Hermann E. Sieger

What Hermann E. Sieger does

Hermann E. Sieger, trading as Briefmarken Sieger, is a German family-owned mail-order and e-commerce philatelic and numismatic dealer founded on December 16, 1922 by Hermann E. Sieger in Lorch, Germany. The company retails stamps, first day covers, special stamps, coins, numismatic letters (Numisbriefe), and themed collectibles to individual hobbyist collectors worldwide. Its catalog is organized both geographically (Germany, Europe covering Switzerland, Liechtenstein, Austria, Great Britain, Monaco, France, Belgium, Russia, Vatican, Malta, San Marino, Romania, Gibraltar, and an Overseas section) and thematically (Automobiles, Disney, Comics, Railway, Aviation, Film/TV, Music, Olympics, Sports, Animals, Space, Militaria, Lighthouses, Plants/Nature, Ships, Popes, Personalities, and Zeppelin, among others). The firm is internationally recognized for its expertise in Zeppelinpost, a niche with roots in 1919 when founder Hermann E. Sieger submitted items for transport aboard the LZ 120 'Bodensee' airship.

The commercial platform is a Shopify-powered storefront at sieger.de offering German-language browsing, add-to-cart checkout, customer account login, and order tracking, with PayPal integrated alongside other payment methods. The site features a newsletter subscription channel and presents items with fixed unit pricing, themed category navigation, and curated 'Top Collect' and 'Neuheiten' (new arrivals) sections. Signature offerings highlighted on the homepage include the Liechtenstein Tourmaline stamp with genuine gemstone, a Udo Jürgens commemorative stamp, and a Pin Up Girls Austrian Kleinbogen set, alongside extensive Zeppelin, Disney, Railway, and Classic philatelic inventory.

Sieger operates a direct-to-consumer model with one-time retail sales as the primary revenue stream. Pricing follows a per-unit model with individual item prices typically ranging from €1.45 to €28.50 for common catalog items, supported by free shipping on orders exceeding €100 and 30-day free returns. Personal consultation is available by phone during weekday business hours. The business is family-owned with no disclosed external investment, no parent company, and no M&A activity in the source data. Headcount is reported at 251-500 employees, and the company ships to a global collector base.

Name

Hermann E. Sieger

Legal name

Briefmarken Sieger

Website

https://briefmarken-sieger.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

251–500 employees

Short description

Hermann E. Sieger (Briefmarken Sieger), founded 1922 in Lorch, Germany, is a family-owned philatelic and numismatic mail-order firm. It sells stamps, first day covers, coins, and collectibles to individual hobbyist collectors worldwide via its Shopify e-commerce storefront, with world-renowned expertise in Zeppelinpost.

Ownership category

akta.pro rank

Headquarters

HQ city

Lorch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Stamp and Collectibles Sales: Direct retail sales of philatelic items (stamps, first day covers, special postmarks), coins, numismatic items, and collectibles to individual collectors worldwide. Products are sold as individual units with fixed pricing displayed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hermann E. Sieger, trading as Briefmarken Sieger, is a mail-order philatelic retailer that sells stamps, first day covers, coins, numismatic letters (Numisbriefe), and themed collectibles from Germany, Europe, and overseas to individual collectors worldwide. Products are organized by country (Deutschland, Europa, Übersee), theme (Automobile, Disney, Railway, Aviation, Zeppelin, etc.), and format (Kleinbogen, Sondermarken, Ersttagsbriefe), with phone consultation available Monday–Friday.

Product overview

Briefmarken Sieger is a philatelic mail-order company specializing in stamps, coins, and collector's items from Germany, Europe, and overseas. The company offers a portfolio of products including regional stamp collections (Deutschland, Europa, Übersee), thematic collections (Automobile, Disney, Film/TV, Musik, Sport, Tiere), specialty items like Zeppelinpost (the company's hallmark), first day covers (Ersttagsbriefe), special stamps (Sondermarken), Kleinbogen (souvenir sheets), and coins/numismatic items (Münzen/Numisbriefe). Founded in 1922 by Hermann E. Sieger in Lorch, Germany, the company is renowned for its expertise in Zeppelin postal history and serves collectors worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Stamps (Briefmarken) Philatelic stamps from Germany, Europe, and overseas, including special issues and classic collectibles, sold as individual items with fixed unit pricing to private collectors.
• Coins and Numismatic Letters (Münzen / Numisbriefe) Coins, numismatic letters (Numisbriefe), and gemstone collectibles (Edelsteine) sold individually to numismatists and collectors.
• Zeppelin Mail (Zeppelinpost) Specialty Zeppelin airmail philatelic items, including the first official Zeppelin NT Post in Liechtenstein; the firm's hallmark category and area of worldwide fame.
• First Day Covers (Ersttagsbriefe) Special covers and philatelic items released on the first day of a stamp issue, sold as individual collectibles to philatelists.
• Special Stamps (Sondermarken) Special commemorative stamps covering themes such as automobiles, Disney, railways, aviation, film/TV, music, Olympic Games, wildlife, and space, sold individually.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• APMEX: APMEX is a major US-based online retailer of precious metals and numismatic coins. Comparable to Sieger's Münzen/Numisbriefe line as a competing direct-to-consumer coin and collectible retailer with international shipping and authenticated inventory.

Regional players

• NumisBids: NumisBids is a numismatic auction aggregator connecting collectors with coin auctions worldwide. Comparable to Sieger's Münzen/Numisbriefe line as a price-discovery and acquisition channel for coin collectors, though it focuses on auction rather than fixed-price retail.

Broad incumbents

• HipStamp: HipStamp is a specialized online marketplace for stamp collectors and dealers. Comparable to Sieger as a digital channel shaping price discovery and discovery for philatelic buyers, though it operates as a multi-seller platform rather than a single-brand retailer.
• Stanley Gibbons: Stanley Gibbons is a long-established UK philatelic dealer and auctioneer specializing in rare stamps and collectibles. Comparable to Briefmarken Sieger as a heritage stamp retailer with global collector reach, brand cachet, and a curated catalog of high-end philatelic items.
• Delcampe: Delcampe is a global online marketplace for collectibles including stamps, coins, and postcards. Functions as a competing channel by aggregating thousands of individual sellers, putting price pressure on dedicated stamp-and-coin retailers like Sieger.
• Ma-shops (Stamp Auction Network): Ma-shops is a network of professional stamp dealers offering fixed-price and auction listings online. Comparable to Sieger as a competing digital channel for collectors, aggregating multiple specialist dealers on a single platform.

Direct peers

• Michel (Schweizer Briefmarken): Briefmarken Michel is a German philatelic catalog publisher and dealer offering stamps, covers, and accessories. A direct competitor in the German-speaking market with overlapping product categories and a similar collector customer base.
• Briggs & Co. (Dr. John R. M. Jones): Dr. John R. M. Jones is a UK-based specialist in Zeppelin and airmail philately. Overlaps with Sieger's flagship Zeppelinpost category, serving the same high-end, niche collector base with curated postal history items.
• Heiko Jürgens Briefmarkenhandel: Heiko Jürgens is a German philatelic dealer offering stamps, covers, and postal history items. A direct peer in the German stamp-dealer landscape, competing for the same hobbyist and specialist collector base.
• Lighthouse Philatelics: Lighthouse is a global supplier of philatelic accessories including albums, hinges, and magnifiers. Comparable to Sieger as a long-standing philatelic supplier serving serious collectors, though with a focus on accessories rather than stamps and coins themselves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blogsieger
• LinkedInlinkedin.com/company/hermann-e-sieger-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermann E. Sieger