Marketinggesellschaft der Agrar und Ernahrungswirtschaft Mecklenburg Vorpommern

What Marketinggesellschaft der Agrar und Ernahrungswirtschaft Mecklenburg Vorpommern does

Marketinggesellschaft der Agrar- und Ernährungswirtschaft Mecklenburg-Vorpommern e.V. (AMV) is a registered non-profit association (eingetragener Verein) headquartered in Bentwisch near Rostock, Germany, founded circa 2000 and operating for over 25 years as the largest branch network of the agricultural and food industry in Mecklenburg-Vorpommern. Its core function is industry orchestration rather than product or technology development: it convenes a network of 160 partners (92 producers, 42 supporting members, 26 cooperation partners), whose member businesses collectively employ ~5,500 people and generate ~€1.5 billion in annual turnover, and connects them with retail, wholesale, foodservice, and institutional buyers.

AMV's service portfolio is event-centric and membership-mediated. Flagship offerings include the annual Norddeutscher Ernährungsgipfel industry conference (9th edition scheduled for September 2026), the Landesweite Warenbörse "Regional + Bio aus MV" B2B trade fair embedded within GastRo, and the Produkt-Leuchtturm MV product competition (8 winners in 2024). It also operates the B2B Produktdatenbank (a searchable product database with Google Maps-based geographic search), the "Natürlich aus MV" regional label used by 120+ companies, joint exhibition stands at Grüne Woche, BIOFACH, MeLa, and OstseeMesse, and Händlerstammtische buyer roundtables with Lidl, Penny, Marktkauf, and EDEKA Nord. AMV Connect extends into seminars and networking events covering skilled-worker immigration, digital marketing, and regulatory compliance.

AMV does not develop proprietary technology products. Revenue is generated through (i) annual membership fees from producers, supporting members, and cooperation partners, (ii) event and trade fair participation fees, (iii) licensing fees for the "Natürlich aus MV" label (processed via Landesmarketing MV), and (iv) public/ERDF co-funding. Governance rests with a board chaired by Tobias Blömer, with Cathérine Reising serving as Managing Director; Karsten Witt acts as external Data Protection Officer. In 2025, AMV formalized a cross-state co-organization of the Ernährungsgipfel with pro agro (Brandenburg/Berlin), and in November 2025 it celebrated its 25th anniversary.

Name

Marketinggesellschaft der Agrar und Ernahrungswirtschaft Mecklenburg Vorpommern

Legal name

Marketinggesellschaft der Agrar- und Ernährungswirtschaft Mecklenburg-Vorpommern e.V.

Website

https://mv-ernaehrung.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketinggesellschaft der Agrar- und Ernährungswirtschaft Mecklenburg-Vorpommern e.V. (AMV) is a German non-profit association that runs the largest agricultural and food industry network in Mecklenburg-Vorpommern, serving 160 member partners through events, trade fairs, a B2B product database, and the "Natürlich aus MV" regional label.

Ownership category

akta.pro rank

Headquarters

HQ city

Bentwisch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: The AMV generates revenue through membership fees paid by producers, supporting members, and cooperation partners. Member companies gain access to networking events, trade fair opportunities, marketing support, and the B2B product database.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

AMV operates as a membership-based industry network for the agricultural and food industry in Mecklenburg-Vorpommern. It connects regional producers with retail, wholesale, and foodservice buyers through annual conferences (Norddeutscher Ernährungsgipfel), trade marketplaces (Landesweite Warenbörse), product competitions (Produkt-Leuchtturm MV), a B2B product database, and the state-endorsed 'Natürlich aus MV' regional label program. The organization also organizes collective trade fair appearances at major events such as Grüne Woche, BIOFACH, MeLa, and OstseeMesse.

Product overview

AMV operates as a networking and marketing organization for the agricultural and food industry in Mecklenburg-Vorpommern, offering a portfolio of event-based services and digital platforms. Core offerings include the Norddeutscher Ernährungsgipfel (annual industry conference), the Warenbörse regional trade fair, and the Produkt-Leuchtturm product competition. The digital infrastructure comprises a searchable Produktdatenbank with geographic search capabilities, an AMV-Newsletter for communications, and a B2B member login portal. The Regionalzeichen 'Natürlich aus MV' program provides a regional certification/labelling initiative. These services collectively support the organization's mission to promote regional food products and connect industry stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• Natürlich aus MV (Regionalzeichen): Regional label/certification mark for products from Mecklenburg-Vorpommern, indicating regional origin and quality. Managed by AMV and Landesmarketing MV.

Products and services

• Norddeutscher Ernährungsgipfel

Quantifiable outcome

• 160 network partners (92 producers + 42 supporting members + 26 cooperation partners)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• pro agro – Verband zur Förderung des ländlichen Raumes in der Region Brandenburg/Berlin e.V.coreStrategic or Co-development Partner · 22 July 2025The AMV and pro agro co-organize the annual Norddeutscher Ernährungsgipfel. Pro agro is the largest branch network for agriculture and food economy in Brandenburg/Berlin, representing 416 members, 20 sponsors, and approximately 50 additional cooperation partners with combined annual revenue of approximately 2 billion euros. The partnership connects the food industries of the two neighboring German states and enables cross-regional networking between producers, retailers, and policymakers. The 2025 summit was held under the joint organization of both associations.

Scale indicators7 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/euro-baltic-fischverarbeitungsgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketinggesellschaft der Agrar und Ernahrungswirtschaft Mecklenburg Vorpommern