Interflora Pacific Unit Ltd

What Interflora Pacific Unit Ltd does

Interflora Pacific Unit Limited is a privately held New Zealand company headquartered in Christchurch (10C Tussock Lane, Ferrymead) that operates an online flower delivery platform under the Interflora brand. The company connects customers to a nationwide network of independent local florists who handcraft and deliver arrangements on the day of purchase, with same-day delivery available when orders are placed before 2pm weekdays / 11am Saturday, and an express Rapid Delivery option promising under-90-minute fulfillment in selected locations Monday–Friday 9am–4pm for a NZD 25 premium. The core technology is an e-commerce storefront (interflora.co.nz) with integrated order management, payment processing through DPS Payment Express (with Windcave as secondary) and Afterpay buy-now-pay-later, and routing logic that dispatches orders to the nearest member florist for local crafting and last-mile delivery. International orders are fulfilled via the Interflora International Network, routing NZ-originated orders to local florists in 140+ countries including Australia, the UK, Europe, the US, Canada, Singapore, and South Africa.

The product surface spans handcrafted bouquets (price points NZD 69–229+), Florist Choice artisan arrangements, gift boxes (including alcoholic SKUs requiring age verification under alcohol licences held by Kennerley Gourmet Grocery Limited and S.J Design Limited), potted plants, and a full funeral/sympathy line (wreaths, casket sprays, sprays and sheaves, sympathy flower stands, special tributes). Revenue is generated on a transaction basis: a NZD 15 standard delivery fee plus NZD 14 service fee on domestic orders, NZD 20 service fee on international orders, and the NZD 25 Rapid Delivery premium, while member florists retain the base product price. The go-to-market combines a primary B2C direct-to-consumer e-commerce motion with a secondary B2B corporate gifting channel (dedicated team at [email protected]), supported by a multi-channel digital presence spanning Instagram (@interfloranz), Facebook, TikTok (@interflora.nz), Pinterest, the FlowerTalk content blog, the Flower Insider email newsletter (offering 10% off first order), and a Commission Factory affiliate program. Marketing emphasises a 48-hour Quality Promise (replacement/credit/refund), 7-day freshness guarantee, and over 70 years of New Zealand brand heritage as core trust signals.

Name

Interflora Pacific Unit Ltd

Legal name

Interflora Pacific Unit Limited

Website

http://www.interflora.co.nz

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Interflora Pacific Unit Ltd operates an online flower delivery platform in New Zealand that routes orders through a nationwide network of local florists, offering same-day and Rapid Delivery domestically plus international delivery to 140+ countries, alongside a B2B corporate gifting channel.

Ownership category

akta.pro rank

Product category

Floral Delivery Services

NAICS

Florists (459310)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Long-Distance/International Gift Shipping Coordination (HSACANAK)

Keywords

• Flower delivery services
• Floral gifting
• Same-day delivery
• Corporate gifting
• International flower delivery

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel

Revenue model

1. Flower and Gift Product Sales: Interflora generates revenue through the sale of flower arrangements, bouquets, plants, and gift boxes. Each order includes a base product price plus delivery fee and service fee. Products are crafted by independent local florists who receive a portion of the sale, while Interflora retains the service fee and delivery charges.
2. Corporate Gifting: B2B channel for corporate clients to send bulk or individual flower gifts to business contacts, with dedicated support from the B2B team.
3. Rapid Delivery Premium: Express delivery service priced at $25 for delivery within 90 minutes, providing premium revenue on urgent orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Interflora Pacific Unit Ltd operates an online flower delivery platform that connects customers with a nationwide network of independent local florists across New Zealand, who handcraft and deliver floral arrangements on the day of ordering. Core offerings include same-day delivery, Rapid Delivery within 90 minutes in select locations, international delivery to 140+ countries via the global Interflora network, plus gift boxes, plants, sympathy arrangements, and a B2B corporate gifting channel.

Product overview

Interflora Pacific Unit Ltd operates an online flower delivery platform that connects customers with a network of local florists throughout New Zealand and internationally across 140+ countries. The core offering consists of handcrafted flower bouquets and arrangements made fresh on the day of delivery, supplemented by same-day and Rapid Delivery express services (under 90 minutes in eligible areas). Additional product lines include gift boxes, plants, funeral and sympathy flowers (wreaths, casket sprays, sympathy stands), and a B2B corporate gifting service. The platform supports international deliveries routed through local Interflora florists worldwide, and offers multiple payment options including DPS Payment Express and Afterpay.

