Warranty Part
Warranty Part (Wooden Automotive Consultants LLC) is a Rochester, NY-based consulting firm that helps automotive, truck, boat, RV, and motorsports dealerships maximize warranty parts and labor reimbursement from manufacturers using its proprietary Fixed Operations Intelligence analytics platform, serving hundreds of dealers across 49 US states.
- Company typePrivate
- Founded1997
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Warranty Part does
Warranty Part, the operating brand of Wooden Automotive Consultants LLC, is a privately held professional services firm founded in 1997 and headquartered in Rochester, NY. The company helps automotive dealerships — and increasingly truck, boat, RV, and motorsports dealers — increase warranty parts markup and labor rate reimbursement from vehicle manufacturers. Its core service, branded as Warranty Uplift, leverages the proprietary Fixed Operations Intelligence analytics program to analyze dealer repair order data, identify 'high watermark' reimbursement rates, prepare and submit claims to manufacturers, and manage follow-up. The company operates across 49 US states that have retail rate reimbursement laws, navigating state-specific regulations and manufacturer protocols to help dealers capture retail-rate compensation for warranty repairs rather than accept lower factory-set rates.
The business model is professional services delivered on a project basis: engagements run 45-60 days from analysis through factory review, and the company charges a low flat fee rather than a contingency percentage of the reimbursement increase. This pricing model is explicitly positioned as a differentiator from percentage-based competitors. The firm offers a free rate analysis (valued at $1,500) as a lead generation tool before client commitment. Go-to-market is primarily direct sales through phone outreach (585-371-7607), website contact forms, and industry thought leadership including a USA Today feature, NADA 2026 roundtable appearance, and multiple fixed operations podcasts. The company is founder-led by President Robert Wooden, with no disclosed external funding, acquisitions, or institutional ownership.
The firm's only disclosed competitive advantages are regulatory expertise across 49 states, 27+ years of accumulated process knowledge, and proprietary analytics tooling. The company has served hundreds of dealers and claims zero client audits attributable to its rate increase work over its operating history. It has 11-50 employees and operates from a single Rochester, NY office, serving a distributed base of franchised dealership customers nationwide.
Warranty Part firmographics
Firmographics- Name
- Warranty Part
- Legal name
- Wooden Automotive Consultants LLC
- Website
- https://warrantypart.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warranty Part (Wooden Automotive Consultants LLC) is a Rochester, NY-based consulting firm that helps automotive, truck, boat, RV, and motorsports dealerships maximize warranty parts and labor reimbursement from manufacturers using its proprietary Fixed Operations Intelligence analytics platform, serving hundreds of dealers across 49 US states.
- Ownership category
- akta.pro rank
Warranty Part industry classification
Industry- Product category
- Warranty Reimbursement Consulting
- NAICS
- Claims Adjusting (524291)
- akta.pro industry
- Warranty & Service Contract / Mechanical Breakdown InsuranceOEM/Captive Warranty & Service Contract ProgramsFinancial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown InsuranceDealer-Sold & F&I Administered Service Contracts (Dealer Obligors)Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance
Keywords
Where Warranty Part is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Warranty Part business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Warranty Reimbursement Consulting Services: Services to help automotive dealerships increase warranty labor and parts reimbursement rates. The company charges a low, flat fee and does not take a percentage of the increase, differentiating from competitors who may take contingency-based fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Low flat fee pricing structure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Warranty Part product offering
Product offeringCore offering
Warranty Part, operated by Wooden Automotive Consultants LLC, is a consulting firm that helps automotive dealerships maximize warranty reimbursement rates from manufacturers. Through its Warranty Uplift service and proprietary Fixed Operations Intelligence analytics, the company analyzes dealer repair order data, identifies optimal retail-rate "high watermark" thresholds, prepares and submits claims to manufacturers, and handles follow-up to secure fair retail-rate compensation for warranty parts and labor.
Product overview
Warranty Part, operated by Wooden Automotive Consultants LLC, is a single-service company offering automotive dealerships a comprehensive suite of warranty reimbursement consulting services under the Warranty Uplift brand. The core offering consists of multiple service modules including Retail Warranty Reimbursement, Warranty Parts Reimbursement, Warranty Labor Rate Increase, and Warranty Parts Markup, all built around their proprietary Fixed Operations Intelligence analytics platform. The company has been operating since 1997 and serves auto, truck, boat, RV, and motorsports dealers across most U.S. states, helping them secure retail-rate compensation for warranty repairs instead of accepting lower manufacturer-set rates.
Differentiator
Problem solved
Functional benefit
Brands
- Warranty Uplift: Retail warranty reimbursement service brand that helps automotive dealers get fully reimbursed at retail rates for warranty repairs.
Products and services
- Warranty Uplift
- Warranty Parts Reimbursement
- Warranty Labor Rate Increase
- Dealer Warranty Reimbursement
- Warranty Parts Markup
- Warranty Parts and Labor
- Dealer Warranty Labor Rate Increase
- Dealership Consultants
- Fixed Operations Intelligence
Quantifiable outcome
- Free rate analysis ($1,500 value) provided before any commitment
- +2 more outcomes
Companies that use Warranty Part
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Warranty Part technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Warranty Part partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Warranty Part competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Warranty Part social profiles
Digital presenceWarranty Part financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warranty Part leadership team
Management profileNumber of profiles
Profiles1 record
Warranty Part funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warranty Part M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warranty Part
What does Warranty Part do?
Warranty Part, operated by Wooden Automotive Consultants LLC, is a consulting firm that helps automotive dealerships maximize warranty reimbursement rates from manufacturers. Through its Warranty Uplift service and proprietary Fixed Operations Intelligence analytics, the company analyzes dealer repair order data, identifies optimal retail-rate "high watermark" thresholds, prepares and submits claims to manufacturers, and handles follow-up to secure fair retail-rate compensation for warranty parts and labor.
Is Warranty Part a public or private company?
Warranty Part is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warranty Part founded?
Warranty Part was founded in 1997. It employs 11 to 50 people.
Where is Warranty Part based?
Warranty Part is headquartered in Rochester, United States, in the North America region.
How does Warranty Part make money?
One revenue line is on record: warranty Reimbursement Consulting Services.
Does Warranty Part have an API?
No public API is recorded for Warranty Part.
What industry is Warranty Part in?
Warranty Part's product category is Warranty Reimbursement Consulting. Its primary akta.pro industry code is FSAJAMAM, Warranty & Service Contract / Mechanical Breakdown Insurance, with a secondary code of FSAJALAE, OEM/Captive Warranty & Service Contract Programs. Its NAICS code is 524291.