Bmr Usa

What Bmr Usa does

BMR USA is a privately held, Scottsdale, Arizona-based manufacturer and distributor of premium industrial electric motors and replacement parts. The company focuses on vertical hollow shaft (VHS) motors and complementary power transmission products, serving primary customers in agriculture (center pivot irrigation), mining (mine dewatering), and municipal water/wastewater, with a secondary position in food and beverage washdown applications. The firm employs 251–500 people, is headquartered at 5803 E Kings Ave., Scottsdale, AZ, and maintains stocking locations in Ada, Oklahoma and Hayward, California.

The product portfolio centers on three proprietary VHS motor series: the HTA Series (high-thrust Weather Protected Type I motors, 10HP–500HP), the HTA ATLAS Series (large-frame 300HP–1000HP motors in 5800 frames), and the HTA MULTI-DUTY TEFC Series (all-Class H enclosed motors for dust- and moisture-heavy environments). Supporting technologies include Ball Type Non-Reverse Ratchet mechanisms, dual-flow cooling systems, oil bath lubrication, Class H insulation rated for 50°C ambient, and, in the Nautilus Series launched in 2026, vacuum-impregnated epoxy encapsulation with IP69K-rated 300-series stainless steel construction. Complementary offerings comprise NEMA 3R soft start and VFD pump control panels (10HP–800HP) with FLEXQ pump drive firmware supporting Modbus RTU, BACnet, Metesys_N2, Ethernet IP, and Modbus TCP; 1200 RPM six-pole VHS motors for deep well turbine pumps; shaft mount gear reducers (sizes 1–10) dimensionally interchangeable with the Dodge TXT series; and center pivot irrigation gear motors compatible with Valley, Lindsay/Zimmatic, Reinke, Pierce, and Olson systems.

BMR USA sells through a hybrid direct and channel model: direct sales via phone (888-707-4740) and the Motor Caddy eCatalog, supplemented by a nationwide authorized distributor network. Revenue is generated through one-time unit sales at premium price points ($5,033–$90,714 list per VHS motor), with custom motor modifications available. Marketing relies on industry trade shows (EASA, NGWA, AGG1, Pack Expo) and a standard 2-year installation / 3-year purchase warranty. The firm holds registered trademarks for HTA SERIES, HTA ATLAS SERIES, and HTA MULTI-DUTY, and reports no parent company, no institutional investors, and no disclosed funding rounds.

Name

Bmr Usa

Legal name

BMR USA

Website

https://bmr-usa.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

BMR USA is a privately held, Scottsdale-based manufacturer of premium vertical hollow shaft electric motors, gear reducers, and pump control panels, serving agriculture, mining, municipal water/wastewater, industrial pumping, and food and beverage customers through direct sales and authorized distributors.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors

NAICS

Mechanical Power Transmission Equipment Manufacturing (333613), Relay and Industrial Control Manufacturing (335314)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

Keywords

• Vertical hollow shaft motors
• Industrial electric motors
• Center pivot irrigation motors
• Pump drive panels
• Shaft mount gear reducers

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Motor Sales: BMR USA generates revenue through the sale of premium electric motors including vertical hollow shaft motors, vertical solid shaft motors, stainless steel motors, and specialty motor series. Motors range from fractional HP to 500HP with prices from approximately $5,000 to over $90,000 per unit.
2. Motor Control Panels Sales: Sale of NEMA 3R soft start panels and variable frequency drives (VFD) for pump applications, ranging from 10HP to 800HP capacity.
3. Gear Reducer Sales: Sale of shaft mount gear reducers (sizes 1-10) and replacement parts including gears, bushings, and backstops.
4. Motor Modifications and Custom Builds: Custom motor modifications and builds to customer specifications, providing specialized solutions beyond standard product offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

BMR USA manufactures and distributes premium electric motors and replacement parts, specializing in vertical hollow shaft motors (HTA Series WPI, HTA ATLAS, HTA Multi-Duty TEFC) ranging from fractional HP up to 1000HP, alongside stainless steel encapsulated washdown motors (Nautilus Series IP69K), center pivot irrigation gear motors, NEMA 3R VFD and soft start pump panels, and shaft mount gear reducers compatible with Dodge TXT series. The offering is sold directly and through authorized U.S. distributors to industrial customers in agriculture, mining, municipal water/wastewater, industrial pumping, and food and beverage processing.

