Bioeel

What Bioeel does

Bioeel is a privately held Romanian pharmaceutical manufacturer headquartered in Târgu Mureș, founded in 1992 and operating for over 30 years. The company manufactures and sells a portfolio of more than 100 products across four regulated categories: prescription medicines (Rx — including cardiovascular drugs such as Propranolol and Furosemid, analgesics such as Tramadol and Alvotor, the antimycotic Fluconazole, the diuretic Spironolactone, the antitussive Codeine Phosphate, and Sildenafil for erectile dysfunction), over-the-counter medicines (Loperamid, Aspaco, Defebryl, Bromfluex), dietary supplements (Vitamin C 100–1000 mg, Vitamina D3 2000 IU, Liverplus silymarin line, Vitabun immune line, Vitabun Kid gummy pediatric line, Somnus sleep line, Menoless Lifenol, Sinus Hot-Rem), and cosmetics/dermatocosmetics (Dermosan family, Lanozinc, Pediform, Ricinus hair oils, Salprogel gingival gel, Rhinosept Baby). Production takes place at GMP-certified facilities with an in-house quality control laboratory, and the company also offers B2B contract pharmaceutical manufacturing services.

Bioeel commercializes its products through a multi-channel distribution model. The primary channel is a network of over 6,000 partner pharmacies across Romania, Hungary, and other countries, supported by the wholly-owned distribution subsidiary Bioeel distribuție (operating at bioeel-distributie.ro) and a regionally structured field sales organization (Area Sales Managers covering Transilvania, Moldova, Sud, and Banat, plus a dedicated Hospitals zone manager). A secondary digital channel is provided through online pharmacy partnerships including Farmacia Tei, Helpnet, Dr. Max, Farmaciile Napofarm, Remedium Farm, and Vegis.ro, with 24-hour delivery available on order. Marketing is primarily digital and content-driven, centered on the bioeel.ro product catalog, health-education articles, email newsletter, and YouTube product demonstration videos.

The company's revenue model is product sales (one-time transactions) through retail pharmacy channels, supplemented by contract manufacturing services. No pricing is publicly disclosed; retail prices are determined by pharmacy partners and online platforms. The legal entity Bioeel Manufacturing SRL was formally registered in 2017 (J26/2118/2017, CUI RO38581482) and operates without disclosed external funding or external investment, indicating a self-funded, management-led ownership structure led by Director General Albert Attila. The firm reports 101–250 employees and is actively operating, with multiple product launches in 2025.

Name

Bioeel

Legal name

Bioeel Manufacturing SRL

Website

https://bioeel.ro

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Bioeel is a Romanian GMP-certified pharmaceutical manufacturer producing 100+ Rx, OTC, dietary supplement, and cosmetic products, distributed through 6,000+ partner pharmacies across Romania, Hungary, and other countries via its own distribution subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Targu-mures

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical products manufacturing and sales: Bioeel manufactures and sells a portfolio of over 100 pharmaceutical products including prescription medicines (Rx), over-the-counter medicines (OTC), dietary supplements, and cosmetics through pharmacy distribution networks across Romania, Hungary and other countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bioeel manufactures and distributes over 100 pharmaceutical products across four main categories: prescription medications (Rx), over-the-counter (OTC) medicines, dietary supplements, and dermocosmetics. The company operates GMP-certified manufacturing facilities in Târgu Mureș, Romania, and distributes its portfolio through a network of over 6,000 partner pharmacies across Romania, Hungary, and other countries, supplemented by its own distribution subsidiary (Bioeel distribuție) and contract pharmaceutical manufacturing services.

Product overview

Bioeel is a Romanian pharmaceutical company headquartered in Targu Mures, operating for over 30 years. The company offers a diversified portfolio of over 100 products across four main categories: (1) Prescription medications (RX) including cardiovascular drugs (Propranolol, Spironolactone, Metadone), analgesics (Tramadol, Alvotor), neurological medications (Carbamazepine), antimycotics (Fluconazole), diuretics (Furosemide), respiratory medications (Aminophylline, Codeine), and erectile dysfunction treatments (Sildenafil); (2) OTC medications including antidiarrheals (Loperamide), antipyretics (Aspaco, Defebryl), and expectorants (Bromfluex); (3) Cosmeceuticals including dermatocosmetic lines (Dermosan A/CH/S, Dermosan Sebum control, Septhyol), skin care (Lanozinc, Lanozinc Confort+), hand and foot care (Cremă pentru mâini, Cremă călcâie, Pediform), hair care (Ricinus Forte, Ricinus Plus), oral care (Salprogel), nasal care (Creioneel, Rhinosept Baby), and rubs (Diana); (4) Dietary supplements including immunity support (Vitamina C variants 100-1000 mg, Vitamina D3 2000 UI, Vitabun line, Vitabun Bone/Iron/Probio Kid), respiratory supplements (Sirop de Pătlagină, Sirop de Muguri de pin, Sinus Hot-Rem, Bucosept, Calmatus), digestive health (Stomaceel, Controlgast-Duo, Prodial), liver support (Liverplus 35/70/150 mg), cardiovascular support (Aspanorm, Calciu lactic), menopause support (Menoless Lifenol), sleep aids (Somnus Melatonina, Somnus Passiflora), stress relief (Stressless), and sweeteners (Zaharină). The company also operates a distribution subsidiary (Bioeel distribuție) and offers GMP-compliant pharmaceutical manufacturing services. Products are supplied to over 6000 pharmacies across Romania, Hungary, and other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Medications (Rx)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partner Pharmacies (6000+ locations)coreChannel Partner/ Reseller/ DistributorBioeel supplies pharmaceutical products to over 6000 partner pharmacies across Romania, Hungary and other countries. The company provides prescription medicines, OTC medications, dietary supplements, and cosmetics through these pharmacy partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bioeel

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioeel