SalesOnly Part of Wise

What SalesOnly Part of Wise does

SalesOnly is a Nordic specialist recruitment and interim staffing firm headquartered at Linnegatan 87, Stockholm, with additional offices in Göteborg, Malmö/Öresund (Sweden) and Helsinki (Finland). Founded in 2010 and operating as part of the Wise Group conglomerate, the firm focuses exclusively on B2B sales talent: recruiting salespeople, sales managers, operational CEOs/COOs, and via its SalesOnly Executive arm, senior leaders including confidential mandates. Its permanent-placement and interim services are delivered by approximately 14 certified recruitment consultants with prior B2B sales backgrounds, supported by HR, finance and marketing roles.

The company's core assets are a proprietary network of more than 70,000 sales candidates, a track record of 2,270 completed sales placements for over 500 Nordic companies, and a customer return rate of 83%. It applies an evidence-based methodology co-developed with Mercuri International Research since 2012, supplemented by sponsored research output such as The Future State of Sales Skills 2025 (published February 2025 with Mercuri and analyst Henrik Larsson Broman). An interim/hire-to-buy (hyrköp) offering allows clients to trial a consultant for up to six months before converting to a permanent hire; the firm also jointly markets consultant solutions with sister Wise Group company KiMM.

SalesOnly operates a sales-led, direct B2B go-to-market, promising a 24-hour response to inquiries, with pricing handled via custom quotes rather than published rates. Marketing relies on a Knowledge Bank of blog posts, guides and webinars, customer cases, email newsletters (via Upsales), and thought-leadership research. No third-party funding, M&A, public listing or external investor is disclosed; the firm is privately held within the Wise Group structure, with Jenny Berge as VD/CEO and Jeanne Sinclair as Chief Legal and Sustainability Officer.

Name

SalesOnly Part of Wise

Legal name

SalesOnly

Website

https://salesonly.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SalesOnly is a Nordic B2B recruitment and interim staffing specialist headquartered in Stockholm with offices across Sweden and Helsinki, Finland. It recruits salespeople, sales managers and operational CEOs as part of Wise Group, leveraging a 70,000+ candidate network and Mercuri International research-backed methodology.

Ownership category

akta.pro rank

Product category

Sales Recruitment and Staffing Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

Keywords

• Sales recruitment services
• Interim sales staffing
• Executive search
• B2B sales hiring
• Headhunting consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Recruitment services: Permanent placement recruitment services for salespeople, sales managers, operational CEOs, and business-near leadership roles. The company charges for successful placements.
2. Interim consulting/consultant hiring: Hiring out recruitment consultants and interim salespeople and sales managers to companies. Provides both own employees and subcontractors. The company offers hire-to-buy (hyrköp) arrangements where companies can trial a consultant for six months before making a permanent hire.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SalesOnly Part of Wise is a Nordic professional services firm that recruits B2B salespeople, sales managers, and operational CEOs for permanent placement, and hires out interim sales consultants and sales leaders to companies on a project or short-term basis. The firm also offers executive search (SalesOnly Executive) and a hire-to-buy (hyrköp) option that lets companies trial a consultant for six months before converting to a permanent hire, drawing on a network of over 70,000 candidates and an evidence-based methodology co-developed with Mercuri International Research.

Product overview

SalesOnly Part of Wise is a Nordic recruitment and staffing company specializing in sales and sales leadership roles. The core offering is a suite of recruitment and interim staffing services: Hire Interim Consultant (interim staffing), Recruit Salesperson, Recruit Sales Manager, Recruit Operational CEO, and SalesOnly Executive (executive search). These services are supported by a Knowledge Bank (educational blog, guides, and the sponsored 'Future State of Sales Skills 2025' report) and client case studies. KiMM & SalesOnly also jointly offer consultant solutions combining in-house employed consultants with subcontractor specialists. The company operates as part of the Wise Group (Wise) and leverages a network of over 70,000 candidates and research-based methods in partnership with Mercuri International Research.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyr en interimkonsult (Hire Interim Consultant) Interim staffing service providing temporary sales professionals (salespeople, sales managers, and VDs) from a large consultant network, covering temporary vacancies, project-based needs, and parental leave replacements for Nordic companies.
• Rekrytera säljare (Recruit Salesperson) Permanent placement recruitment service for B2B sales professionals, leveraging consultants with B2B sales backgrounds and Sales Excellence certification to precisely match candidates to employer needs.
• Rekrytera säljchef (Recruit Sales Manager) Recruitment service focused on placing high-performing sales managers and sales leaders who can take on responsibilities immediately.
• Rekrytera operativ VD (Recruit Operational CEO) Recruitment service for placing operational CEOs and COOs who drive business results through hands-on leadership and brand embodiment.
• SalesOnly Executive Specialized executive search service for leadership roles including CEOs, sales directors, operational leaders, and confidential recruitment with unique insight into top-tier leadership placement.
• KiMM & SalesOnly Consultant Solutions Joint consultant staffing solutions offered by KiMM and SalesOnly, including employed consultants covered by collective agreements with full benefits, and subcontractor consultants for project-based or specialized expert assignments.

Quantifiable outcome

• 2,270 sales recruitments completed
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mercuri International ResearchcoreStrategic or Co-development Partner · 1 January 2012Since 2012, SalesOnly collaborates with Mercuri International Research, an institute conducting research on the latest trends in buying and selling logic. This partnership enables SalesOnly to dress their recruitment consultants in today's and tomorrow's most important competencies and always anticipate customer needs both short and long term.
• Wise (Wise Group)coreOthersSalesOnly is part of Wise (Wise Group), a Swedish consulting and recruitment group. Part of a group of companies including Wise, Wise consulting, Wise IT, KIMM, Eqonomy, and The Pace.
• Henrik Larsson BromanminorStrategic or Co-development PartnerExpert analyst who co-developed The Future State of Sales Skills 2025 report with Mercuri International Research, sponsored by SalesOnly.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hays: Hays is a global recruitment and workforce solutions firm with extensive Nordic operations. Comparable to SalesOnly as a broad incumbent specializing in professional and managerial talent, including sales roles across multiple geographies.
• Robert Half: Robert Half is a global staffing and recruitment firm with deep operations across Europe, including finance, technology, and sales/accounting roles. Comparable to SalesOnly as a broad incumbent offering overlapping sales and managerial permanent placement services at greater scale.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a large executive search practice. Comparable to SalesOnly's SalesOnly Executive line as a broad incumbent providing senior leadership and C-suite search services globally.

Direct peers

• Poolia: Poolia is a publicly listed Swedish/Nordic recruitment and staffing firm focused on professionals and managers. Directly comparable to SalesOnly as a Swedish-headquartered recruitment specialist competing in overlapping professional and managerial talent segments.
• Academic Work: Academic Work is a leading Nordic recruitment and staffing firm operating in Sweden, Norway, Denmark, Finland and Germany. Comparable to SalesOnly as a Nordic-based recruitment agency serving professional and commercial roles, though broader in scope.
• Dfind: Dfind is a Swedish recruitment and consulting brand owned by Randstad, focused on specialists and managers in the Nordics. Directly comparable to SalesOnly as a Swedish-based professional recruitment firm with a methodology-driven approach.
• Nigel Wright Group: Nigel Wright is a Nordic executive search and recruitment firm headquartered in the UK with strong operations across the Nordics. Closely comparable to SalesOnly's executive search and senior sales recruitment lines, particularly in Northern Europe.
• TNG Group: TNG is a Nordic specialist recruitment firm operating across Sweden, Norway, Denmark and Finland, with similar mission of objective, competency-based candidate matching. Directly comparable to SalesOnly as a Nordic regional specialist recruiter with methodology-driven positioning.

Others

• Mercuri International: Mercuri International is a global sales training and research firm and SalesOnly's strategic research partner since 2012. Comparable as a thematic peer in the Nordic sales-skills ecosystem but commercially adjacent rather than directly competing in recruitment.
• Wise Consulting (Wise Group): Wise Consulting is a sibling company within SalesOnly's parent Wise Group, providing management and IT consulting. Comparable as a sister brand sharing back-office and client cross-sell within the same conglomerate.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalesOnlyRekrytering
• LinkedInlinkedin.com/company/salesonly

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesOnly Part of Wise