Rethink Energy Florida

What Rethink Energy Florida does

Rethink Energy Florida, Inc. is a Tallahassee-based 501(c)(3) nonprofit founded in 2010 in response to the Deepwater Horizon disaster. Its mission is to educate, engage, and empower Floridians to achieve a just transition to clean energy through three operational pillars: youth education, adult engagement, and community organizing. The organization runs multiple programs including the SEED (Sustainable Energy Equity Deployment) Program for low-to-moderate income communities, Energy Camp and Energy Whiz Expo for grades 3-6 STEM education, Reclaiming Florida's Future year-round legislative advocacy, and the Tally 100% Together Coalition for Tallahassee's 100% renewable energy commitment by 2050.

The technology footprint is modest: the Florida Resilient and Energy-Smart Homes (FRESH) Database, co-developed with The Nature Conservancy, is a statewide online resource aggregator for energy efficiency programs. The organization's core output is programmatic (curriculum, events, advocacy campaigns) rather than software, supported by a small team of 11-50 staff including co-executive directors, a campaigns director, and program-specific directors. Distribution occurs through school partnerships (Sabal Palm Elementary, Pineview Elementary, Nims Middle, Griffin Middle, Gallop Family Center), community events, the Energy Ball annual fundraiser, and a multi-platform social media presence.

Revenue is generated through individual donations (Circle of 15 at $15/month), membership programs (Friends of ReThink at $120/year), event sponsorships (Energy Ball tiers up to $10,000), grants (including NREL for SEED), and an affiliate-referral partnership with Climate First Bank. Notable policy outcomes include banning fracking in Florida, protecting net metering, and influencing Tallahassee's 100% renewable energy resolution. Internationally, the Upper Limit Project advocates for a sea-level rise cap alongside the 1.5°C climate goal via engagement with IPCC, UN, and G20 decision-makers.

Name

Rethink Energy Florida

Legal name

ReThink Energy Florida, Inc.

Website

https://rethinkenergyflorida.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ReThink Energy Florida is a 501(c)(3) nonprofit founded in 2010 and based in Tallahassee that educates, engages, and empowers Floridians through youth STEM programs, adult advocacy, and community organizing to advance a just transition to clean energy statewide.

Ownership category

akta.pro rank

Product category

Clean Energy Advocacy and Education

NAICS

Administration of Environmental Quality Programs (9241), Administration of Conservation Programs (92412)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

Keywords

• Clean energy advocacy
• Youth STEM education
• Energy equity programs
• Community organizing
• Legislative engagement

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Direct donations from individuals supporting clean energy transition work. Includes Circle of 15 monthly giving program ($15/month) and one-time gifts.
2. Event Fundraising: Annual Energy Ball celebration with live music, silent auction, and sponsorships; fundraising breakfasts throughout the year.
3. Corporate Sponsorships: Event sponsorships at various levels (Presenting $10,000, Platinum $5,000, Gold $2,500, Silver $1,250, Bronze $750) for annual Energy Ball.
4. Grant Funding: Grant funding from organizations including National Renewable Energy Lab (NREL) for SEED program. Also STEM Ed program and Energy Whiz Expo grants mentioned.
5. Membership Programs: Friends of ReThink program requiring annual pledge of $120 or 12 hours volunteer work, with perks and benefits including discounted event tickets.
6. Banking Partnership Revenue: Climate First Bank partnership generates donations: $100 per eligible individual account opened, $250 per eligible business account opened, directed to ReThink.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ReThink Energy Florida is a Florida-based 501(c)(3) nonprofit that educates, engages, and empowers Floridians to achieve a just transition to clean energy. It delivers this through youth STEM education programs (Energy Camp, Energy Whiz Expo, after-school programs), energy equity and weatherization outreach to low-income communities (SEED Program), year-round legislative and policy advocacy (Reclaiming Florida's Future, Tally 100% Together Coalition, Upper Limit Project, Keep Florida Above Water), donor and membership programs, and an online statewide resource, the FRESH Database.

