Eisenstein Financial Services

What Eisenstein Financial Services does

Eisenstein Financial Services is a privately held, independent financial advisory firm headquartered in Medford, Oregon, serving individuals, families, pre-retirees, retirees, and business owners primarily in Southern Oregon. The firm was founded by Mark Eisenstein, a Rogue Valley native who has been registered as an Investment Advisor Representative since 1994. It operates with a small team of three (Mark Eisenstein as Wealth Advisor/Financial Consultant, Melodie Bailey as Director of Client Relations, and Lonna Wood as Administrative Assistant) and delivers services through direct, in-person, phone, and email consultations from a single office location.

The firm's core offering is a unified wealth management platform built around comprehensive financial planning, including investment planning, cash management, risk management, tax planning, retirement planning, estate planning, legacy planning, and a dedicated "Especially for Women" service line. The firm does not develop proprietary technology; it relies on third-party custodial and platform infrastructure — primarily Pershing (via Net X Investor) as custodian, with supplemental access through AssetMark, SEI Private Trust Company, Brinker Capital, Loring Ward, Fidelity Investments, American Funds, Voya Financial, Pacific Life, and Brighthouse Financial. Regulatory and broker-dealer affiliation is maintained through Cetera Advisor Networks, with securities offered through Cetera Wealth Services, LLC (member FINRA/SIPC).

Revenue is generated through a combination of asset-based advisory fees on managed portfolios, transaction-based commissions on brokerage trades, and fees for ongoing comprehensive financial planning engagements. Pricing is not publicly disclosed and is offered on a quote basis. Go-to-market is relationship-driven: content marketing (resource center, blog, calculators) drives top-of-funnel awareness, LinkedIn and Facebook support organic presence, an email newsletter supports mid-funnel nurture, and the Cetera network plus local referrals fill the bottom of the funnel. The firm emphasizes fiduciary independence and a cohesive, team-based delivery model as its primary differentiators.

Name

Eisenstein Financial Services

Legal name

Eisenstein Financial Services

Website

https://eisensteinfs.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Eisenstein Financial Services is a privately held, independent financial advisory firm in Medford, Oregon, providing personalized wealth management, retirement, estate, and tax planning services to individuals, families, and business owners in Southern Oregon.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Financial advisory services
• Wealth management
• Retirement planning
• Estate planning
• Investment advisory

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services where Investment Adviser Representatives receive fees based on assets under management. Clients pay ongoing advisory fees for portfolio management and financial planning services.
2. Brokerage Services: Transaction-based brokerage services where Registered Representatives receive commissions on securities transactions. Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC.
3. Comprehensive Financial Planning: Holistic financial planning services covering investment planning, cash management, risk management, tax planning, retirement planning, estate planning, and legacy planning. Revenue generated through advisory fees or as part of ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eisenstein Financial Services is a boutique independent financial advisory firm that delivers personalized, cohesive wealth management and financial planning services to individuals, families, and business owners in Southern Oregon. The firm develops custom-fit financial roadmaps integrating investment planning, retirement planning, tax planning, risk management, estate planning, legacy planning, and specialized services such as executive compensation and women-focused planning. Advisory fees and brokerage commissions are earned through Cetera Wealth Services, LLC, with client assets custodied at third-party institutions such as Pershing.

