Warranty Part

What Warranty Part does

Warranty Part, the operating brand of Wooden Automotive Consultants LLC, is a privately held professional services firm founded in 1997 and headquartered in Rochester, NY. The company helps automotive dealerships — and increasingly truck, boat, RV, and motorsports dealers — increase warranty parts markup and labor rate reimbursement from vehicle manufacturers. Its core service, branded as Warranty Uplift, leverages the proprietary Fixed Operations Intelligence analytics program to analyze dealer repair order data, identify 'high watermark' reimbursement rates, prepare and submit claims to manufacturers, and manage follow-up. The company operates across 49 US states that have retail rate reimbursement laws, navigating state-specific regulations and manufacturer protocols to help dealers capture retail-rate compensation for warranty repairs rather than accept lower factory-set rates.

The business model is professional services delivered on a project basis: engagements run 45-60 days from analysis through factory review, and the company charges a low flat fee rather than a contingency percentage of the reimbursement increase. This pricing model is explicitly positioned as a differentiator from percentage-based competitors. The firm offers a free rate analysis (valued at $1,500) as a lead generation tool before client commitment. Go-to-market is primarily direct sales through phone outreach (585-371-7607), website contact forms, and industry thought leadership including a USA Today feature, NADA 2026 roundtable appearance, and multiple fixed operations podcasts. The company is founder-led by President Robert Wooden, with no disclosed external funding, acquisitions, or institutional ownership.

The firm's only disclosed competitive advantages are regulatory expertise across 49 states, 27+ years of accumulated process knowledge, and proprietary analytics tooling. The company has served hundreds of dealers and claims zero client audits attributable to its rate increase work over its operating history. It has 11-50 employees and operates from a single Rochester, NY office, serving a distributed base of franchised dealership customers nationwide.

Name

Warranty Part

Legal name

Wooden Automotive Consultants LLC

Website

https://warrantypart.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Warranty Part (Wooden Automotive Consultants LLC) is a Rochester, NY-based consulting firm that helps automotive, truck, boat, RV, and motorsports dealerships maximize warranty parts and labor reimbursement from manufacturers using its proprietary Fixed Operations Intelligence analytics platform, serving hundreds of dealers across 49 US states.

Ownership category

akta.pro rank

Product category

Warranty Reimbursement Consulting

NAICS

Claims Adjusting (524291)

akta.pro industry

PRIMARYFSAJAMAM

Warranty & Service Contract / Mechanical Breakdown Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

SECONDARYFSAJALAE

OEM/Captive Warranty & Service Contract Programs

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

SECONDARYFSAJALAD

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

Keywords

• Warranty reimbursement services
• Automotive dealership consulting
• Fixed operations analytics
• Dealer labor rate increase
• Warranty parts markup

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Warranty Reimbursement Consulting Services: Services to help automotive dealerships increase warranty labor and parts reimbursement rates. The company charges a low, flat fee and does not take a percentage of the increase, differentiating from competitors who may take contingency-based fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Warranty Part, operated by Wooden Automotive Consultants LLC, is a consulting firm that helps automotive dealerships maximize warranty reimbursement rates from manufacturers. Through its Warranty Uplift service and proprietary Fixed Operations Intelligence analytics, the company analyzes dealer repair order data, identifies optimal retail-rate "high watermark" thresholds, prepares and submits claims to manufacturers, and handles follow-up to secure fair retail-rate compensation for warranty parts and labor.

Product overview

Warranty Part, operated by Wooden Automotive Consultants LLC, is a single-service company offering automotive dealerships a comprehensive suite of warranty reimbursement consulting services under the Warranty Uplift brand. The core offering consists of multiple service modules including Retail Warranty Reimbursement, Warranty Parts Reimbursement, Warranty Labor Rate Increase, and Warranty Parts Markup, all built around their proprietary Fixed Operations Intelligence analytics platform. The company has been operating since 1997 and serves auto, truck, boat, RV, and motorsports dealers across most U.S. states, helping them secure retail-rate compensation for warranty repairs instead of accepting lower manufacturer-set rates.

Differentiator

Problem solved

Functional benefit

Brands

• Warranty Uplift: Retail warranty reimbursement service brand that helps automotive dealers get fully reimbursed at retail rates for warranty repairs.

Products and services

• Warranty Uplift
• Warranty Parts Reimbursement
• Warranty Labor Rate Increase
• Dealer Warranty Reimbursement
• Warranty Parts Markup
• Warranty Parts and Labor
• Dealer Warranty Labor Rate Increase
• Dealership Consultants
• Fixed Operations Intelligence

Quantifiable outcome

• Free rate analysis ($1,500 value) provided before any commitment
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodenautoconsultants
• Instagraminstagram.com/woodenautoconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warranty Part