Musiculum

Name

Musiculum

Legal name

musiculum – Lern- und Experimentierwerkstatt für Kinder und Jugendliche

Website

https://musiculum.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Musiculum is a nonprofit music education center in Kiel, Germany, operated by Stiftung Jovita, offering hands-on music exploration, mobile music-bus visits, and digital programs to children, kindergartens, and schools across Schleswig-Holstein.

Ownership category

akta.pro rank

Product category

Children's Music Education

NAICS

Fine Arts Schools (61161)

akta.pro primary industry

Early Childhood Music Education (Ages 0–7) (EDAMANAD)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)

Keywords

• Music education for children
• Children's music workshops
• Mobile music bus
• School music programs
• Music instrument discovery

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Grants: Musiculum is operated by Stiftung Jovita (Kinder- und Jugendstiftung Jovita) and relies on donations and grants. The website accepts donations to the Stiftung Jovita project musiculum account.
2. Sponsored Mobile Program: The musiculum MOBIL program receives sponsorship from Sparkassen Schleswig-Holstein to provide free deployments to Kitas and Grundschulen. Additional self-payer registrations are available.
3. Workshop Fees: Fees charged for workshops such as the painting workshop (30 EUR) and SHMF workshops (150 EUR participation fee + 25 EUR registration).
4. Event Venue Rental: Revenue from hosting third-party events, such as Bürgerbühne Kiel performances in the musiculum venue (5 EUR entry for some events).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Musiculum operates a hands-on learning and experimentation workshop for children and youth in Kiel, Germany, featuring a permanent collection of approximately 120 musical instruments from around the world alongside acoustic exhibits and themed rooms. It runs four core program streams — school projects, after-school programs, holiday programs, and the musiculum MOBIL mobile bus service (yellow for kindergartens, blue for primary schools) — supplemented by digital products including the digitulum instrument platform, musiculum SPIEL game, and Digital Escape Room.

Product overview

Musiculum is a hands-on learning and experimentation workshop for children and teenagers in Kiel, Germany, operated by Stiftung Jovita. Its portfolio consists of two main pillars: physical programs at the musiculum venue in Kiel (Schulprojekte, Nachmittagsprogramm, Ferienprogramme, and Kindergeburtstag) and the musiculum MOBIL mobile bus program (yellow bus for kindergartens since 2017; blue bus for primary schools). Complementing the physical offerings, Musiculum maintains a suite of digital products: the digitulum (a digital catalog of ~120 musical instruments with world map), the musiculum SPIEL (a music-themed game for Android, iOS, Windows, and Mac), the Digitaler Escape Room (online puzzle experience), and a Mediathek (video library). The digitulum serves as a digital companion to physical visits and a tool for school preparation, while the musiculum SPIEL and Escape Room extend engagement into the home environment.

Differentiator

Problem solved

Functional benefit

Brands

• digitulum: Digital musiculum offering access to approximately 120 musical instruments, organized by category and placed on a musical world map.
• musiculum MOBIL Kita
• musiculum MOBIL Schule
• musiculum SPIEL
• Digitaler Escape Room

Products and services

• musiculum (physical learning and experimentation workshop) A hands-on learning and experimentation workshop in Kiel, Germany, for children and teenagers focused on music, musical instruments, and acoustics. Features a permanent collection of approximately 120 musical instruments from around the world, acoustic exhibits, and themed rooms. Serves as the primary physical venue for school projects, after-school programs, holiday programs, birthday parties, workshops, and concerts.
• musiculum MOBIL (mobile music bus program) A mobile music bus program that brings musical instruments, games and acoustic exhibits directly to kindergartens (yellow bus) and primary schools (blue bus) across Schleswig-Holstein, addressing limited music education access in rural areas. Partially funded by Sparkassen Schleswig-Holstein for free deployments, with self-payer registrations also available.
• digitulum An online digital platform that catalogs approximately 120 musical instruments from the musiculum collection, organized by category and placed on a musical world map. Users can digitally explore instruments as a complement to physical visits and a resource for classroom preparation.
• musiculum SPIEL A digital music-themed game for children in which players help cartoon animal characters (Bombastico, Fragmento, and Glissandra) bring the musiculum to life. Available as a mobile app for Android and iOS and as a desktop application for Windows and Mac.
• Digitaler Escape Room (Online Escape Room) A digital escape room experience available online through the musiculum website, providing an interactive puzzle-based music-themed activity accessible remotely.
• Schulprojekte (School Projects) Structured educational programs for schools, including regular school project offerings and cooperation projects, typically held at the musiculum venue or in partnership with schools.
• Ferienprogramme (Holiday Programs) Free vacation project activities offered during school holiday periods (e.g., summer holiday projects), with prior registration required.
• Nachmittagsprogramm (Afternoon Programs) After-school programs for children aged 6-10, such as instrument-discovery workshops (e.g., 'Ohrwurmdetektive & Klangzauberer – Wir entdecken Blasinstrumente'), held on weekday afternoons.
• Kindergeburtstag (Children's Birthday Parties) Birthday party offerings hosted at the musiculum venue, allowing children to celebrate with music-themed activities.
• Mediathek (Media Library) A curated collection of videos produced by or for musiculum in the context of its projects, presented as an online media library on the musiculum website.