Product overview

Eisenstein Financial Services is a financial advisory firm offering a unified wealth management platform centered on cohesive financial planning. The core offering consists of integrated advisory services including Investment Planning, Retirement Planning, Estate Planning, Tax Planning, Risk Management, and Legacy Planning. The firm differentiates through its 'Especially for Women' service addressing the specific needs of female clients, and provides integrated client portal access to multiple third-party account platforms. Rather than selling products, the firm acts as a financial consultant developing custom-fit wealth plans combining all services into a cohesive strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning Integrated wealth planning engagement combining investment planning, cash management, risk management, tax planning, retirement planning, banking/credit guidance, estate planning, legacy planning, and incapacity planning into a custom-fit roadmap for individuals, families, and business owners.
• Investment Advisory Services Ongoing portfolio management and investment advisory engagement with fees based on assets under management, delivered by Investment Adviser Representatives affiliated with Cetera Advisor Networks.
• Brokerage Services Transaction-based brokerage execution for clients, with Registered Representatives earning commissions on securities trades routed through Cetera Wealth Services, LLC.
• Especially for Women Financial Planning Specialized financial planning engagement addressing the unique needs and life-stage circumstances of women, with advisors attentive to their role in household financial decisions.
• Retirement Planning Comprehensive retirement strategy development including savings accumulation, retirement income planning, Social Security optimization, required minimum distribution management, and distribution strategies for pre-retirees and retirees.
• Estate and Legacy Planning Estate planning, legacy planning, charitable giving strategies, account titling and beneficiary optimization, executor/trustee selection guidance, and orderly estate distribution planning for individuals and families.
• Executive Compensation and Business Succession Planning Specialized planning for executives (stock options, deferred compensation, benefit optimization) and business owners (succession strategies to ensure smooth ownership transitions and preserve business value).
• Tax Planning Proactive tax strategy development to manage and minimize tax liabilities across investment accounts, retirement accounts, and broader household financial situations.
• Risk Management Assessment and mitigation of financial risks for clients through insurance strategies and portfolio diversification recommendations.
• Education and Family Support Planning Planning strategies for education funding (including 529 plans) and broader family financial support, integrated into the household wealth plan.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Cetera Advisor NetworkscoreStrategic or Co-development PartnerPrimary broker/dealer relationship providing the firm's regulatory affiliation and operational infrastructure. Cetera Advisor Networks offers world-class research, innovative technology, and a complete range of investment options that enable the firm to provide comprehensive financial strategies. The partnership allows Eisenstein Financial to combine personalized service with institutional-quality resources.
• PershingcoreTechnology or IntegrationSecurities custodian and clearing firm for client accounts. Pershing provides account custody, trade execution, and reporting services. Part of the BNY Mellon enterprise, Pershing is a major player in the independent advisor space providing institutional-grade infrastructure.
• AssetMarksupportingTechnology or IntegrationThird-party wealth management platform providing account aggregation, reporting, and client portal services for investment accounts held at the firm.
• SEI Private Trust CompanysupportingTechnology or IntegrationProvider of trust and wealth management services, offering custody and administration solutions for client assets.
• Brinker CapitalsupportingTechnology or IntegrationInvestment management and advisory platform providing separately managed account solutions and investment advisory services.
• Loring WardsupportingTechnology or IntegrationInvestment platform providing access to curated investment strategies and wealth management tools for clients.
• Fidelity InvestmentssupportingTechnology or IntegrationCustodian and investment platform provider for client brokerage accounts, offering access to Fidelity mutual funds and institutional investment research.
• American FundssupportingTechnology or IntegrationMutual fund family offered through the firm for client portfolio allocation, known for its lineup of growth and income funds.
• Voya FinancialsupportingTechnology or IntegrationInsurance and investment company providing retirement products, annuities, and investment management services accessible through the firm.
• Pacific LifesupportingTechnology or IntegrationInsurance company offering life insurance and annuity products for client wealth protection and income planning strategies.
• Brighthouse FinancialsupportingTechnology or IntegrationAnnuity and life insurance provider offering products for retirement income and protection strategies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Commonwealth Financial Network: Independent broker-dealer supporting boutique financial advisory practices with a relationship-driven, advisor-centric model very similar to Eisenstein's positioning within Cetera Advisor Networks.
• Cambridge Investment Research: Independent broker-dealer with a large network of small-to-mid-sized advisor practices offering comprehensive financial planning services; structurally similar to Eisenstein's independent advisory model.
• Cetera Advisor Networks: The independent broker-dealer network through which Eisenstein Financial is registered and operates. Cetera Advisor Networks hosts thousands of similarly-structured independent advisor practices using the same Pershing-based custody and wealth platform stack.

Regional players

• Waddell & Reed (acquired by Macquarie): Traditional U.S. financial advisory firm operating through a network of financial advisors providing investment advisory and financial planning services to individuals; comparable service mix though historically concentrated in the central U.S.

Broad incumbents

• LPL Financial: The largest U.S. independent broker-dealer, supporting thousands of independent advisor practices with brokerage, custody, and technology infrastructure analogous to Eisenstein's Cetera relationship, but at far greater scale.
• Ameriprise Financial: Large diversified wealth manager with a national network of franchise advisors providing comprehensive financial planning and investment advisory services to individuals and families, similar to Eisenstein's offering.
• Edward Jones: Large U.S. financial services firm operating a national branch network of local advisors providing personalized investment advisory and retirement planning services to individuals — closely mirroring Eisenstein's local-boutique advisory approach.
• Northwestern Mutual: Insurance- and wealth-focused financial services firm with a national advisor network providing comprehensive financial planning, retirement, and estate planning to individuals and families — directly comparable in service breadth and target audience.
• Raymond James Financial Services: Diversified financial services firm with a large independent-advisor channel serving individuals and families with comprehensive wealth planning, overlapping with Eisenstein's target market and service mix.

Others

• Schwab Advisor Services: Custody and technology platform serving independent RIAs, comparable to the back-office infrastructure role Pershing/Cetera plays for Eisenstein. Relevant as a peer in the broader independent advisory ecosystem even though not a direct advisor competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eisensteinfinancial
• LinkedInlinkedin.com/in/mark-eisenstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eisenstein Financial Services