Product overview

ReThink Energy Florida is a nonprofit organization (501(c)(3)) that operates as a single unified organization focused on energy transition advocacy, education, and community organizing rather than a traditional product company. The organization runs multiple interconnected programs: the SEED Program provides energy equity education in low-income communities; Youth Education Programs include Energy Camp and Energy Whiz Expo for STEM education; Reclaiming Florida's Future Year-Round conducts legislative advocacy; the Tally 100% Together Coalition works toward 100% renewable energy for Tallahassee; the FRESH Database provides a statewide resource for energy efficiency programs; and the Energy Ball serves as the annual fundraiser. Supporting programs include the Circle of 15 monthly donor program, Friends of ReThink membership, Energy Innovator Awards, Keep Florida Above Water, and the Upper Limit Project on sea-level rise.

Differentiator

Problem solved

Functional benefit

Brands

• Reclaiming Florida's Future: Year-round legislative engagement and advocacy program focused on clean energy, clean air, and clean water policies.
• SEED (Sustainable Energy Equity Deployment) Program
• Energy Camp
• Energy Whiz Expo
• Upper Limit Project
• Tally 100% Together
• Energy Ball
• Circle of 15
• Friends of ReThink
• Young Environmental Leaders (YEL) Program

Products and services

• Sustainable Energy Equity Deployment (SEED) Program A community outreach program providing education in low-income communities on clean renewable energy and resources to address weatherization and energy efficiency needs, helping reduce energy burdens in historically marginalized communities.
• Energy Camp An annual summer camp program for children grades 3-6 focused on Science, Technology, Engineering, and Math (STEM) with interactive activities including building solar ovens, fixing bikes, and constructing landfill liners to teach about energy and environmental issues.
• Energy Whiz Expo An annual youth education event featuring hands-on STEM activities including solar car building and racing competitions for students.
• Reclaiming Florida's Future Year-Round (RFF) A year-round legislative engagement program that educates constituents about the legislative process, engages them with legislators, and empowers participation in crafting climate and environmental policy.
• Tally 100% Together Coalition A coalition of businesses and organizations working together to transition Tallahassee to 100% renewable energy by 2050, with ReThink Energy Florida as a founding member.
• Florida Resilient and Energy-Smart Homes (FRESH) Database A comprehensive online resource database created in collaboration with The Nature Conservancy where Floridians can access programs that improve energy efficiency and climate resiliency in their homes and communities.
• Energy Ball ReThink Energy Florida's annual fundraising celebration featuring live music, silent auctions, and Energy Innovator Award recognitions to support clean energy initiatives and educational programs.
• Circle of 15 A monthly giving program where donors contribute $15 per month to provide sustaining support that allows ReThink to plan ahead and invest in long-term climate and community solutions.
• Friends of ReThink A program providing financial and volunteer support through annual pledges of 12 volunteer hours, $120 donation, or a combination of both, with perks including merchandise discounts and discounted event tickets.
• Upper Limit Project An international advocacy initiative seeking to establish an upper limit to sea-level rise as a second metric alongside the 1.5°C climate goal, providing an actionable approach to combating climate change.
• Keep Florida Above Water A climate change advocacy program focused on sea-level rise and coastal resilience issues affecting Florida communities.

