Good Deeds Day

What Good Deeds Day does

Good Deeds Day is a global volunteer movement founded in 2007 by Israeli entrepreneur and philanthropist Shari Arison, organized through Ruach Tova NGO as part of The Ted Arison Family Foundation. The organization coordinates an annual flagship day of community service (the next edition scheduled for April 11, 2027), supplemented by year-round programming including weekly newsletters, the GOODSTOCK virtual conference, and downloadable promotional resources. It serves individuals, families, schools, corporations implementing CSR programs, and nonprofit partner organizations across 115+ countries, with a lean core staff of 11-50 supported by a decentralized network of appointed country leaders.

The platform is fundamentally a community coordination layer rather than a software product. The technical footprint consists of the good-deeds-day.org website, country-level microsites, social media properties (Facebook, X, Instagram, YouTube, LinkedIn), and free downloadable toolkits (graphics, posters, T-shirt designs). There is no proprietary technology stack, no public API, no mobile app, and no documented AI/ML capability. Growth is driven through the Appointed Leaders Program and partnerships with established volunteer infrastructure organizations such as Points of Light, New York Cares, Habitat for Humanity, IAVE, YSA, and Serve DC, alongside historical media collaborations with MTV Global, ABC Network, and NASDAQ.

Good Deeds Day is a nonprofit charitable organization; it does not sell a product or service and participation is free. Revenue, which is not publicly disclosed, is sourced from the founding family foundation and corporate sponsorships, with a marginal merchandise line (T-shirts). The 2024 edition recorded 4,500,000 volunteers completing 36,000 projects and 7,800,000 service hours, up from 3,900,000 volunteers and 108 countries in 2019, reflecting a mature but still-expanding global footprint.

Name

Good Deeds Day

Legal name

Good Deeds Day

Website

https://good-deeds-day.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Deeds Day is a global nonprofit volunteer movement founded in 2007 by Shari Arison, mobilizing millions of participants across 115+ countries through an annual day of service, country-level appointed leaders, and partnerships with established volunteer organizations, funded by The Ted Arison Family Foundation.

Ownership category

akta.pro rank

Product category

Volunteer Movement / Nonprofit Community Service

NAICS

Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Volunteerism, Service-Learning & Community Service (EDALAHAG)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Global volunteer movement
• Community service
• Corporate social responsibility
• Volunteer mobilization
• Nonprofit initiative

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Philanthropic Funding: Good Deeds Day was founded and is supported by Shari Arison, an entrepreneur and philanthropist, through Ruach Tova (NGO) which is part of The Ted Arison Family Foundation, the philanthropic arm of the Arison Group. The organization appears to operate on donated funds and corporate sponsorships rather than commercial revenue.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Good Deeds Day is a global nonprofit volunteer movement that mobilizes millions of individuals, families, schools, corporations, and nonprofits across 115+ countries to perform community service through an annual flagship day and year-round engagement. It provides free tools, inspiration, downloadable resources, and a global coordination network to enable participants to do good.

Product overview

Good Deeds Day is a volunteer coordination movement and platform, not a traditional software product. It offers a single unified offering centered around organizing and promoting annual volunteer activities globally. The core components include the Good Deeds Day Platform (website with resources), the Global Network connecting volunteers across 115+ countries, an Ideas Hub with project inspiration, free downloadable promotional materials, merchandise (T-shirts), a Corporate Engagement Program for businesses, an Appointed Leaders Program for local organizers, and Good Deeds Day Conferences for community learning. These elements work together to mobilize millions of volunteers annually for community service and charitable activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Deeds Day Platform A global volunteer coordination platform (website) that unites millions of people from 115 countries annually to participate in good deeds and community service, providing tools, inspiration, and a global network for changemakers.
• Good Deeds Day Downloads (Free Resources) Free downloadable materials including graphics, posters, logos, and T-shirt designs that users can access to promote Good Deeds Day activities in their communities.
• Good Deeds Day T-Shirts (Merchandise) Official Good Deeds Day branded merchandise including T-shirts available for purchase to support the movement.
• Good Deeds Day Global Network A global network connecting volunteers, organizations, and leaders across 115+ countries to facilitate collaboration on volunteer initiatives and community service projects.
• Good Deeds Day Ideas Hub A repository of hundreds of good deed ideas and past project examples that volunteers can explore and use to plan their own community service activities.
• Corporate Engagement Program A program enabling companies to implement corporate social responsibility initiatives and engage employees in volunteer activities through Good Deeds Day.
• Appointed Leaders Program A program that empowers individuals to become local leaders and organizers of Good Deeds Day activities in their countries, providing free tools and support for creating positive impact.
• Good Deeds Day Conferences Annual conferences bringing together partners from around the world to learn, share experiences, and discover new ways to create positive impact, including the GOODSTOCK virtual conference.

Quantifiable outcome

• 4,500,000 volunteers participated in 2024 from 115 countries, completing 36,000 projects and contributing 7,800,000 service hours
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and regional.

