Interflora Pacific Unit Ltd
Interflora Pacific Unit Ltd operates an online flower delivery platform in New Zealand that routes orders through a nationwide network of local florists, offering same-day and Rapid Delivery domestically plus international delivery to 140+ countries, alongside a B2B corporate gifting channel.
- Company typePrivate
- Founded1935
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Interflora Pacific Unit Ltd does
Interflora Pacific Unit Limited is a privately held New Zealand company headquartered in Christchurch (10C Tussock Lane, Ferrymead) that operates an online flower delivery platform under the Interflora brand. The company connects customers to a nationwide network of independent local florists who handcraft and deliver arrangements on the day of purchase, with same-day delivery available when orders are placed before 2pm weekdays / 11am Saturday, and an express Rapid Delivery option promising under-90-minute fulfillment in selected locations Monday–Friday 9am–4pm for a NZD 25 premium. The core technology is an e-commerce storefront (interflora.co.nz) with integrated order management, payment processing through DPS Payment Express (with Windcave as secondary) and Afterpay buy-now-pay-later, and routing logic that dispatches orders to the nearest member florist for local crafting and last-mile delivery. International orders are fulfilled via the Interflora International Network, routing NZ-originated orders to local florists in 140+ countries including Australia, the UK, Europe, the US, Canada, Singapore, and South Africa.
The product surface spans handcrafted bouquets (price points NZD 69–229+), Florist Choice artisan arrangements, gift boxes (including alcoholic SKUs requiring age verification under alcohol licences held by Kennerley Gourmet Grocery Limited and S.J Design Limited), potted plants, and a full funeral/sympathy line (wreaths, casket sprays, sprays and sheaves, sympathy flower stands, special tributes). Revenue is generated on a transaction basis: a NZD 15 standard delivery fee plus NZD 14 service fee on domestic orders, NZD 20 service fee on international orders, and the NZD 25 Rapid Delivery premium, while member florists retain the base product price. The go-to-market combines a primary B2C direct-to-consumer e-commerce motion with a secondary B2B corporate gifting channel (dedicated team at [email protected]), supported by a multi-channel digital presence spanning Instagram (@interfloranz), Facebook, TikTok (@interflora.nz), Pinterest, the FlowerTalk content blog, the Flower Insider email newsletter (offering 10% off first order), and a Commission Factory affiliate program. Marketing emphasises a 48-hour Quality Promise (replacement/credit/refund), 7-day freshness guarantee, and over 70 years of New Zealand brand heritage as core trust signals.
Interflora Pacific Unit Ltd firmographics
Firmographics- Name
- Interflora Pacific Unit Ltd
- Legal name
- Interflora Pacific Unit Limited
- Website
- http://www.interflora.co.nz
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Interflora Pacific Unit Ltd operates an online flower delivery platform in New Zealand that routes orders through a nationwide network of local florists, offering same-day and Rapid Delivery domestically plus international delivery to 140+ countries, alongside a B2B corporate gifting channel.
- Ownership category
- akta.pro rank
Interflora Pacific Unit Ltd industry classification
Industry- Product category
- Floral Delivery Services
- NAICS
- Florists (459310)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Long-Distance/International Gift Shipping Coordination (HSACANAK)
Keywords
Where Interflora Pacific Unit Ltd is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Interflora Pacific Unit Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel
Revenue model
- Flower and Gift Product Sales: Interflora generates revenue through the sale of flower arrangements, bouquets, plants, and gift boxes. Each order includes a base product price plus delivery fee and service fee. Products are crafted by independent local florists who receive a portion of the sale, while Interflora retains the service fee and delivery charges.
- Corporate Gifting: B2B channel for corporate clients to send bulk or individual flower gifts to business contacts, with dedicated support from the B2B team.
- Rapid Delivery Premium: Express delivery service priced at $25 for delivery within 90 minutes, providing premium revenue on urgent orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Delivery |
| Unit Pricing | Pay-as-you-go | Rapid Delivery (under 90 minutes) |
| Unit Pricing | Pay-as-you-go | Bouquet and Flower Products |
| Unit Pricing | Pay-as-you-go | Gift Boxes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Interflora Pacific Unit Ltd product offering
Product offeringCore offering
Interflora Pacific Unit Ltd operates an online flower delivery platform that connects customers with a nationwide network of independent local florists across New Zealand, who handcraft and deliver floral arrangements on the day of ordering. Core offerings include same-day delivery, Rapid Delivery within 90 minutes in select locations, international delivery to 140+ countries via the global Interflora network, plus gift boxes, plants, sympathy arrangements, and a B2B corporate gifting channel.
Product overview
Interflora Pacific Unit Ltd operates an online flower delivery platform that connects customers with a network of local florists throughout New Zealand and internationally across 140+ countries. The core offering consists of handcrafted flower bouquets and arrangements made fresh on the day of delivery, supplemented by same-day and Rapid Delivery express services (under 90 minutes in eligible areas). Additional product lines include gift boxes, plants, funeral and sympathy flowers (wreaths, casket sprays, sympathy stands), and a B2B corporate gifting service. The platform supports international deliveries routed through local Interflora florists worldwide, and offers multiple payment options including DPS Payment Express and Afterpay.
Differentiator
Problem solved
Functional benefit
Brands
- Rapid Delivery: Express flower delivery service offering delivery in under 90 minutes, available Monday to Friday 9am to 4pm in selected locations across New Zealand.
- Gift Boxes
- Plants
Products and services
- Flower Bouquets Fresh, handcrafted flower bouquets made to order by local Interflora florists using seasonal blooms, available in various styles including posies, standard bouquets, and water-filled box arrangements. Sold to individual consumers and corporate clients across New Zealand.
- Rapid Delivery Express flower delivery service delivering eligible bouquets in under 90 minutes, handcrafted by a local Interflora florist. Available Monday to Friday, 9am to 4pm, in selected locations across New Zealand, priced at NZD $25 per delivery.
- Same-Day Flower Delivery Same-day flower delivery available across most of New Zealand when orders are placed before 2pm on weekdays and 11am on Saturday, with a NZD $15 standard delivery fee.
- International Flower Delivery International flower delivery service connecting New Zealand customers with local Interflora florists in 140+ countries for handcrafted arrangements delivered fresh on the day of delivery. International orders carry a NZD $20 service fee.
- Corporate Gifting (B2B) Business-to-business corporate gifting service offering flowers, plants, and gift boxes for client appreciation, Christmas, business relationships, and employee recognition, with nationwide delivery for business clients and dedicated B2B team support.
- Gift Boxes Curated gift boxes and hampers containing various products, some including alcoholic beverages, available for delivery throughout New Zealand with age verification required (18+) where alcohol is included.
- Plants Indoor and outdoor plants available as gift alternatives or complements to flower arrangements, available for delivery throughout New Zealand.
- Funeral and Sympathy Flowers Funeral and sympathy flower arrangements including wreaths, casket sprays, sprays and sheaves, and special tributes for honoring loved ones, with sympathy arrangements from NZD $99 and wreaths from NZD $169 to NZD $269.
- Florist Choice Artisan florist-designed bouquets created using the freshest flowers available on the day, offering unique one-of-a-kind arrangements selected and crafted by the local Interflora florist.
Quantifiable outcome
- 7-day freshness promise on all flower arrangements
- +1 more outcomes
Companies that use Interflora Pacific Unit Ltd
Customer profileSegments2 records
Ideal customer profiles2 records
Interflora Pacific Unit Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Interflora Pacific Unit Ltd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DPS Payment ExpresscoreThird-party payment processing provider used for all credit card transactions on the Interflora website. DPS Payment Express is one of New Zealand's largest payment providers, handling secure payment processing with encrypted transaction data.
- Kennerley Gourmet Grocery LimitedminorLicensed vendor for Paddock to Pantry gift boxes. Holds licence number 007/OFF/3337/2019, issued 13 September 2019 by the Auckland District Licensing Committee for sale and supply of alcohol products.
- S.J Design LimitedminorLicensed vendor for Spoil Me gift boxes. Holds licence number 007/OFF/131/2021, issued 2 February 2018 by the Auckland District Licensing Committee for sale and supply of alcohol products.