Product overview

BMR USA is an industrial electric motor manufacturer supplying high-quality premium electric motors and replacement parts, primarily serving the agriculture, mining, and municipal/wastewater sectors. The product portfolio centers on vertical hollow shaft motors across multiple series — the HTA Series (WPI), HTA ATLAS Series (large-frame 300HP+), and HTA Multi-Duty Series (TEFC) — available in speeds from 1200 to 3600 RPM and power ranges from fractional to 500HP. Supporting the motor line are complementary products including the Nautilus Series IP69K stainless steel washdown motors, Center Pivot Irrigation Gear Motors, NEMA 3R VFD and Soft Start pump control panels (with Modbus RTU, BACnet, Ethernet IP communication), and Shaft Mount Gear Reducers (sizes 1–10, compatible with Dodge TXT). BMR USA also distributes these products through a nationwide distribution network with stocking locations in Oklahoma, Arizona, and California.

Differentiator

Problem solved

Functional benefit

Brands

• HTA Series: Vertical hollow shaft high thrust motors designed for high ambient temperatures and high altitudes, available in WPI and TEFC enclosures
• HTA ATLAS Series
• HTA MULTI-DUTY Series
• Nautilus Series
• Center Pivot Irrigation Gear Motors

Products and services

• HTA Series Vertical Hollow Shaft Motors (WPI)

Quantifiable outcome

• Nominal efficiency up to 96.2% for 500HP motors, reducing operational electricity costs
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Dodge TXT Series CompatibilitycoreTechnology or IntegrationBMR Shaft Mount Gear Reducers are 100% dimensionally and functionally interchangeable with Dodge TXT series reducers. BMR parts are replacements for TXT/SCXT 3A, 4A, 5B, 6, 7, 8, 9 & 10. This enables seamless drop-in replacements without modifications.
• FLEXQ (Pump Drive Technology)coreTechnology or IntegrationBMR USA NEMA 3R Soft Start and VFD panels utilize FLEXQ pump drive technology with features including Modbus RTU/BACnet communication, real-time clock, DC link reactor, and pump-specific control functions like broken pipe detection and dry pump protection.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SEW-Eurodrive: SEW-Eurodrive is a leading manufacturer of gear reducers, gearmotors, and drive electronics with strong presence in food/beverage, wastewater, and bulk material handling. Comparable to BMR's gear reducer and motor product portfolio, especially in integrated drive systems.
• Nidec Motor Corporation: Nidec owns the US Motors brand and is one of the largest US-based industrial motor manufacturers, with a deep vertical hollow shaft and pump motor portfolio serving agriculture, municipal water, and HVAC. Directly competes with BMR across the same customer verticals and product categories.
• Franklin Electric: Franklin Electric is a leading US manufacturer of submersible motors, drives, and pumping equipment for agricultural, water, and industrial markets. Closely comparable vertical focus on water pumping applications, directly competing with BMR in agricultural and municipal pump motor categories.
• Brook Crompton: Brook Crompton is a long-standing manufacturer of AC industrial motors including TEFC and vertical hollow shaft units for pump and fan applications. Comparable product portfolio to BMR's VHS and TEFC motor lines targeting similar industrial customers.
• TECO-Westinghouse: TECO-Westinghouse manufactures medium and large AC induction motors including vertical hollow shaft and TEFC models for industrial pumps, mining, and water/wastewater. Direct US-headquartered competitor serving the same end markets as BMR.
• Nord Drivesystems: Nord manufactures industrial gear reducers, gearmotors, and drive electronics with focus on washdown and hygienic applications. Comparable to BMR's gear reducer and stainless steel Nautilus product lines in food/beverage and water/wastewater verticals.
• Regal Rexnord: Regal Rexnord owns the Dodge (TXT) shaft mount gear reducer line that BMR explicitly drop-in replaces, as well as Marathon Motors and Leeson industrial motor brands covering the same VHS/TEFC pump-motor categories. Most directly comparable competitor given head-to-head positioning in pumps, gear reducers, and motor control.
• ABB (Baldor-Reliance): ABB's Baldor-Reliance line is a leading US industrial motor brand, including vertical pump motors and washdown stainless units that overlap directly with BMR's HTA and Nautilus series. Comparable large-scale industrial motor manufacturer serving the same verticals.
• WEG Electric: WEG manufactures a broad range of TEFC, WPI, and vertical hollow shaft industrial motors for pump and agricultural applications in the US. Comparable premium-efficiency portfolio targeting the same industrial pumping, irrigation, and wastewater customers as BMR.

Broad incumbents

• Siemens (Siemens Industry): Siemens offers industrial motors, VFDs, and motor control as part of a much broader automation portfolio. Competes with BMR on larger pump and process-industry specifications where integrated automation solutions are required, but does not specialize in VHS irrigation motors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/BMR-USA/61500000000000

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bmr Usa