• NASDAQcoreStrategic or Co-development Partner · 1 January 2014Good Deeds Day events closed the trading day at NASDAQ in 2014, providing high-visibility recognition for the global volunteer movement.
• ABC NetworkcoreStrategic or Co-development Partner · 1 January 2013ABC Network collaborated with Good Deeds Day for kick-off events in NYC in 2013, with continued partnership in 2014 for a multi-platform campaign including TV, radio, and social media.
• MTV GlobalcoreStrategic or Co-development Partner · 1 January 2012In 2012, Good Deeds Day partnered with MTV Global for a six-week campaign across TV and online platforms, reaching 24 million viewers worldwide with the message of doing good.
• WixminorGTM or Marketing PartnerWix is a cloud-based web development platform partner that collaborated on Good Deeds Day initiatives.
• Points of LightcoreStrategic or Co-development PartnerPoints of Light is an international, nonpartisan nonprofit that engages people in solving serious social problems through voluntary service, collaborating as a key Good Deeds Day partner.
• New York CarescoreStrategic or Co-development PartnerNew York Cares is NYC's leading volunteer organization, aiming to meet pressing community needs by mobilizing people in volunteer service.
• Serve DCregionalStrategic or Co-development PartnerServe DC – The Mayor's Office on Volunteerism is the District of Columbia Government agency dedicated to promoting service as an innovative, sustainable solution to pressing social challenges.
• Habitat for HumanitycoreStrategic or Co-development PartnerHabitat for Humanity is an international nonprofit organization devoted to building simple, decent, and affordable housing, partnering on Good Deeds Day volunteer projects.
• IAVE (International Association for Volunteer Effort)coreStrategic or Co-development PartnerIAVE exists to promote, strengthen and celebrate volunteering in all ways it happens throughout the world, serving as a key strategic partner for Good Deeds Day.
• YSA (Youth Success Association)coreStrategic or Co-development PartnerYSA is a resource center committed to increasing the quality and quantity of volunteer opportunities for young people.
• HillelminorGTM or Marketing PartnerHillel is the largest Jewish campus organization in the world seeking to engage every Jewish university student in Good Deeds Day activities.
• AtadoscoreStrategic or Co-development PartnerAtados is a social platform that connects people and organizations, facilitating engagement in a wide range of volunteer possibilities.
• George Mason UniversityminorGTM or Marketing PartnerGeorge Mason University is the largest public research university in the Commonwealth of Virginia, participating in Good Deeds Day initiatives.
• GoodnetminorGTM or Marketing PartnerGoodnet is a media platform that helps activate goodness by inspiring positive impact, serving as a media partner for Good Deeds Day.
• Ruach Tova (NGO)coreStrategic or Co-development PartnerRuach Tova is the NGO that launched and organized Good Deeds Day, part of The Ted Arison Family Foundation, the philanthropic arm of the Arison Group.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VolunteerMatch: Largest online volunteer engagement network in the US, connecting volunteers with nonprofit opportunities. Comparable as a technology-mediated volunteer-coordination platform serving individuals and corporate employee-engagement programs.
• Idealist: Global nonprofit that connects people with volunteering, jobs, and organizations in the social-impact space. Comparable as a discovery-and-matching platform for individual volunteers and changemakers.
• Points of Light: International nonpartisan nonprofit focused on engaging people in volunteer service. Directly comparable as both a global volunteer-mobilization organization and an explicit strategic partner of Good Deeds Day, sharing a similar civic-service mission and corporate-volunteer programming.
• International Association for Volunteer Effort (IAVE): Global nonprofit that promotes and celebrates volunteering worldwide. Directly comparable in mission, global footprint, and convening role for the volunteer sector; also a key strategic partner of Good Deeds Day.

Broad incumbents

• Benevity: Corporate-purpose software platform powering employee volunteering, giving, and grant programs for major enterprises. Comparable as the dominant tech-enabled corporate CSR infrastructure that companies increasingly use alongside grassroots volunteer movements like Good Deeds Day.
• Habitat for Humanity: International nonprofit that mobilizes volunteers for affordable-housing builds. Comparable as a large, established global volunteer-driven organization and a Good Deeds Day partner; differs in specializing in housing rather than general service.
• United Nations Volunteers (UNV): UN organization that promotes volunteerism for peace and development globally. Comparable as a global convener and promoter of volunteering aligned with the SDGs, operating at significantly larger institutional scale.

Regional players

• New York Cares: NYC's leading volunteer organization. Comparable as a metropolitan volunteer-mobilization nonprofit and Good Deeds Day partner, though geographically concentrated in New York rather than operating globally.
• Serve DC (Mayor's Office on Volunteerism): DC government agency promoting volunteerism as a solution to social challenges. Comparable as a regional volunteer-mobilization body and a Good Deeds Day partner, though publicly funded and geographically limited.

Emerging players

• YSA (Youth Service America): Resource center committed to expanding high-quality youth volunteer opportunities. Comparable in mobilizing youth and schools into service projects and as a Good Deeds Day partner, with a narrower demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gooddeedsday
• YouTubeyoutube.com/user/GoodDeedsDay
• Facebookfacebook.com/GoodDeedsDayInternational
• LinkedInlinkedin.com/company/good-deeds-day
• Instagraminstagram.com/gooddeedsday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Deeds Day