple states; competes in orthopedics, sports medicine and neurologic rehab with a similar multi-modality approach.
• Upstream Rehabilitation: One of the largest U.S. outpatient PT operators (parent of Drayer Physical Therapy Institute) providing orthopedic, sports and industrial rehab across the Southeast and Midwest — comparable independent-clinic consolidator.
• NovaCare Rehabilitation: Select Medical's outpatient PT division operating hundreds of clinics nationwide; provides orthopedic, sports and hand therapy comparable to Active Rehab's core service mix.

Broad incumbents

• U.S. Physical Therapy: NYSE-listed acquirer and operator of outpatient physical therapy clinics; broader incumbent that competes in the same MSK and sports rehab category but operates at significantly greater scale.
• Concentra: Select Medical subsidiary providing occupational health, urgent care and physical therapy; broad incumbent that overlaps with Active Rehab's worker compensation and orthopedic rehab services.

Emerging players

• Hinge Health: Digital musculoskeletal care platform offering virtual PT and chronic pain programs; emerging alternative care channel that increasingly competes with brick-and-mortar clinics for the same patient population and payer dollars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWBkIHqt-0YZgsdbPZ2gElA
• Facebookfacebook.com/131498283602413
• LinkedInlinkedin.com/company/active-rehab-center-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Rehabilitation Center