- Commission FactoryminorAffiliate marketing partner program allowing partners to refer customers to Interflora in exchange for commissions. Affiliate registration available at https://dashboard.commissionfactory.com/Affiliate/Register/91769/
- Interflora International NetworkcoreGlobal Interflora network connecting Interflora NZ with local florists in 140+ countries for international flower delivery. Enables customers to send flowers overseas with local florist crafting and delivery in destination countries.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Interflora Pacific Unit Ltd competitors and assessment
Company assessmentDirect peers
- Interflora British Unit: The UK arm of the Interflora network, operating the same florist-routing model for flower delivery. Closest comparable in business model and international brand affiliation.
- Teleflora: US floral delivery network that connects customers to local florists for hand-delivered arrangements—essentially the same model as Interflora but operating in North America.
- FTD (Florists' Transworld Delivery): Long-standing US-based flower delivery network using a local florist fulfillment model, directly comparable to Interflora's network-orchestration approach.
- ProFlowers: Online flower delivery retailer selling directly to consumers with same-day and scheduled delivery—overlaps with Interflora's core flower delivery offering.
Broad incumbents
- 1-800-Flowers: Large US-based floral and gifting e-commerce company with a comparable multi-product gift offering and direct-to-consumer model, though at significantly larger scale.
Emerging players
- Bloom & Wild: UK-based digital-native florist focused on letterbox flowers and contemporary design, representing the modern digitally-native competitive threat to traditional florist networks.
- The Bouqs Co. US-based online flower delivery startup using farm-direct sourcing and a modern e-commerce experience—competes for the same digitally-engaged flower buyers.
- Floriststoyou / Flowers Across Melbourne: Australian online florist aggregator delivering through local florists—similar model of routing orders to local flower shops for delivery, regional ANZ competitor.
Regional players
- Euroflorist: European flower delivery network operating across multiple European countries via local florists—comparable florist-network model but geographically distinct from NZ.
- Roses Only: Premium rose and flower delivery brand in Australia and New Zealand, offering same-day delivery in major cities—competes most directly in the Australasian premium gifting segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Interflora Pacific Unit Ltd social profiles
Digital presenceInterflora Pacific Unit Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interflora Pacific Unit Ltd leadership team
Management profileNumber of profiles
Interflora Pacific Unit Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interflora Pacific Unit Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interflora Pacific Unit Ltd
What does Interflora Pacific Unit Ltd do?
Interflora Pacific Unit Ltd operates an online flower delivery platform that connects customers with a nationwide network of independent local florists across New Zealand, who handcraft and deliver floral arrangements on the day of ordering. Core offerings include same-day delivery, Rapid Delivery within 90 minutes in select locations, international delivery to 140+ countries via the global Interflora network, plus gift boxes, plants, sympathy arrangements, and a B2B corporate gifting channel.
Is Interflora Pacific Unit Ltd a public or private company?
Interflora Pacific Unit Ltd is a private company. It is classified as unknown and is currently operating.
When was Interflora Pacific Unit Ltd founded?
Interflora Pacific Unit Ltd was founded in 1935. It employs 1 to 10 people.
Where is Interflora Pacific Unit Ltd based?
Interflora Pacific Unit Ltd is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Interflora Pacific Unit Ltd make money?
Three revenue lines are on record. Flower and Gift Product Sales are the primary driver. The others are corporate Gifting and rapid Delivery Premium.
Who are Interflora Pacific Unit Ltd's main competitors?
Direct peers on record are Interflora British Unit, Teleflora, FTD (Florists' Transworld Delivery) and ProFlowers. 1-800-Flowers is listed as a broad incumbent. Emerging players are Bloom & Wild, The Bouqs Co. and Floriststoyou / Flowers Across Melbourne. Regional players are Euroflorist and Roses Only.
Does Interflora Pacific Unit Ltd have an API?
No public API is recorded for Interflora Pacific Unit Ltd.
What industry is Interflora Pacific Unit Ltd in?
Interflora Pacific Unit Ltd's product category is Floral Delivery Services. Its primary akta.pro industry code is HSACANAK, Long-Distance/International Gift Shipping Coordination. Its NAICS code is 459310 and its SIC code is 5961.