Quantifiable outcome

• Banned fracking in Florida through coalition advocacy
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• VoLo FoundationmajorStrategic or Co-development Partner · 1 March 2026VoLo Foundation hosted the Climate Correction Conference 2026 in Orlando, where ReThink participated as a session host and presenter, sharing about the SEED Program and energy equity work.
• Environmental Defense Fund, Florida Sierra Club, Solar United Neighbors, Southern Alliance for Clean EnergyminorGTM or Marketing Partner · 1 August 2025Co-hosted webinar 'Why the One Big Beautiful Bill is a Beast for Floridians' addressing clean energy, rising fuel costs, vulnerable communities, and electric vehicles.
• Southeast Climate and Energy Network (SCEN)minorStrategic or Co-development Partner · 1 January 2024ReThink participated in the 2025 SCEN convening in Miami with members from across the southeast United States. Team members Brian Lee and Te'Rel Bowman presented on climate and environmental policy work.
• Tally 100% Together CoalitioncoreStrategic or Co-development Partner · 1 February 2019ReThink Energy Florida is a founding member of the Tally 100% Together Coalition, a coalition of businesses and organizations working together to transition Tallahassee to 100% renewable energy by 2050 as urgently and equitably as possible. Coalition helped pass city resolution in February 2019.
• The Nature ConservancycoreStrategic or Co-development PartnerReThink collaborated with The Nature Conservancy to create the Florida Resilience and Energy-Smart Homes (FRESH) Database, a comprehensive online resource where Floridians can access programs that improve energy efficiency and climate resiliency in their homes and communities.
• Sunshine State Biodiversity Group (SSBG)minorStrategic or Co-development PartnerSunshine State Biodiversity Group sponsors Energy Camp, supporting vital education and outreach initiatives focused on biodiversity and wild places.
• Sustainable TallahasseeminorStrategic or Co-development PartnerPartner for Green Drinks events and community engagement. ReThink presents at Sustainable Tallahassee events to share clean energy work and recruit supporters.
• Florida Agriculture in the ClassroomminorStrategic or Co-development PartnerEducation Director Tiffany Torres previously worked with Florida Agriculture in the Classroom, bringing experience in experiential learning and school garden settings.
• University of Florida IFAS ExtensionminorStrategic or Co-development PartnerEducation Director Tiffany Torres previously worked with UF IFAS Extension, bringing agricultural and environmental education expertise to ReThink programs.
• National Farm to School NetworkminorStrategic or Co-development PartnerEducation Director Tiffany Torres previously worked with National Farm to School Network, bringing experience in food systems and youth education.
• Upper Limit Advisory Council (IPCC, UN, governments, NGOs)majorStrategic or Co-development PartnerInternational advisory council including representatives from IPCC, UN, state and federal governments, academic institutions, and NGOs working on sea level rise solutions and the Upper Limit Project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vote Solar: National nonprofit advocating for solar energy policies at state and federal levels. Comparable in solar policy advocacy, state-level legislative engagement (including net metering protection — a ReThink policy win), and coalition-based approach.
• Southern Alliance for Clean Energy: Regional clean energy advocacy organization operating across the Southeast U.S., including Florida. Directly comparable to ReThink in mission (clean energy transition), geography (Southeast focus), and tactics (legislative advocacy, community organizing, coalition building).
• Sustainable Tallahassee: Local Tallahassee sustainability advocacy organization partnering with ReThink on Green Drinks events. Direct peer at the hyperlocal level, focused on community engagement and sustainability education in the same geography.
• Sierra Club Florida: Florida chapter of the national Sierra Club focused on environmental advocacy and clean energy. Direct peer in legislative engagement on Florida energy policy, coalition participation (including co-hosting webinars with ReThink), and grassroots organizing.
• Solar United Neighbors: Solar advocacy organization helping communities go solar through co-ops and education. Already a partner organization with ReThink; comparable in grassroots clean energy education and consumer-focused energy equity mission.
• Florida Conservation Voters: Florida-focused environmental advocacy organization working on voter engagement and pro-conservation elected officials. Comparable in state-level political advocacy, donor mobilization, and legislative accountability focus.

Broad incumbents

• Natural Resources Defense Council (NRDC): Major national environmental advocacy organization with significant climate, energy, and Florida-relevant work. Comparable in policy advocacy on climate and clean energy, but operates at vastly larger scale and across many states and issues.
• Environmental Defense Fund: Major national environmental organization with significant climate and energy portfolio. Co-hosts webinars with ReThink and overlaps on Florida energy policy advocacy, but operates at much larger scale across multiple issue areas.
• League of Conservation Voters: National environmental political advocacy organization focused on electing pro-conservation candidates. Comparable in political/legislative advocacy approach, voter engagement, and accountability of elected officials on energy issues.

Emerging players

• Sunrise Movement: Youth-led climate advocacy movement focused on political action and the Green New Deal. Comparable to ReThink's youth-focused programming (Young Environmental Leaders, Energy Camp) in building a youth climate constituency, though operating at national scale with different tactics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rethinkenergyfl
• YouTubeyoutube.com/user/RethinkEnergy
• Facebookfacebook.com/ReThinkEnergyFL
• LinkedInlinkedin.com/company/3579491
• Instagraminstagram.com/rethinkenergyfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Energy Florida