Quantifiable outcome

• Approximately 150 youth participate in Kiel Move & Groove project
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Stiftung JovitacoreStrategic or Co-development PartnerStiftung Jovita (Kinder- und Jugendstiftung Jovita) is the parent foundation operating musiculum. Founded in 2002 by Hamburg merchants, its goal is creative promotion of children and youth regardless of cultural, religious, or social background. Projects include musiculum in Kiel and die gelbe Villa in Berlin.
• NDR Discover Music HamburgcoreStrategic or Co-development PartnerNDR Discover Music Hamburg brings professional NDR ensembles (NDR Brass, NDR Vokalensemble) to perform concerts for school classes at musiculum. These free 'Konzert statt Schule' programs provide music education for primary school students.
• Bürgerbühne Kiel e.V.majorChannel Partner/ Reseller/ DistributorBürgerbühne Kiel e.V. uses musiculum space for their events including Tanzcafé, Improptanz, and other performances. While musiculum provides the venue, Bürgerbühne Kiel is the organizer and content provider.
• Kunsthalle zu KielminorStrategic or Co-development PartnerCo-presentation of painting workshop 'Farbenspiel' for children. Due to Kunsthalle renovation, workshop held at musiculum location.
• Kieler Initiative gegen Kinderarmut (inka e.V.)coreStrategic or Co-development Partnerinka e.V. receives and directs donations for the Kiel Move & Groove project at musiculum, targeting youth from disadvantaged backgrounds. Received 22,000 EUR from Weihnachtsmarkt and 5,000 EUR from Vonovia.
• Schleswig-Holstein Musik Festival (SHMF)majorStrategic or Co-development PartnerSHMF collaborates with musiculum for workshops such as Familie Flöz mask theater workshop. SHMF organizes registration and promotion while musiculum provides venue.
• Max-Tau-Schule KielminorChannel Partner/ Reseller/ DistributorHost school for Kiel Move & Groove project sessions where students participated in Cajon rhythm workshops and received donation from Vonovia.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Music Together: International early-childhood music education program offering mixed-age family classes for children from birth through age 8. Highly comparable in targeting the same early-childhood (0-7) music exploration segment through group, hands-on classes.
• Tonies: Audio-play system for children combining physical character figurines with a streaming music/story library. Comparable as an early-childhood audio/music engagement product with a hybrid physical-digital model analogous to Musiculum's bus-plus-digitulum combination.
• Kindermusik: Early-childhood music and movement program operating globally through licensed educators. Comparable focus on music exploration for ages 0-7, with both physical class delivery and digital at-home materials — a structural analog to Musiculum's venue + digital portfolio.

Direct peers

• Yousician: Global app-based music education platform covering guitar, piano, ukulele, bass, and singing. Direct competitor to Musiculum's digital products, particularly for self-directed learners who use Musiculum's free SPIEL and digitulum offerings.
• Simply Piano (JoyTunes): Global consumer music-education app focused on piano and other instruments for beginners of all ages, including children. Directly competes with Musiculum's digitulum and musiculum SPIEL digital offerings in the music-education software category.
• Jedem Kind ein Instrument (JeKi): Flagship German music education program that gives every child at participating primary schools access to instrumental instruction. Highly comparable in serving German primary-school-aged children through schools, with similar equity-of-access and cultural-Bildung framing.
• Die Gelbe Villa: A creative education center for children and youth in Berlin operated by the same parent foundation (Stiftung Jovita) as Musiculum. Directly comparable mission, target audience (children regardless of background), and operating model — effectively a sister project.

Regional players

• Landesmusikrat Schleswig-Holstein: State-level umbrella organization for music in Schleswig-Holstein, supporting music education and cultural music projects across the region. Comparable as a regional music-education ecosystem actor operating in the same geography as Musiculum.

Others

• Haus der kleinen Forscher: Germany-wide foundation offering early-childhood STEM and education programs in Kitas and Grundschulen. Comparable as a peer institution reaching the same Kita/primary-school segment with enrichment programming, though focused on STEM rather than music.
• Verband deutscher Musikschulen (VdM): National association representing Germany's public music schools (Musikschulen), which deliver subsidized instrumental instruction to children. Indirectly comparable as the broader institutional ecosystem Musiculum operates within and partially complements for younger age groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIjlrW5Q7p4UP3wYpxIR3Ow
• Facebookfacebook.com/musiculum
• Instagraminstagram.com/musiculum
• LinkedInlinkedin.com/company/musiculum-kiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musiculum