Differentiator

Problem solved

Functional benefit

Brands

• Rapid Delivery: Express flower delivery service offering delivery in under 90 minutes, available Monday to Friday 9am to 4pm in selected locations across New Zealand.
• Gift Boxes
• Plants

Products and services

• Flower Bouquets Fresh, handcrafted flower bouquets made to order by local Interflora florists using seasonal blooms, available in various styles including posies, standard bouquets, and water-filled box arrangements. Sold to individual consumers and corporate clients across New Zealand.
• Rapid Delivery Express flower delivery service delivering eligible bouquets in under 90 minutes, handcrafted by a local Interflora florist. Available Monday to Friday, 9am to 4pm, in selected locations across New Zealand, priced at NZD $25 per delivery.
• Same-Day Flower Delivery Same-day flower delivery available across most of New Zealand when orders are placed before 2pm on weekdays and 11am on Saturday, with a NZD $15 standard delivery fee.
• International Flower Delivery International flower delivery service connecting New Zealand customers with local Interflora florists in 140+ countries for handcrafted arrangements delivered fresh on the day of delivery. International orders carry a NZD $20 service fee.
• Corporate Gifting (B2B) Business-to-business corporate gifting service offering flowers, plants, and gift boxes for client appreciation, Christmas, business relationships, and employee recognition, with nationwide delivery for business clients and dedicated B2B team support.
• Gift Boxes Curated gift boxes and hampers containing various products, some including alcoholic beverages, available for delivery throughout New Zealand with age verification required (18+) where alcohol is included.
• Plants Indoor and outdoor plants available as gift alternatives or complements to flower arrangements, available for delivery throughout New Zealand.
• Funeral and Sympathy Flowers Funeral and sympathy flower arrangements including wreaths, casket sprays, sprays and sheaves, and special tributes for honoring loved ones, with sympathy arrangements from NZD $99 and wreaths from NZD $169 to NZD $269.
• Florist Choice Artisan florist-designed bouquets created using the freshest flowers available on the day, offering unique one-of-a-kind arrangements selected and crafted by the local Interflora florist.

Quantifiable outcome

• 7-day freshness promise on all flower arrangements
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DPS Payment ExpresscoreTechnology or IntegrationThird-party payment processing provider used for all credit card transactions on the Interflora website. DPS Payment Express is one of New Zealand's largest payment providers, handling secure payment processing with encrypted transaction data.
• Kennerley Gourmet Grocery LimitedminorOthersLicensed vendor for Paddock to Pantry gift boxes. Holds licence number 007/OFF/3337/2019, issued 13 September 2019 by the Auckland District Licensing Committee for sale and supply of alcohol products.
• S.J Design LimitedminorOthersLicensed vendor for Spoil Me gift boxes. Holds licence number 007/OFF/131/2021, issued 2 February 2018 by the Auckland District Licensing Committee for sale and supply of alcohol products.
• Commission FactoryminorChannel Partner/ Reseller/ DistributorAffiliate marketing partner program allowing partners to refer customers to Interflora in exchange for commissions. Affiliate registration available at https://dashboard.commissionfactory.com/Affiliate/Register/91769/
• Interflora International NetworkcoreStrategic or Co-development PartnerGlobal Interflora network connecting Interflora NZ with local florists in 140+ countries for international flower delivery. Enables customers to send flowers overseas with local florist crafting and delivery in destination countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interflora British Unit: The UK arm of the Interflora network, operating the same florist-routing model for flower delivery. Closest comparable in business model and international brand affiliation.
• Teleflora: US floral delivery network that connects customers to local florists for hand-delivered arrangements—essentially the same model as Interflora but operating in North America.
• FTD (Florists' Transworld Delivery): Long-standing US-based flower delivery network using a local florist fulfillment model, directly comparable to Interflora's network-orchestration approach.
• ProFlowers: Online flower delivery retailer selling directly to consumers with same-day and scheduled delivery—overlaps with Interflora's core flower delivery offering.

Broad incumbents

• 1-800-Flowers: Large US-based floral and gifting e-commerce company with a comparable multi-product gift offering and direct-to-consumer model, though at significantly larger scale.

Emerging players

• Bloom & Wild: UK-based digital-native florist focused on letterbox flowers and contemporary design, representing the modern digitally-native competitive threat to traditional florist networks.
• The Bouqs Co. US-based online flower delivery startup using farm-direct sourcing and a modern e-commerce experience—competes for the same digitally-engaged flower buyers.
• Floriststoyou / Flowers Across Melbourne: Australian online florist aggregator delivering through local florists—similar model of routing orders to local flower shops for delivery, regional ANZ competitor.

Regional players

• Euroflorist: European flower delivery network operating across multiple European countries via local florists—comparable florist-network model but geographically distinct from NZ.
• Roses Only: Premium rose and flower delivery brand in Australia and New Zealand, offering same-day delivery in major cities—competes most directly in the Australasian premium gifting segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/interflora
• LinkedInlinkedin.com/company/interflora-pacific-unit-limited
• Instagraminstagram.com/interflora.nz
• TikToktiktok.com/@interflora.nz
• Pinterestnz.pinterest.com/interfloranewzealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interflora Pacific Unit Ltd